Principal Financial Group (PFG) Competitors $79.39 +0.42 (+0.53%) Closing price 10/21/2025 04:00 PM EasternExtended Trading$79.39 0.00 (0.00%) As of 10/21/2025 04:29 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. FITB, HBAN, AMP, EQH, MET, PNC, PRU, RF, SF, and VOYAShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Equitable (EQH), MetLife (MET), The PNC Financial Services Group (PNC), Prudential Financial (PRU), Regions Financial (RF), Stifel Financial (SF), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Equitable MetLife The PNC Financial Services Group Prudential Financial Regions Financial Stifel Financial Voya Financial Fifth Third Bancorp (NASDAQ:FITB) and Principal Financial Group (NYSE:PFG) are both large-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends. Is FITB or PFG a better dividend stock? Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 3.8%. Principal Financial Group pays an annual dividend of $3.12 per share and has a dividend yield of 3.9%. Fifth Third Bancorp pays out 47.8% of its earnings in the form of a dividend. Principal Financial Group pays out 62.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has raised its dividend for 14 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years. Does the media prefer FITB or PFG? In the previous week, Fifth Third Bancorp had 23 more articles in the media than Principal Financial Group. MarketBeat recorded 38 mentions for Fifth Third Bancorp and 15 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.24 beat Fifth Third Bancorp's score of 1.00 indicating that Principal Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Fifth Third Bancorp 17 Very Positive mention(s) 6 Positive mention(s) 9 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Principal Financial Group 12 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders believe in FITB or PFG? 83.8% of Fifth Third Bancorp shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.5% of Fifth Third Bancorp shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Do analysts recommend FITB or PFG? Fifth Third Bancorp presently has a consensus price target of $50.45, suggesting a potential upside of 19.63%. Principal Financial Group has a consensus price target of $88.60, suggesting a potential upside of 11.60%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, analysts clearly believe Fifth Third Bancorp is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Fifth Third Bancorp 0 Sell rating(s) 4 Hold rating(s) 17 Buy rating(s) 1 Strong Buy rating(s) 2.86Principal Financial Group 3 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.90 Is FITB or PFG more profitable? Fifth Third Bancorp has a net margin of 18.67% compared to Principal Financial Group's net margin of 9.74%. Principal Financial Group's return on equity of 14.68% beat Fifth Third Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets Fifth Third Bancorp18.67% 13.41% 1.17% Principal Financial Group 9.74%14.68%0.52% Which has more risk & volatility, FITB or PFG? Fifth Third Bancorp has a beta of 0.95, indicating that its share price is 5% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500. Which has better valuation and earnings, FITB or PFG? Fifth Third Bancorp has higher earnings, but lower revenue than Principal Financial Group. Fifth Third Bancorp is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFifth Third Bancorp$13.28B2.10$2.31B$3.3512.59Principal Financial Group$15.13B1.17$1.57B$4.9715.97 SummaryFifth Third Bancorp beats Principal Financial Group on 13 of the 20 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$17.69B$17.69B$12.65B$22.01BDividend Yield3.98%3.98%5.58%3.60%P/E Ratio11.8811.8821.1632.73Price / Sales1.171.1730.2661.46Price / Cash7.917.9122.4024.48Price / Book1.611.612.254.67Net Income$1.57B$1.57B$1.02B$1.02B7 Day Performance-1.87%-1.87%-0.71%-0.31%1 Month Performance-3.43%-3.43%-1.37%-0.17%1 Year Performance-11.71%-11.71%535.73%11.29% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group4.3894 of 5 stars$79.39+0.5%$88.60+11.6%-11.4%$17.69B$15.13B11.8819,300FITBFifth Third Bancorp4.9524 of 5 stars$42.20+1.8%$50.20+19.0%-2.8%$27.93B$8.45B13.1118,616Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionHBANHuntington Bancshares4.9993 of 5 stars$15.90+1.9%$19.37+21.8%+4.4%$23.19B$7.69B11.7819,932Trending NewsDividend AnnouncementAnalyst DowngradeAnalyst RevisionAMPAmeriprise Financial4.7736 of 5 stars$482.04+0.5%$539.50+11.9%-8.3%$45.44B$17.63B15.0013,600Positive NewsEQHEquitable4.4789 of 5 stars$48.86+1.1%$64.45+31.9%+5.4%$14.64B$13.64B39.408,000Analyst DowngradeInsider TradeMETMetLife4.9865 of 5 stars$80.79+1.3%$95.18+17.8%-6.9%$53.73B$72.22B13.6945,000Positive NewsPNCThe PNC Financial Services Group4.9929 of 5 stars$187.13+1.7%$218.21+16.6%-2.1%$73.69B$22.10B12.8055,184Earnings ReportPRUPrudential Financial4.8601 of 5 stars$101.22+2.1%$122.27+20.8%-18.8%$35.63B$68.05B22.4438,196Upcoming EarningsRFRegions Financial4.9815 of 5 stars$24.58+1.7%$27.89+13.5%+3.1%$21.93B$9.37B11.4319,644Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionHigh Trading VolumeSFStifel Financial4.446 of 5 stars$109.37+2.2%$122.60+12.1%+10.8%$11.17B$4.97B21.209,000VOYAVoya Financial4.9915 of 5 stars$73.75+1.6%$85.00+15.3%-9.1%$7.11B$8.05B14.7510,000 Related Companies and Tools Related Companies Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Equitable Competitors MetLife Competitors The PNC Financial Services Group Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Voya Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 10/22/2025 by MarketBeat.com Staff From Our PartnersIs Nvidia about to Trigger Another 150X Opportunity?Nvidia gave investors a chance to make more than 150 times their money with its AI chips, known as graphics pr...InvestorPlace | SponsoredNEW LAW: Congress Approves Setup For Digital Dollar?Trump Ally Says Congress Approved the Setup for a Digital Dollar 2.0 But according to Rep. 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