Rocky Brands (RCKY) Competitors

$37.29 +1.00 (+2.76%)

Closing price 03:59 PM Eastern

Extended Trading

$37.40 +0.12 (+0.31%)

As of 04:02 PM Eastern

RCKY vs. GOOS, MAMK, LANV, JILL, and SGC

Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Canada Goose (GOOS), MaxsMaking (MAMK), Lanvin Group (LANV), J.Jill (JILL), and Superior Group of Companies (SGC). These companies are all part of the "apparel" industry.

How does Rocky Brands compare to Canada Goose?

Canada Goose (NYSE:GOOS) and Rocky Brands (NASDAQ:RCKY) are both small-cap apparel companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, valuation, dividends, institutional ownership and risk.

83.6% of Canada Goose shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 0.5% of Canada Goose shares are held by insiders. Comparatively, 5.1% of Rocky Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Canada Goose has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Canada Goose, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Canada Goose	$1.46B	0.79	$68.13M	$0.13	91.81
Rocky Brands	$492.30M	0.57	$22.27M	$2.47	15.10

Canada Goose has a beta of 1.67, suggesting that its share price is 67% more volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 2.39, suggesting that its share price is 139% more volatile than the S&P 500.

Canada Goose currently has a consensus target price of $15.17, indicating a potential upside of 27.08%. Rocky Brands has a consensus target price of $42.00, indicating a potential upside of 12.60%. Given Canada Goose's higher probable upside, equities research analysts plainly believe Canada Goose is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Canada Goose	3 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.89
Rocky Brands	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Rocky Brands has a net margin of 3.78% compared to Canada Goose's net margin of 1.35%. Canada Goose's return on equity of 13.89% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Canada Goose	1.35%	13.89%	4.28%
Rocky Brands	3.78%	8.49%	4.34%

In the previous week, Canada Goose had 4 more articles in the media than Rocky Brands. MarketBeat recorded 6 mentions for Canada Goose and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 0.50 beat Canada Goose's score of 0.16 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Canada Goose	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Rocky Brands	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Canada Goose beats Rocky Brands on 9 of the 16 factors compared between the two stocks.

How does Rocky Brands compare to MaxsMaking?

MaxsMaking (NASDAQ:MAMK) and Rocky Brands (NASDAQ:RCKY) are both small-cap apparel companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, media sentiment, institutional ownership and dividends.

Rocky Brands has higher revenue and earnings than MaxsMaking.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MaxsMaking	N/A	N/A	N/A	N/A	N/A
Rocky Brands	$492.30M	0.57	$22.27M	$2.47	15.10

75.1% of Rocky Brands shares are owned by institutional investors. 5.1% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Rocky Brands has a consensus price target of $42.00, indicating a potential upside of 12.60%. Given Rocky Brands' stronger consensus rating and higher probable upside, analysts plainly believe Rocky Brands is more favorable than MaxsMaking.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MaxsMaking	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Rocky Brands	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Rocky Brands has a net margin of 3.78% compared to MaxsMaking's net margin of 0.00%. Rocky Brands' return on equity of 8.49% beat MaxsMaking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MaxsMaking	N/A	N/A	N/A
Rocky Brands	3.78%	8.49%	4.34%

In the previous week, Rocky Brands had 2 more articles in the media than MaxsMaking. MarketBeat recorded 2 mentions for Rocky Brands and 0 mentions for MaxsMaking. Rocky Brands' average media sentiment score of 0.50 beat MaxsMaking's score of 0.00 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
MaxsMaking	Neutral
Rocky Brands	Positive

Summary

Rocky Brands beats MaxsMaking on 11 of the 11 factors compared between the two stocks.

How does Rocky Brands compare to Lanvin Group?

Rocky Brands (NASDAQ:RCKY) and Lanvin Group (NYSE:LANV) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, media sentiment, institutional ownership and valuation.

75.1% of Rocky Brands shares are owned by institutional investors. Comparatively, 86.4% of Lanvin Group shares are owned by institutional investors. 5.1% of Rocky Brands shares are owned by company insiders. Comparatively, 2.7% of Lanvin Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Rocky Brands has a beta of 2.39, indicating that its share price is 139% more volatile than the S&P 500. Comparatively, Lanvin Group has a beta of -0.17, indicating that its share price is 117% less volatile than the S&P 500.

