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Primerica (PRI) Competitors

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$259.36 -0.89 (-0.34%)
Closing price 06/11/2025 03:59 PM Eastern
Extended Trading
$259.60 +0.25 (+0.09%)
As of 06/11/2025 07:49 PM Eastern
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PRI vs. UNM, LNC, CNO, CIA, AFL, MET, PRU, PUK, CRBG, and AEG

Should you be buying Primerica stock or one of its competitors? The main competitors of Primerica include Unum Group (UNM), Lincoln National (LNC), CNO Financial Group (CNO), Citizens (CIA), Aflac (AFL), MetLife (MET), Prudential Financial (PRU), Prudential (PUK), Corebridge Financial (CRBG), and Aegon (AEG). These companies are all part of the "finance" sector.

Primerica vs. Its Competitors

Primerica (NYSE:PRI) and Unum Group (NYSE:UNM) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, community ranking, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

Unum Group has higher revenue and earnings than Primerica. Unum Group is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.16B2.72$470.52M$14.8717.44
Unum Group$12.84B1.07$1.78B$8.499.25

Primerica has a net margin of 15.14% compared to Unum Group's net margin of 13.81%. Primerica's return on equity of 31.11% beat Unum Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica15.14% 31.11% 4.50%
Unum Group 13.81%14.91%2.53%

Primerica pays an annual dividend of $4.16 per share and has a dividend yield of 1.6%. Unum Group pays an annual dividend of $1.68 per share and has a dividend yield of 2.1%. Primerica pays out 28.0% of its earnings in the form of a dividend. Unum Group pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years and Unum Group has raised its dividend for 16 consecutive years. Unum Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Unum Group had 4 more articles in the media than Primerica. MarketBeat recorded 11 mentions for Unum Group and 7 mentions for Primerica. Unum Group's average media sentiment score of 1.75 beat Primerica's score of 1.29 indicating that Unum Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Unum Group
11 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Primerica received 411 more outperform votes than Unum Group when rated by MarketBeat users. Likewise, 67.93% of users gave Primerica an outperform vote while only 47.74% of users gave Unum Group an outperform vote.

CompanyUnderperformOutperform
PrimericaOutperform Votes
822
67.93%
Underperform Votes
388
32.07%
Unum GroupOutperform Votes
411
47.74%
Underperform Votes
450
52.26%

90.9% of Primerica shares are owned by institutional investors. Comparatively, 86.6% of Unum Group shares are owned by institutional investors. 0.6% of Primerica shares are owned by company insiders. Comparatively, 0.9% of Unum Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Primerica has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500. Comparatively, Unum Group has a beta of 0.43, meaning that its share price is 57% less volatile than the S&P 500.

Primerica presently has a consensus target price of $308.00, suggesting a potential upside of 18.76%. Unum Group has a consensus target price of $88.29, suggesting a potential upside of 12.39%. Given Primerica's higher possible upside, research analysts clearly believe Primerica is more favorable than Unum Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
Unum Group
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.79

Summary

Primerica and Unum Group tied by winning 11 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRI vs. The Competition

MetricPrimericaLife insurance IndustryFinance SectorNYSE Exchange
Market Cap$8.61B$22.37B$11.69B$19.81B
Dividend Yield1.59%3.30%5.67%3.84%
P/E Ratio18.868.3023.0135.67
Price / Sales2.721.3226.9346.74
Price / Cash11.059.7017.6017.52
Price / Book3.831.412.884.84
Net Income$470.52M$1.64B$1.04B$1.02B
7 Day Performance-2.08%0.44%1.46%1.94%
1 Month Performance-5.11%0.94%1.36%3.03%
1 Year Performance16.13%14.74%540.47%9.73%

Primerica Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRI
Primerica
4.2033 of 5 stars
$259.36
-0.3%
$308.00
+18.8%
+17.4%$8.61B$3.16B18.863,440Positive News
UNM
Unum Group
4.9362 of 5 stars
$80.43
-1.3%
$88.29
+9.8%
+57.0%$14.02B$12.84B8.4910,900Positive News
LNC
Lincoln National
4.9841 of 5 stars
$33.45
+0.1%
$36.82
+10.1%
+5.9%$5.71B$18.59B1.8210,800
CNO
CNO Financial Group
4.0423 of 5 stars
$38.18
-1.1%
$41.00
+7.4%
+40.2%$3.79B$4.30B10.213,350Positive News
CIA
Citizens
1.3891 of 5 stars
$3.68
-1.2%
N/A+25.1%$183.51M$242.94M8.55220
AFL
Aflac
4.4232 of 5 stars
$102.47
-1.2%
$104.93
+2.4%
+15.6%$55.40B$17.14B10.6712,400Positive News
MET
MetLife
4.9689 of 5 stars
$79.61
-0.4%
$94.17
+18.3%
+14.2%$53.44B$72.28B13.3445,000Trending News
PRU
Prudential Financial
4.799 of 5 stars
$105.82
+0.2%
$120.15
+13.5%
-8.5%$37.46B$60.62B14.1739,900Positive News
PUK
Prudential
3.4506 of 5 stars
$23.88
+0.6%
N/A+33.9%$31.09B$8.14B10.2914,500Positive News
Short Interest ↑
CRBG
Corebridge Financial
4.4688 of 5 stars
$33.26
-0.1%
$37.00
+11.2%
+12.9%$18.28B$16.06B8.807,700Positive News
AEG
Aegon
3.1944 of 5 stars
$7.27
+0.2%
N/A+15.7%$16.02B$19.52B7.5722,300

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This page (NYSE:PRI) was last updated on 6/12/2025 by MarketBeat.com Staff
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