eBay (EBAY) Stock Forecast & Price Target

Q: What analysts cover eBay?

eBay has been rated by research analysts at Arete Research , Argus , Barclays , Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citigroup , Citizens Jmp , Jefferies Financial Group , Mizuho , Morgan Stanley , Needham & Company LLC , Piper Sandler , Robert W. Baird , Rosenblatt Securities , Sanford C. Bernstein , Susquehanna , Truist Financial , UBS Group , Wedbush , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$107.90 +0.07 (+0.06%)

Closing price 09/25/2026 04:00 PM Eastern

Extended Trading

$108.23 +0.33 (+0.30%)

As of 09/25/2026 07:58 PM Eastern

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eBay - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 34 Analyst Ratings

Sell
2

Hold
17

Buy
15

Based on 34 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 34 analysts, 2 have given a sell rating, 17 have given a hold rating, 14 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$115.12
6.69% Upside

According to the 34 analysts' twelve-month price targets for eBay, the average price target is $115.12. The highest price target for EBAY is $145.00, while the lowest price target for EBAY is $75.00. The average price target represents a forecasted upside of 6.69% from the current price of $107.90.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 9/26/25 to 9/26/26	1 Month Ago 8/27/25 to 8/27/26	3 Months Ago 6/28/25 to 6/28/26	1 Year Ago 9/26/24 to 9/26/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	14 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)	10 Buy rating(s)
Hold	17 Hold rating(s)	17 Hold rating(s)	19 Hold rating(s)	17 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$115.12	$117.24	$108.61	$79.75
Forecasted Upside	6.69% Upside	14.64% Upside	0.54% Upside	-12.50% Downside
Consensus Rating	Hold	Hold	Hold	Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.41	2.20	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	6.69% Upside	199.09% Upside	19.20% Upside
News Sentiment Rating	Neutral News See Recent EBAY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/24/2026	Arete Research 5 of 5 stars		Lower Target	Neutral	$113.00 ➝ $111.00	+1.75%
9/21/2026	Jefferies Financial Group 3 of 5 stars	John Colantuoni 1 of 5 stars	Lower Target	Underperform	$80.00 ➝ $75.00	-31.25%
9/11/2026	Weiss Ratings 5 of 5 stars		Upgrade	Buy (B) ➝ Buy (B+)
8/20/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ygal Arounian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$135.00 ➝ $137.00	+30.97%
8/20/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$120.00	+16.91%
8/13/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$127.00 ➝ $130.00	+27.06%
8/11/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$107.00 ➝ $120.00	+12.62%
8/7/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
8/7/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$133.00	+20.76%
8/6/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nathan Feather Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$127.00	+18.40%
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8/6/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$126.00	+15.63%
8/6/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$115.00 ➝ $133.00	+19.42%
8/6/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel L. Kurnos Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $134.00	+20.31%
8/6/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$145.00	+30.19%
8/6/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$110.00	-1.03%
8/6/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$114.00 ➝ $123.00	+10.66%
8/6/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$105.00 ➝ $115.00	+6.50%
8/6/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$110.00 ➝ $106.00	-4.63%
8/6/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bernie McTernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$122.00 ➝ $135.00	+21.46%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
8/3/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform	$115.00	+0.87%
8/3/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Equal Weight ➝ Underweight	$105.00 ➝ $92.00	-19.31%
6/25/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$102.00 ➝ $126.00	+15.37%
5/13/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$100.00 ➝ $115.00	+2.34%
5/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$90.00 ➝ $114.00	+6.23%
5/5/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$97.00 ➝ $110.00	+3.16%
5/4/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$124.00	+11.84%
5/1/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$87.00 ➝ $88.00	-13.17%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$98.00	-4.43%
4/30/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$96.00	-6.38%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$88.00 ➝ $100.00	+0.08%
4/30/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$87.00 ➝ $100.00	-3.36%
4/21/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$102.00 ➝ $110.00	+2.69%
10/20/2025	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$94.00 ➝ $96.00	+4.34%
6/5/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
5/1/2025	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$62.00 ➝ $64.00	-4.91%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 07:51 AM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 24, 2026. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. recently reported strong financial performance for the second quarter of 2026, with revenue of $3.13 billion, which exceeded the consensus estimate of $3.01 billion and represented a 14.8% year-over-year increase. This growth was accompanied by an earnings per share of $1.60, beating the analyst consensus of $1.50, indicating that the company is effectively converting its revenue growth into profit while maintaining a net margin of 18.50%.
The company is expanding its authentication initiatives across high-value categories such as trading cards, sneakers, and ancient coins. By verifying the authenticity of these items, eBay Inc. is likely to increase buyer confidence and reduce fraud, which can drive higher transaction volumes and allow the platform to capture a larger share of the growing collectibles market where trust is a primary barrier to entry.
GameStop holds a significant stake in eBay Inc., owning approximately 43.4 million shares valued near $4.9 billion as of August 2026. This substantial ownership position creates strategic optionality for eBay Inc. shareholders, as it keeps the possibility of a future acquisition or strategic partnership alive, potentially providing a premium valuation catalyst for the stock.
Several institutional investors have recently increased their positions in the stock, signaling confidence in the company's long-term trajectory. For example, QRG Capital Management Inc. grew its stake by 10.5% in the second quarter, and IPG Investment Advisors LLC boosted its position by 549.2%, suggesting that professional money managers are accumulating shares in anticipation of continued growth.
With the current stock price at $107.83, eBay Inc. trades at a P/E ratio of 22.33, which is reasonable given its recent revenue growth of 14.8% and strong earnings beats. The stock is also trading above its 200-day moving average of $105.66, indicating positive medium-term momentum that may attract momentum-focused investors looking for companies with improving fundamentals.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