In the previous week, Lanvin Group had 1 more articles in the media than Rocky Brands. MarketBeat recorded 3 mentions for Lanvin Group and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 0.50 beat Lanvin Group's score of 0.04 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Lanvin Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Rocky Brands currently has a consensus price target of $42.00, indicating a potential upside of 12.60%. Given Rocky Brands' stronger consensus rating and higher possible upside, equities analysts clearly believe Rocky Brands is more favorable than Lanvin Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Lanvin Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Rocky Brands has higher revenue and earnings than Lanvin Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$492.30M	0.57	$22.27M	$2.47	15.10
Lanvin Group	$281.43M	0.83	-$279.09M	N/A	N/A

Rocky Brands has a net margin of 3.78% compared to Lanvin Group's net margin of 0.00%. Rocky Brands' return on equity of 8.49% beat Lanvin Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	3.78%	8.49%	4.34%
Lanvin Group	N/A	N/A	N/A

Summary

Rocky Brands beats Lanvin Group on 11 of the 14 factors compared between the two stocks.

How does Rocky Brands compare to J.Jill?

Rocky Brands (NASDAQ:RCKY) and J.Jill (NYSE:JILL) are both small-cap apparel companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends.

In the previous week, Rocky Brands had 1 more articles in the media than J.Jill. MarketBeat recorded 2 mentions for Rocky Brands and 1 mentions for J.Jill. Rocky Brands' average media sentiment score of 0.50 beat J.Jill's score of 0.00 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
J.Jill	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

75.1% of Rocky Brands shares are owned by institutional investors. Comparatively, 40.7% of J.Jill shares are owned by institutional investors. 5.1% of Rocky Brands shares are owned by company insiders. Comparatively, 4.4% of J.Jill shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.7%. J.Jill pays an annual dividend of $0.36 per share and has a dividend yield of 2.7%. Rocky Brands pays out 25.1% of its earnings in the form of a dividend. J.Jill pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. J.Jill has increased its dividend for 1 consecutive years. J.Jill is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

J.Jill has higher revenue and earnings than Rocky Brands. J.Jill is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$492.30M	0.57	$22.27M	$2.47	15.10
J.Jill	$596.55M	0.33	$27.89M	$1.82	7.32

Rocky Brands has a beta of 2.39, indicating that its stock price is 139% more volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500.

Rocky Brands presently has a consensus price target of $42.00, suggesting a potential upside of 12.60%. J.Jill has a consensus price target of $17.25, suggesting a potential upside of 29.46%. Given J.Jill's higher probable upside, analysts plainly believe J.Jill is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
J.Jill	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

J.Jill has a net margin of 4.68% compared to Rocky Brands' net margin of 3.78%. J.Jill's return on equity of 30.77% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	3.78%	8.49%	4.34%
J.Jill	4.68%	30.77%	8.38%

Summary

J.Jill beats Rocky Brands on 10 of the 19 factors compared between the two stocks.

How does Rocky Brands compare to Superior Group of Companies?

Rocky Brands (NASDAQ:RCKY) and Superior Group of Companies (NASDAQ:SGC) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, analyst recommendations, valuation, dividends, risk and institutional ownership.

Rocky Brands has higher earnings, but lower revenue than Superior Group of Companies. Rocky Brands is trading at a lower price-to-earnings ratio than Superior Group of Companies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$492.30M	0.57	$22.27M	$2.47	15.10
Superior Group of Companies	$569.97M	0.32	$7M	$0.57	20.48

Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.7%. Superior Group of Companies pays an annual dividend of $0.56 per share and has a dividend yield of 4.8%. Rocky Brands pays out 25.1% of its earnings in the form of a dividend. Superior Group of Companies pays out 98.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Rocky Brands has a net margin of 3.78% compared to Superior Group of Companies' net margin of 1.51%. Rocky Brands' return on equity of 8.49% beat Superior Group of Companies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	3.78%	8.49%	4.34%
Superior Group of Companies	1.51%	4.45%	2.06%

Rocky Brands has a beta of 2.39, suggesting that its stock price is 139% more volatile than the S&P 500. Comparatively, Superior Group of Companies has a beta of 1.41, suggesting that its stock price is 41% more volatile than the S&P 500.

