Purple Innovation (PRPL) Competitors

Eastman Kodak (NYSE:KODK) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, earnings, dividends, analyst recommendations, valuation and profitability.

Do institutionals & insiders have more ownership in KODK or PRPL?

33.7% of Eastman Kodak shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 23.9% of Eastman Kodak shares are held by insiders. Comparatively, 53.9% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has preferable earnings & valuation, KODK or PRPL?

Eastman Kodak has higher revenue and earnings than Purple Innovation. Eastman Kodak is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Eastman Kodak	$1.04B	0.48	$102M	-$0.10	-61.25
Purple Innovation	$487.88M	0.25	-$97.90M	-$0.78	-1.45

Do analysts prefer KODK or PRPL?

Purple Innovation has a consensus price target of $1.00, suggesting a potential downside of 11.50%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Eastman Kodak.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Eastman Kodak	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Purple Innovation	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is KODK or PRPL more profitable?

Eastman Kodak has a net margin of 1.06% compared to Purple Innovation's net margin of -18.43%. Eastman Kodak's return on equity of 2.32% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Eastman Kodak	1.06%	2.32%	0.76%
Purple Innovation	-18.43%	-472.12%	-13.20%

Does the media favor KODK or PRPL?

In the previous week, Eastman Kodak had 4 more articles in the media than Purple Innovation. MarketBeat recorded 5 mentions for Eastman Kodak and 1 mentions for Purple Innovation. Eastman Kodak's average media sentiment score of 0.54 beat Purple Innovation's score of 0.00 indicating that Eastman Kodak is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Eastman Kodak	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Purple Innovation	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more volatility & risk, KODK or PRPL?

Eastman Kodak has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500.

Summary

Eastman Kodak beats Purple Innovation on 9 of the 15 factors compared between the two stocks.