Principal Financial Group (PFG) Competitors $82.70 +0.62 (+0.76%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$83.28 +0.58 (+0.71%) As of 09/12/2025 06:12 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. BHF, FITB, HBAN, AMP, EQH, MET, PRU, RF, SF, and VOYAShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Brighthouse Financial (BHF), Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Equitable (EQH), MetLife (MET), Prudential Financial (PRU), Regions Financial (RF), Stifel Financial (SF), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Brighthouse Financial Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Equitable MetLife Prudential Financial Regions Financial Stifel Financial Voya Financial Brighthouse Financial (NASDAQ:BHF) and Principal Financial Group (NYSE:PFG) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership and profitability. Is BHF or PFG more profitable? Brighthouse Financial has a net margin of 10.24% compared to Principal Financial Group's net margin of 9.74%. Brighthouse Financial's return on equity of 21.06% beat Principal Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Principal Financial Group 9.74%14.68%0.52% Which has preferable earnings and valuation, BHF or PFG? Principal Financial Group has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.59$388M$9.245.30Principal Financial Group$15.13B1.22$1.57B$4.9716.64 Which has more volatility and risk, BHF or PFG? Brighthouse Financial has a beta of 0.87, indicating that its share price is 13% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500. Do analysts rate BHF or PFG? Brighthouse Financial currently has a consensus target price of $59.67, indicating a potential upside of 21.79%. Principal Financial Group has a consensus target price of $86.90, indicating a potential upside of 5.08%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Brighthouse Financial is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13Principal Financial Group 3 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.90 Does the media favor BHF or PFG? In the previous week, Principal Financial Group had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 15 mentions for Principal Financial Group and 10 mentions for Brighthouse Financial. Principal Financial Group's average media sentiment score of 1.67 beat Brighthouse Financial's score of 1.44 indicating that Principal Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 8 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Principal Financial Group 15 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do institutionals & insiders hold more shares of BHF or PFG? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. SummaryPrincipal Financial Group beats Brighthouse Financial on 9 of the 17 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$18.28B$18.28B$12.80B$21.60BDividend Yield3.90%3.90%5.40%3.48%P/E Ratio12.3812.38245.7329.75Price / Sales1.221.2230.8968.20Price / Cash7.917.9122.3625.00Price / Book1.681.682.314.58Net Income$1.57B$1.57B$1.01B$1.00B7 Day Performance3.40%3.40%1.04%0.65%1 Month Performance5.57%5.57%2.38%3.06%1 Year Performance1.70%1.70%539.28%14.35% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group4.0764 of 5 stars$82.70+0.8%$86.90+5.1%+3.1%$18.28B$15.13B12.3819,300News CoveragePositive NewsBHFBrighthouse Financial4.9054 of 5 stars$47.26+1.2%$59.67+26.3%+15.8%$2.70B$4.72B5.111,500Positive NewsFITBFifth Third Bancorp4.4565 of 5 stars$45.77+0.4%$47.80+4.4%+10.7%$30.29B$8.45B14.2118,616Trending NewsDividend IncreaseAnalyst ForecastAnalyst RevisionHBANHuntington Bancshares4.9199 of 5 stars$17.81+0.1%$18.68+4.9%+25.1%$25.98B$7.69B13.1919,932News CoveragePositive NewsAnalyst ForecastInsider TradeAMPAmeriprise Financial4.576 of 5 stars$515.46-0.2%$534.71+3.7%+14.2%$48.59B$17.63B16.0413,600News CoveragePositive NewsEQHEquitable4.2869 of 5 stars$53.27+0.1%$64.90+21.8%+37.6%$15.96B$13.64B42.968,000News CoveragePositive NewsMETMetLife4.9715 of 5 stars$81.41+0.8%$95.60+17.4%+7.1%$54.14B$72.12B13.8045,000PRUPrudential Financial4.7702 of 5 stars$109.78+1.0%$122.08+11.2%-7.7%$38.64B$68.05B24.3438,196Positive NewsRFRegions Financial4.8352 of 5 stars$27.42+0.3%$27.33-0.3%+24.0%$24.46B$9.37B12.7519,644News CoveragePositive NewsAnalyst ForecastSFStifel Financial4.3943 of 5 stars$115.37-0.9%$115.78+0.3%+36.8%$11.79B$4.97B22.369,000Positive NewsVOYAVoya Financial4.9777 of 5 stars$75.15+0.2%$83.70+11.4%+2.5%$7.25B$8.05B15.0310,000News CoveragePositive NewsShort Interest ↑ Related Companies and Tools Related Companies Brighthouse Financial Competitors Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Equitable Competitors MetLife Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Voya Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 9/13/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredTrump's Law S.1582: $21T Dollar Revolution ComingDo you have money in any of these banks? 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