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Alphabet (GOOGL) Stock Forecast & Price Target

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$245.45 +1.30 (+0.53%)
Closing price 10/14/2025 04:00 PM Eastern
Extended Trading
$245.86 +0.41 (+0.17%)
As of 05:47 AM Eastern
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Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
10
Buy
38

Based on 48 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 48 analysts, 10 have given a hold rating, 34 have given a buy rating, and 4 have given a strong buy rating for GOOGL.

Consensus Price Target

$249.26
1.55% Upside
According to the 48 analysts' twelve-month price targets for Alphabet, the average price target is $249.26. The highest price target for GOOGL is $295.00, while the lowest price target for GOOGL is $172.00. The average price target represents a forecasted upside of 1.55% from the current price of $245.45.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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GOOGL Analyst Ratings Over Time

TypeCurrent Forecast
10/15/24 to 10/15/25
1 Month Ago
9/15/24 to 9/15/25
3 Months Ago
7/17/24 to 7/17/25
1 Year Ago
10/16/23 to 10/15/24
Strong Buy
4 Strong Buy rating(s)
3 Strong Buy rating(s)
4 Strong Buy rating(s)
3 Strong Buy rating(s)
Buy
34 Buy rating(s)
32 Buy rating(s)
28 Buy rating(s)
29 Buy rating(s)
Hold
10 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
8 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$249.26$222.85$201.41$201.13
Forecasted Upside1.55% Upside-11.43% Downside9.71% Upside21.56% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.88
2.31
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside1.55% Upside56.77% Upside12.89% Upside
News Sentiment Rating
Positive News

