Purple Innovation (PRPL) Competitors $0.83 -0.06 (-7.17%) Closing price 04:00 PM EasternExtended Trading$0.87 +0.04 (+4.37%) As of 07:37 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRPL vs. WALD, LVWR, HBB, COOK, SNBR, BRLT, GPRO, VIOT, NTZ, and UGShould you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Waldencast (WALD), LiveWire Group (LVWR), Hamilton Beach Brands (HBB), Traeger (COOK), Sleep Number (SNBR), Brilliant Earth Group (BRLT), GoPro (GPRO), Viomi Technology (VIOT), Natuzzi (NTZ), and United-Guardian (UG). These companies are all part of the "consumer goods" industry. Purple Innovation vs. Waldencast LiveWire Group Hamilton Beach Brands Traeger Sleep Number Brilliant Earth Group GoPro Viomi Technology Natuzzi United-Guardian Waldencast (NASDAQ:WALD) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, valuation, dividends, profitability and community ranking. Do analysts prefer WALD or PRPL? Waldencast currently has a consensus target price of $5.11, indicating a potential upside of 135.68%. Purple Innovation has a consensus target price of $1.25, indicating a potential upside of 49.95%. Given Waldencast's stronger consensus rating and higher probable upside, analysts clearly believe Waldencast is more favorable than Purple Innovation.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Waldencast 0 Sell rating(s) 1 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.83Purple Innovation 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is WALD or PRPL more profitable? Waldencast has a net margin of 0.00% compared to Purple Innovation's net margin of -21.34%. Waldencast's return on equity of 0.00% beat Purple Innovation's return on equity.Company Net Margins Return on Equity Return on Assets WaldencastN/A N/A N/A Purple Innovation -21.34%-84.67%-16.17% Does the MarketBeat Community favor WALD or PRPL? Purple Innovation received 268 more outperform votes than Waldencast when rated by MarketBeat users. However, 85.71% of users gave Waldencast an outperform vote while only 67.27% of users gave Purple Innovation an outperform vote. CompanyUnderperformOutperformWaldencastOutperform Votes3085.71% Underperform Votes514.29%Purple InnovationOutperform Votes29867.27% Underperform Votes14532.73% Which has more risk & volatility, WALD or PRPL? Waldencast has a beta of -0.42, meaning that its stock price is 142% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.62, meaning that its stock price is 62% more volatile than the S&P 500. Do insiders & institutionals believe in WALD or PRPL? 42.0% of Waldencast shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 5.9% of Waldencast shares are owned by insiders. Comparatively, 53.7% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has higher earnings and valuation, WALD or PRPL? Waldencast has higher earnings, but lower revenue than Purple Innovation. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWaldencast$273.87M0.97-$89.98MN/AN/APurple Innovation$472.02M0.19-$120.76M-$0.62-1.34 Does the media refer more to WALD or PRPL? In the previous week, Waldencast had 6 more articles in the media than Purple Innovation. MarketBeat recorded 8 mentions for Waldencast and 2 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 0.78 beat Waldencast's score of 0.17 indicating that Purple Innovation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Waldencast 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Purple Innovation 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryWaldencast beats Purple Innovation on 10 of the 16 factors compared between the two stocks. Get Purple Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPurple InnovationHousehold furniture IndustryStaples SectorNASDAQ ExchangeMarket Cap$89.79M$410.02M$17.52B$8.38BDividend YieldN/A5.71%3.05%4.10%P/E Ratio-0.836.3616.3019.71Price / Sales0.190.474.59116.98Price / CashN/A8.0016.3934.62Price / Book0.761.516.174.50Net Income-$120.76M-$28.38M$737.42M$248.18M7 Day Performance1.05%1.43%0.19%1.14%1 Month Performance43.95%21.56%4.95%15.20%1 Year Performance-41.09%-30.56%-3.39%6.56% Purple Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPurple Innovation2.5239 of 5 stars$0.83-7.2%$1.25+50.0%-38.9%$89.79M$472.02M-0.831,800Gap DownWALDWaldencast1.723 of 5 stars$3.08+9.2%$5.40+75.3%-49.9%$375.99M$273.87M0.00272Gap UpLVWRLiveWire Group0.0045 of 5 stars$1.11+10.5%N/A-82.0%$272.31M$24.40M-2.40220Negative NewsGap UpHBBHamilton Beach Brands1.2451 of 5 stars$18.45+27.2%N/A+2.1%$249.35M$659.79M9.81700Gap UpHigh Trading VolumeCOOKTraeger2.9038 of 5 stars$1.57+12.6%$2.44+55.8%-31.3%$212.36M$602.44M-3.91880Gap DownHigh Trading VolumeSNBRSleep Number0.9279 of 5 stars$9.05+13.3%$8.33-7.9%-37.3%$205.07M$1.61B-5.005,120Gap DownBRLTBrilliant Earth Group2.6594 of 5 stars$1.57+3.0%$1.80+15.0%-40.6%$155.54M$422.16M52.18420GPROGoPro3.5411 of 5 stars$0.62+0.1%$1.50+143.5%-60.3%$96.96M$801.47M-0.22880Gap DownVIOTViomi Technology1.8425 of 5 stars$1.35+0.7%N/A+48.8%$92.10M$2.12B22.501,470NTZNatuzzi0.2855 of 5 stars$3.73+0.8%N/A-38.0%$41.09M$318.80M0.004,260Analyst ForecastUGUnited-Guardian1.1955 of 5 stars$8.25+2.3%N/A-3.0%$37.88M$12.18M10.8520 Related Companies and Tools Related Companies Waldencast Alternatives LiveWire Group Alternatives Hamilton Beach Brands Alternatives Traeger Alternatives Sleep Number Alternatives Brilliant Earth Group Alternatives GoPro Alternatives Viomi Technology Alternatives Natuzzi Alternatives United-Guardian Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PRPL) was last updated on 5/21/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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