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Amazon.com (AMZN) Stock Forecast & Price Target

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$222.69 -0.44 (-0.20%)
Closing price 08/8/2025 04:00 PM Eastern
Extended Trading
$222.70 +0.01 (+0.00%)
As of 08/8/2025 07:59 PM Eastern
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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
1
Buy
48

Based on 49 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Buy." Out of the 49 analysts, 1 has given a hold rating, 46 have given a buy rating, and 2 have given a strong buy rating for AMZN.

Consensus Price Target

$262.45
17.85% Upside
According to the 49 analysts' twelve-month price targets for Amazon.com, the average price target is $262.45. The highest price target for AMZN is $305.00, while the lowest price target for AMZN is $195.00. The average price target represents a forecasted upside of 17.85% from the current price of $222.69.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
8/10/24 to 8/10/25
1 Month Ago
7/11/24 to 7/11/25
3 Months Ago
5/12/24 to 5/12/25
1 Year Ago
8/11/23 to 8/10/24
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
46 Buy rating(s)
45 Buy rating(s)
44 Buy rating(s)
40 Buy rating(s)
Hold
1 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$262.45$249.42$244.09$221.88
Forecasted Upside17.85% Upside10.84% Upside16.99% Upside32.91% Upside
Consensus Rating
Buy
Buy
Moderate Buy
Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Amazon.com Stock vs. The Competition

