Purple Innovation (PRPL) Competitors

Hamilton Beach Brands (NYSE:HBB) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, community ranking, valuation, analyst recommendations, risk and dividends.

Does the MarketBeat Community prefer HBB or PRPL?

Purple Innovation received 133 more outperform votes than Hamilton Beach Brands when rated by MarketBeat users. Likewise, 67.27% of users gave Purple Innovation an outperform vote while only 52.88% of users gave Hamilton Beach Brands an outperform vote.

Company	Underperform	Outperform
Hamilton Beach Brands	Outperform Votes 165 52.88%	Underperform Votes 147 47.12%
Purple Innovation	Outperform Votes 298 67.27%	Underperform Votes 145 32.73%

Do institutionals and insiders hold more shares of HBB or PRPL?

50.5% of Hamilton Beach Brands shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 34.7% of Hamilton Beach Brands shares are held by company insiders. Comparatively, 53.7% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Does the media prefer HBB or PRPL?

In the previous week, Hamilton Beach Brands had 1 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for Hamilton Beach Brands and 3 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 0.98 beat Hamilton Beach Brands' score of 0.00 indicating that Purple Innovation is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hamilton Beach Brands	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Purple Innovation	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger earnings & valuation, HBB or PRPL?

Hamilton Beach Brands has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hamilton Beach Brands	$654.69M	0.41	$25.24M	$2.23	8.94
Purple Innovation	$487.88M	0.15	-$120.76M	-$0.91	-0.74

Do analysts prefer HBB or PRPL?

Purple Innovation has a consensus target price of $1.25, indicating a potential upside of 84.69%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hamilton Beach Brands	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is HBB or PRPL more profitable?

Hamilton Beach Brands has a net margin of 4.06% compared to Purple Innovation's net margin of -21.34%. Hamilton Beach Brands' return on equity of 17.90% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hamilton Beach Brands	4.06%	17.90%	6.87%
Purple Innovation	-21.34%	-84.67%	-16.17%

Which has more risk & volatility, HBB or PRPL?

Hamilton Beach Brands has a beta of 0.59, suggesting that its stock price is 41% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 2.08, suggesting that its stock price is 108% more volatile than the S&P 500.

Summary

Hamilton Beach Brands beats Purple Innovation on 9 of the 17 factors compared between the two stocks.