Marriott International (MAR) Competitors

Booking (NASDAQ:BKNG) and Marriott International (NASDAQ:MAR) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, media sentiment, analyst recommendations, valuation, risk and institutional ownership.

Is BKNG or MAR more profitable?

Booking has a net margin of 19.23% compared to Marriott International's net margin of 9.60%. Marriott International's return on equity of -93.44% beat Booking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Booking	19.23%	-134.19%	24.16%
Marriott International	9.60%	-93.44%	10.14%

Do insiders and institutionals have more ownership in BKNG or MAR?

92.4% of Booking shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 0.2% of Booking shares are held by company insiders. Comparatively, 10.7% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Is BKNG or MAR a better dividend stock?

Booking pays an annual dividend of $38.40 per share and has a dividend yield of 0.7%. Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 1.0%. Booking pays out 26.7% of its earnings in the form of a dividend. Marriott International pays out 30.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Booking has increased its dividend for 1 consecutive years and Marriott International has increased its dividend for 3 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more volatility & risk, BKNG or MAR?

Booking has a beta of 1.41, suggesting that its share price is 41% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.44, suggesting that its share price is 44% more volatile than the S&P 500.

Does the media prefer BKNG or MAR?

In the previous week, Booking had 13 more articles in the media than Marriott International. MarketBeat recorded 61 mentions for Booking and 48 mentions for Marriott International. Booking's average media sentiment score of 1.50 beat Marriott International's score of 1.05 indicating that Booking is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Booking	53 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Marriott International	35 Very Positive mention(s)	4 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate BKNG or MAR?

Booking presently has a consensus price target of $5,781.04, indicating a potential upside of 6.11%. Marriott International has a consensus price target of $280.89, indicating a potential upside of 4.15%. Given Booking's stronger consensus rating and higher probable upside, analysts plainly believe Booking is more favorable than Marriott International.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Booking	0 Sell rating(s)	10 Hold rating(s)	19 Buy rating(s)	3 Strong Buy rating(s)	2.78
Marriott International	0 Sell rating(s)	12 Hold rating(s)	7 Buy rating(s)	2 Strong Buy rating(s)	2.52

Which has preferable earnings & valuation, BKNG or MAR?

Booking has higher earnings, but lower revenue than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Booking	$23.74B	7.44	$5.88B	$143.79	37.89
Marriott International	$25.69B	2.85	$2.38B	$8.87	30.41

Summary

Booking beats Marriott International on 14 of the 20 factors compared between the two stocks.