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Primerica (PRI) Competitors

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$277.52 +6.91 (+2.55%)
Closing price 03:59 PM Eastern
Extended Trading
$277.41 -0.11 (-0.04%)
As of 04:10 PM Eastern
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PRI vs. BHF, PFG, AMP, CNO, and EQH

Should you be buying Primerica stock or one of its competitors? The main competitors of Primerica include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Equitable (EQH). These companies are all part of the "finance" sector.

How does Primerica compare to Brighthouse Financial?

Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings, analyst recommendations and media sentiment.

90.9% of Primerica shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.67$751.23M$22.9312.10
Brighthouse Financial$6.77B0.53$433M$5.8010.82

In the previous week, Primerica had 4 more articles in the media than Brighthouse Financial. MarketBeat recorded 7 mentions for Primerica and 3 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.75 beat Primerica's score of 1.05 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Primerica has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500.

Primerica presently has a consensus price target of $293.60, indicating a potential upside of 5.79%. Brighthouse Financial has a consensus price target of $60.86, indicating a potential downside of 2.99%. Given Primerica's stronger consensus rating and higher probable upside, equities analysts clearly believe Primerica is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Brighthouse Financial
3 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.73

Primerica has a net margin of 22.82% compared to Brighthouse Financial's net margin of 6.40%. Primerica's return on equity of 32.30% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.82% 32.30% 5.07%
Brighthouse Financial 6.40%17.00%0.43%

Summary

Primerica beats Brighthouse Financial on 13 of the 16 factors compared between the two stocks.

How does Primerica compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Primerica (NYSE:PRI) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

Primerica has a net margin of 22.82% compared to Principal Financial Group's net margin of 10.10%. Primerica's return on equity of 32.30% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Primerica 22.82%32.30%5.07%

Principal Financial Group presently has a consensus target price of $95.33, indicating a potential downside of 5.49%. Primerica has a consensus target price of $293.60, indicating a potential upside of 5.79%. Given Primerica's stronger consensus rating and higher possible upside, analysts clearly believe Primerica is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Primerica pays out 20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Primerica has increased its dividend for 2 consecutive years.

Principal Financial Group has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.39$1.19B$6.9914.43
Primerica$3.29B2.67$751.23M$22.9312.10

In the previous week, Principal Financial Group had 18 more articles in the media than Primerica. MarketBeat recorded 25 mentions for Principal Financial Group and 7 mentions for Primerica. Primerica's average media sentiment score of 1.05 beat Principal Financial Group's score of 0.87 indicating that Primerica is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
17 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by company insiders. Comparatively, 0.6% of Primerica shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Principal Financial Group has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500. Comparatively, Primerica has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500.

Summary

Primerica beats Principal Financial Group on 12 of the 18 factors compared between the two stocks.

How does Primerica compare to Ameriprise Financial?

Ameriprise Financial (NYSE:AMP) and Primerica (NYSE:PRI) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

Ameriprise Financial has higher revenue and earnings than Primerica. Ameriprise Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameriprise Financial$18.48B2.34$3.56B$40.2111.81
Primerica$3.29B2.67$751.23M$22.9312.10

In the previous week, Ameriprise Financial had 15 more articles in the media than Primerica. MarketBeat recorded 22 mentions for Ameriprise Financial and 7 mentions for Primerica. Primerica's average media sentiment score of 1.05 beat Ameriprise Financial's score of 0.83 indicating that Primerica is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameriprise Financial
11 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.4%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Ameriprise Financial pays out 16.9% of its earnings in the form of a dividend. Primerica pays out 20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ameriprise Financial has increased its dividend for 21 consecutive years and Primerica has increased its dividend for 2 consecutive years.

Ameriprise Financial has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Comparatively, Primerica has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500.

84.0% of Ameriprise Financial shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 0.6% of Ameriprise Financial shares are held by company insiders. Comparatively, 0.6% of Primerica shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Primerica has a net margin of 22.82% compared to Ameriprise Financial's net margin of 20.57%. Ameriprise Financial's return on equity of 62.88% beat Primerica's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameriprise Financial20.57% 62.88% 2.12%
Primerica 22.82%32.30%5.07%

Ameriprise Financial presently has a consensus target price of $543.22, indicating a potential upside of 14.41%. Primerica has a consensus target price of $293.60, indicating a potential upside of 5.79%. Given Ameriprise Financial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Ameriprise Financial is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameriprise Financial
1 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.45
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Summary

Ameriprise Financial beats Primerica on 12 of the 20 factors compared between the two stocks.

