Ooma (OOMA) Competitors

Ooma (NYSE:OOMA) and Ibotta (NYSE:IBTA) are both small-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, dividends, valuation, risk, community ranking, profitability, earnings and analyst recommendations.

Does the MarketBeat Community prefer OOMA or IBTA?

Ooma received 363 more outperform votes than Ibotta when rated by MarketBeat users. However, 100.00% of users gave Ibotta an outperform vote while only 69.87% of users gave Ooma an outperform vote.

Company	Underperform	Outperform
Ooma	Outperform Votes 364 69.87%	Underperform Votes 157 30.13%
Ibotta	Outperform Votes 1 100.00%	Underperform Votes No Votes

Does the media refer more to OOMA or IBTA?

In the previous week, Ibotta had 22 more articles in the media than Ooma. MarketBeat recorded 27 mentions for Ibotta and 5 mentions for Ooma. Ooma's average media sentiment score of 0.90 beat Ibotta's score of 0.05 indicating that Ooma is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ooma	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ibotta	0 Very Positive mention(s)	4 Positive mention(s)	23 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is OOMA or IBTA more profitable?

Ibotta has a net margin of 0.00% compared to Ooma's net margin of -3.83%. Ibotta's return on equity of 0.00% beat Ooma's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ooma	-3.83%	-2.51%	-1.32%
Ibotta	N/A	N/A	N/A

Do institutionals and insiders believe in OOMA or IBTA?

80.4% of Ooma shares are owned by institutional investors. 9.8% of Ooma shares are owned by insiders. Comparatively, 16.1% of Ibotta shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has better earnings and valuation, OOMA or IBTA?

Ibotta has higher revenue and earnings than Ooma. Ooma is trading at a lower price-to-earnings ratio than Ibotta, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ooma	$256.85M	1.34	-$830K	-$0.26	-48.19
Ibotta	$367.25M	4.24	$55.53M	$1.79	28.02

Do analysts prefer OOMA or IBTA?

Ooma currently has a consensus target price of $17.63, suggesting a potential upside of 40.67%. Ibotta has a consensus target price of $50.00, suggesting a potential downside of 0.30%. Given Ooma's higher probable upside, equities research analysts plainly believe Ooma is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ooma	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80
Ibotta	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Ibotta beats Ooma on 12 of the 17 factors compared between the two stocks.