In the previous week, Superior Group of Companies had 20 more articles in the media than Rocky Brands. MarketBeat recorded 22 mentions for Superior Group of Companies and 2 mentions for Rocky Brands. Superior Group of Companies' average media sentiment score of 0.81 beat Rocky Brands' score of 0.50 indicating that Superior Group of Companies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Superior Group of Companies	9 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Rocky Brands presently has a consensus target price of $42.00, suggesting a potential upside of 12.60%. Superior Group of Companies has a consensus target price of $15.67, suggesting a potential upside of 34.19%. Given Superior Group of Companies' stronger consensus rating and higher possible upside, analysts plainly believe Superior Group of Companies is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Superior Group of Companies	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 33.8% of Superior Group of Companies shares are held by institutional investors. 5.1% of Rocky Brands shares are held by company insiders. Comparatively, 29.1% of Superior Group of Companies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Rocky Brands and Superior Group of Companies tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RCKY vs. The Competition

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Metric	Rocky Brands	SHOES&REL APPRL Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$281.45M	$10.25B	$7.20B	$12.26B
Dividend Yield	1.70%	3.00%	2.87%	5.24%
P/E Ratio	15.11	14.74	16.78	27.20
Price / Sales	0.57	1.05	3.76	64.32
Price / Cash	7.74	10.18	14.88	53.97
Price / Book	1.11	2.31	3.79	6.83
Net Income	$22.27M	$581.26M	$267.38M	$332.87M
7 Day Performance	N/A	N/A	N/A	0.16%
1 Month Performance	-10.49%	2.27%	14.28%	7.17%
1 Year Performance	80.98%	5.24%	18.96%	40.61%

Rocky Brands Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RCKY Rocky Brands	2.5631 of 5 stars	$37.30 +2.8%	$42.00 +12.6%	+88.7%	$281.45M	$492.30M	15.11	2,200
GOOS Canada Goose	2.8126 of 5 stars	$11.41 -2.6%	$15.17 +32.9%	+43.7%	$1.11B	$969.08M	87.77	3,942	News Coverage Upcoming Earnings
MAMK MaxsMaking	N/A	$13.00 flat	N/A	N/A	$216.13M	$29.22M	N/A	N/A	Gap Down High Trading Volume
LANV Lanvin Group	0.7312 of 5 stars	$1.50 -8.3%	N/A	-24.7%	$208.97M	$291.03M	N/A	2,406	Earnings Report Gap Down
JILL J.Jill	3.8799 of 5 stars	$13.31 +4.0%	$17.25 +29.6%	-15.7%	$198.45M	$596.55M	7.31	3,140

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This page (NASDAQ:RCKY) was last updated on 5/8/2026 by MarketBeat.com Staff.

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Rocky Brands (RCKY) Competitors

RCKY vs. GOOS, MAMK, LANV, JILL, and SGC

How does Rocky Brands compare to Canada Goose?

Summary

How does Rocky Brands compare to MaxsMaking?

Summary

How does Rocky Brands compare to Lanvin Group?

Summary

How does Rocky Brands compare to J.Jill?

Summary

How does Rocky Brands compare to Superior Group of Companies?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RCKY vs. The Competition

Rocky Brands Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Rocky Brands (RCKY) Competitors

RCKY vs. GOOS, MAMK, LANV, JILL, and SGC

How does Rocky Brands compare to Canada Goose?

Do institutionals and insiders believe in GOOS or RCKY?

Which has stronger earnings & valuation, GOOS or RCKY?

Which has more risk and volatility, GOOS or RCKY?

Do analysts recommend GOOS or RCKY?

Is GOOS or RCKY more profitable?

Does the media refer more to GOOS or RCKY?

Summary

How does Rocky Brands compare to MaxsMaking?

Which has better earnings and valuation, MAMK or RCKY?

Do institutionals & insiders have more ownership in MAMK or RCKY?

Do analysts rate MAMK or RCKY?

Is MAMK or RCKY more profitable?

Does the media refer more to MAMK or RCKY?

Summary

How does Rocky Brands compare to Lanvin Group?

Do insiders and institutionals have more ownership in RCKY or LANV?

Which has more volatility & risk, RCKY or LANV?

Does the media refer more to RCKY or LANV?

Do analysts rate RCKY or LANV?

Which has preferable valuation & earnings, RCKY or LANV?

Is RCKY or LANV more profitable?

Summary

How does Rocky Brands compare to J.Jill?

Does the media prefer RCKY or JILL?

Do insiders and institutionals hold more shares of RCKY or JILL?

Is RCKY or JILL a better dividend stock?

Which has higher earnings and valuation, RCKY or JILL?

Which has more volatility & risk, RCKY or JILL?

Do analysts prefer RCKY or JILL?

Is RCKY or JILL more profitable?

Summary

How does Rocky Brands compare to Superior Group of Companies?

Which has preferable earnings and valuation, RCKY or SGC?

Is RCKY or SGC a better dividend stock?

Is RCKY or SGC more profitable?

Which has more volatility and risk, RCKY or SGC?

Does the media favor RCKY or SGC?

Do analysts prefer RCKY or SGC?

Do insiders and institutionals have more ownership in RCKY or SGC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RCKY vs. The Competition

Rocky Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools