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Marriott International (MAR) Competitors

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$272.88 -0.63 (-0.23%)
Closing price 04:00 PM Eastern
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$271.79 -1.09 (-0.40%)
As of 07:27 PM Eastern
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MAR vs. BKNG, CROX, CZR, BYD, CHH, H, HLT, MGM, RCL, and VAC

Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), Choice Hotels International (CHH), Hyatt Hotels (H), Hilton Worldwide (HLT), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), and Marriott Vacations Worldwide (VAC).

Marriott International vs. Its Competitors

Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.

Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 1.0%. Booking pays an annual dividend of $38.40 per share and has a dividend yield of 0.7%. Marriott International pays out 30.5% of its earnings in the form of a dividend. Booking pays out 23.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years and Booking has increased its dividend for 1 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Booking had 22 more articles in the media than Marriott International. MarketBeat recorded 52 mentions for Booking and 30 mentions for Marriott International. Booking's average media sentiment score of 1.18 beat Marriott International's score of 1.16 indicating that Booking is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marriott International
24 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Booking
35 Very Positive mention(s)
7 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Marriott International has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, indicating that its stock price is 40% more volatile than the S&P 500.

Marriott International currently has a consensus target price of $276.90, indicating a potential upside of 1.47%. Booking has a consensus target price of $5,454.26, indicating a potential downside of 3.46%. Given Marriott International's higher possible upside, research analysts plainly believe Marriott International is more favorable than Booking.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marriott International
0 Sell rating(s)
13 Hold rating(s)
7 Buy rating(s)
2 Strong Buy rating(s)
2.50
Booking
0 Sell rating(s)
10 Hold rating(s)
19 Buy rating(s)
3 Strong Buy rating(s)
2.78

Booking has a net margin of 22.58% compared to Marriott International's net margin of 9.75%. Marriott International's return on equity of -100.64% beat Booking's return on equity.

Company Net Margins Return on Equity Return on Assets
Marriott International9.75% -100.64% 10.25%
Booking 22.58%-143.67%23.29%

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 10.7% of Marriott International shares are owned by insiders. Comparatively, 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Booking has lower revenue, but higher earnings than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marriott International$25.10B2.98$2.38B$8.7831.08
Booking$23.74B7.74$5.88B$160.7435.15

Summary

Booking beats Marriott International on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAR vs. The Competition

MetricMarriott InternationalHOTELS & MOTELS IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$74.91B$14.12B$8.41B$9.48B
Dividend Yield0.98%2.20%3.07%3.99%
P/E Ratio31.0822.4618.4617.21
Price / Sales2.984.053.29103.11
Price / Cash24.1126.2116.9358.97
Price / Book-25.344.874.855.90
Net Income$2.38B$443.96M$215.28M$258.42M
7 Day Performance0.47%0.46%1.61%1.94%
1 Month Performance1.54%5.97%41.53%12.02%
1 Year Performance16.10%9.82%17.53%20.80%

Marriott International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAR
Marriott International
4.5828 of 5 stars
$272.88
-0.2%
$276.90
+1.5%
+12.9%$74.91B$25.10B31.08418,000Trending News
BKNG
Booking
4.4449 of 5 stars
$5,739.95
+0.4%
$5,449.44
-5.1%
+46.4%$186.78B$24.09B35.7124,300Positive News
Upcoming Earnings
Analyst Forecast
CROX
Crocs
3.8236 of 5 stars
$102.10
-1.6%
$135.13
+32.4%
-17.1%$5.72B$4.10B6.267,910Upcoming Earnings
Analyst Forecast
CZR
Caesars Entertainment
3.8971 of 5 stars
$30.70
+2.2%
$43.20
+40.7%
-18.8%$6.39B$11.30B-28.1722,000Positive News
Upcoming Earnings
Analyst Forecast
BYD
Boyd Gaming
4.6688 of 5 stars
$82.06
+3.0%
$82.62
+0.7%
+39.5%$6.68B$3.96B13.3916,129Trending News
Earnings Report
CHH
Choice Hotels International
3.6515 of 5 stars
$133.70
-0.6%
$133.15
-0.4%
+4.2%$6.20B$1.58B20.411,700Insider Trade
H
Hyatt Hotels
4.5464 of 5 stars
$150.53
0.0%
$150.63
+0.1%
-4.9%$14.37B$6.65B19.55227,000
HLT
Hilton Worldwide
4.0787 of 5 stars
$278.48
+0.4%
$249.06
-10.6%
+20.8%$66.20B$11.17B43.93181,000Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
MGM
MGM Resorts International
4.7723 of 5 stars
$38.02
+0.2%
$47.67
+25.4%
-12.5%$10.34B$17.24B16.9763,000Upcoming Earnings
Analyst Downgrade
Analyst Revision
RCL
Royal Caribbean Cruises
4.3796 of 5 stars
$341.05
+0.8%
$293.90
-13.8%
+106.3%$92.62B$16.48B28.33106,000Trending News
Upcoming Earnings
Analyst Forecast
Analyst Revision
VAC
Marriott Vacations Worldwide
4.543 of 5 stars
$83.65
+0.1%
$92.25
+10.3%
-3.4%$2.89B$4.97B14.2822,300Upcoming Earnings

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This page (NASDAQ:MAR) was last updated on 7/24/2025 by MarketBeat.com Staff
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