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Principal Financial Group (PFG) Competitors

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$115.25 +0.12 (+0.10%)
Closing price 08/4/2026 04:00 PM Eastern
Extended Trading
$115.24 -0.01 (-0.01%)
As of 08/4/2026 07:45 PM Eastern
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PFG vs. FITB, HBAN, WTFC, AMP, and CNO

Should you buy Principal Financial Group stock or one of its competitors? MarketBeat compares Principal Financial Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Principal Financial Group include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Wintrust Financial (WTFC), Ameriprise Financial (AMP), and CNO Financial Group (CNO). These companies are all part of the "finance" sector.

How does Principal Financial Group compare to Fifth Third Bancorp?

Principal Financial Group (NASDAQ:PFG) and Fifth Third Bancorp (NASDAQ:FITB) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, analyst recommendations, valuation, earnings, risk, institutional ownership, profitability and media sentiment.

Principal Financial Group presently has a consensus price target of $105.83, indicating a potential downside of 8.17%. Fifth Third Bancorp has a consensus price target of $60.54, indicating a potential upside of 4.90%. Given Fifth Third Bancorp's stronger consensus rating and higher possible upside, analysts plainly believe Fifth Third Bancorp is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Fifth Third Bancorp
0 Sell rating(s)
5 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.83

In the previous week, Principal Financial Group had 3 more articles in the media than Fifth Third Bancorp. MarketBeat recorded 17 mentions for Principal Financial Group and 14 mentions for Fifth Third Bancorp. Fifth Third Bancorp's average media sentiment score of 1.32 beat Principal Financial Group's score of 1.16 indicating that Fifth Third Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Fifth Third Bancorp
9 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, Fifth Third Bancorp has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market.

Fifth Third Bancorp has a net margin of 15.89% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Fifth Third Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Fifth Third Bancorp 15.89%12.39%1.20%

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 83.8% of Fifth Third Bancorp shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 0.5% of Fifth Third Bancorp shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.8%. Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 2.8%. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Fifth Third Bancorp pays out 54.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Fifth Third Bancorp has increased its dividend for 14 consecutive years. Principal Financial Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Fifth Third Bancorp has lower revenue, but higher earnings than Principal Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.58$1.19B$7.0416.37
Fifth Third Bancorp$10.46B5.00$2.52B$2.9319.70

Summary

Fifth Third Bancorp beats Principal Financial Group on 13 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Huntington Bancshares?

Huntington Bancshares (NASDAQ:HBAN) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, media sentiment, earnings, analyst recommendations, profitability and risk.

Huntington Bancshares has a net margin of 16.64% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Huntington Bancshares16.64% 11.19% 1.12%
Principal Financial Group 9.93%16.49%0.58%

Huntington Bancshares presently has a consensus price target of $20.11, indicating a potential upside of 14.54%. Principal Financial Group has a consensus price target of $105.83, indicating a potential downside of 8.17%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, analysts clearly believe Huntington Bancshares is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.65
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Principal Financial Group had 1 more articles in the media than Huntington Bancshares. MarketBeat recorded 17 mentions for Principal Financial Group and 16 mentions for Huntington Bancshares. Principal Financial Group's average media sentiment score of 1.16 beat Huntington Bancshares' score of 1.10 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Huntington Bancshares
13 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.5%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.8%. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years.

80.7% of Huntington Bancshares shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.7% of Huntington Bancshares shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Huntington Bancshares has higher earnings, but lower revenue than Principal Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Huntington Bancshares$12.49B2.84$2.21B$1.2913.61
Principal Financial Group$15.63B1.58$1.19B$7.0416.37

Huntington Bancshares has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Summary

Huntington Bancshares beats Principal Financial Group on 11 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, media sentiment, valuation, risk and institutional ownership.

Wintrust Financial has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market.

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.3%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.8%. Wintrust Financial pays out 17.7% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wintrust Financial has raised its dividend for 12 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

Wintrust Financial presently has a consensus target price of $177.77, suggesting a potential upside of 9.08%. Principal Financial Group has a consensus target price of $105.83, suggesting a potential downside of 8.17%. Given Wintrust Financial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Wintrust Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Principal Financial Group had 7 more articles in the media than Wintrust Financial. MarketBeat recorded 17 mentions for Principal Financial Group and 10 mentions for Wintrust Financial. Wintrust Financial's average media sentiment score of 1.22 beat Principal Financial Group's score of 1.16 indicating that Wintrust Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
8 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has higher revenue and earnings than Wintrust Financial. Wintrust Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.60$823.84M$12.4513.09
Principal Financial Group$15.63B1.58$1.19B$7.0416.37

Wintrust Financial has a net margin of 20.72% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Wintrust Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.72% 13.37% 1.28%
Principal Financial Group 9.93%16.49%0.58%

93.5% of Wintrust Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.2% of Wintrust Financial shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Wintrust Financial beats Principal Financial Group on 12 of the 19 factors compared between the two stocks.

