Alphabet (GOOGL) Stock Forecast & Price Target

$245.45 +1.30 (+0.53%)

Closing price 10/14/2025 04:00 PM Eastern

Extended Trading

$245.86 +0.41 (+0.17%)

As of 05:47 AM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 48 Analyst Ratings

Sell
0

Hold
10

Buy
38

Based on 48 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 48 analysts, 10 have given a hold rating, 34 have given a buy rating, and 4 have given a strong buy rating for GOOGL.

Consensus Price Target

$249.26
1.55% Upside

According to the 48 analysts' twelve-month price targets for Alphabet, the average price target is $249.26. The highest price target for GOOGL is $295.00, while the lowest price target for GOOGL is $172.00. The average price target represents a forecasted upside of 1.55% from the current price of $245.45.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 10/15/24 to 10/15/25	1 Month Ago 9/15/24 to 9/15/25	3 Months Ago 7/17/24 to 7/17/25	1 Year Ago 10/16/23 to 10/15/24
Strong Buy	4 Strong Buy rating(s)	3 Strong Buy rating(s)	4 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	34 Buy rating(s)	32 Buy rating(s)	28 Buy rating(s)	29 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	8 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$249.26	$222.85	$201.41	$201.13
Forecasted Upside	1.55% Upside	-11.43% Downside	9.71% Upside	21.56% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.88	2.31	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	1.55% Upside	56.77% Upside	12.89% Upside
News Sentiment Rating	Positive News See Recent GOOGL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/14/2025	The Goldman Sachs Group 3 of 5 stars		Reiterated Rating	Buy	$288.00	+17.34%
10/14/2025	JPMorgan Chase & Co. 2 of 5 stars	Doug Anmuth 1 of 5 stars	Reiterated Rating	Buy
10/13/2025	Cantor Fitzgerald 4 of 5 stars	Deepak Mathivanan Not Rated	Boost Target	Neutral	$201.00 ➝ $265.00	+12.02%
10/9/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$225.00 ➝ $294.00	+20.19%
10/9/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$237.00 ➝ $255.00	+5.58%
10/8/2025	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
10/7/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Equal Weight	$187.00 ➝ $236.00	-5.76%
10/7/2025	Hsbc Global Res Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
10/7/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Rossington Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$285.00	+13.80%
10/2/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$210.00 ➝ $270.00	+10.25%
Get the Latest News and Ratings for GOOGL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
10/2/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$230.00 ➝ $285.00	+16.37%
9/30/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$220.00 ➝ $290.00	+19.29%
9/29/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$295.00	+20.88%
9/25/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$220.00 ➝ $255.00	+3.75%
9/25/2025	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Nathanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$230.00 ➝ $295.00	+19.37%
9/22/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$215.00 ➝ $275.00	+7.96%
9/22/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$225.00 ➝ $285.00	+11.89%
9/19/2025	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$250.00 ➝ $290.00	+13.85%
9/19/2025	JMP Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Outperform	$250.00 ➝ $290.00	+15.07%
9/18/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$220.00 ➝ $285.00	+14.21%
9/15/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$225.00 ➝ $280.00	+12.40%
9/8/2025	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Moderate Buy
9/5/2025	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Strong-Buy	$240.00 ➝ $280.00	+19.69%
9/4/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$230.00 ➝ $270.00	+17.06%
9/3/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
9/3/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$220.00 ➝ $260.00	+14.25%
9/3/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$235.00 ➝ $250.00	+9.85%
9/3/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$230.00 ➝ $265.00	+25.38%
9/3/2025	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$225.00 ➝ $245.00	+15.92%
9/3/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$191.00 ➝ $224.00	+5.99%
9/3/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$220.00 ➝ $260.00	+23.02%
9/2/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$235.00 ➝ $270.00	+27.75%
9/2/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$180.00 ➝ $190.00	-9.58%
8/5/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alan Gould Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$165.00 ➝ $190.00	-2.84%
7/24/2025	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Positive	$220.00 ➝ $225.00	+16.26%
7/24/2025	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$205.00 ➝ $210.00	+8.51%
7/24/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$210.00 ➝ $217.00	+14.07%
7/24/2025	Westpark Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$210.00 ➝ $220.00	+15.65%
7/23/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$190.00 ➝ $210.00	+9.75%
7/22/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$200.00 ➝ $218.00	+15.03%

