Marriott International (MAR) Competitors

Booking (NASDAQ:BKNG) and Marriott International (NASDAQ:MAR) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk.

Do insiders and institutionals believe in BKNG or MAR?

92.4% of Booking shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 0.2% of Booking shares are owned by insiders. Comparatively, 10.7% of Marriott International shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is BKNG or MAR more profitable?

Booking has a net margin of 19.23% compared to Marriott International's net margin of 9.60%. Marriott International's return on equity of -93.44% beat Booking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Booking	19.23%	-134.19%	24.16%
Marriott International	9.60%	-93.44%	10.14%

Which has more volatility and risk, BKNG or MAR?

Booking has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500.

Is BKNG or MAR a better dividend stock?

Booking pays an annual dividend of $38.40 per share and has a dividend yield of 0.7%. Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 1.0%. Booking pays out 26.7% of its earnings in the form of a dividend. Marriott International pays out 30.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Booking has raised its dividend for 1 consecutive years and Marriott International has raised its dividend for 3 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do analysts recommend BKNG or MAR?

Booking currently has a consensus target price of $5,808.81, indicating a potential upside of 6.61%. Marriott International has a consensus target price of $281.26, indicating a potential upside of 5.55%. Given Booking's stronger consensus rating and higher probable upside, equities research analysts plainly believe Booking is more favorable than Marriott International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Booking	0 Sell rating(s)	10 Hold rating(s)	19 Buy rating(s)	3 Strong Buy rating(s)	2.78
Marriott International	0 Sell rating(s)	12 Hold rating(s)	7 Buy rating(s)	2 Strong Buy rating(s)	2.52

Which has higher earnings & valuation, BKNG or MAR?

Booking has higher earnings, but lower revenue than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Booking	$23.74B	7.44	$5.88B	$143.79	37.89
Marriott International	$25.69B	2.82	$2.38B	$8.87	30.04

Does the media prefer BKNG or MAR?

In the previous week, Booking had 31 more articles in the media than Marriott International. MarketBeat recorded 55 mentions for Booking and 24 mentions for Marriott International. Booking's average media sentiment score of 1.44 beat Marriott International's score of 0.96 indicating that Booking is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Booking	44 Very Positive mention(s)	6 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Marriott International	15 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Booking beats Marriott International on 15 of the 20 factors compared between the two stocks.