How does Principal Financial Group compare to Ameriprise Financial?

Principal Financial Group (NASDAQ:PFG) and Ameriprise Financial (NYSE:AMP) are both large-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, media sentiment, institutional ownership, risk, valuation, profitability and dividends.

In the previous week, Ameriprise Financial had 11 more articles in the media than Principal Financial Group. MarketBeat recorded 28 mentions for Ameriprise Financial and 17 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.16 beat Ameriprise Financial's score of 0.96 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
17 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

Ameriprise Financial has higher revenue and earnings than Principal Financial Group. Ameriprise Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.58$1.19B$7.0416.37
Ameriprise Financial$18.48B2.69$3.56B$41.4613.34

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 0.6% of Ameriprise Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.8%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Ameriprise Financial has raised its dividend for 21 consecutive years.

Principal Financial Group presently has a consensus price target of $105.83, indicating a potential downside of 8.17%. Ameriprise Financial has a consensus price target of $555.33, indicating a potential upside of 0.37%. Given Ameriprise Financial's stronger consensus rating and higher possible upside, analysts plainly believe Ameriprise Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.64

Ameriprise Financial has a net margin of 20.24% compared to Principal Financial Group's net margin of 9.93%. Ameriprise Financial's return on equity of 64.19% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Ameriprise Financial 20.24%64.19%2.15%

Summary

Ameriprise Financial beats Principal Financial Group on 16 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to CNO Financial Group?

Principal Financial Group (NASDAQ:PFG) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership.

Principal Financial Group currently has a consensus price target of $105.83, suggesting a potential downside of 8.17%. CNO Financial Group has a consensus price target of $52.50, suggesting a potential downside of 5.13%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts clearly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.8%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years.

Principal Financial Group has a net margin of 9.93% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
CNO Financial Group 6.02%18.76%1.24%

In the previous week, CNO Financial Group had 7 more articles in the media than Principal Financial Group. MarketBeat recorded 24 mentions for CNO Financial Group and 17 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.16 beat CNO Financial Group's score of 0.87 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
8 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.58$1.19B$7.0416.37
CNO Financial Group$4.49B1.15$229.30M$2.9119.02

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 3.4% of CNO Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Principal Financial Group has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

Summary

Principal Financial Group and CNO Financial Group tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PFG vs. The Competition

MetricPrincipal Financial GroupInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$24.65B$19.72B$14.05B$12.77B
Dividend Yield2.85%3.27%5.93%10.01%
P/E Ratio16.3715.6828.9025.53
Price / Sales1.5828.99467.3392.31
Price / Cash11.7612.5838.6149.39
Price / Book2.039.883.736.11
Net Income$1.19B$1.81B$1.31B$347.58M
7 Day Performance1.83%0.53%1.52%4.91%
1 Month Performance3.95%1.53%1.32%-2.06%
1 Year Performance51.41%12.91%13.63%21.03%

Principal Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PFG
Principal Financial Group
3.7361 of 5 stars
$115.25
+0.1%
$105.83
-8.2%
+51.9%$24.65B$15.63B16.3711,600
FITB
Fifth Third Bancorp
4.7211 of 5 stars
$56.55
-0.1%
$60.54
+7.0%
+39.3%$51.25B$10.46B18.9818,676
HBAN
Huntington Bancshares
4.9986 of 5 stars
$17.04
-0.2%
$20.11
+18.0%
+7.9%$34.43B$12.49B13.2120,424
WTFC
Wintrust Financial
4.3537 of 5 stars
$159.54
-0.1%
$177.77
+11.4%
+30.5%$10.76B$4.23B12.815,902
AMP
Ameriprise Financial
4.8663 of 5 stars
$547.28
+0.5%
$555.33
+1.5%
+9.2%$49.07B$18.48B13.2013,600

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This page (NASDAQ:PFG) was last updated on 8/5/2026 by MarketBeat.com Staff.
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