Principal Financial Group (PFG) Competitors $80.88 +0.37 (+0.46%) Closing price 07/3/2025 02:59 PM EasternExtended Trading$80.88 0.00 (0.00%) As of 07/3/2025 04:49 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. BHF, FITB, HBAN, AMP, CFG, EQH, MET, PRU, RF, and SFShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Brighthouse Financial (BHF), Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Citizens Financial Group (CFG), Equitable (EQH), MetLife (MET), Prudential Financial (PRU), Regions Financial (RF), and Stifel Financial (SF). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Brighthouse Financial Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Citizens Financial Group Equitable MetLife Prudential Financial Regions Financial Stifel Financial Brighthouse Financial (NASDAQ:BHF) and Principal Financial Group (NYSE:PFG) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, media sentiment, analyst recommendations, valuation and risk. Does the media refer more to BHF or PFG? In the previous week, Principal Financial Group had 11 more articles in the media than Brighthouse Financial. MarketBeat recorded 18 mentions for Principal Financial Group and 7 mentions for Brighthouse Financial. Principal Financial Group's average media sentiment score of 1.09 beat Brighthouse Financial's score of 0.47 indicating that Principal Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Principal Financial Group 9 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals believe in BHF or PFG? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Do analysts prefer BHF or PFG? Brighthouse Financial presently has a consensus price target of $60.30, indicating a potential upside of 14.83%. Principal Financial Group has a consensus price target of $83.38, indicating a potential upside of 3.10%. Given Brighthouse Financial's stronger consensus rating and higher possible upside, equities analysts plainly believe Brighthouse Financial is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Principal Financial Group 4 Sell rating(s) 6 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.00 Which has more volatility and risk, BHF or PFG? Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 0.99, indicating that its stock price is 1% less volatile than the S&P 500. Is BHF or PFG more profitable? Principal Financial Group has a net margin of 9.74% compared to Brighthouse Financial's net margin of 8.71%. Brighthouse Financial's return on equity of 25.60% beat Principal Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Principal Financial Group 9.74%14.68%0.52% Which has better earnings & valuation, BHF or PFG? Principal Financial Group has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.64$388M$8.346.30Principal Financial Group$15.77B1.15$1.57B$4.6717.32 SummaryPrincipal Financial Group beats Brighthouse Financial on 9 of the 16 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$18.13B$18.13B$12.09B$20.68BDividend Yield3.83%3.83%5.53%3.71%P/E Ratio12.1112.1120.0428.10Price / Sales1.151.1525.6938.33Price / Cash7.917.9121.6822.53Price / Book1.641.642.284.58Net Income$1.57B$1.57B$1.00B$986.06M7 Day Performance2.13%2.13%2.25%2.79%1 Month Performance6.51%6.51%4.63%5.46%1 Year Performance3.20%3.20%538.61%15.06% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group4.0942 of 5 stars$80.88+0.5%$83.38+3.1%+2.2%$18.13B$15.77B12.1119,300News CoveragePositive NewsAnalyst ForecastAnalyst RevisionBHFBrighthouse Financial4.7123 of 5 stars$53.77-1.2%$60.80+13.1%+19.5%$3.09B$6.69B6.451,400News CoverageAnalyst ForecastFITBFifth Third Bancorp4.8752 of 5 stars$41.13-0.9%$47.53+15.6%+17.9%$27.45B$13.28B13.0619,300Analyst RevisionHBANHuntington Bancshares4.8302 of 5 stars$16.76+1.0%$18.08+7.9%+34.3%$24.48B$11.96B12.7920,000News CoverageAnalyst ForecastAMPAmeriprise Financial4.6072 of 5 stars$534.26+1.2%$519.00-2.9%+25.1%$50.87B$17.26B18.1513,500News CoveragePositive NewsAnalyst ForecastCFGCitizens Financial Group4.8828 of 5 stars$44.80+0.8%$47.89+6.9%+32.4%$19.58B$7.77B14.2217,287Analyst ForecastEQHEquitable4.462 of 5 stars$56.11+0.3%$62.64+11.6%+35.6%$17.05B$12.44B15.258,000Positive NewsMETMetLife4.9323 of 5 stars$80.39+0.0%$94.17+17.1%+13.3%$53.97B$70.99B13.0745,000PRUPrudential Financial4.8698 of 5 stars$107.43+0.3%$120.15+11.8%-7.6%$38.03B$68.05B17.0339,900Analyst DowngradeRFRegions Financial4.8896 of 5 stars$23.54+0.8%$25.80+9.6%+24.1%$21.16B$9.37B11.3220,100News CoverageAnalyst ForecastSFStifel Financial4.4643 of 5 stars$103.98+0.3%$105.50+1.5%+30.9%$10.68B$4.97B19.889,000News CoverageAnalyst Downgrade Related Companies and Tools Related Companies Brighthouse Financial Competitors Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Citizens Financial Group Competitors Equitable Competitors MetLife Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 7/5/2025 by MarketBeat.com Staff From Our PartnersBanks aren’t ready for this altcoin—are you?Our expert analysts have identified a $100 billion gap in the crypto market. 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