Marriott International (MAR) Competitors $272.88 -0.63 (-0.23%) Closing price 04:00 PM EasternExtended Trading$271.79 -1.09 (-0.40%) As of 07:27 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MAR vs. BKNG, CROX, CZR, BYD, CHH, H, HLT, MGM, RCL, and VACShould you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), Choice Hotels International (CHH), Hyatt Hotels (H), Hilton Worldwide (HLT), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), and Marriott Vacations Worldwide (VAC). Marriott International vs. Its Competitors Booking Crocs Caesars Entertainment Boyd Gaming Choice Hotels International Hyatt Hotels Hilton Worldwide MGM Resorts International Royal Caribbean Cruises Marriott Vacations Worldwide Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership. Is MAR or BKNG a better dividend stock? Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 1.0%. Booking pays an annual dividend of $38.40 per share and has a dividend yield of 0.7%. Marriott International pays out 30.5% of its earnings in the form of a dividend. Booking pays out 23.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years and Booking has increased its dividend for 1 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Does the media favor MAR or BKNG? In the previous week, Booking had 22 more articles in the media than Marriott International. MarketBeat recorded 52 mentions for Booking and 30 mentions for Marriott International. Booking's average media sentiment score of 1.18 beat Marriott International's score of 1.16 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Marriott International 24 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Booking 35 Very Positive mention(s) 7 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility and risk, MAR or BKNG? Marriott International has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, indicating that its stock price is 40% more volatile than the S&P 500. Do analysts prefer MAR or BKNG? Marriott International currently has a consensus target price of $276.90, indicating a potential upside of 1.47%. Booking has a consensus target price of $5,454.26, indicating a potential downside of 3.46%. Given Marriott International's higher possible upside, research analysts plainly believe Marriott International is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Marriott International 0 Sell rating(s) 13 Hold rating(s) 7 Buy rating(s) 2 Strong Buy rating(s) 2.50Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 3 Strong Buy rating(s) 2.78 Is MAR or BKNG more profitable? Booking has a net margin of 22.58% compared to Marriott International's net margin of 9.75%. Marriott International's return on equity of -100.64% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Marriott International9.75% -100.64% 10.25% Booking 22.58%-143.67%23.29% Do institutionals and insiders believe in MAR or BKNG? 70.7% of Marriott International shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 10.7% of Marriott International shares are owned by insiders. Comparatively, 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Which has better valuation & earnings, MAR or BKNG? Booking has lower revenue, but higher earnings than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioMarriott International$25.10B2.98$2.38B$8.7831.08Booking$23.74B7.74$5.88B$160.7435.15 SummaryBooking beats Marriott International on 13 of the 20 factors compared between the two stocks. Get Marriott International News Delivered to You Automatically Sign up to receive the latest news and ratings for MAR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MAR vs. The Competition Export to ExcelMetricMarriott InternationalHOTELS & MOTELS IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$74.91B$14.12B$8.41B$9.48BDividend Yield0.98%2.20%3.07%3.99%P/E Ratio31.0822.4618.4617.21Price / Sales2.984.053.29103.11Price / Cash24.1126.2116.9358.97Price / Book-25.344.874.855.90Net Income$2.38B$443.96M$215.28M$258.42M7 Day Performance0.47%0.46%1.61%1.94%1 Month Performance1.54%5.97%41.53%12.02%1 Year Performance16.10%9.82%17.53%20.80% Marriott International Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MARMarriott International4.5828 of 5 stars$272.88-0.2%$276.90+1.5%+12.9%$74.91B$25.10B31.08418,000Trending NewsBKNGBooking4.4449 of 5 stars$5,739.95+0.4%$5,449.44-5.1%+46.4%$186.78B$24.09B35.7124,300Positive NewsUpcoming EarningsAnalyst ForecastCROXCrocs3.8236 of 5 stars$102.10-1.6%$135.13+32.4%-17.1%$5.72B$4.10B6.267,910Upcoming EarningsAnalyst ForecastCZRCaesars Entertainment3.8971 of 5 stars$30.70+2.2%$43.20+40.7%-18.8%$6.39B$11.30B-28.1722,000Positive NewsUpcoming EarningsAnalyst ForecastBYDBoyd Gaming4.6688 of 5 stars$82.06+3.0%$82.62+0.7%+39.5%$6.68B$3.96B13.3916,129Trending NewsEarnings ReportCHHChoice Hotels International3.6515 of 5 stars$133.70-0.6%$133.15-0.4%+4.2%$6.20B$1.58B20.411,700Insider TradeHHyatt Hotels4.5464 of 5 stars$150.530.0%$150.63+0.1%-4.9%$14.37B$6.65B19.55227,000HLTHilton Worldwide4.0787 of 5 stars$278.48+0.4%$249.06-10.6%+20.8%$66.20B$11.17B43.93181,000Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastMGMMGM Resorts International4.7723 of 5 stars$38.02+0.2%$47.67+25.4%-12.5%$10.34B$17.24B16.9763,000Upcoming EarningsAnalyst DowngradeAnalyst RevisionRCLRoyal Caribbean Cruises4.3796 of 5 stars$341.05+0.8%$293.90-13.8%+106.3%$92.62B$16.48B28.33106,000Trending NewsUpcoming EarningsAnalyst ForecastAnalyst RevisionVACMarriott Vacations Worldwide4.543 of 5 stars$83.65+0.1%$92.25+10.3%-3.4%$2.89B$4.97B14.2822,300Upcoming Earnings Related Companies and Tools Related Companies BKNG Alternatives CROX Alternatives CZR Alternatives BYD Alternatives CHH Alternatives H Alternatives HLT Alternatives MGM Alternatives RCL Alternatives VAC Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:MAR) was last updated on 7/24/2025 by MarketBeat.com Staff From Our PartnersElon Just Fired the IRS Agents Targeting Your SavingsElon Musk just fired 6,700 IRS agents — and exposed a war on your retirement. 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