J.Jill (JILL) Competitors

Canada Goose (NYSE:GOOS) and J.Jill (NYSE:JILL) are both small-cap retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, profitability, earnings, risk, institutional ownership, community ranking and analyst recommendations.

Is GOOS or JILL more profitable?

J.Jill has a net margin of 6.80% compared to Canada Goose's net margin of 5.47%. J.Jill's return on equity of 71.30% beat Canada Goose's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Canada Goose	5.47%	22.49%	5.99%
J.Jill	6.80%	71.30%	12.04%

Does the MarketBeat Community believe in GOOS or JILL?

Canada Goose received 310 more outperform votes than J.Jill when rated by MarketBeat users. Likewise, 71.56% of users gave Canada Goose an outperform vote while only 61.39% of users gave J.Jill an outperform vote.

Company	Underperform	Outperform
Canada Goose	Outperform Votes 531 71.56%	Underperform Votes 211 28.44%
J.Jill	Outperform Votes 221 61.39%	Underperform Votes 139 38.61%

Do insiders & institutionals have more ownership in GOOS or JILL?

83.6% of Canada Goose shares are owned by institutional investors. Comparatively, 40.7% of J.Jill shares are owned by institutional investors. 0.5% of Canada Goose shares are owned by insiders. Comparatively, 4.4% of J.Jill shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has more volatility & risk, GOOS or JILL?

Canada Goose has a beta of 1.26, suggesting that its share price is 26% more volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.6, suggesting that its share price is 40% less volatile than the S&P 500.

Does the media prefer GOOS or JILL?

In the previous week, Canada Goose had 18 more articles in the media than J.Jill. MarketBeat recorded 20 mentions for Canada Goose and 2 mentions for J.Jill. J.Jill's average media sentiment score of 1.14 beat Canada Goose's score of 0.72 indicating that J.Jill is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Canada Goose	9 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
J.Jill	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer GOOS or JILL?

Canada Goose presently has a consensus price target of $9.50, indicating a potential downside of 16.99%. J.Jill has a consensus price target of $38.20, indicating a potential upside of 130.70%. Given J.Jill's stronger consensus rating and higher possible upside, analysts clearly believe J.Jill is more favorable than Canada Goose.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Canada Goose	2 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.86
J.Jill	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Which has preferable earnings and valuation, GOOS or JILL?

Canada Goose has higher revenue and earnings than J.Jill. J.Jill is trading at a lower price-to-earnings ratio than Canada Goose, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Canada Goose	$1.32B	0.84	$43.26M	$0.52	22.01
J.Jill	$610.86M	0.41	$36.20M	$2.64	6.27

Summary

Canada Goose and J.Jill tied by winning 9 of the 18 factors compared between the two stocks.