Primerica (PRI) Competitors

Brighthouse Financial (NASDAQ:BHF) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, valuation, risk, earnings, media sentiment and institutional ownership.

Which has more volatility and risk, BHF or PRI?

Brighthouse Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Primerica has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500.

Do analysts rate BHF or PRI?

Brighthouse Financial presently has a consensus target price of $59.67, indicating a potential upside of 26.95%. Primerica has a consensus target price of $313.57, indicating a potential upside of 18.90%. Given Brighthouse Financial's higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Primerica.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	2 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.13
Primerica	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.29

Is BHF or PRI more profitable?

Primerica has a net margin of 21.48% compared to Brighthouse Financial's net margin of 10.24%. Primerica's return on equity of 32.42% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	10.24%	21.06%	0.47%
Primerica	21.48%	32.42%	4.83%

Do insiders and institutionals believe in BHF or PRI?

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Comparatively, 0.6% of Primerica shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Which has preferable earnings & valuation, BHF or PRI?

Primerica has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$4.72B	0.57	$388M	$9.24	5.09
Primerica	$3.09B	2.77	$470.52M	$20.24	13.03

Does the media prefer BHF or PRI?

In the previous week, Primerica had 13 more articles in the media than Brighthouse Financial. MarketBeat recorded 31 mentions for Primerica and 18 mentions for Brighthouse Financial. Primerica's average media sentiment score of 0.78 beat Brighthouse Financial's score of 0.17 indicating that Primerica is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brighthouse Financial	5 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Primerica	12 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Primerica beats Brighthouse Financial on 13 of the 17 factors compared between the two stocks.