CNO Financial Group (CNO) Competitors $38.26 +0.54 (+1.43%) Closing price 08/13/2025 03:59 PM EasternExtended Trading$38.31 +0.05 (+0.13%) As of 08/13/2025 05:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock CNO vs. BHF, AIZ, EQH, HMN, MET, ORI, PFG, PRU, RDN, and UNMShould you be buying CNO Financial Group stock or one of its competitors? The main competitors of CNO Financial Group include Brighthouse Financial (BHF), Assurant (AIZ), Equitable (EQH), Horace Mann Educators (HMN), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), Prudential Financial (PRU), Radian Group (RDN), and Unum Group (UNM). These companies are all part of the "finance" sector. CNO Financial Group vs. Its Competitors Brighthouse Financial Assurant Equitable Horace Mann Educators MetLife Old Republic International Principal Financial Group Prudential Financial Radian Group Unum Group Brighthouse Financial (NASDAQ:BHF) and CNO Financial Group (NYSE:CNO) are both mid-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends. Is BHF or CNO more profitable? Brighthouse Financial has a net margin of 10.24% compared to CNO Financial Group's net margin of 6.41%. Brighthouse Financial's return on equity of 21.06% beat CNO Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% CNO Financial Group 6.41%16.63%1.13% Which has more volatility & risk, BHF or CNO? Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, CNO Financial Group has a beta of 0.9, indicating that its stock price is 10% less volatile than the S&P 500. Do analysts prefer BHF or CNO? Brighthouse Financial presently has a consensus target price of $59.67, suggesting a potential upside of 26.95%. CNO Financial Group has a consensus target price of $43.40, suggesting a potential upside of 13.43%. Given Brighthouse Financial's higher possible upside, equities research analysts clearly believe Brighthouse Financial is more favorable than CNO Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13CNO Financial Group 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40 Do insiders & institutionals have more ownership in BHF or CNO? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by insiders. Comparatively, 3.0% of CNO Financial Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Which has higher valuation & earnings, BHF or CNO? CNO Financial Group has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.57$388M$9.245.09CNO Financial Group$4.38B0.85$404M$2.7114.12 Does the media favor BHF or CNO? In the previous week, Brighthouse Financial had 12 more articles in the media than CNO Financial Group. MarketBeat recorded 19 mentions for Brighthouse Financial and 7 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 0.72 beat Brighthouse Financial's score of 0.17 indicating that CNO Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 5 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral CNO Financial Group 3 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryCNO Financial Group beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks. Get CNO Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for CNO and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding CNO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart CNO vs. The Competition Export to ExcelMetricCNO Financial GroupINS IndustryFinance SectorNYSE ExchangeMarket Cap$3.66B$21.06B$12.37B$20.88BDividend Yield1.84%2.90%5.58%3.60%P/E Ratio14.1213.5519.7828.45Price / Sales0.852.1026.4081.67Price / Cash9.0716.9421.5623.46Price / Book1.472.152.255.45Net Income$404M$1.62B$1.00B$994.60M7 Day Performance6.54%2.61%2.37%3.03%1 Month Performance3.16%3.83%1.64%1.91%1 Year Performance19.26%24.12%545.03%16.34% CNO Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)CNOCNO Financial Group4.5916 of 5 stars$38.26+1.4%$43.40+13.4%+21.5%$3.66B$4.38B14.123,500BHFBrighthouse Financial4.8521 of 5 stars$45.19+1.5%$59.67+32.0%+13.2%$2.56B$4.72B4.891,400Earnings ReportAnalyst ForecastAIZAssurant4.8122 of 5 stars$205.54+1.1%$228.83+11.3%+16.0%$10.34B$11.88B14.8814,200Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionEQHEquitable4.2428 of 5 stars$53.18+2.3%$65.00+22.2%+41.0%$15.68B$12.44B42.898,000News CoveragePositive NewsHMNHorace Mann Educators3.4115 of 5 stars$44.02-0.2%$46.75+6.2%+34.2%$1.80B$1.60B13.021,750METMetLife4.9729 of 5 stars$75.32-1.3%$96.00+27.5%+9.9%$51.20B$70.99B12.7745,000Trending NewsAnalyst ForecastORIOld Republic International4.2459 of 5 stars$37.50+0.4%$41.50+10.7%+14.6%$9.28B$8.23B12.849,400Positive NewsPFGPrincipal Financial Group4.5449 of 5 stars$76.48-0.1%$86.70+13.4%+4.1%$17.04B$15.13B11.4519,300Positive NewsPRUPrudential Financial4.8948 of 5 stars$103.31+0.0%$121.75+17.8%-2.1%$36.36B$68.05B22.9138,196Positive NewsRDNRadian Group2.4909 of 5 stars$34.19+0.5%$37.00+8.2%+3.9%$4.61B$1.29B8.611,400News CoveragePositive NewsDividend AnnouncementUNMUnum Group4.9795 of 5 stars$69.42+0.0%$91.62+32.0%+32.4%$11.82B$12.89B8.3011,063Positive NewsAnalyst Revision Related Companies and Tools Related Companies BHF Competitors AIZ Competitors EQH Competitors HMN Competitors MET Competitors ORI Competitors PFG Competitors PRU Competitors RDN Competitors UNM Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:CNO) was last updated on 8/14/2025 by MarketBeat.com Staff From Our PartnersHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGet This Stock NowThis company is the lifeblood of AI data centers, yet almost no one has caught up with the story. 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