Primerica (PRI) Competitors $266.63 -2.71 (-1.01%) Closing price 09/2/2025 03:59 PM EasternExtended Trading$266.74 +0.11 (+0.04%) As of 09/2/2025 05:16 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRI vs. BHF, AMP, CNO, L, MET, PFG, PRU, SLF, VOYA, and UNMShould you be buying Primerica stock or one of its competitors? The main competitors of Primerica include Brighthouse Financial (BHF), Ameriprise Financial (AMP), CNO Financial Group (CNO), Loews (L), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Sun Life Financial (SLF), Voya Financial (VOYA), and Unum Group (UNM). These companies are all part of the "finance" sector. Primerica vs. Its Competitors Brighthouse Financial Ameriprise Financial CNO Financial Group Loews MetLife Principal Financial Group Prudential Financial Sun Life Financial Voya Financial Unum Group Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings. Is PRI or BHF more profitable? Primerica has a net margin of 21.48% compared to Brighthouse Financial's net margin of 10.24%. Primerica's return on equity of 32.42% beat Brighthouse Financial's return on equity.Company Net Margins Return on Equity Return on Assets Primerica21.48% 32.42% 4.83% Brighthouse Financial 10.24%21.06%0.47% Which has higher valuation & earnings, PRI or BHF? Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrimerica$3.09B2.80$470.52M$20.2413.17Brighthouse Financial$4.72B0.56$388M$9.245.00 Do insiders and institutionals believe in PRI or BHF? 90.9% of Primerica shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Which has more risk & volatility, PRI or BHF? Primerica has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Does the media prefer PRI or BHF? In the previous week, Brighthouse Financial had 1 more articles in the media than Primerica. MarketBeat recorded 11 mentions for Brighthouse Financial and 10 mentions for Primerica. Primerica's average media sentiment score of 1.52 beat Brighthouse Financial's score of 0.91 indicating that Primerica is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 9 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Brighthouse Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer PRI or BHF? Primerica currently has a consensus price target of $315.29, indicating a potential upside of 18.25%. Brighthouse Financial has a consensus price target of $59.67, indicating a potential upside of 29.26%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Primerica.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Primerica 0 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.29Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 SummaryPrimerica beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks. Get Primerica News Delivered to You Automatically Sign up to receive the latest news and ratings for PRI and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRI vs. The Competition Export to ExcelMetricPrimericaINS IndustryFinance SectorNYSE ExchangeMarket Cap$8.72B$14.54B$12.60B$21.39BDividend Yield1.54%3.06%5.42%3.49%P/E Ratio13.179.66227.0029.00Price / Sales2.801.5131.3548.99Price / Cash7.188.6919.0618.29Price / Book3.741.352.345.30Net Income$470.52M$1.16B$1.01B$997.87M7 Day Performance-1.24%-1.33%-0.27%-0.47%1 Month Performance2.77%6.51%4.12%6.49%1 Year Performance2.27%10.11%541.02%13.66% Primerica Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRIPrimerica4.4194 of 5 stars$266.63-1.0%$315.29+18.2%+1.3%$8.72B$3.09B13.172,874Positive NewsBHFBrighthouse Financial4.7619 of 5 stars$46.79-0.6%$59.67+27.5%+0.6%$2.67B$6.15B5.061,400Analyst RevisionAMPAmeriprise Financial4.5089 of 5 stars$511.33-1.1%$534.71+4.6%+13.9%$48.20B$17.26B15.9113,600Positive NewsCNOCNO Financial Group4.8049 of 5 stars$39.00-1.6%$43.40+11.3%+12.0%$3.78B$4.45B14.393,500Positive NewsLLoews1.8308 of 5 stars$95.69-0.6%N/A+17.4%$19.85B$17.51B15.2113,000Positive NewsMETMetLife4.9695 of 5 stars$80.86-0.8%$95.60+18.2%+4.0%$53.77B$70.99B13.7145,000Trending NewsPFGPrincipal Financial Group3.9199 of 5 stars$80.28-0.5%$86.90+8.2%-1.8%$17.88B$15.13B12.0219,300Positive NewsPRUPrudential Financial4.8217 of 5 stars$109.17-0.7%$122.08+11.8%-11.4%$38.43B$68.05B24.2138,196Positive NewsSLFSun Life Financial4.6493 of 5 stars$58.10-1.4%$88.00+51.5%+5.7%$32.72B$33.39B14.3831,768Positive NewsShort Interest ↑VOYAVoya Financial4.9855 of 5 stars$75.92-0.7%$83.70+10.2%+5.3%$7.32B$7.76B15.1810,000Positive NewsShort Interest ↑UNMUnum Group4.9935 of 5 stars$69.16-1.1%$91.15+31.8%+26.2%$11.78B$12.83B8.2711,063Positive News Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Loews Alternatives MetLife Alternatives Principal Financial Group Alternatives Prudential Financial Alternatives Sun Life Financial Alternatives Voya Financial Alternatives Unum Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRI) was last updated on 9/3/2025 by MarketBeat.com Staff From Our PartnersHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredWhat's the Best Way to Lower RMD Taxes?Turning 73 triggers a key IRS rule: you must begin taking required minimum distributions (RMDs) from certain r...SmartAsset | SponsoredWhat Steve Bannon revealed about Trump’s gold playA Trump advisor just said 3 words that could reset the dollar. It’s a gold move nobody saw coming—and your ...Reagan Gold Group | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredWarren Buffett Issues Cryptic Warning on U.S. DollarImagine a bull market so powerful, every single investor became a millionaire. Not by finding the next NVIDIA ...Banyan Hill Publishing | Sponsored“Fed Proof” Your Bank Account with THESE 4 Simple StepsStarting as soon as a few months from now, the United States government will make a sweeping change to bank ac...Weiss Ratings | SponsoredOut of 18,347 Cryptocurrencies... This is the ONLY OneThe $365M annual revenue crypto play While Bitcoin generates zero operational revenue, one DeFi protocol qu...Crypto 101 Media | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Primerica, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Primerica With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
