Upstart (UPST) Competitors $46.64 -0.83 (-1.75%) As of 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock UPST vs. BSBR, SHG, CFG, AFRM, BAP, SOFI, BCH, BSAC, ALLY, and CIBShould you be buying Upstart stock or one of its competitors? The main competitors of Upstart include Banco Santander (Brasil) (BSBR), Shinhan Financial Group (SHG), Citizens Financial Group (CFG), Affirm (AFRM), Credicorp (BAP), SoFi Technologies (SOFI), Banco de Chile (BCH), Banco Santander-Chile (BSAC), Ally Financial (ALLY), and Bancolombia (CIB). These companies are all part of the "banking" industry. Upstart vs. Banco Santander (Brasil) Shinhan Financial Group Citizens Financial Group Affirm Credicorp SoFi Technologies Banco de Chile Banco Santander-Chile Ally Financial Bancolombia Banco Santander (Brasil) (NYSE:BSBR) and Upstart (NASDAQ:UPST) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, community ranking, profitability, valuation and risk. Do analysts rate BSBR or UPST? Banco Santander (Brasil) currently has a consensus price target of $5.35, indicating a potential downside of 0.09%. Upstart has a consensus price target of $63.81, indicating a potential upside of 35.89%. Given Upstart's higher possible upside, analysts plainly believe Upstart is more favorable than Banco Santander (Brasil).Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Banco Santander (Brasil) 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33Upstart 1 Sell rating(s) 7 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.31 Which has better earnings and valuation, BSBR or UPST? Banco Santander (Brasil) has higher revenue and earnings than Upstart. Upstart is trading at a lower price-to-earnings ratio than Banco Santander (Brasil), indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBanco Santander (Brasil)$49.01B0.41$1.89B$0.816.61Upstart$714.41M6.25-$128.58M-$0.75-62.61 Do insiders & institutionals believe in BSBR or UPST? 14.5% of Banco Santander (Brasil) shares are owned by institutional investors. Comparatively, 63.0% of Upstart shares are owned by institutional investors. 0.1% of Banco Santander (Brasil) shares are owned by insiders. Comparatively, 16.7% of Upstart shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Is BSBR or UPST more profitable? Banco Santander (Brasil) has a net margin of 0.00% compared to Upstart's net margin of -20.20%. Banco Santander (Brasil)'s return on equity of 0.00% beat Upstart's return on equity.Company Net Margins Return on Equity Return on Assets Banco Santander (Brasil)N/A N/A N/A Upstart -20.20%-25.87%-7.95% Which has more risk & volatility, BSBR or UPST? Banco Santander (Brasil) has a beta of 0.76, indicating that its share price is 24% less volatile than the S&P 500. Comparatively, Upstart has a beta of 2.39, indicating that its share price is 139% more volatile than the S&P 500. Does the MarketBeat Community believe in BSBR or UPST? Banco Santander (Brasil) received 213 more outperform votes than Upstart when rated by MarketBeat users. Likewise, 55.26% of users gave Banco Santander (Brasil) an outperform vote while only 32.43% of users gave Upstart an outperform vote. CompanyUnderperformOutperformBanco Santander (Brasil)Outperform Votes27355.26% Underperform Votes22144.74% UpstartOutperform Votes6032.43% Underperform Votes12567.57% Does the media favor BSBR or UPST? In the previous week, Upstart had 7 more articles in the media than Banco Santander (Brasil). MarketBeat recorded 7 mentions for Upstart and 0 mentions for Banco Santander (Brasil). Upstart's average media sentiment score of 0.37 beat Banco Santander (Brasil)'s score of 0.00 indicating that Upstart is being referred to more favorably in the news media. Company Overall Sentiment Banco Santander (Brasil) Neutral Upstart Neutral SummaryBanco Santander (Brasil) beats Upstart on 10 of the 18 factors compared between the two stocks. Get Upstart News Delivered to You Automatically Sign up to receive the latest news and ratings for UPST and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UPST vs. The Competition Export to ExcelMetricUpstartNondepository credit institutions IndustryFinance SectorNASDAQ ExchangeMarket Cap$4.48B$8.09B$11.63B$8.50BDividend YieldN/A4.35%5.46%4.11%P/E Ratio-32.2917.9422.9120.04Price / Sales6.258.1327.60117.64Price / CashN/A42.1517.6234.62Price / Book6.952.502.854.60Net Income-$128.58M$531.39M$1.04B$248.10M7 Day Performance-12.52%0.41%1.41%2.82%1 Month Performance14.75%34.25%8.89%15.45%1 Year Performance83.71%17.01%539.21%7.74% Upstart Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UPSTUpstart4.2875 of 5 stars$46.64-1.7%$63.81+36.8%+86.8%$4.44B$714.41M-31.941,880Analyst ForecastGap UpBSBRBanco Santander (Brasil)2.4577 of 5 stars$5.24-1.8%$5.35+2.2%-0.6%$19.49B$48.52B6.4652,600SHGShinhan Financial Group4.5271 of 5 stars$36.75+1.5%N/A+7.0%$18.51B$17.57T5.77190Analyst UpgradeCFGCitizens Financial Group4.9282 of 5 stars$41.54+6.2%$46.18+11.2%+11.8%$18.16B$7.77B13.7118,900Positive NewsAFRMAffirm3.6352 of 5 stars$53.35+15.0%$65.05+21.9%+52.9%$16.91B$2.80B-81.782,550High Trading VolumeBAPCredicorp3.9888 of 5 stars$202.65-1.3%$195.67-3.4%+18.0%$16.10B$21.24B11.0137,000Positive NewsDividend IncreaseSOFISoFi Technologies1.7012 of 5 stars$14.00+6.2%$14.38+2.7%+88.6%$15.35B$2.80B37.824,200BCHBanco de Chile2.3175 of 5 stars$30.22-0.9%$23.00-23.9%+27.5%$15.26B$3.04T12.0412,300Positive NewsBSACBanco Santander-Chile2.214 of 5 stars$24.34-1.3%$22.33-8.2%+26.4%$11.47B$2.74T12.549,990ALLYAlly Financial4.9282 of 5 stars$36.45+5.3%$41.69+14.4%-10.1%$11.21B$8.45B14.0411,600Positive NewsCIBBancolombia1.4851 of 5 stars$40.41-1.8%$39.25-2.9%+14.2%$9.72B$28.00T6.4233,100Positive News Related Companies and Tools Related Companies Banco Santander (Brasil) Alternatives Shinhan Financial Group Alternatives Citizens Financial Group Alternatives Affirm Alternatives Credicorp Alternatives SoFi Technologies Alternatives Banco de Chile Alternatives Banco Santander-Chile Alternatives Ally Financial Alternatives Bancolombia Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UPST) was last updated on 5/20/2025 by MarketBeat.com Staff From Our PartnersEveryone’s watching Nvidia right now. 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