Purple Innovation (PRPL) Competitors

Purple Innovation (NASDAQ:PRPL) and Waldencast (NASDAQ:WALD) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, risk, analyst recommendations, profitability, institutional ownership, dividends, community ranking and earnings.

Does the MarketBeat Community favor PRPL or WALD?

Purple Innovation received 268 more outperform votes than Waldencast when rated by MarketBeat users. However, 83.33% of users gave Waldencast an outperform vote while only 67.12% of users gave Purple Innovation an outperform vote.

Company	Underperform	Outperform
Purple Innovation	Outperform Votes 298 67.12%	Underperform Votes 146 32.88%
Waldencast	Outperform Votes 30 83.33%	Underperform Votes 6 16.67%

Do analysts rate PRPL or WALD?

Purple Innovation presently has a consensus target price of $1.25, indicating a potential upside of 61.92%. Waldencast has a consensus target price of $5.11, indicating a potential upside of 122.84%. Given Waldencast's stronger consensus rating and higher probable upside, analysts plainly believe Waldencast is more favorable than Purple Innovation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Waldencast	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83

Do insiders & institutionals believe in PRPL or WALD?

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 42.0% of Waldencast shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by company insiders. Comparatively, 5.9% of Waldencast shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Which has stronger valuation and earnings, PRPL or WALD?

Waldencast has lower revenue, but higher earnings than Purple Innovation.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$472.02M	0.18	-$120.76M	-$0.62	-1.25
Waldencast	$273.87M	1.02	-$89.98M	N/A	N/A

Is PRPL or WALD more profitable?

Waldencast has a net margin of 0.00% compared to Purple Innovation's net margin of -21.34%. Waldencast's return on equity of 0.00% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-21.34%	-84.67%	-16.17%
Waldencast	N/A	N/A	N/A

Does the media prefer PRPL or WALD?

In the previous week, Waldencast had 1 more articles in the media than Purple Innovation. MarketBeat recorded 3 mentions for Waldencast and 2 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.59 beat Waldencast's score of 0.95 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Purple Innovation	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Waldencast	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, PRPL or WALD?

Purple Innovation has a beta of 1.56, meaning that its stock price is 56% more volatile than the S&P 500. Comparatively, Waldencast has a beta of -0.41, meaning that its stock price is 141% less volatile than the S&P 500.

Summary

Waldencast beats Purple Innovation on 10 of the 16 factors compared between the two stocks.