Primerica (PRI) Competitors $269.26 -0.56 (-0.21%) Closing price 10/9/2025 03:59 PM EasternExtended Trading$268.91 -0.35 (-0.13%) As of 07:08 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRI vs. BHF, AMP, CNO, L, MET, PFG, PRU, SF, SLF, and VOYAShould you be buying Primerica stock or one of its competitors? The main competitors of Primerica include Brighthouse Financial (BHF), Ameriprise Financial (AMP), CNO Financial Group (CNO), Loews (L), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), Sun Life Financial (SLF), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Primerica vs. Its Competitors Brighthouse Financial Ameriprise Financial CNO Financial Group Loews MetLife Principal Financial Group Prudential Financial Stifel Financial Sun Life Financial Voya Financial Brighthouse Financial (NASDAQ:BHF) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, dividends, profitability, earnings, analyst recommendations, risk and valuation. Do analysts recommend BHF or PRI? Brighthouse Financial presently has a consensus target price of $59.30, suggesting a potential upside of 22.75%. Primerica has a consensus target price of $314.86, suggesting a potential upside of 16.93%. Given Brighthouse Financial's higher possible upside, research analysts clearly believe Brighthouse Financial is more favorable than Primerica.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 6 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.10Primerica 0 Sell rating(s) 4 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.50 Do insiders and institutionals believe in BHF or PRI? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by insiders. Comparatively, 0.6% of Primerica shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has more volatility & risk, BHF or PRI? Brighthouse Financial has a beta of 0.86, suggesting that its stock price is 14% less volatile than the S&P 500. Comparatively, Primerica has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500. Is BHF or PRI more profitable? Primerica has a net margin of 21.48% compared to Brighthouse Financial's net margin of 10.24%. Primerica's return on equity of 32.42% beat Brighthouse Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Primerica 21.48%32.42%4.83% Does the media favor BHF or PRI? In the previous week, Brighthouse Financial had 4 more articles in the media than Primerica. MarketBeat recorded 14 mentions for Brighthouse Financial and 10 mentions for Primerica. Brighthouse Financial's average media sentiment score of 0.70 beat Primerica's score of 0.55 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 4 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Primerica 4 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable earnings & valuation, BHF or PRI? Primerica has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$6.15B0.45$388M$9.245.23Primerica$3.16B2.76$470.52M$20.2413.30 SummaryPrimerica beats Brighthouse Financial on 11 of the 17 factors compared between the two stocks. Get Primerica News Delivered to You Automatically Sign up to receive the latest news and ratings for PRI and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRI vs. The Competition Export to ExcelMetricPrimericaINS IndustryFinance SectorNYSE ExchangeMarket Cap$8.74B$15.00B$12.78B$22.05BDividend Yield1.52%2.88%5.55%3.58%P/E Ratio13.309.7030.1729.59Price / Sales2.761.5630.63102.76Price / Cash7.198.5522.5824.53Price / Book3.981.372.294.61Net Income$470.52M$1.16B$1.02B$1.01B7 Day Performance-3.47%-2.12%-0.35%-0.98%1 Month Performance-0.02%-1.55%0.01%2.51%1 Year Performance-2.00%1.50%538.69%14.61% Primerica Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRIPrimerica4.77 of 5 stars$269.26-0.2%$314.86+16.9%-3.2%$8.74B$3.16B13.302,874Analyst ForecastBHFBrighthouse Financial4.5614 of 5 stars$51.04-3.8%$59.67+16.9%+7.0%$2.92B$4.72B5.521,400Analyst ForecastAMPAmeriprise Financial4.7211 of 5 stars$493.88+0.4%$535.14+8.4%-0.5%$46.56B$17.26B15.3713,600Positive NewsAnalyst ForecastCNOCNO Financial Group4.3483 of 5 stars$39.570.0%$43.40+9.7%+16.7%$3.84B$4.45B14.603,500Analyst ForecastLLoews1.465 of 5 stars$102.38+0.7%N/A+30.7%$21.24B$17.78B16.2813,000Analyst ForecastMETMetLife4.9503 of 5 stars$82.340.0%$94.64+14.9%-3.1%$54.76B$70.99B13.9645,000Trending NewsDividend AnnouncementAnalyst ForecastPFGPrincipal Financial Group4.0424 of 5 stars$84.18-0.1%$86.90+3.2%-5.5%$18.75B$15.13B12.6019,300Analyst ForecastPRUPrudential Financial4.9063 of 5 stars$103.21-0.8%$122.08+18.3%-16.0%$36.33B$59.52B22.8838,196Analyst ForecastSFStifel Financial4.6651 of 5 stars$113.28+1.7%$116.30+2.7%+15.1%$11.57B$5.06B21.959,000Analyst UpgradeSLFSun Life Financial4.9769 of 5 stars$61.10+1.3%$88.00+44.0%+6.5%$37.55B$28.32B15.1231,768Positive NewsAnalyst ForecastVOYAVoya Financial4.9647 of 5 stars$75.42+0.4%$83.70+11.0%-6.0%$7.27B$7.76B15.0810,000Analyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Loews Alternatives MetLife Alternatives Principal Financial Group Alternatives Prudential Financial Alternatives Stifel Financial Alternatives Sun Life Financial Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRI) was last updated on 10/10/2025 by MarketBeat.com Staff From Our Partners"I'm risking my reputation on this"The Fed rate cut truth they don't want you to know The Fed's 25 basis point cut isn't just monetary policy…...Crypto 101 Media | SponsoredYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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