CNO Financial Group (CNO) Competitors $39.60 +0.57 (+1.45%) Closing price 03:59 PM EasternExtended Trading$39.58 -0.02 (-0.05%) As of 05:41 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock CNO vs. BHF, AIZ, EQH, HMN, MET, ORI, PFG, PRU, RDN, and UNMShould you be buying CNO Financial Group stock or one of its competitors? The main competitors of CNO Financial Group include Brighthouse Financial (BHF), Assurant (AIZ), Equitable (EQH), Horace Mann Educators (HMN), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), Prudential Financial (PRU), Radian Group (RDN), and Unum Group (UNM). These companies are all part of the "finance" sector. CNO Financial Group vs. Its Competitors Brighthouse Financial Assurant Equitable Horace Mann Educators MetLife Old Republic International Principal Financial Group Prudential Financial Radian Group Unum Group CNO Financial Group (NYSE:CNO) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment. Which has more volatility and risk, CNO or BHF? CNO Financial Group has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Which has preferable valuation and earnings, CNO or BHF? CNO Financial Group has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCNO Financial Group$4.45B0.86$404M$2.7114.61Brighthouse Financial$4.72B0.55$388M$9.244.90 Do analysts rate CNO or BHF? CNO Financial Group presently has a consensus target price of $43.40, suggesting a potential upside of 9.61%. Brighthouse Financial has a consensus target price of $59.67, suggesting a potential upside of 31.83%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than CNO Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score CNO Financial Group 0 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.40Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Do institutionals & insiders hold more shares of CNO or BHF? 95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 3.0% of CNO Financial Group shares are owned by insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Is CNO or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to CNO Financial Group's net margin of 6.41%. Brighthouse Financial's return on equity of 21.06% beat CNO Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets CNO Financial Group6.41% 16.63% 1.13% Brighthouse Financial 10.24%21.06%0.47% Does the media favor CNO or BHF? In the previous week, CNO Financial Group had 7 more articles in the media than Brighthouse Financial. MarketBeat recorded 9 mentions for CNO Financial Group and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.52 beat CNO Financial Group's score of 1.46 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment CNO Financial Group 7 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive SummaryCNO Financial Group beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks. Get CNO Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for CNO and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding CNO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart CNO vs. The Competition Export to ExcelMetricCNO Financial GroupINS IndustryFinance SectorNYSE ExchangeMarket Cap$3.84B$21.12B$12.65B$21.59BDividend Yield1.77%2.64%5.42%3.50%P/E Ratio14.6114.10244.0630.17Price / Sales0.862.4230.9353.90Price / Cash9.2617.1022.2324.68Price / Book1.643.742.354.59Net Income$404M$1.62B$1.01B$1.00B7 Day Performance0.14%-1.37%0.42%0.88%1 Month Performance4.90%0.20%3.91%5.45%1 Year Performance13.81%18.45%542.56%15.94% CNO Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)CNOCNO Financial Group4.7229 of 5 stars$39.60+1.4%$43.40+9.6%+13.0%$3.84B$4.45B14.613,500Positive NewsBHFBrighthouse Financial4.9194 of 5 stars$47.21-3.6%$59.67+26.4%+6.3%$2.80B$4.72B5.111,400Positive NewsAIZAssurant4.88 of 5 stars$208.36-2.2%$233.29+12.0%+7.1%$10.75B$11.88B15.0914,200Positive NewsEQHEquitable4.3618 of 5 stars$53.28-1.4%$64.90+21.8%+29.3%$16.19B$12.44B42.978,000Positive NewsAnalyst ForecastInsider TradeHMNHorace Mann Educators3.5403 of 5 stars$46.98-1.3%$46.75-0.5%+34.3%$1.94B$1.60B13.901,750Positive NewsMETMetLife4.9929 of 5 stars$80.46-0.5%$95.55+18.8%+0.5%$53.75B$70.99B13.6445,000Positive NewsAnalyst ForecastORIOld Republic International4.6141 of 5 stars$39.88-1.0%$43.50+9.1%+11.8%$10.01B$8.23B13.669,400Positive NewsPFGPrincipal Financial Group4.1402 of 5 stars$82.95+0.3%$86.90+4.8%-3.5%$18.48B$15.13B12.4219,300Positive NewsPRUPrudential Financial4.8926 of 5 stars$105.41-1.4%$122.08+15.8%-13.3%$37.63B$68.05B23.3738,196Positive NewsAnalyst ForecastRDNRadian Group3.1094 of 5 stars$34.76-1.1%$37.00+6.5%-1.3%$4.76B$1.29B8.751,400News CoveragePositive NewsGap UpUNMUnum Group4.9541 of 5 stars$74.85-0.5%$91.15+21.8%+33.0%$12.81B$12.89B8.9511,063Positive NewsAnalyst Forecast Related Companies and Tools Related Companies BHF Competitors AIZ Competitors EQH Competitors HMN Competitors MET Competitors ORI Competitors PFG Competitors PRU Competitors RDN Competitors UNM Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:CNO) was last updated on 9/18/2025 by MarketBeat.com Staff From Our PartnersREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredAlert: Prepare for Trump's Dollar OverhaulPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredWarren Buffett’s #1 AI Stock: Not Mag 7, And NOT on the NasdaqNew Amazon Crisis Could Tank U.S. Stock Market A new panic is halting AI projects at Amazon and could split...Altimetry | SponsoredAn $8 trillion-dollar discovery 17,000 ft underwater A strange rock pulled from the ocean floor may hold the key to a $16 trillion resource boom. 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