Alphabet (GOOGL) Stock Forecast & Price Target

Q: What analysts cover Alphabet?

Alphabet has been rated by research analysts at Barclays , Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citizens Jmp , DA Davidson , DZ Bank , Evercore , Freedom Capital , KeyCorp , Morgan Stanley , Phillip Securities , Piper Sandler , Pivotal Research , Rosenblatt Securities , Roth Capital , Royal Bank Of Canada , Tigress Financial , Truist Financial , UBS Group , Wedbush , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$347.48 +1.01 (+0.29%)

As of 11:01 AM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 55 Analyst Ratings

Sell
0

Hold
4

Buy
51

Based on 55 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 55 analysts, 4 have given a hold rating, 46 have given a buy rating, and 5 have given a strong buy rating for GOOGL.

Consensus Price Target

$425.72
22.51% Upside

According to the 55 analysts' twelve-month price targets for Alphabet, the average price target is $425.72. The highest price target for GOOGL is $515.00, while the lowest price target for GOOGL is $310.00. The average price target represents a forecasted upside of 22.51% from the current price of $347.48.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 10/6/25 to 10/6/26	1 Month Ago 9/6/25 to 9/6/26	3 Months Ago 7/8/25 to 7/8/26	1 Year Ago 10/6/24 to 10/6/25
Strong Buy	5 Strong Buy rating(s)	5 Strong Buy rating(s)	2 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	46 Buy rating(s)	45 Buy rating(s)	47 Buy rating(s)	31 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	5 Hold rating(s)	9 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$425.72	$420.19	$413.54	$240.03
Forecasted Upside	22.51% Upside	24.15% Upside	14.26% Upside	-4.15% Downside
Consensus Rating	Buy	Buy	Moderate Buy	Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Communication Services Companies	Broader Market
Consensus Rating Score	3.02	2.06	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	22.84% Upside	181.01% Upside	20.68% Upside
News Sentiment Rating	Neutral News See Recent GOOGL News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/1/2026	Benchmark 4 of 5 stars		Reiterated Rating	Buy
9/28/2026	Piper Sandler 2 of 5 stars	Thomas Champion 2 of 5 stars	Boost Target	Overweight	$395.00 ➝ $400.00	+16.31%
9/17/2026	Tigress Financial 4 of 5 stars	Ivan Feinseth 3 of 5 stars	Reiterated Rating	Strong-Buy	$415.00 ➝ $485.00	+39.64%
9/16/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Mahaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$450.00	+31.25%
9/3/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$410.00	+21.62%
8/11/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
7/27/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy ➝ Strong-Buy
7/23/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$375.00 ➝ $350.00	+9.40%
7/23/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$455.00 ➝ $465.00	+46.54%
7/23/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$435.00 ➝ $440.00	+28.62%
Louis Navellier: My #1 AI stock for 2026 (name & ticker inside) (Ad) Louis Navellier's Stock Grader system helped him flag Nvidia before its 82,000% run and has identified the top S&P 500 stock for 12 years running—and today, he's giving away his #1 AI stock pick for 2026, free. This company's sales are up 28% year over year, it holds over 30,000 patents in wireless and video technology, and it just earned an A-rating in his proprietary Stock Grader system that has cost him $9 million to build and maintain. Get the name and ticker of Louis Navellier's #1 AI stock free
7/23/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$430.00 ➝ $420.00	+30.74%
7/23/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$435.00 ➝ $420.00	+22.77%
7/23/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$415.00 ➝ $400.00	+16.93%
7/23/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ygal Arounian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$445.00	+30.08%
7/23/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$418.00 ➝ $411.00	+20.14%
7/23/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$405.00 ➝ $425.00	+24.24%
7/23/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeffrey Wlodarczak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$470.00 ➝ $475.00	+38.85%
7/23/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
7/23/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/23/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$400.00 ➝ $379.00	+19.08%
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$425.00	+33.40%
7/22/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Outperform	$515.00	+48.20%
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
7/10/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$425.00 ➝ $445.00	+23.99%
6/22/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/5/2026	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$450.00 ➝ $455.00	+23.43%
6/3/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$450.00	+24.36%
6/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Rossington Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$435.00 ➝ $420.00	+15.54%
5/18/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$405.00 ➝ $425.00	+5.30%
5/15/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$355.00 ➝ $490.00	+23.19%
5/15/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$425.00 ➝ $445.00	+11.88%
5/7/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$400.00 ➝ $460.00	+15.14%
5/6/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$420.00 ➝ $460.00	+18.42%
5/5/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$375.00 ➝ $465.00	+18.82%
5/5/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$380.00 ➝ $445.00	+13.71%
5/4/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
5/4/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
5/4/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$400.00 ➝ $485.00	+27.09%