How does Primerica compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, risk, valuation, profitability and analyst recommendations.

Primerica has lower revenue, but higher earnings than CNO Financial Group. Primerica is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B0.95$229.30M$2.4918.27
Primerica$3.29B2.67$751.23M$22.9312.10

In the previous week, CNO Financial Group had 8 more articles in the media than Primerica. MarketBeat recorded 15 mentions for CNO Financial Group and 7 mentions for Primerica. Primerica's average media sentiment score of 1.05 beat CNO Financial Group's score of 0.67 indicating that Primerica is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
3 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. CNO Financial Group pays out 27.3% of its earnings in the form of a dividend. Primerica pays out 20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Primerica has raised its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and lower payout ratio.

CNO Financial Group has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500. Comparatively, Primerica has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 0.6% of Primerica shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Primerica has a net margin of 22.82% compared to CNO Financial Group's net margin of 5.44%. Primerica's return on equity of 32.30% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Primerica 22.82%32.30%5.07%

CNO Financial Group currently has a consensus target price of $47.50, indicating a potential upside of 4.42%. Primerica has a consensus target price of $293.60, indicating a potential upside of 5.79%. Given Primerica's higher probable upside, analysts clearly believe Primerica is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Summary

Primerica beats CNO Financial Group on 11 of the 17 factors compared between the two stocks.

How does Primerica compare to Equitable?

Equitable (NYSE:EQH) and Primerica (NYSE:PRI) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, risk, valuation, profitability and analyst recommendations.

Primerica has a net margin of 22.82% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 233.93% beat Primerica's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-7.26% 233.93% 0.58%
Primerica 22.82%32.30%5.07%

Primerica has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.06-$1.38B-$4.82N/A
Primerica$3.29B2.67$751.23M$22.9312.10

92.7% of Equitable shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 1.1% of Equitable shares are held by insiders. Comparatively, 0.6% of Primerica shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Equitable pays an annual dividend of $1.08 per share and has a dividend yield of 2.5%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Equitable pays out -22.4% of its earnings in the form of a dividend. Primerica pays out 20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years and Primerica has raised its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

Equitable currently has a consensus target price of $57.00, indicating a potential upside of 29.44%. Primerica has a consensus target price of $293.60, indicating a potential upside of 5.79%. Given Equitable's stronger consensus rating and higher probable upside, equities analysts clearly believe Equitable is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
2 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
2.85
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

In the previous week, Equitable had 14 more articles in the media than Primerica. MarketBeat recorded 21 mentions for Equitable and 7 mentions for Primerica. Primerica's average media sentiment score of 1.05 beat Equitable's score of 0.81 indicating that Primerica is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
6 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Equitable has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Primerica has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500.

Summary

Equitable beats Primerica on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRI vs. The Competition

MetricPrimericaINS IndustryFinance SectorNYSE Exchange
Market Cap$8.57B$16.38B$13.34B$22.85B
Dividend Yield1.77%3.32%5.80%4.06%
P/E Ratio12.109.9623.2728.55
Price / Sales2.671.40181.7424.24
Price / Cash7.929.1820.2425.18
Price / Book3.621.333.435.37
Net Income$751.23M$1.06B$1.11B$1.07B
7 Day Performance-1.08%-1.30%0.03%0.89%
1 Month Performance9.50%3.59%4.66%6.56%
1 Year Performance5.39%14.31%13.62%31.66%

Primerica Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRI
Primerica
3.9339 of 5 stars
$277.52
+2.6%
$293.60
+5.8%
N/A$8.57B$3.29B12.102,833
BHF
Brighthouse Financial
2.0683 of 5 stars
$61.95
-0.1%
$60.86
-1.8%
N/A$3.56B$6.77B10.681,400
PFG
Principal Financial Group
4.1441 of 5 stars
$99.74
+0.4%
$95.33
-4.4%
N/A$21.52B$15.63B14.2711,600
AMP
Ameriprise Financial
4.783 of 5 stars
$478.62
+3.1%
$540.33
+12.9%
N/A$42.32B$18.48B11.9013,600
CNO
CNO Financial Group
3.6857 of 5 stars
$44.32
+1.4%
$46.50
+4.9%
N/A$4.10B$4.49B19.873,300

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This page (NYSE:PRI) was last updated on 5/5/2026 by MarketBeat.com Staff.
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