Alphabet (GOOGL) Stock Forecast & Price Target

$240.80 +0.43 (+0.18%)

Closing price 09/12/2025 04:00 PM Eastern

Extended Trading

$240.42 -0.38 (-0.16%)

As of 09/12/2025 08:00 PM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 45 Analyst Ratings

Sell
0

Hold
10

Buy
35

Based on 45 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 45 analysts, 10 have given a hold rating, 32 have given a buy rating, and 3 have given a strong buy rating for GOOGL.

Consensus Price Target

$221.44
-8.04% Downside

According to the 45 analysts' twelve-month price targets for Alphabet, the average price target is $221.44. The highest price target for GOOGL is $280.00, while the lowest price target for GOOGL is $172.00. The average price target represents a forecasted downside of -8.04% from the current price of $240.80.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 9/14/24 to 9/14/25	1 Month Ago 8/15/24 to 8/15/25	3 Months Ago 6/16/24 to 6/16/25	1 Year Ago 9/15/23 to 9/14/24
Strong Buy	3 Strong Buy rating(s)	4 Strong Buy rating(s)	4 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	32 Buy rating(s)	29 Buy rating(s)	26 Buy rating(s)	28 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	8 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$221.44	$211.53	$199.75	$201.76
Forecasted Upside	-8.04% Downside	3.74% Upside	13.00% Upside	28.13% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.84	2.65	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-8.04% Downside	64.35% Upside	10.72% Upside
News Sentiment Rating	Positive News See Recent GOOGL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/8/2025	Phillip Securities 0 of 5 stars		Downgrade	Strong-Buy ➝ Moderate Buy
9/5/2025	Tigress Financial 4 of 5 stars	Ivan Feinseth 4 of 5 stars	Boost Target	Strong-Buy	$240.00 ➝ $280.00	+19.69%
9/4/2025	Canaccord Genuity Group 2 of 5 stars	Maria Ripps 2 of 5 stars	Boost Target	Buy	$230.00 ➝ $270.00	+17.06%
9/3/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
9/3/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
9/3/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$220.00 ➝ $260.00	+14.25%
9/3/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$235.00 ➝ $250.00	+9.85%
9/3/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$230.00 ➝ $265.00	+25.38%
9/3/2025	JMP Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Outperform	$225.00 ➝ $250.00	+18.29%
9/3/2025	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$225.00 ➝ $245.00	+15.92%
Get the Latest News and Ratings for GOOGL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
9/3/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$191.00 ➝ $224.00	+5.99%
9/3/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$220.00 ➝ $260.00	+23.02%
9/2/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$235.00 ➝ $270.00	+27.75%
9/2/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$180.00 ➝ $190.00	-9.58%
8/5/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alan Gould Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$165.00 ➝ $190.00	-2.84%
7/29/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$184.00 ➝ $187.00	-2.55%
7/24/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$195.00 ➝ $220.00	+14.39%
7/24/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$196.00 ➝ $201.00	+3.86%
7/24/2025	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Positive	$220.00 ➝ $225.00	+16.26%
7/24/2025	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$205.00 ➝ $210.00	+8.51%
7/24/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$200.00 ➝ $232.00	+19.88%
7/24/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$208.00 ➝ $225.00	+16.27%
7/24/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$192.00 ➝ $202.00	+4.38%
7/24/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$210.00 ➝ $217.00	+14.07%
7/24/2025	Westpark Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$210.00 ➝ $220.00	+15.65%
7/23/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Morris Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$190.00 ➝ $210.00	+9.75%
7/22/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$200.00 ➝ $218.00	+15.03%
7/22/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$185.00 ➝ $195.00	+2.91%
7/21/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$185.00 ➝ $205.00	+8.40%
7/2/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$200.00	+11.99%
6/27/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform ➝ Neutral	$172.00	-0.89%
6/27/2025	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform	$220.00	+26.77%
6/26/2025	BNP Paribas Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Slowinski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
4/9/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$230.00 ➝ $205.00	+41.67%
3/31/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$235.00 ➝ $200.00	+29.59%
3/19/2025	Roth Mkm Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$220.00 ➝ $220.00	+35.53%
2/6/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$198.00	+3.49%
1/3/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$220.00 ➝ $230.00	+20.24%
12/12/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$210.00 ➝ $210.00	+7.47%
12/10/2024	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$205.00 ➝ $205.00	+16.90%

10/31/2024	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$215.00 ➝ $225.00	+28.15%
10/30/2024	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$200.00 ➝ $205.00	+14.60%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
10/11/2024	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
7/16/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$200.00 ➝ $215.00	+15.47%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$200.00 ➝ $220.00	+15.15%
4/26/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$170.00 ➝ $200.00	+16.10%
4/26/2024	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$160.00 ➝ $200.00	+16.10%
1/31/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$150.00 ➝ $165.00	+8.94%
10/25/2023	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:24 AM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 10, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

The current stock price is around $1400, reflecting strong market confidence in Google's diverse revenue streams.
Google's robust advertising business continues to thrive, with significant growth in digital ad spending, positioning it as a leader in the industry.
The Google Cloud segment has shown impressive growth, driven by increasing demand for cloud services and enterprise solutions, enhancing long-term profitability.
Innovations in AI and machine learning are being integrated into various products, potentially leading to new revenue opportunities and improved user experiences.
Google's commitment to sustainability and renewable energy initiatives may attract socially responsible investors and enhance its brand reputation.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Regulatory scrutiny and potential antitrust actions could pose risks to Google's business model and market position.
Increased competition in the cloud services market from other tech giants may impact Google's growth in this segment.
Fluctuations in advertising budgets, especially during economic downturns, could adversely affect revenue from the Google Services segment.
Concerns over data privacy and security may lead to reputational damage and affect user trust, impacting overall business performance.
Market volatility and economic uncertainties could lead to fluctuations in stock performance, making it a riskier investment in the short term.

GOOGL Forecast - Frequently Asked Questions

: According to the research reports of 45 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $221.44, with a high forecast of $280.00 and a low forecast of $172.00.
: 45 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 10 hold ratings, 32 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" GOOGL shares.
: According to analysts, Alphabet's stock has a predicted downside of -8.04% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 2 upgrades and 2 downgrades by analysts.
: Alphabet has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BNP Paribas, BNP Paribas Exane, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Deutsche Bank Aktiengesellschaft, Guggenheim, JMP Securities, JPMorgan Chase & Co., KeyCorp, Loop Capital, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Susquehanna, Tigress Financial, Truist Financial, UBS Group, Wedbush, Wells Fargo & Company, and Westpark Capital in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.84 while the average consensus rating score for "computer and technology" companies is 2.65. Learn more on how GOOGL compares to other companies.

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This page (NASDAQ:GOOGL) was last updated on 9/14/2025 by MarketBeat.com Staff

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Alphabet (GOOGL) Stock Forecast & Price Target