Purple Innovation (PRPL) Competitors $1.05 -0.02 (-1.87%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$1.04 -0.01 (-1.33%) As of 09/12/2025 05:21 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRPL vs. KODK, GPRO, BRLT, SLSN, WALD, SNBR, VIOT, HBB, COOK, and EMPGShould you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Eastman Kodak (KODK), GoPro (GPRO), Brilliant Earth Group (BRLT), Solesence (SLSN), Waldencast (WALD), Sleep Number (SNBR), Viomi Technology (VIOT), Hamilton Beach Brands (HBB), Traeger (COOK), and Empro Group (EMPG). These companies are all part of the "consumer goods" industry. Purple Innovation vs. Its Competitors Eastman Kodak GoPro Brilliant Earth Group Solesence Waldencast Sleep Number Viomi Technology Hamilton Beach Brands Traeger Empro Group Purple Innovation (NASDAQ:PRPL) and Eastman Kodak (NYSE:KODK) are both small-cap consumer goods companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, analyst recommendations, media sentiment, earnings, risk, dividends, profitability and institutional ownership. Which has preferable earnings and valuation, PRPL or KODK? Eastman Kodak has higher revenue and earnings than Purple Innovation. Eastman Kodak is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPurple Innovation$456.84M0.25-$97.90M-$0.78-1.35Eastman Kodak$1.04B0.47$102M-$0.10-60.35 Does the media prefer PRPL or KODK? In the previous week, Purple Innovation had 1 more articles in the media than Eastman Kodak. MarketBeat recorded 3 mentions for Purple Innovation and 2 mentions for Eastman Kodak. Purple Innovation's average media sentiment score of 1.84 beat Eastman Kodak's score of 1.48 indicating that Purple Innovation is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Purple Innovation 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Eastman Kodak 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, PRPL or KODK? Purple Innovation has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500. Comparatively, Eastman Kodak has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500. Do analysts recommend PRPL or KODK? Purple Innovation currently has a consensus price target of $1.00, suggesting a potential downside of 4.76%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Eastman Kodak.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Eastman Kodak 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Do insiders & institutionals hold more shares of PRPL or KODK? 88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 33.7% of Eastman Kodak shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by insiders. Comparatively, 23.9% of Eastman Kodak shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Is PRPL or KODK more profitable? Eastman Kodak has a net margin of 1.06% compared to Purple Innovation's net margin of -18.43%. Eastman Kodak's return on equity of 2.32% beat Purple Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Purple Innovation-18.43% -472.12% -13.20% Eastman Kodak 1.06%2.32%0.76% SummaryPurple Innovation beats Eastman Kodak on 8 of the 15 factors compared between the two stocks. Get Purple Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPurple InnovationCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$116.00M$33.38B$16.18B$10.14BDividend YieldN/A2.60%3.01%4.59%P/E Ratio-1.3539.5118.1925.93Price / Sales0.251.8847.87198.13Price / CashN/A16.6214.9560.44Price / Book5.538.506.136.29Net Income-$97.90M$1.23B$679.99M$270.77M7 Day Performance-7.08%0.41%1.12%3.88%1 Month PerformanceN/A-0.99%-0.18%4.88%1 Year Performance-4.55%37.19%5.63%26.01% Purple Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPurple Innovation1.6774 of 5 stars$1.05-1.9%$1.00-4.8%+1.9%$116.00M$456.84M-1.351,200Positive NewsKODKEastman Kodak1.3918 of 5 stars$5.77-2.4%N/A+24.4%$467.45M$1.04B-57.713,900Positive NewsGPROGoPro2.0334 of 5 stars$1.72+15.4%$0.75-56.4%+59.2%$272.07M$801.47M-2.49880Short Interest ↑Gap UpHigh Trading VolumeBRLTBrilliant Earth Group1.7234 of 5 stars$2.66-4.7%$1.80-32.3%+24.9%$265.34M$422.22M-88.67420Positive NewsShort Interest ↓SLSNSolesence0.4896 of 5 stars$3.31+1.5%N/AN/A$233.29M$52.35M47.2960WALDWaldencast1.9466 of 5 stars$1.83+2.8%$4.97+171.7%-55.9%$223.40M$273.87M0.00272Short Interest ↑Gap DownSNBRSleep Number0.6614 of 5 stars$9.57-1.0%$8.33-12.9%-38.1%$217.91M$1.68B-5.263,654Positive NewsVIOTViomi Technology1.7 of 5 stars$3.13-3.4%N/A+162.2%$213.53M$290.30M52.171,470Short Interest ↑HBBHamilton Beach Brands1.7062 of 5 stars$14.58-3.5%N/A-49.6%$196.47M$654.69M6.20700COOKTraeger3.2899 of 5 stars$1.45-1.7%$2.13+47.1%-61.7%$196.36M$604.07M-5.35880EMPGEmpro GroupN/A$9.84+2.6%N/AN/A$79.90MN/A0.0033Positive NewsGap Down Related Companies and Tools Related Companies Eastman Kodak Alternatives GoPro Alternatives Brilliant Earth Group Alternatives Solesence Alternatives Waldencast Alternatives Sleep Number Alternatives Viomi Technology Alternatives Hamilton Beach Brands Alternatives Traeger Alternatives Empro Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PRPL) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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