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Principal Financial Group (PFG) Competitors

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$101.55 +0.68 (+0.67%)
Closing price 05/6/2026 04:00 PM Eastern
Extended Trading
$101.54 -0.02 (-0.01%)
As of 05/6/2026 04:37 PM Eastern
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PFG vs. FITB, HBAN, WTFC, AMP, and EQH

Should you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Wintrust Financial (WTFC), Ameriprise Financial (AMP), and Equitable (EQH). These companies are all part of the "finance" sector.

How does Principal Financial Group compare to Fifth Third Bancorp?

Fifth Third Bancorp (NASDAQ:FITB) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, media sentiment, dividends, earnings and risk.

83.8% of Fifth Third Bancorp shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.5% of Fifth Third Bancorp shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Fifth Third Bancorp has higher earnings, but lower revenue than Principal Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fifth Third Bancorp$12.94B3.56$2.52B$2.9817.06
Principal Financial Group$15.63B1.40$1.19B$6.9914.53

Fifth Third Bancorp currently has a consensus price target of $57.19, suggesting a potential upside of 12.49%. Principal Financial Group has a consensus price target of $95.33, suggesting a potential downside of 6.12%. Given Fifth Third Bancorp's stronger consensus rating and higher possible upside, analysts clearly believe Fifth Third Bancorp is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fifth Third Bancorp
0 Sell rating(s)
3 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.90
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10

Fifth Third Bancorp has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500.

Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 3.1%. Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Fifth Third Bancorp pays out 53.7% of its earnings in the form of a dividend. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has raised its dividend for 14 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years. Principal Financial Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Principal Financial Group had 5 more articles in the media than Fifth Third Bancorp. MarketBeat recorded 23 mentions for Principal Financial Group and 18 mentions for Fifth Third Bancorp. Fifth Third Bancorp's average media sentiment score of 0.86 beat Principal Financial Group's score of 0.83 indicating that Fifth Third Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fifth Third Bancorp
11 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
15 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Fifth Third Bancorp has a net margin of 15.89% compared to Principal Financial Group's net margin of 10.10%. Principal Financial Group's return on equity of 16.25% beat Fifth Third Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Fifth Third Bancorp15.89% 12.39% 1.20%
Principal Financial Group 10.10%16.25%0.57%

Summary

Fifth Third Bancorp beats Principal Financial Group on 13 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Huntington Bancshares?

Huntington Bancshares (NASDAQ:HBAN) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, media sentiment, dividends, earnings and risk.

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.7%. Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Huntington Bancshares pays out 47.7% of its earnings in the form of a dividend. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years.

Huntington Bancshares currently has a consensus price target of $20.05, suggesting a potential upside of 20.49%. Principal Financial Group has a consensus price target of $95.33, suggesting a potential downside of 6.12%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, analysts clearly believe Huntington Bancshares is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Huntington Bancshares
1 Sell rating(s)
4 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.75
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10

80.7% of Huntington Bancshares shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.7% of Huntington Bancshares shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Principal Financial Group had 10 more articles in the media than Huntington Bancshares. MarketBeat recorded 23 mentions for Principal Financial Group and 13 mentions for Huntington Bancshares. Principal Financial Group's average media sentiment score of 0.83 beat Huntington Bancshares' score of 0.69 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Huntington Bancshares
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Principal Financial Group
15 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Huntington Bancshares has a net margin of 16.63% compared to Principal Financial Group's net margin of 10.10%. Principal Financial Group's return on equity of 16.25% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Huntington Bancshares16.63% 11.42% 1.11%
Principal Financial Group 10.10%16.25%0.57%

Huntington Bancshares has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500.

Huntington Bancshares has higher earnings, but lower revenue than Principal Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Huntington Bancshares$12.49B2.70$2.21B$1.3012.80
Principal Financial Group$15.63B1.40$1.19B$6.9914.53

Summary

Huntington Bancshares beats Principal Financial Group on 11 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Wintrust Financial?

Principal Financial Group (NASDAQ:PFG) and Wintrust Financial (NASDAQ:WTFC) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.

Principal Financial Group has higher revenue and earnings than Wintrust Financial. Wintrust Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.40$1.19B$6.9914.53
Wintrust Financial$4.23B2.44$823.84M$11.9312.85

Principal Financial Group has a beta of 0.89, meaning that its share price is 11% less volatile than the S&P 500. Comparatively, Wintrust Financial has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500.

In the previous week, Principal Financial Group had 14 more articles in the media than Wintrust Financial. MarketBeat recorded 23 mentions for Principal Financial Group and 9 mentions for Wintrust Financial. Wintrust Financial's average media sentiment score of 1.20 beat Principal Financial Group's score of 0.83 indicating that Wintrust Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
15 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wintrust Financial
7 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.4%. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Wintrust Financial pays out 18.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Wintrust Financial has raised its dividend for 12 consecutive years.