TypeAmazon.comRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
3.02
2.53
2.53
Consensus RatingBuyModerate BuyModerate Buy
Predicted Upside17.85% Upside64.52% Upside13.84% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/1/2025The Goldman Sachs Group
3 of 5 stars
 Reiterated RatingBuy ➝ Buy
8/1/2025Cowen
1 of 5 stars
 Reiterated RatingBuy ➝ Buy
8/1/2025BMO Capital Markets
4 of 5 stars
Brian Pitz
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Boost TargetOutperform ➝ Outperform$270.00 ➝ $280.00+31.02%
8/1/2025DA Davidson
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Gil Luria
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Boost TargetBuy ➝ Buy$230.00 ➝ $265.00+22.62%
8/1/2025Oppenheimer
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Jason Helfstein
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Lower TargetOutperform ➝ Outperform$250.00 ➝ $245.00+13.37%
8/1/2025JPMorgan Chase & Co.
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Doug Anmuth
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Boost TargetOverweight ➝ Overweight$255.00 ➝ $265.00+22.62%
8/1/2025Citigroup
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Ronald Josey
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Boost TargetBuy ➝ Buy$265.00 ➝ $270.00+24.94%
8/1/2025Royal Bank Of Canada
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Brad Erickson
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Boost TargetOutperform ➝ Outperform$230.00 ➝ $240.00+11.12%
8/1/2025Cantor Fitzgerald
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Deepak Mathivanan
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Boost TargetOverweight ➝ Overweight$260.00 ➝ $280.00+28.47%
8/1/2025JMP Securities
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Andrew Boone
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Reiterated RatingMarket Outperform ➝ Market Outperform$285.00+31.18%
8/1/2025Susquehanna
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Shyam Patil
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Boost TargetPositive ➝ Positive$225.00 ➝ $260.00+11.06%
8/1/2025Pivotal Research
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 Boost TargetBuy$260.00 ➝ $285.00+21.74%
8/1/2025Barclays
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Ross Sandler
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Boost TargetOverweight ➝ Overweight$240.00 ➝ $275.00+17.47%
8/1/2025Canaccord Genuity Group
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Maria Ripps
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Reiterated RatingBuy ➝ Buy$280.00+19.60%
8/1/2025Needham & Company LLC
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Laura Martin
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Reiterated RatingBuy ➝ Buy$265.00+13.19%
8/1/2025Bank of America
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Justin Post
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Boost TargetBuy ➝ Buy$265.00 ➝ $272.00+16.18%
8/1/2025Telsey Advisory Group
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Joseph Feldman
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Boost TargetOutperform ➝ Outperform$235.00 ➝ $265.00+13.19%
8/1/2025Westpark Capital
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Curtis Shauger
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Reiterated RatingBuy ➝ Buy$280.00+19.60%
8/1/2025Piper Sandler
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Thomas Champion
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Boost TargetOverweight ➝ Overweight$250.00 ➝ $255.00+8.92%
8/1/2025Rosenblatt Securities
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Barton Crockett
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Boost TargetBuy ➝ Buy$288.00 ➝ $297.00+26.86%
8/1/2025Monness Crespi & Hardt
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 Boost TargetBuy$265.00 ➝ $275.00+17.47%
7/30/2025Wedbush
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Scott Devitt
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Boost TargetOutperform ➝ Outperform$235.00 ➝ $250.00+8.22%
7/29/2025Wells Fargo & Company
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Ken Gawrelski
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Boost TargetEqual Weight ➝ Equal Weight$238.00 ➝ $245.00+5.25%
7/29/2025Stifel Nicolaus
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Mark Kelley
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Boost TargetBuy ➝ Buy$245.00 ➝ $262.00+12.55%
7/28/2025UBS Group
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Stephen Ju
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Reiterated RatingBuy ➝ Buy$249.00 ➝ $271.00+16.07%
7/28/2025Morgan Stanley
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Brian Nowak
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Reiterated RatingOverweight ➝ Overweight
7/22/2025Deutsche Bank Aktiengesellschaft
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 Boost Target$230.00 ➝ $266.00+16.82%
7/22/2025HSBC
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 Boost Target$240.00 ➝ $256.00+12.43%
7/22/2025Scotiabank
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Nat Schindler
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Boost TargetSector Outperform ➝ Sector Outperform$250.00 ➝ $275.00+20.98%
7/21/2025Robert W. Baird
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Colin Sebastian
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Boost TargetOutperform ➝ Outperform$220.00 ➝ $244.00+7.90%
7/16/2025Jefferies Financial Group
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 Boost Target$255.00 ➝ $265.00+18.66%
7/10/2025Citizens Jmp
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A. Boone
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Initiated CoverageStrong-Buy
7/8/2025Roth Capital
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Rohit Kulkarni
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Set TargetBuy ➝ Buy$215.00 ➝ $250.00+12.70%
7/2/2025Truist Financial
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Youssef Squali
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Boost TargetBuy ➝ Buy$226.00 ➝ $250.00+13.40%
7/1/2025Sanford C. Bernstein
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 Set TargetOutperform ➝ Outperform$235.00+6.86%
6/27/2025BNP Paribas
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S. Slowinski
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UpgradeHold ➝ Strong-Buy
6/27/2025BNP Paribas Exane
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 UpgradeNeutral ➝ Outperform$254.00+16.99%
6/24/2025Moffett Nathanson
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 Boost TargetBuy$250.00 ➝ $253.00+21.36%
5/6/2025Tigress Financial
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Ivan Feinseth
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Boost TargetBuy ➝ Buy$290.00 ➝ $305.00+63.38%
5/2/2025Benchmark
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Daniel Kurnos
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Reiterated RatingBuy ➝ Buy$260.00 ➝ $260.00+37.12%
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5/2/2025Evercore ISI
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Mark Mahaney
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Lower TargetOutperform ➝ Outperform$270.00 ➝ $260.00+38.63%
4/21/2025Raymond James Financial
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Josh Beck
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Reiterated RatingStrong-Buy ➝ Outperform$275.00 ➝ $195.00+13.04%
4/9/2025Mizuho
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James Lee
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Lower TargetOutperform ➝ Outperform$285.00 ➝ $255.00+49.42%
2/12/2025Loop Capital
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Rob Sanderson
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Boost TargetBuy ➝ Buy$275.00 ➝ $285.00+23.46%
2/10/2025Phillip Securities
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H. Wang
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DowngradeStrong-Buy ➝ Moderate Buy
2/7/2025Maxim Group
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Tom Forte
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Boost TargetBuy ➝ Buy$260.00 ➝ $280.00+22.19%
1/3/2025Wolfe Research
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S. Khajuria
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Boost TargetOutperform ➝ Outperform$250.00 ➝ $270.00+22.60%
12/12/2024TD Cowen
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 Boost TargetBuy ➝ Buy$240.00 ➝ $265.00+15.18%
12/9/2024Roth Mkm
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 Boost TargetBuy ➝ Buy$220.00 ➝ $250.00+10.12%
11/26/2024Redburn Atlantic
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 Boost TargetBuy ➝ Buy$225.00 ➝ $235.00+16.65%
8/2/2024Itau BBA Securities
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 DowngradeOutperform ➝ Market Perform$186.00+1.05%
7/10/2024TD Securities
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 Boost Target$225.00 ➝ $245.00+22.91%
5/2/2024Argus
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 Boost TargetBuy ➝ Buy$185.00 ➝ $205.00+12.76%
8/11/2023Redburn Partners
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 Boost TargetBuy ➝ Buy$220.00 ➝ $230.00+65.99%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 01:23 PM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 7, 2025. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • The current stock price is around $218, reflecting strong market interest and potential for growth.
  • Amazon reported a significant increase in quarterly revenue, up 13.3% year-over-year, indicating robust business performance.
  • The company has a high return on equity of 23.84%, suggesting effective management and profitability relative to shareholder equity.
  • Analysts have a consensus target price of approximately $262.45, indicating potential upside from the current stock price.
  • With a low debt-to-equity ratio of 0.15, Amazon demonstrates strong financial stability, reducing investment risk.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • The stock has a relatively high P/E ratio of 33.87, which may indicate that it is overvalued compared to its earnings.
  • Amazon's quick ratio of 0.81 suggests potential liquidity issues, as it may not have enough short-term assets to cover its short-term liabilities.
  • Despite strong revenue growth, the company faces intense competition in the e-commerce space, which could impact future profitability.
  • The beta of 1.31 indicates that Amazon's stock is more volatile than the market, which could lead to higher risk for investors.
  • Recent price target adjustments by analysts show mixed sentiments, with some lowering their expectations, which could signal uncertainty in future performance.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 49 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $262.45, with a high forecast of $305.00 and a low forecast of $195.00.

49 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There is currently 1 hold rating, 46 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 17.85% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 upgrades by analysts.

Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Buy while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how AMZN compares to other companies.


This page (NASDAQ:AMZN) was last updated on 8/10/2025 by MarketBeat.com Staff
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