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Principal Financial Group (PFG) Competitors

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$79.39 +0.42 (+0.53%)
Closing price 10/21/2025 04:00 PM Eastern
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$79.39 0.00 (0.00%)
As of 10/21/2025 04:29 PM Eastern
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PFG vs. FITB, HBAN, AMP, EQH, MET, PNC, PRU, RF, SF, and VOYA

Should you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Equitable (EQH), MetLife (MET), The PNC Financial Services Group (PNC), Prudential Financial (PRU), Regions Financial (RF), Stifel Financial (SF), and Voya Financial (VOYA). These companies are all part of the "finance" sector.

Principal Financial Group vs. Its Competitors

Fifth Third Bancorp (NASDAQ:FITB) and Principal Financial Group (NYSE:PFG) are both large-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.

Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 3.8%. Principal Financial Group pays an annual dividend of $3.12 per share and has a dividend yield of 3.9%. Fifth Third Bancorp pays out 47.8% of its earnings in the form of a dividend. Principal Financial Group pays out 62.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has raised its dividend for 14 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

In the previous week, Fifth Third Bancorp had 23 more articles in the media than Principal Financial Group. MarketBeat recorded 38 mentions for Fifth Third Bancorp and 15 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.24 beat Fifth Third Bancorp's score of 1.00 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fifth Third Bancorp
17 Very Positive mention(s)
6 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
12 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

83.8% of Fifth Third Bancorp shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.5% of Fifth Third Bancorp shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Fifth Third Bancorp presently has a consensus price target of $50.45, suggesting a potential upside of 19.63%. Principal Financial Group has a consensus price target of $88.60, suggesting a potential upside of 11.60%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, analysts clearly believe Fifth Third Bancorp is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fifth Third Bancorp
0 Sell rating(s)
4 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.86
Principal Financial Group
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90

Fifth Third Bancorp has a net margin of 18.67% compared to Principal Financial Group's net margin of 9.74%. Principal Financial Group's return on equity of 14.68% beat Fifth Third Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Fifth Third Bancorp18.67% 13.41% 1.17%
Principal Financial Group 9.74%14.68%0.52%

Fifth Third Bancorp has a beta of 0.95, indicating that its share price is 5% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500.

Fifth Third Bancorp has higher earnings, but lower revenue than Principal Financial Group. Fifth Third Bancorp is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fifth Third Bancorp$13.28B2.10$2.31B$3.3512.59
Principal Financial Group$15.13B1.17$1.57B$4.9715.97

Summary

Fifth Third Bancorp beats Principal Financial Group on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PFG vs. The Competition

MetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE Exchange
Market Cap$17.69B$17.69B$12.65B$22.01B
Dividend Yield3.98%3.98%5.58%3.60%
P/E Ratio11.8811.8821.1632.73
Price / Sales1.171.1730.2661.46
Price / Cash7.917.9122.4024.48
Price / Book1.611.612.254.67
Net Income$1.57B$1.57B$1.02B$1.02B
7 Day Performance-1.87%-1.87%-0.71%-0.31%
1 Month Performance-3.43%-3.43%-1.37%-0.17%
1 Year Performance-11.71%-11.71%535.73%11.29%

Principal Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PFG
Principal Financial Group
4.3894 of 5 stars
$79.39
+0.5%
$88.60
+11.6%
-11.4%$17.69B$15.13B11.8819,300
FITB
Fifth Third Bancorp
4.9524 of 5 stars
$42.20
+1.8%
$50.20
+19.0%
-2.8%$27.93B$8.45B13.1118,616Trending News
Earnings Report
Analyst Forecast
Analyst Revision
HBAN
Huntington Bancshares
4.9993 of 5 stars
$15.90
+1.9%
$19.37
+21.8%
+4.4%$23.19B$7.69B11.7819,932Trending News
Dividend Announcement
Analyst Downgrade
Analyst Revision
AMP
Ameriprise Financial
4.7736 of 5 stars
$482.04
+0.5%
$539.50
+11.9%
-8.3%$45.44B$17.63B15.0013,600Positive News
EQH
Equitable
4.4789 of 5 stars
$48.86
+1.1%
$64.45
+31.9%
+5.4%$14.64B$13.64B39.408,000Analyst Downgrade
Insider Trade
MET
MetLife
4.9865 of 5 stars
$80.79
+1.3%
$95.18
+17.8%
-6.9%$53.73B$72.22B13.6945,000Positive News
PNC
The PNC Financial Services Group
4.9929 of 5 stars
$187.13
+1.7%
$218.21
+16.6%
-2.1%$73.69B$22.10B12.8055,184Earnings Report
PRU
Prudential Financial
4.8601 of 5 stars
$101.22
+2.1%
$122.27
+20.8%
-18.8%$35.63B$68.05B22.4438,196Upcoming Earnings
RF
Regions Financial
4.9815 of 5 stars
$24.58
+1.7%
$27.89
+13.5%
+3.1%$21.93B$9.37B11.4319,644Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
Analyst Revision
High Trading Volume
SF
Stifel Financial
4.446 of 5 stars
$109.37
+2.2%
$122.60
+12.1%
+10.8%$11.17B$4.97B21.209,000
VOYA
Voya Financial
4.9915 of 5 stars
$73.75
+1.6%
$85.00
+15.3%
-9.1%$7.11B$8.05B14.7510,000

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This page (NYSE:PFG) was last updated on 10/22/2025 by MarketBeat.com Staff
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