Principal Financial Group currently has a consensus price target of $95.33, suggesting a potential downside of 6.12%. Wintrust Financial has a consensus price target of $168.92, suggesting a potential upside of 10.20%. Given Wintrust Financial's stronger consensus rating and higher possible upside, analysts plainly believe Wintrust Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10
Wintrust Financial
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92

Wintrust Financial has a net margin of 20.11% compared to Principal Financial Group's net margin of 10.10%. Principal Financial Group's return on equity of 16.25% beat Wintrust Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Wintrust Financial 20.11%13.15%1.25%

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 93.5% of Wintrust Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by company insiders. Comparatively, 1.2% of Wintrust Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Wintrust Financial beats Principal Financial Group on 13 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Ameriprise Financial?

Principal Financial Group (NASDAQ:PFG) and Ameriprise Financial (NYSE:AMP) are both large-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, earnings, profitability, analyst recommendations, dividends, valuation and risk.

Ameriprise Financial has higher revenue and earnings than Principal Financial Group. Ameriprise Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.40$1.19B$6.9914.53
Ameriprise Financial$18.48B2.35$3.56B$40.2111.82

Principal Financial Group has a beta of 0.89, meaning that its share price is 11% less volatile than the S&P 500. Comparatively, Ameriprise Financial has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

In the previous week, Principal Financial Group had 6 more articles in the media than Ameriprise Financial. MarketBeat recorded 23 mentions for Principal Financial Group and 17 mentions for Ameriprise Financial. Principal Financial Group's average media sentiment score of 0.83 beat Ameriprise Financial's score of 0.77 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
15 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
8 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.4%. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Ameriprise Financial has increased its dividend for 21 consecutive years.

Principal Financial Group presently has a consensus price target of $95.33, indicating a potential downside of 6.12%. Ameriprise Financial has a consensus price target of $543.22, indicating a potential upside of 14.28%. Given Ameriprise Financial's stronger consensus rating and higher probable upside, analysts clearly believe Ameriprise Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10
Ameriprise Financial
1 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.45

Ameriprise Financial has a net margin of 20.57% compared to Principal Financial Group's net margin of 10.10%. Ameriprise Financial's return on equity of 62.88% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Ameriprise Financial 20.57%62.88%2.12%

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 0.6% of Ameriprise Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Ameriprise Financial beats Principal Financial Group on 15 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Equitable?

Principal Financial Group (NASDAQ:PFG) and Equitable (NYSE:EQH) are both large-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, earnings, profitability, analyst recommendations, dividends, valuation and risk.

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 1.1% of Equitable shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Equitable pays an annual dividend of $1.08 per share and has a dividend yield of 2.5%. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Equitable pays out -22.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Equitable has increased its dividend for 2 consecutive years.

In the previous week, Equitable had 1 more articles in the media than Principal Financial Group. MarketBeat recorded 24 mentions for Equitable and 23 mentions for Principal Financial Group. Equitable's average media sentiment score of 0.88 beat Principal Financial Group's score of 0.83 indicating that Equitable is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
15 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
9 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.40$1.19B$6.9914.53
Equitable$11.67B1.06-$1.38B-$4.82N/A

Principal Financial Group presently has a consensus price target of $95.33, indicating a potential downside of 6.12%. Equitable has a consensus price target of $57.82, indicating a potential upside of 32.02%. Given Equitable's stronger consensus rating and higher probable upside, analysts clearly believe Equitable is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10
Equitable
2 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
2.85

Principal Financial Group has a net margin of 10.10% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Equitable -7.26%232.29%0.58%

Principal Financial Group has a beta of 0.89, meaning that its share price is 11% less volatile than the S&P 500. Comparatively, Equitable has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500.

Summary

Equitable beats Principal Financial Group on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PFG vs. The Competition

MetricPrincipal Financial GroupINS IndustryFinance SectorNASDAQ Exchange
Market Cap$21.79B$21.24B$13.42B$11.90B
Dividend Yield3.17%3.03%5.78%5.26%
P/E Ratio14.5310.0323.1627.35
Price / Sales1.401.63187.8686.38
Price / Cash10.3011.2120.2154.56
Price / Book1.852.212.226.79
Net Income$1.19B$1.86B$1.11B$332.68M
7 Day Performance0.63%1.20%0.99%2.55%
1 Month Performance11.52%5.54%4.88%9.36%
1 Year PerformanceN/A1.72%14.98%45.22%

Principal Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PFG
Principal Financial Group
3.8664 of 5 stars
$101.55
+0.7%
$95.33
-6.1%
N/A$21.79B$15.63B14.5311,600
FITB
Fifth Third Bancorp
4.8255 of 5 stars
$50.46
-0.6%
$57.19
+13.3%
+38.8%$45.67B$12.94B16.9318,676
HBAN
Huntington Bancshares
4.9941 of 5 stars
$16.63
-0.8%
$20.05
+20.6%
+11.6%$33.88B$12.49B12.7920,424
WTFC
Wintrust Financial
4.7149 of 5 stars
$149.57
-0.7%
$168.92
+12.9%
+34.7%$10.09B$4.23B12.545,902
AMP
Ameriprise Financial
4.7378 of 5 stars
$467.24
-1.6%
$542.00
+16.0%
-0.1%$42.60B$18.48B11.6213,600

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This page (NASDAQ:PFG) was last updated on 5/7/2026 by MarketBeat.com Staff.
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