See Recent GOOGL News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/14/2025The Goldman Sachs Group
3 of 5 stars
 Reiterated RatingBuy$288.00+17.34%
10/14/2025JPMorgan Chase & Co.
2 of 5 stars
Doug Anmuth
Doug Anmuth
1 of 5 stars
Reiterated RatingBuy
10/13/2025Cantor Fitzgerald
4 of 5 stars
Boost TargetNeutral$201.00 ➝ $265.00+12.02%
10/9/2025BMO Capital Markets
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Set TargetOutperform$225.00 ➝ $294.00+20.19%
10/9/2025UBS Group
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Boost TargetNeutral$237.00 ➝ $255.00+5.58%
10/8/2025Weiss Ratings
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 Reiterated RatingBuy (B)
10/7/2025Wells Fargo & Company
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Set TargetEqual Weight$187.00 ➝ $236.00-5.76%
10/7/2025Hsbc Global Res
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 UpgradeStrong-Buy
10/7/2025HSBC
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Initiated CoverageBuy$285.00+13.80%
10/2/2025Morgan Stanley
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Set TargetOverweight$210.00 ➝ $270.00+10.25%
10/2/2025Jefferies Financial Group
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 Boost TargetBuy$230.00 ➝ $285.00+16.37%
9/30/2025Wolfe Research
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 Boost Target$220.00 ➝ $290.00+19.29%
9/29/2025Mizuho
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Set TargetOutperform$295.00+20.88%
9/25/2025Melius Research
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 Boost Target$220.00 ➝ $255.00+3.75%
9/25/2025Moffett Nathanson
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Boost TargetBuy$230.00 ➝ $295.00+19.37%
9/22/2025Robert W. Baird
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Boost TargetOutperform$215.00 ➝ $275.00+7.96%
9/22/2025Truist Financial
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Boost TargetBuy$225.00 ➝ $285.00+11.89%
9/19/2025Citizens Jmp
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 Boost TargetOutperform$250.00 ➝ $290.00+13.85%
9/19/2025JMP Securities
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Boost TargetMarket Outperform$250.00 ➝ $290.00+15.07%
9/18/2025Piper Sandler
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Boost TargetOverweight$220.00 ➝ $285.00+14.21%
9/15/2025Citigroup
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Boost TargetBuy$225.00 ➝ $280.00+12.40%
9/8/2025Phillip Securities
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 DowngradeStrong-BuyModerate Buy
9/5/2025Tigress Financial
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Boost TargetStrong-Buy$240.00 ➝ $280.00+19.69%
9/4/2025Canaccord Genuity Group
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Boost TargetBuy$230.00 ➝ $270.00+17.06%
9/3/2025Deutsche Bank Aktiengesellschaft
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 Reiterated RatingBuy
9/3/2025Royal Bank Of Canada
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Boost TargetOutperform$220.00 ➝ $260.00+14.25%
9/3/2025Barclays
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Boost TargetOverweight$235.00 ➝ $250.00+9.85%
9/3/2025KeyCorp
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Boost TargetOverweight$230.00 ➝ $265.00+25.38%
9/3/2025Wedbush
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Boost TargetOutperform$225.00 ➝ $245.00+15.92%
9/3/2025Rosenblatt Securities
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Boost TargetNeutral$191.00 ➝ $224.00+5.99%
9/3/2025Needham & Company LLC
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Boost TargetBuy$220.00 ➝ $260.00+23.02%
9/2/2025Oppenheimer
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Reiterated RatingOutperform$235.00 ➝ $270.00+27.75%
9/2/2025DA Davidson
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Boost TargetNeutral$180.00 ➝ $190.00-9.58%
8/5/2025Loop Capital
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Reiterated RatingHold$165.00 ➝ $190.00-2.84%
7/24/2025Susquehanna
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Boost TargetPositive$220.00 ➝ $225.00+16.26%
7/24/2025Roth Capital
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Boost TargetBuy$205.00 ➝ $210.00+8.51%
7/24/2025Bank of America
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Boost TargetBuy$210.00 ➝ $217.00+14.07%
7/24/2025Westpark Capital
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Boost TargetBuy$210.00 ➝ $220.00+15.65%
7/23/2025Guggenheim
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Boost TargetBuy$190.00 ➝ $210.00+9.75%
7/22/2025Stifel Nicolaus
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Boost TargetBuy$200.00 ➝ $218.00+15.03%
7/22/2025Sanford C. Bernstein
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Boost TargetMarket Perform$185.00 ➝ $195.00+2.91%
6/27/2025BNP Paribas Exane
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 Reiterated RatingOutperformNeutral$172.00-0.89%
6/26/2025BNP Paribas
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DowngradeStrong-BuyHold
3/19/2025Roth Mkm
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Reiterated RatingBuy$220.00 ➝ $220.00+35.53%
2/6/2025DZ Bank
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 DowngradeBuyHold$198.00+3.49%
10/31/2024China Renaissance
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 UpgradeHoldBuy
10/30/2024Pivotal Research
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Boost TargetBuy$215.00 ➝ $225.00+28.15%
10/30/2024Evercore ISI
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 Boost TargetOutperform$200.00 ➝ $205.00+14.60%
10/29/2024Seaport Res Ptn
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UpgradeHoldStrong-Buy
10/11/2024Scotiabank
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UpgradeStrong-Buy
7/16/2024Argus
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 Boost TargetBuy$200.00 ➝ $215.00+15.47%
7/10/2024TD Securities
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 Boost Target$200.00 ➝ $220.00+15.15%
4/26/2024TD Cowen
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 Boost TargetBuy$170.00 ➝ $200.00+16.10%
4/26/2024Raymond James Financial
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 Boost TargetOutperform$160.00 ➝ $200.00+16.10%
1/31/2024Redburn Atlantic
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 Boost TargetBuy$150.00 ➝ $165.00+8.94%
10/25/2023Monness Crespi & Hardt
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 DowngradeBuyNeutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 05:34 AM ET.


Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 14, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • The current stock price is around $1400, reflecting strong market confidence in Google's diverse revenue streams.
  • Google's robust advertising business continues to grow, driven by increased digital ad spending globally, which is a significant portion of its revenue.
  • The Google Cloud segment has shown impressive growth, with increasing demand for cloud services and AI solutions, positioning Google as a key player in the tech industry.
  • Innovations in products like YouTube and Google Workspace enhance user engagement and retention, contributing to long-term revenue stability.
  • Google's commitment to AI and machine learning technologies positions it well for future growth, as these areas are expected to drive significant advancements across various industries.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Regulatory scrutiny is increasing, with potential antitrust actions that could impact Google's business operations and profitability.
  • Competition in the cloud services market is intensifying, with rivals like Amazon and Microsoft gaining market share, which could pressure Google's growth in this segment.
  • Dependence on advertising revenue makes Google vulnerable to economic downturns, as companies may cut ad spending during challenging financial times.
  • Privacy concerns and data protection regulations could lead to increased compliance costs and impact user trust, affecting overall business performance.
  • Market volatility can affect stock performance, and recent fluctuations in tech stocks may pose risks for investors looking for stability.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 48 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $249.26, with a high forecast of $295.00 and a low forecast of $172.00.

48 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 10 hold ratings, 34 buy ratings and 4 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 1.55% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 2 upgrades and 1 downgrade by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating for Alphabet is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how GOOGL compares to other companies.


This page (NASDAQ:GOOGL) was last updated on 10/15/2025 by MarketBeat.com Staff
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