Principal Financial Group (PFG) Competitors $80.72 +2.05 (+2.61%) Closing price 08/22/2025 04:00 PM EasternExtended Trading$80.71 -0.01 (-0.01%) As of 08/22/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. BHF, FITB, HBAN, AMP, EQH, MET, PRU, RF, SF, and VOYAShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Brighthouse Financial (BHF), Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Equitable (EQH), MetLife (MET), Prudential Financial (PRU), Regions Financial (RF), Stifel Financial (SF), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Brighthouse Financial Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Equitable MetLife Prudential Financial Regions Financial Stifel Financial Voya Financial Brighthouse Financial (NASDAQ:BHF) and Principal Financial Group (NYSE:PFG) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment. Do analysts prefer BHF or PFG? Brighthouse Financial currently has a consensus price target of $59.67, suggesting a potential upside of 26.71%. Principal Financial Group has a consensus price target of $86.90, suggesting a potential upside of 7.66%. Given Brighthouse Financial's stronger consensus rating and higher possible upside, research analysts plainly believe Brighthouse Financial is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13Principal Financial Group 3 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.90 Do institutionals & insiders have more ownership in BHF or PFG? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has more risk and volatility, BHF or PFG? Brighthouse Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500. Does the media refer more to BHF or PFG? In the previous week, Principal Financial Group had 7 more articles in the media than Brighthouse Financial. MarketBeat recorded 18 mentions for Principal Financial Group and 11 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.47 beat Principal Financial Group's score of 1.47 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 10 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Principal Financial Group 15 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is BHF or PFG more profitable? Brighthouse Financial has a net margin of 10.24% compared to Principal Financial Group's net margin of 9.74%. Brighthouse Financial's return on equity of 21.06% beat Principal Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Principal Financial Group 9.74%14.68%0.52% Which has higher earnings & valuation, BHF or PFG? Principal Financial Group has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.57$388M$9.245.10Principal Financial Group$15.13B1.19$1.57B$4.9716.24 SummaryBrighthouse Financial beats Principal Financial Group on 9 of the 17 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$17.53B$17.53B$12.56B$21.31BDividend Yield3.86%3.86%5.46%3.53%P/E Ratio12.0812.0819.4129.16Price / Sales1.191.1926.3255.50Price / Cash7.917.9122.1924.09Price / Book1.641.642.355.47Net Income$1.57B$1.57B$1.01B$992.74M7 Day Performance3.97%3.97%1.75%2.67%1 Month Performance0.49%0.49%1.61%2.35%1 Year Performance1.56%1.56%541.38%10.76% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group4.0469 of 5 stars$80.72+2.6%$86.90+7.7%+1.6%$17.53B$15.13B12.0819,300News CoveragePositive NewsBHFBrighthouse Financial4.9016 of 5 stars$45.19+1.5%$59.67+32.0%+3.8%$2.59B$4.72B4.891,400News CoveragePositive NewsFITBFifth Third Bancorp4.4156 of 5 stars$41.27-0.9%$47.80+15.8%+6.3%$27.32B$8.45B12.8218,616News CoveragePositive NewsHBANHuntington Bancshares4.8697 of 5 stars$16.01-0.5%$18.68+16.7%+18.7%$23.36B$7.69B11.8619,932News CoveragePositive NewsAMPAmeriprise Financial4.5471 of 5 stars$506.53+0.3%$534.71+5.6%+17.3%$47.75B$17.63B15.7613,600News CoveragePositive NewsInsider TradeEQHEquitable3.8324 of 5 stars$53.18+2.3%$65.00+22.2%+28.8%$16.04B$12.44B42.898,000News CoverageInsider TradeMETMetLife4.994 of 5 stars$75.32-1.3%$96.00+27.5%+9.5%$50.56B$70.99B12.7745,000Positive NewsPRUPrudential Financial4.8064 of 5 stars$103.31+0.0%$121.75+17.8%-6.5%$36.37B$59.46B22.9138,196Trending NewsEx-DividendAnalyst RevisionRFRegions Financial4.9256 of 5 stars$24.64-1.1%$27.33+10.9%+17.3%$21.99B$7.29B11.4619,644News CoveragePositive NewsSFStifel Financial4.5181 of 5 stars$111.30-0.3%$115.78+4.0%+30.5%$11.37B$5.06B21.579,000News CoveragePositive NewsVOYAVoya Financial4.9799 of 5 stars$70.99-0.1%$83.70+17.9%+11.0%$6.83B$8.05B14.2010,000News CoveragePositive NewsAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Competitors Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Equitable Competitors MetLife Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Voya Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 8/24/2025 by MarketBeat.com Staff From Our PartnersNations are at war over what’s in this boxA resource known as Element 29 is quickly becoming one of the most sought-after materials on the planet. 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