PURPLE INNOVATION (PRPL) Competitors $0.96 +0.02 (+2.34%) As of 09:36 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRPL vs. GPRO, WALD, VIOT, SLSN, PTNM, BRLT, HBB, COOK, SNBR, and EMPGShould you be buying PURPLE INNOVATION stock or one of its competitors? The main competitors of PURPLE INNOVATION include GoPro (GPRO), Waldencast (WALD), Viomi Technology (VIOT), Solesence (SLSN), Pitanium (PTNM), Brilliant Earth Group (BRLT), Hamilton Beach Brands (HBB), Traeger (COOK), Sleep Number (SNBR), and Empro Group (EMPG). These companies are all part of the "consumer goods" industry. PURPLE INNOVATION vs. Its Competitors GoPro Waldencast Viomi Technology Solesence Pitanium Brilliant Earth Group Hamilton Beach Brands Traeger Sleep Number Empro Group PURPLE INNOVATION (NASDAQ:PRPL) and GoPro (NASDAQ:GPRO) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, media sentiment, profitability, earnings and risk. Do insiders and institutionals believe in PRPL or GPRO? 88.4% of PURPLE INNOVATION shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 53.9% of PURPLE INNOVATION shares are held by company insiders. Comparatively, 18.4% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Which has higher earnings and valuation, PRPL or GPRO? PURPLE INNOVATION has higher earnings, but lower revenue than GoPro. GoPro is trading at a lower price-to-earnings ratio than PURPLE INNOVATION, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPURPLE INNOVATION$487.88M0.21-$97.90M-$0.78-1.23GoPro$801.47M0.45-$432.31M-$0.69-3.34 Is PRPL or GPRO more profitable? GoPro has a net margin of -14.53% compared to PURPLE INNOVATION's net margin of -18.43%. GoPro's return on equity of -49.10% beat PURPLE INNOVATION's return on equity.Company Net Margins Return on Equity Return on Assets PURPLE INNOVATION-18.43% -472.12% -13.20% GoPro -14.53%-49.10%-12.67% Do analysts recommend PRPL or GPRO? PURPLE INNOVATION presently has a consensus target price of $1.00, suggesting a potential upside of 4.38%. GoPro has a consensus target price of $0.75, suggesting a potential downside of 67.46%. Given PURPLE INNOVATION's stronger consensus rating and higher possible upside, equities research analysts plainly believe PURPLE INNOVATION is more favorable than GoPro.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score PURPLE INNOVATION 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50GoPro 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33 Which has more volatility and risk, PRPL or GPRO? PURPLE INNOVATION has a beta of 1.71, suggesting that its share price is 71% more volatile than the S&P 500. Comparatively, GoPro has a beta of 1.6, suggesting that its share price is 60% more volatile than the S&P 500. Does the media prefer PRPL or GPRO? In the previous week, GoPro had 9 more articles in the media than PURPLE INNOVATION. MarketBeat recorded 10 mentions for GoPro and 1 mentions for PURPLE INNOVATION. GoPro's average media sentiment score of 0.86 beat PURPLE INNOVATION's score of 0.00 indicating that GoPro is being referred to more favorably in the news media. Company Overall Sentiment PURPLE INNOVATION Neutral GoPro Positive SummaryGoPro beats PURPLE INNOVATION on 8 of the 15 factors compared between the two stocks. Get PURPLE INNOVATION News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPURPLE INNOVATIONCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$103.86M$31.66B$15.79B$10.54BDividend YieldN/A2.73%3.22%4.71%P/E Ratio-1.2337.4617.7927.61Price / Sales0.211.9947.89201.06Price / CashN/A15.6114.5161.55Price / Book5.047.987.076.76Net Income-$97.90M$1.23B$680.75M$275.88M7 Day Performance5.33%-1.94%-0.09%2.81%1 Month Performance-9.62%-6.28%-0.12%9.24%1 Year Performance3.87%18.86%-0.49%35.42% PURPLE INNOVATION Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPURPLE INNOVATION1.2018 of 5 stars$0.96+2.3%$1.00+4.4%-0.9%$103.86M$487.88M-1.231,200News CoverageAnalyst ForecastGPROGoPro2.3637 of 5 stars$2.14-6.6%$0.75-65.0%+69.2%$362.24M$801.47M-3.10880Analyst ForecastWALDWaldencast1.4423 of 5 stars$2.00-1.0%$4.97+148.6%-38.1%$246.59M$273.87M0.00272News CoverageAnalyst ForecastVIOTViomi Technology1.404 of 5 stars$3.35-2.9%N/A+102.6%$235.37M$290.30M55.831,470Analyst UpgradeSLSNSolesence0.8454 of 5 stars$3.20-3.3%N/AN/A$233.29M$52.35M47.2960News CoveragePositive NewsAnalyst ForecastPTNMPitaniumN/A$11.36+16.6%N/AN/A$221.59MN/A0.0047News CoverageAnalyst ForecastBRLTBrilliant Earth Group2.0554 of 5 stars$2.07-2.8%$1.80-13.0%+28.2%$212.97M$422.16M0.00420News CoverageAnalyst ForecastGap UpHBBHamilton Beach Brands1.0498 of 5 stars$13.93-3.4%N/A-50.5%$194.33M$654.69M6.14700News CoverageAnalyst ForecastCOOKTraeger3.3809 of 5 stars$1.24-2.0%$2.13+72.1%-67.7%$171.22M$604.07M0.00880SNBRSleep Number1.0965 of 5 stars$7.12-1.8%$8.33+17.0%-59.8%$165.09M$1.68B0.003,654Positive NewsEMPGEmpro GroupN/A$17.38+3.0%N/AN/A$137.15MN/A0.0033News CoverageAnalyst Forecast Related Companies and Tools Related Companies GoPro Alternatives Waldencast Alternatives Viomi Technology Alternatives Solesence Alternatives Pitanium Alternatives Brilliant Earth Group Alternatives Hamilton Beach Brands Alternatives Traeger Alternatives Sleep Number Alternatives Empro Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PRPL) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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