Jefferies Financial Group recently lowered its price target on eBay Inc. from $80.00 to $75.00 and assigned an "underperform" rating, indicating a potential downside of over 30% from the current price. This bearish outlook from a major brokerage suggests that some analysts believe the stock is overvalued relative to its future earnings potential, which could weigh on investor sentiment.
Insiders have been consistently selling shares, with CEO Jamie Iannone selling 11,110 shares in September 2026 and SVP Jordan Sweetnam selling 1,014 shares in August 2026. While these sales may be part of pre-arranged trading plans, the sustained reduction in insider ownership, with insiders owning only 0.67% of the company, can be interpreted as a lack of confidence in the stock's near-term upside by those closest to the company.
eBay Inc. has banned the sale of airbags due to concerns over faulty and counterfeit components. While this move enhances platform safety and reputation, it removes a category of listings and sales from the marketplace, which could modestly reduce overall marketplace activity and revenue in the automotive parts segment, a key area of the company's broadline retail operations.
The company faces intensifying competition from other e-commerce giants, as evidenced by Amazon launching new seller tools to manage orders across eBay, Walmart, and Shopify. This "seller wars" dynamic suggests that eBay Inc. may need to offer more incentives to retain merchants, potentially squeezing its margins as it competes for the same pool of sellers and buyers in a crowded digital marketplace.
Short interest in eBay Inc. has been increasing, with shares shorted rising to 18,180,321 as of September 2026, up from 18,018,529 in the previous month. This growing short interest indicates that a significant number of traders are betting against the stock, which could lead to increased volatility and downward pressure on the share price if the bearish sentiment continues to build.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $115.12, with a high forecast of $145.00 and a low forecast of $75.00.

34 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last twelve months. There are currently 2 sell ratings, 17 hold ratings, 14 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted upside of 6.69% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 4 upgrades and 3 downgrades by analysts.

eBay has been rated by research analysts at Arete Research, Argus, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, Jefferies Financial Group, Mizuho, Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Rosenblatt Securities, Sanford C. Bernstein, Susquehanna, Truist Financial, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like eBay more than other "consumer discretionary" companies. The consensus rating score for eBay is 2.41 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how EBAY compares to other companies.

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MarketBeat monitors more than a dozen sources for eBay analyst ratings, with the most recent rating issued on 9/24/2026.

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eBay (EBAY) Stock Forecast & Price Target