MAR vs. ABNB, RCL, CCL, H, CHH, VAC, MCS, HLT, LVS, and IHG
Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Airbnb (ABNB), Royal Caribbean Cruises (RCL), Carnival Co. & (CCL), Hyatt Hotels (H), Choice Hotels International (CHH), Marriott Vacations Worldwide (VAC), Marcus (MCS), Hilton Worldwide (HLT), Las Vegas Sands (LVS), and InterContinental Hotels Group (IHG). These companies are all part of the "consumer discretionary" sector.
Marriott International vs.
Airbnb (NASDAQ:ABNB) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, media sentiment, profitability, community ranking, dividends, analyst recommendations, institutional ownership, earnings and risk.
Airbnb has a net margin of 23.85% compared to Marriott International's net margin of 9.46%. Airbnb's return on equity of 32.29% beat Marriott International's return on equity.
Airbnb currently has a consensus target price of $141.43, suggesting a potential upside of 9.01%. Marriott International has a consensus target price of $276.50, suggesting a potential upside of 4.81%. Given Airbnb's higher possible upside, equities analysts clearly believe Airbnb is more favorable than Marriott International.
Airbnb has higher earnings, but lower revenue than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.
In the previous week, Airbnb had 5 more articles in the media than Marriott International. MarketBeat recorded 47 mentions for Airbnb and 42 mentions for Marriott International. Marriott International's average media sentiment score of 1.15 beat Airbnb's score of 0.93 indicating that Marriott International is being referred to more favorably in the news media.
80.8% of Airbnb shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 27.9% of Airbnb shares are held by company insiders. Comparatively, 10.7% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Marriott International received 664 more outperform votes than Airbnb when rated by MarketBeat users. Likewise, 59.65% of users gave Marriott International an outperform vote while only 37.19% of users gave Airbnb an outperform vote.
Airbnb has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500.
Summary
Airbnb beats Marriott International on 10 of the 18 factors compared between the two stocks.
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:MAR) was last updated on 5/21/2025 by MarketBeat.com Staff