Principal Financial Group (PFG) Competitors $83.57 -0.61 (-0.72%) As of 02:42 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. FITB, HBAN, AMP, EQH, MET, PNC, PRU, RF, SF, and VOYAShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Equitable (EQH), MetLife (MET), The PNC Financial Services Group (PNC), Prudential Financial (PRU), Regions Financial (RF), Stifel Financial (SF), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Equitable MetLife The PNC Financial Services Group Prudential Financial Regions Financial Stifel Financial Voya Financial Principal Financial Group (NYSE:PFG) and Fifth Third Bancorp (NASDAQ:FITB) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends. Is PFG or FITB a better dividend stock? Principal Financial Group pays an annual dividend of $3.12 per share and has a dividend yield of 3.7%. Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 3.7%. Principal Financial Group pays out 62.8% of its earnings in the form of a dividend. Fifth Third Bancorp pays out 49.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Fifth Third Bancorp has increased its dividend for 14 consecutive years. Do analysts prefer PFG or FITB? Principal Financial Group currently has a consensus price target of $87.70, indicating a potential upside of 4.94%. Fifth Third Bancorp has a consensus price target of $50.06, indicating a potential upside of 14.80%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, analysts plainly believe Fifth Third Bancorp is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Principal Financial Group 3 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.90Fifth Third Bancorp 0 Sell rating(s) 5 Hold rating(s) 14 Buy rating(s) 2 Strong Buy rating(s) 2.86 Which has more risk & volatility, PFG or FITB? Principal Financial Group has a beta of 1.03, suggesting that its stock price is 3% more volatile than the S&P 500. Comparatively, Fifth Third Bancorp has a beta of 0.95, suggesting that its stock price is 5% less volatile than the S&P 500. Does the media refer more to PFG or FITB? In the previous week, Fifth Third Bancorp had 46 more articles in the media than Principal Financial Group. MarketBeat recorded 58 mentions for Fifth Third Bancorp and 12 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.37 beat Fifth Third Bancorp's score of 0.83 indicating that Principal Financial Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Principal Financial Group 7 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Fifth Third Bancorp 26 Very Positive mention(s) 7 Positive mention(s) 16 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger earnings & valuation, PFG or FITB? Fifth Third Bancorp has lower revenue, but higher earnings than Principal Financial Group. Fifth Third Bancorp is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrincipal Financial Group$15.13B1.23$1.57B$4.9716.82Fifth Third Bancorp$13.28B2.17$2.31B$3.2213.54 Do insiders & institutionals have more ownership in PFG or FITB? 75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 83.8% of Fifth Third Bancorp shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 0.5% of Fifth Third Bancorp shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Is PFG or FITB more profitable? Fifth Third Bancorp has a net margin of 17.97% compared to Principal Financial Group's net margin of 9.74%. Principal Financial Group's return on equity of 14.68% beat Fifth Third Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets Principal Financial Group9.74% 14.68% 0.52% Fifth Third Bancorp 17.97%13.31%1.15% SummaryFifth Third Bancorp beats Principal Financial Group on 13 of the 20 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$18.62B$18.63B$12.73B$21.95BDividend Yield3.70%3.70%5.51%3.56%P/E Ratio12.5112.5230.2129.65Price / Sales1.231.2330.43100.18Price / Cash7.917.9119.7218.33Price / Book1.691.692.304.61Net Income$1.57B$1.57B$1.02B$1.01B7 Day Performance0.80%0.75%0.24%0.14%1 Month Performance4.49%4.44%0.63%2.28%1 Year Performance-2.45%-2.50%541.27%13.86% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group4.0464 of 5 stars$83.57-0.7%$87.70+4.9%-3.6%$18.62B$15.13B12.5119,300Positive NewsAnalyst ForecastFITBFifth Third Bancorp4.9143 of 5 stars$45.40-0.1%$48.87+7.6%+4.0%$30.05B$13.28B14.1018,616Trending NewsAnalyst ForecastHBANHuntington Bancshares4.9857 of 5 stars$17.35-0.4%$19.05+9.8%+14.3%$25.31B$11.96B12.8519,932Positive NewsAMPAmeriprise Financial4.6943 of 5 stars$499.03-0.1%$544.50+9.1%+1.4%$47.04B$17.26B15.5313,600Positive NewsEQHEquitable4.3939 of 5 stars$52.25-0.3%$64.55+23.5%+18.7%$15.65B$12.44B42.148,000Positive NewsAnalyst ForecastMETMetLife4.9343 of 5 stars$82.01+0.5%$94.64+15.4%-2.0%$54.54B$70.99B13.9045,000Analyst ForecastPNCThe PNC Financial Services Group4.9314 of 5 stars$201.79-0.8%$216.28+7.2%+7.4%$79.47B$34.44B13.8055,184Positive NewsDividend AnnouncementPRUPrudential Financial4.9007 of 5 stars$103.73-0.7%$122.08+17.7%-16.1%$36.51B$68.05B23.0038,196Positive NewsAnalyst ForecastRFRegions Financial4.9393 of 5 stars$26.50-0.5%$27.74+4.7%+13.2%$23.64B$9.37B12.3219,644Positive NewsHigh Trading VolumeSFStifel Financial4.4534 of 5 stars$114.77+0.1%$115.78+0.9%+18.2%$11.73B$4.97B22.249,000VOYAVoya Financial4.9543 of 5 stars$75.16-0.8%$83.70+11.4%-5.7%$7.25B$8.05B15.0310,000Analyst Forecast Related Companies and Tools Related Companies Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Equitable Competitors MetLife Competitors The PNC Financial Services Group Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Voya Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 10/7/2025 by MarketBeat.com Staff From Our PartnersMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredU.S. Government Sparking Crypto RallyU.S. Puts GDP on the Blockchain Could this spark the next crypto supercycle? 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