Principal Financial Group (PFG) Competitors $80.09 -2.86 (-3.45%) Closing price 04:00 PM EasternExtended Trading$79.96 -0.13 (-0.16%) As of 07:22 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. BHF, FITB, HBAN, AMP, EQH, MET, PRU, RF, SF, and VOYAShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Brighthouse Financial (BHF), Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Equitable (EQH), MetLife (MET), Prudential Financial (PRU), Regions Financial (RF), Stifel Financial (SF), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Brighthouse Financial Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Equitable MetLife Prudential Financial Regions Financial Stifel Financial Voya Financial Principal Financial Group (NYSE:PFG) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, profitability, analyst recommendations, dividends, media sentiment and risk. Which has preferable earnings and valuation, PFG or BHF? Principal Financial Group has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrincipal Financial Group$15.13B1.18$1.57B$4.9716.11Brighthouse Financial$4.72B0.57$388M$9.245.07 Do institutionals & insiders hold more shares of PFG or BHF? 75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Is PFG or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Principal Financial Group's net margin of 9.74%. Brighthouse Financial's return on equity of 21.06% beat Principal Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets Principal Financial Group9.74% 14.68% 0.52% Brighthouse Financial 10.24%21.06%0.47% Do analysts recommend PFG or BHF? Principal Financial Group presently has a consensus target price of $86.90, suggesting a potential upside of 8.50%. Brighthouse Financial has a consensus target price of $59.67, suggesting a potential upside of 27.44%. Given Brighthouse Financial's stronger consensus rating and higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Principal Financial Group 3 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.90Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Which has more risk & volatility, PFG or BHF? Principal Financial Group has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Does the media favor PFG or BHF? In the previous week, Principal Financial Group had 14 more articles in the media than Brighthouse Financial. MarketBeat recorded 19 mentions for Principal Financial Group and 5 mentions for Brighthouse Financial. Principal Financial Group's average media sentiment score of 1.72 beat Brighthouse Financial's score of 1.25 indicating that Principal Financial Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Principal Financial Group 19 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Brighthouse Financial 4 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryPrincipal Financial Group beats Brighthouse Financial on 9 of the 17 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$17.84B$17.84B$12.68B$21.37BDividend Yield3.80%3.80%5.41%3.49%P/E Ratio11.9911.99246.5529.83Price / Sales1.181.1831.2188.60Price / Cash7.917.9119.2518.13Price / Book1.621.622.324.58Net Income$1.57B$1.57B$1.01B$998.53M7 Day Performance0.02%0.02%0.48%1.07%1 Month Performance3.16%3.16%3.00%4.41%1 Year Performance-2.53%-2.53%541.09%14.45% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group4.2105 of 5 stars$80.09-3.4%$86.90+8.5%+2.0%$17.84B$15.13B11.9919,300Positive NewsBHFBrighthouse Financial4.9011 of 5 stars$43.38+0.0%$59.67+37.5%+10.6%$2.48B$4.72B4.691,400Positive NewsFITBFifth Third Bancorp4.4854 of 5 stars$45.49-0.3%$47.80+5.1%+7.8%$30.11B$13.28B14.1318,616Dividend IncreaseHBANHuntington Bancshares4.8914 of 5 stars$17.73+0.6%$18.74+5.7%+22.6%$25.86B$11.96B13.1319,932Positive NewsAMPAmeriprise Financial4.6908 of 5 stars$492.36+0.6%$534.71+8.6%+10.6%$46.41B$17.26B15.3213,600Positive NewsEQHEquitable4.4256 of 5 stars$53.16-0.4%$64.90+22.1%+32.8%$15.92B$12.44B42.878,000Positive NewsAnalyst ForecastMETMetLife4.9853 of 5 stars$79.63+0.2%$95.60+20.1%+5.6%$52.96B$70.99B13.5045,000Analyst ForecastPRUPrudential Financial4.8948 of 5 stars$105.88+0.2%$122.08+15.3%-9.3%$37.27B$59.46B23.4838,196Positive NewsAnalyst ForecastRFRegions Financial4.8247 of 5 stars$27.05+0.1%$27.33+1.1%+22.4%$24.12B$7.29B12.5819,644Positive NewsSFStifel Financial4.4267 of 5 stars$112.85+0.2%$115.78+2.6%+32.5%$11.53B$4.97B21.879,000Positive NewsVOYAVoya Financial4.9818 of 5 stars$75.73-1.0%$83.70+10.5%+2.5%$7.30B$8.05B15.1510,000News CoveragePositive News Related Companies and Tools Related Companies Brighthouse Financial Competitors Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Equitable Competitors MetLife Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Voya Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 9/16/2025 by MarketBeat.com Staff From Our PartnersFanatics Hit $31B-Is This Nasdaq Next?Fanatics built an empire by owning the fan experience-scaling to a $31B valuation. But the next wave isn't abo...i2i Marketing Group, LLC | SponsoredREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredCrypto Gets Official Government Backing—Here's the WinnerTrump Just Signed the GENIUS Act—One Coin is About to Explode We're at the BEGINNING of smart money really ...Crypto 101 Media | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... In turn, enfo...Angel Publishing | SponsoredForget NVDA. Put $1,000 into this stock nowA massive money shift is underway in the AI market. And it's opening up an extraordinary opportunity in a NEW ...Chaikin Analytics | SponsoredIf you own dollars, read this...Former Goldman Exec: "A Strange Day Is Coming to America" Dr. David Eifrig, who warned of inflation months ...Stansberry Research | SponsoredOpenAI’s new $300 billion dealOpenAI just signed a $300 billion cloud deal with Oracle to secure the computing power needed for its next Cha...Porter & Company | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Principal Financial Group, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Principal Financial Group With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Free PFG Stock Alerts