eBay (EBAY) Stock Forecast & Price Target

Q: What analysts cover eBay?

eBay has been rated by research analysts at Arete Research , Argus , Barclays , BMO Capital Markets , BNP Paribas Exane , BTIG Research , Citigroup , Erste Group Bank , Evercore , Jefferies Financial Group , JPMorgan Chase & Co. , Mizuho , Morgan Stanley , Needham & Company LLC , Oppenheimer , Piper Sandler , Robert W. Baird , Rosenblatt Securities , Sanford C. Bernstein , Susquehanna , Truist Financial , UBS Group , Wedbush , Weiss Ratings , Wells Fargo & Company , and William Blair in the past 90 days.

$122.68 -0.84 (-0.68%)

Closing price 11/11/2026 04:00 PM Eastern

Extended Trading

$123.03 +0.35 (+0.28%)

As of 09:08 AM Eastern

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eBay - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 35 Analyst Ratings

Sell
2

Hold
16

Buy
17

Based on 35 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 35 analysts, 2 have given a sell rating, 16 have given a hold rating, and 17 have given a buy rating for EBAY.

Consensus Price Target

$123.52
0.68% Upside

According to the 35 analysts' twelve-month price targets for eBay, the average price target is $123.52. The highest price target for EBAY is $153.00, while the lowest price target for EBAY is $75.00. The average price target represents a forecasted upside of 0.68% from the current price of $122.68.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 11/12/25 to 11/12/26	1 Month Ago 10/13/25 to 10/13/26	3 Months Ago 8/14/25 to 8/14/26	1 Year Ago 11/12/24 to 11/12/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	17 Buy rating(s)	14 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)
Hold	16 Hold rating(s)	16 Hold rating(s)	17 Hold rating(s)	17 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$123.52	$115.24	$117.09	$94.03
Forecasted Upside	0.68% Upside	-1.00% Downside	13.53% Upside	7.11% Upside
Consensus Rating	Hold	Hold	Hold	Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.43	2.19	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	0.68% Upside	36.90% Upside	13.60% Upside
News Sentiment Rating	Neutral News See Recent EBAY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/5/2026	Argus 3 of 5 stars	Joseph Bonner 1 of 5 stars	Boost Target	Buy	$133.00 ➝ $138.00	+10.89%
10/30/2026	Citigroup 4 of 5 stars	Ronald Josey 2 of 5 stars	Boost Target	Buy	$130.00 ➝ $145.00	+19.20%
10/30/2026	Susquehanna 5 of 5 stars	Shyam Patil 2 of 5 stars	Boost Target	Neutral	$110.00 ➝ $125.00	+3.14%
10/29/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Overweight ➝ Underweight
10/29/2026	William Blair Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Market Perform
10/29/2026	BTIG Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Buy
10/29/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Nathan Feather Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$132.00 ➝ $140.00	+14.53%
10/29/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Stephen Ju Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Neutral ➝ Buy
10/29/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral
10/29/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Nikhil Devnani Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Market Perform	$115.00 ➝ $125.00	+2.26%
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10/29/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$140.00	+14.53%
10/29/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings	Ygal Arounian Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$137.00 ➝ $153.00	+25.51%
10/29/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$115.00 ➝ $133.00	+8.56%
10/29/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$120.00	-1.80%
10/29/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Colin Sebastian Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$135.00	+14.39%
10/29/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$150.00	+27.10%
10/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Pitz Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
10/29/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Mahaney Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$120.00	+1.68%
10/29/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Bernie McTernan Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$135.00 ➝ $140.00	+18.62%
10/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Douglas Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$107.00 ➝ $125.00	+3.14%
10/29/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Scott Devitt Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$132.00 ➝ $137.00	+16.08%
10/29/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Ken Gawrelski Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Underweight ➝ Equal Weight	$91.00 ➝ $106.00	-10.18%
10/28/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy (A-) ➝ Buy (B+)
10/21/2026	Erste Group Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Buy
9/24/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$113.00 ➝ $111.00	+1.75%
9/21/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings	John Colantuoni Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Underperform	$80.00 ➝ $75.00	-31.25%
8/6/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings	Daniel L. Kurnos Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$115.00 ➝ $134.00	+20.31%
8/6/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Deepak Mathivanan Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$110.00 ➝ $106.00	-4.63%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Andrew Boone Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Outperform ➝ Market Perform
6/25/2026	President Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$102.00 ➝ $126.00	+15.37%
5/13/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Neutral	$100.00 ➝ $115.00	+2.34%
5/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$90.00 ➝ $114.00	+6.23%
5/4/2026	Deutsche Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$124.00	+11.84%
5/1/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$87.00 ➝ $88.00	-13.17%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$98.00	-4.43%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$88.00 ➝ $100.00	+0.08%
4/21/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Justin Post Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$102.00 ➝ $110.00	+2.69%
10/20/2025	B. Riley Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$94.00 ➝ $96.00	+4.34%
6/5/2025	Cfra Subscribe to MarketBeat All Access to unlock brokerage rankings	A. Sundaram Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Moderate Buy
5/1/2025	TD Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$62.00 ➝ $64.00	-4.91%
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Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 09:11 AM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 11, 2026. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. recently reported third-quarter earnings that significantly exceeded market expectations, posting earnings per share of $1.51 against a consensus estimate of $1.41 and generating revenue of $3.21 billion, which was higher than the estimated $3.12 billion. This strong performance demonstrates the company's ability to drive growth, with revenue increasing 13.7% on a year-over-year basis, indicating robust demand for its marketplace services.
The company has provided optimistic forward-looking guidance for the fourth quarter of 2026, projecting earnings per share between $1.48 and $1.53, which is above the consensus estimate of $1.42. Additionally, full-year 2026 revenue guidance of $12.6 billion to $12.7 billion exceeds the consensus estimate of $12.5 billion, suggesting management confidence in sustained momentum and potential for further upside in the coming months.
With the current stock price at $122.68, eBay Inc. is trading near its 52-week high of $127.74, reflecting a strong upward trend from its 52-week low of $78.03. This significant price appreciation over the past year highlights strong investor sentiment and the market's recognition of the company's improving financial health and strategic positioning in the e-commerce sector.
Analyst sentiment has shifted positively, with Wells Fargo raising its rating from underweight to equal weight and lifting its price target to $106.00, while Truist Financial raised its price target to $133.00. These recent upgrades and higher price targets indicate that Wall Street is increasingly confident in the company's ability to deliver value, supporting the current valuation and potential for further gains.
eBay Inc. maintains a consistent dividend policy, having recently announced a quarterly dividend of $0.31 per share to be paid on December 18th, which represents an annualized yield of 1.0%. This steady income stream, supported by a manageable dividend payout ratio of 27.07%, provides a layer of stability and return for investors who prioritize cash flow alongside capital appreciation.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