7/22/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$185.00 ➝ $195.00	+2.91%
6/27/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform ➝ Neutral	$172.00	-0.89%
6/26/2025	BNP Paribas Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Slowinski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
3/19/2025	Roth Mkm Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$220.00 ➝ $220.00	+35.53%
2/6/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$198.00	+3.49%
10/31/2024	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$215.00 ➝ $225.00	+28.15%
10/30/2024	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$200.00 ➝ $205.00	+14.60%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
10/11/2024	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
7/16/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$200.00 ➝ $215.00	+15.47%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$200.00 ➝ $220.00	+15.15%
4/26/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$170.00 ➝ $200.00	+16.10%
4/26/2024	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$160.00 ➝ $200.00	+16.10%
1/31/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$150.00 ➝ $165.00	+8.94%
10/25/2023	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 05:34 AM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 14, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

The current stock price is around $1400, reflecting strong market confidence in Google's diverse revenue streams.
Google's robust advertising business continues to grow, driven by increased digital ad spending globally, which is a significant portion of its revenue.
The Google Cloud segment has shown impressive growth, with increasing demand for cloud services and AI solutions, positioning Google as a key player in the tech industry.
Innovations in products like YouTube and Google Workspace enhance user engagement and retention, contributing to long-term revenue stability.
Google's commitment to AI and machine learning technologies positions it well for future growth, as these areas are expected to drive significant advancements across various industries.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Regulatory scrutiny is increasing, with potential antitrust actions that could impact Google's business operations and profitability.
Competition in the cloud services market is intensifying, with rivals like Amazon and Microsoft gaining market share, which could pressure Google's growth in this segment.
Dependence on advertising revenue makes Google vulnerable to economic downturns, as companies may cut ad spending during challenging financial times.
Privacy concerns and data protection regulations could lead to increased compliance costs and impact user trust, affecting overall business performance.
Market volatility can affect stock performance, and recent fluctuations in tech stocks may pose risks for investors looking for stability.

GOOGL Forecast - Frequently Asked Questions

: According to the research reports of 48 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $249.26, with a high forecast of $295.00 and a low forecast of $172.00.
: 48 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 10 hold ratings, 34 buy ratings and 4 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" GOOGL shares.
: According to analysts, Alphabet's stock has a predicted upside of 1.55% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 2 upgrades and 1 downgrade by analysts.
: Alphabet has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Deutsche Bank Aktiengesellschaft, Guggenheim, Hsbc Global Res, HSBC, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., KeyCorp, Loop Capital, Melius Research, Mizuho, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Robert W. Baird, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Susquehanna, The Goldman Sachs Group, Tigress Financial, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, Westpark Capital, and Wolfe Research in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating for Alphabet is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how GOOGL compares to other companies.

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This page (NASDAQ:GOOGL) was last updated on 10/15/2025 by MarketBeat.com Staff

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Alphabet (GOOGL) Stock Forecast & Price Target

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

GOOGL Analyst Ratings Over Time

GOOGL Analyst Recommendations By Month

GOOGL Price Targets by Month

Alphabet Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

Alphabet
Bull Case

Alphabet
Bear Case

GOOGL Forecast - Frequently Asked Questions

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Alphabet (GOOGL) Stock Forecast & Price Target

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

GOOGL Analyst Ratings Over Time

GOOGL Analyst Recommendations By Month

GOOGL Price Targets by Month

Alphabet Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

Alphabet Bull Case

Alphabet Bear Case

GOOGL Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Alphabet
Bull Case

Alphabet
Bear Case