Upstart (UPST) Competitors $68.14 +3.46 (+5.35%) Closing price 04:00 PM EasternExtended Trading$68.22 +0.08 (+0.11%) As of 04:40 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock UPST vs. SHG, AFRM, BSBR, CFG, BAP, SOFI, BCH, WF, ALLY, and BSACShould you be buying Upstart stock or one of its competitors? The main competitors of Upstart include Shinhan Financial Group (SHG), Affirm (AFRM), Banco Santander Brasil (BSBR), Citizens Financial Group (CFG), Credicorp (BAP), SoFi Technologies (SOFI), Banco De Chile (BCH), Woori Bank (WF), Ally Financial (ALLY), and Banco Santander Chile (BSAC). These companies are all part of the "banking" industry. Upstart vs. Its Competitors Shinhan Financial Group Affirm Banco Santander Brasil Citizens Financial Group Credicorp SoFi Technologies Banco De Chile Woori Bank Ally Financial Banco Santander Chile Shinhan Financial Group (NYSE:SHG) and Upstart (NASDAQ:UPST) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, profitability, analyst recommendations, institutional ownership, valuation and dividends. Do analysts recommend SHG or UPST? Upstart has a consensus target price of $67.42, indicating a potential downside of 1.05%. Given Upstart's stronger consensus rating and higher possible upside, analysts plainly believe Upstart is more favorable than Shinhan Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Shinhan Financial Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Upstart 1 Sell rating(s) 8 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.29 Do insiders and institutionals believe in SHG or UPST? 7.8% of Shinhan Financial Group shares are owned by institutional investors. Comparatively, 63.0% of Upstart shares are owned by institutional investors. 1.0% of Shinhan Financial Group shares are owned by insiders. Comparatively, 16.7% of Upstart shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Does the media prefer SHG or UPST? In the previous week, Upstart had 3 more articles in the media than Shinhan Financial Group. MarketBeat recorded 4 mentions for Upstart and 1 mentions for Shinhan Financial Group. Shinhan Financial Group's average media sentiment score of 1.90 beat Upstart's score of 0.62 indicating that Shinhan Financial Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Shinhan Financial Group 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Upstart 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, SHG or UPST? Shinhan Financial Group has a beta of 0.9, indicating that its share price is 10% less volatile than the S&P 500. Comparatively, Upstart has a beta of 2.29, indicating that its share price is 129% more volatile than the S&P 500. Which has higher valuation & earnings, SHG or UPST? Shinhan Financial Group has higher revenue and earnings than Upstart. Upstart is trading at a lower price-to-earnings ratio than Shinhan Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioShinhan Financial Group$24.56B0.92$3.12B$7.685.94Upstart$636.53M10.18-$128.58M-$0.75-90.85 Is SHG or UPST more profitable? Shinhan Financial Group has a net margin of 15.20% compared to Upstart's net margin of -9.20%. Shinhan Financial Group's return on equity of 9.14% beat Upstart's return on equity.Company Net Margins Return on Equity Return on Assets Shinhan Financial Group15.20% 9.14% 0.72% Upstart -9.20%-15.27%-4.60% SummaryShinhan Financial Group and Upstart tied by winning 8 of the 16 factors compared between the two stocks. Get Upstart News Delivered to You Automatically Sign up to receive the latest news and ratings for UPST and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UPST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UPST vs. The Competition Export to ExcelMetricUpstartFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$6.48B$7.42B$12.06B$8.86BDividend YieldN/A5.09%5.62%4.13%P/E Ratio-90.8517.6719.9219.77Price / Sales10.184.9725.62110.45Price / CashN/A20.4418.1527.49Price / Book9.822.592.225.36Net Income-$128.58M$306.82M$1.00B$248.34M7 Day Performance5.07%3.52%1.55%1.28%1 Month Performance46.00%11.20%3.50%5.45%1 Year Performance197.55%18.75%541.54%18.02% Upstart Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UPSTUpstart3.409 of 5 stars$68.14+5.3%$67.42-1.1%+174.2%$6.48B$636.53M-90.851,193SHGShinhan Financial Group4.847 of 5 stars$43.27+0.1%N/A+29.8%$21.45B$24.56B5.63190Positive NewsAFRMAffirm2.1329 of 5 stars$62.30+0.4%$65.05+4.4%+128.9%$20.10B$2.32B-296.652,006Analyst ForecastBSBRBanco Santander Brasil2.9668 of 5 stars$5.29-1.0%$5.35+1.2%+10.5%$19.67B$25.44B6.5255,646CFGCitizens Financial Group4.8396 of 5 stars$42.53+2.0%$47.89+12.6%+24.3%$18.59B$12.36B13.5017,287Positive NewsAnalyst RevisionBAPCredicorp4.0732 of 5 stars$215.72-1.2%$211.00-2.2%+38.6%$17.16B$21.79B11.7338,000News CoverageSOFISoFi Technologies2.0212 of 5 stars$15.37+1.1%$14.73-4.1%+175.5%$16.98B$2.67B37.485,000Trending NewsBCHBanco De Chile2.3286 of 5 stars$29.14-0.8%$23.00-21.1%+34.3%$14.72B$4.21B10.1911,614Positive NewsWFWoori Bank4.2995 of 5 stars$46.18+0.3%N/A+54.9%$11.43B$19.04B5.8913,279News CoveragePositive NewsALLYAlly Financial4.5612 of 5 stars$37.01+0.2%$41.88+13.1%-1.7%$11.37B$8.45B27.2210,700Positive NewsBSACBanco Santander Chile3.2625 of 5 stars$23.67-0.6%$23.00-2.8%+33.9%$11.15B$2.74T10.338,757News CoveragePositive News Related Companies and Tools Related Companies Shinhan Financial Group Alternatives Affirm Alternatives Banco Santander Brasil Alternatives Citizens Financial Group Alternatives Credicorp Alternatives SoFi Technologies Alternatives Banco De Chile Alternatives Woori Bank Alternatives Ally Financial Alternatives Banco Santander Chile Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UPST) was last updated on 7/1/2025 by MarketBeat.com Staff From Our PartnersThis Crypto Is Set to Explode in JanuaryFree summit: How to profit from the Coinbase-Deribit deal Our hedge fund experts know exactly what this mea...Crypto 101 Media | SponsoredTrump set to Boost Social Security Checks by 400%?If you collect—or plan to collect—Social Security, you need to see this. 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