MAR vs. BKNG, CROX, CZR, BYD, CHH, H, HLT, MGM, RCL, and VAC
Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), Choice Hotels International (CHH), Hyatt Hotels (H), Hilton Worldwide (HLT), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), and Marriott Vacations Worldwide (VAC).
Marriott International vs. Its Competitors
Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, profitability, media sentiment, institutional ownership and valuation.
Booking has a net margin of 19.23% compared to Marriott International's net margin of 9.60%. Marriott International's return on equity of -93.44% beat Booking's return on equity.
70.7% of Marriott International shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 10.7% of Marriott International shares are owned by company insiders. Comparatively, 0.2% of Booking shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
In the previous week, Booking had 37 more articles in the media than Marriott International. MarketBeat recorded 62 mentions for Booking and 25 mentions for Marriott International. Booking's average media sentiment score of 1.15 beat Marriott International's score of 1.15 indicating that Booking is being referred to more favorably in the news media.
Marriott International has a beta of 1.35, suggesting that its share price is 35% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.35, suggesting that its share price is 35% more volatile than the S&P 500.
Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 1.0%. Booking pays an annual dividend of $38.40 per share and has a dividend yield of 0.8%. Marriott International pays out 30.2% of its earnings in the form of a dividend. Booking pays out 26.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years and Booking has raised its dividend for 1 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Booking has lower revenue, but higher earnings than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.
Marriott International presently has a consensus price target of $282.63, indicating a potential upside of 8.35%. Booking has a consensus price target of $5,808.81, indicating a potential upside of 14.57%. Given Booking's stronger consensus rating and higher probable upside, analysts plainly believe Booking is more favorable than Marriott International.
Summary
Booking beats Marriott International on 14 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Marriott International Competitors List
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This page (NASDAQ:MAR) was last updated on 10/20/2025 by MarketBeat.com Staff