5/1/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$388.00 ➝ $407.91	+7.19%
4/30/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$345.00 ➝ $390.00	+11.45%
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4/30/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive	$400.00 ➝ $460.00	+31.45%
4/30/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$375.00 ➝ $450.00	+28.59%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$387.00 ➝ $420.00	+20.02%
4/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$390.00 ➝ $420.00	+10.41%
4/30/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$370.00 ➝ $430.00	+13.04%
4/30/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$390.00 ➝ $430.00	+16.48%
4/30/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$415.00 ➝ $450.00	+21.90%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$400.00 ➝ $450.00	+21.73%
4/30/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$380.00 ➝ $400.00	+8.20%
4/28/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
4/10/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$390.00 ➝ $360.00	+13.03%
2/6/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$365.00 ➝ $385.00	+16.23%
2/5/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Nathanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$305.00 ➝ $350.00	+5.09%
1/22/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy ➝ Strong-Buy
11/3/2025	Citic Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$230.00 ➝ $310.00	+9.26%
10/20/2025	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$315.00	+24.36%
9/25/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$220.00 ➝ $255.00	+3.75%
7/24/2025	Westpark Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$210.00 ➝ $220.00	+15.65%
10/11/2024	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 11:01 AM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 5, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google demonstrated exceptional earnings strength in its most recent report on July 22, 2026, where it reported earnings per share of $9.11, significantly beating the analyst consensus estimate of $2.89 by $6.22, while also exceeding revenue expectations with $119.80 billion in sales against a forecast of $117.07 billion.
The company is currently trading at $346.47, which is well below the consensus price target of $425.60 held by Wall Street analysts, suggesting substantial upside potential as the stock carries a "Buy" consensus rating from 55 analysts who view the current valuation as attractive relative to its growth prospects.
Google is leveraging its AI capabilities through the launch of Gemini 4 Argon, a model designed for complex enterprise tasks, which is expected to strengthen its competitive position and drive new revenue streams across advertising, cloud contracts, and subscriptions as the AI boom accelerates.
Investors may benefit from Google's strategic investment in Anthropic, as a potential future public offering of Anthropic could provide a higher valuation and additional capital for computing infrastructure, creating value for Google and other technology suppliers in the AI ecosystem.
The company maintains a strong financial position with a debt-to-equity ratio of 0.16 and a current ratio of 2.72, indicating robust liquidity and low leverage that supports its ability to fund ongoing operations and strategic initiatives without excessive financial risk.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Google faces significant legal and reputational risk from a securities class action lawsuit filed by several law firms, alleging misleading disclosures regarding the training performance and potential launch delays of its Gemini 3.5 Pro model, which adds uncertainty to its AI development timeline.
Recent analysis highlights that Google's quarterly capital expenditures have more than doubled year over year, which is pressuring free cash flow and raising concerns that heavy AI spending could weigh on shareholder returns before the investments generate sufficient profits.
The company is facing a proposed £1 billion UK consumer claim alleging that Google Play Store commissions of up to 30% violate competition law, adding to regulatory uncertainty and potential financial liabilities surrounding its app-store practices in Europe.
Regulatory scrutiny is increasing as Google executives are scheduled to testify at a New York City Council hearing on AI risks, which may lead to stricter oversight and compliance costs, although no immediate financial impact has been announced.
Insider selling activity has been notable, with insiders selling a total of 441,399 shares worth approximately $8.68 million over the last quarter, including significant sales by major shareholders and directors, which may signal a lack of confidence in the short-term stock price.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 55 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $425.72, with a high forecast of $515.00 and a low forecast of $310.00.

55 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 4 hold ratings, 46 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 22.51% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 5 upgrades and 1 downgrade by analysts.

Alphabet has been rated by research analysts at Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citizens Jmp, DA Davidson, DZ Bank, Evercore, Freedom Capital, KeyCorp, Morgan Stanley, Phillip Securities, Piper Sandler, Pivotal Research, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, Tigress Financial, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOGL compares to other companies.

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MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 10/1/2026.

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Alphabet (GOOGL) Stock Forecast & Price Target