There is a notable trend of insider selling, with CEO Jamie Iannone selling 11,110 shares on November 5th at an average price of $122.98, reducing his stake by 5.16%. While executed under a pre-arranged trading plan, the consistent pattern of significant share sales by senior executives, including other SVPs, may signal a lack of confidence in the stock's near-term upside or a desire to diversify personal holdings.
The UK government is actively considering restricting access to online marketplaces like eBay Inc. for users under 16, citing concerns about safety and contact with strangers. If implemented, this regulatory change could limit the company's user base in a key market and require costly compliance measures, such as age-verification systems, potentially impacting revenue and operational efficiency.
Several major institutional investors have reduced their holdings in the third quarter, with M&G PLC decreasing its stake by 8.1% and Retirement Systems of Alabama cutting its position by 48.4%. This decline in institutional ownership, combined with the fact that institutional investors and hedge funds own 87.48% of the stock, suggests that large-scale investors may be reallocating capital away from eBay Inc. in favor of other opportunities.
Despite recent earnings beats, the company's valuation may be stretched, with a P/E ratio of 25.36 and a beta of 1.30, indicating higher volatility than the broader market. The consensus rating remains a "Hold" with an average target price of $123.52, which is very close to the current stock price of $122.68, suggesting limited room for further upside before the stock becomes overvalued relative to analyst expectations.
eBay Inc. faces increasing competition and regulatory scrutiny in the e-commerce space, with potential restrictions on younger users and the need to adapt to changing consumer behaviors. The company's reliance on a broad range of categories, including electronics and fashion, exposes it to market fluctuations and competitive pressures from other online platforms, which could impact its long-term growth trajectory and market share.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $123.52, with a high forecast of $153.00 and a low forecast of $75.00.

35 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last year. There are currently 2 sell ratings, 16 hold ratings and 17 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted upside of 0.68% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 6 upgrades and 5 downgrades by analysts.

eBay has been rated by research analysts at Arete Research, Argus, Barclays, BMO Capital Markets, BNP Paribas Exane, BTIG Research, Citigroup, Erste Group Bank, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Robert W. Baird, Rosenblatt Securities, Sanford C. Bernstein, Susquehanna, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, and William Blair in the past 90 days.

Analysts like eBay more than other "consumer discretionary" companies. The consensus rating score for eBay is 2.43 while the average consensus rating score for "consumer discretionary" companies is 2.18. Learn more on how EBAY compares to other companies.

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MarketBeat monitors more than a dozen sources for eBay analyst ratings, with the most recent rating issued on 11/5/2026.

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eBay (EBAY) Stock Forecast & Price Target