Purple Innovation (PRPL) Competitors $0.81 0.00 (-0.30%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$0.86 +0.05 (+5.93%) As of 08/1/2025 07:35 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRPL vs. SLSN, WALD, COOK, HBB, GPRO, VIOT, SNBR, BRLT, SHOT, and RAYShould you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Solesence (SLSN), Waldencast (WALD), Traeger (COOK), Hamilton Beach Brands (HBB), GoPro (GPRO), Viomi Technology (VIOT), Sleep Number (SNBR), Brilliant Earth Group (BRLT), Safety Shot (SHOT), and Raytech (RAY). These companies are all part of the "consumer goods" industry. Purple Innovation vs. Its Competitors Solesence Waldencast Traeger Hamilton Beach Brands GoPro Viomi Technology Sleep Number Brilliant Earth Group Safety Shot Raytech Purple Innovation (NASDAQ:PRPL) and Solesence (NASDAQ:SLSN) are both small-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk, profitability and media sentiment. Which has more risk & volatility, PRPL or SLSN? Purple Innovation has a beta of 1.42, indicating that its share price is 42% more volatile than the S&P 500. Comparatively, Solesence has a beta of 0.87, indicating that its share price is 13% less volatile than the S&P 500. Does the media refer more to PRPL or SLSN? In the previous week, Purple Innovation had 12 more articles in the media than Solesence. MarketBeat recorded 15 mentions for Purple Innovation and 3 mentions for Solesence. Purple Innovation's average media sentiment score of 0.66 beat Solesence's score of 0.20 indicating that Purple Innovation is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Purple Innovation 4 Very Positive mention(s) 5 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Solesence 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts prefer PRPL or SLSN? Purple Innovation currently has a consensus target price of $1.25, indicating a potential upside of 54.51%. Given Purple Innovation's stronger consensus rating and higher possible upside, research analysts plainly believe Purple Innovation is more favorable than Solesence.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Solesence 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has stronger earnings and valuation, PRPL or SLSN? Solesence has lower revenue, but higher earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Solesence, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPurple Innovation$487.88M0.18-$97.90M-$0.78-1.04Solesence$52.35M3.74$4.24M$0.0469.50 Is PRPL or SLSN more profitable? Solesence has a net margin of 8.13% compared to Purple Innovation's net margin of -18.43%. Solesence's return on equity of 34.68% beat Purple Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Purple Innovation-18.43% -472.12% -13.20% Solesence 8.13%34.68%10.13% Do insiders and institutionals have more ownership in PRPL or SLSN? 88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 70.2% of Solesence shares are owned by institutional investors. 53.9% of Purple Innovation shares are owned by insiders. Comparatively, 5.1% of Solesence shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. SummaryPurple Innovation beats Solesence on 8 of the 15 factors compared between the two stocks. Get Purple Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPurple InnovationCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$87.40M$31.60B$15.75B$9.53BDividend YieldN/A2.70%3.20%4.09%P/E Ratio-1.0430.9118.5223.83Price / Sales0.181.7445.7666.13Price / CashN/A16.1414.5057.96Price / Book-5.788.295.885.54Net Income-$97.90M$1.19B$690.35M$259.28M7 Day Performance-9.69%-6.40%-5.25%-4.67%1 Month Performance5.82%-4.08%-3.77%4.38%1 Year Performance-35.28%-2.14%-0.29%17.90% Purple Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPurple Innovation2.7717 of 5 stars$0.81-0.3%$1.25+54.5%-38.2%$87.40M$487.88M-1.041,200News CoverageEarnings ReportAnalyst RevisionSLSNSolesenceN/A$4.27-1.6%N/AN/A$299.34M$57.10M106.7860News CoverageEarnings ReportGap DownWALDWaldencast2.0206 of 5 stars$2.15-5.7%$5.11+137.9%-39.9%$262.47M$273.87M0.00272News CoverageShort Interest ↑COOKTraeger2.9833 of 5 stars$1.79-2.5%$2.44+36.6%-35.6%$242.21M$604.07M-7.76880News CoverageUpcoming EarningsAnalyst ForecastHBBHamilton Beach Brands1.9518 of 5 stars$16.69-7.4%N/A-33.0%$228.49M$654.69M6.84700News CoverageEarnings ReportAnalyst DowngradeGPROGoPro2.654 of 5 stars$1.41-6.6%$0.75-46.8%-16.7%$222.15M$801.47M-1.57880Gap DownVIOTViomi Technology1.145 of 5 stars$3.20-0.3%N/A+220.8%$218.31M$2.12B53.331,470News CoverageShort Interest ↑SNBRSleep Number1.1222 of 5 stars$9.00+8.7%$8.33-7.4%-49.5%$203.94M$1.61B-9.473,654Earnings ReportGap UpBRLTBrilliant Earth Group2.0233 of 5 stars$1.57-0.6%$1.80+14.6%-36.7%$155.92M$422.16M-157.00420News CoverageUpcoming EarningsSHOTSafety ShotN/A$0.72-3.2%N/A+45.0%$87.54M$700K0.0010Gap UpRAYRaytechN/A$2.54-3.1%N/A-14.0%$44.74M$77.20M0.00N/AShort Interest ↑ Related Companies and Tools Related Companies Solesence Alternatives Waldencast Alternatives Traeger Alternatives Hamilton Beach Brands Alternatives GoPro Alternatives Viomi Technology Alternatives Sleep Number Alternatives Brilliant Earth Group Alternatives Safety Shot Alternatives Raytech Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PRPL) was last updated on 8/2/2025 by MarketBeat.com Staff From Our Partners379 passengers walked away from thisWhy Elon Musk Just Invested $51 Million Into Brand New “Miracle Metal” Developed by MIT ScientistsTrue Market Insiders | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredMarket Crash Warning: How to Protect Your Wealth Before August 12thChina tariffs hit August 12—and experts warn a market meltdown may follow. 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