Primerica (PRI) Competitors $279.38 +4.70 (+1.71%) As of 11:06 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRI vs. BHF, AMP, CNO, L, MET, PFG, PRU, SLF, VOYA, and UNMShould you be buying Primerica stock or one of its competitors? The main competitors of Primerica include Brighthouse Financial (BHF), Ameriprise Financial (AMP), CNO Financial Group (CNO), Loews (L), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Sun Life Financial (SLF), Voya Financial (VOYA), and Unum Group (UNM). These companies are all part of the "finance" sector. Primerica vs. Its Competitors Brighthouse Financial Ameriprise Financial CNO Financial Group Loews MetLife Principal Financial Group Prudential Financial Sun Life Financial Voya Financial Unum Group Brighthouse Financial (NASDAQ:BHF) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, institutional ownership, earnings, media sentiment, profitability and risk. Do institutionals & insiders believe in BHF or PRI? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by insiders. Comparatively, 0.6% of Primerica shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has more volatility and risk, BHF or PRI? Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, Primerica has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500. Do analysts recommend BHF or PRI? Brighthouse Financial presently has a consensus target price of $60.80, indicating a potential upside of 14.26%. Primerica has a consensus target price of $308.00, indicating a potential upside of 10.24%. Given Brighthouse Financial's higher probable upside, equities research analysts clearly believe Brighthouse Financial is more favorable than Primerica.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Primerica 0 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.29 Is BHF or PRI more profitable? Primerica has a net margin of 15.82% compared to Brighthouse Financial's net margin of 8.71%. Primerica's return on equity of 32.30% beat Brighthouse Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Primerica 15.82%32.30%4.74% Does the media prefer BHF or PRI? In the previous week, Brighthouse Financial had 1 more articles in the media than Primerica. MarketBeat recorded 7 mentions for Brighthouse Financial and 6 mentions for Primerica. Brighthouse Financial's average media sentiment score of 1.21 beat Primerica's score of 0.93 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Primerica 4 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Which has preferable earnings and valuation, BHF or PRI? Primerica has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.65$388M$8.346.38Primerica$3.09B2.99$470.52M$14.8718.79 SummaryPrimerica beats Brighthouse Financial on 11 of the 17 factors compared between the two stocks. Get Primerica News Delivered to You Automatically Sign up to receive the latest news and ratings for PRI and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRI vs. The Competition Export to ExcelMetricPrimericaINS IndustryFinance SectorNYSE ExchangeMarket Cap$9.24B$14.41B$12.07B$20.64BDividend Yield1.50%3.63%5.58%3.77%P/E Ratio18.7714.0620.0628.03Price / Sales2.991.5425.6037.85Price / Cash7.418.5021.3421.91Price / Book4.131.422.284.59Net Income$470.52M$1.16B$1.00B$984.95M7 Day Performance5.07%1.14%2.26%2.85%1 Month Performance2.53%1.28%4.32%5.39%1 Year Performance18.39%12.55%541.09%14.47% Primerica Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRIPrimerica4.1849 of 5 stars$279.38+1.7%$308.00+10.2%+15.2%$9.24B$3.09B18.772,874BHFBrighthouse Financial4.3949 of 5 stars$53.77-1.2%$60.80+13.1%+22.6%$3.09B$6.69B6.451,400AMPAmeriprise Financial4.6177 of 5 stars$534.26+1.2%$519.00-2.9%+25.0%$50.87B$17.26B18.1513,500Positive NewsCNOCNO Financial Group4.1414 of 5 stars$38.57+0.3%$41.00+6.3%+34.5%$3.82B$4.45B13.493,500LLoews3.7478 of 5 stars$91.73+1.5%$112.00+22.1%+21.8%$19.24B$17.51B15.0613,000METMetLife4.9309 of 5 stars$80.39+0.0%$94.17+17.1%+14.4%$53.97B$70.99B13.0745,000Trending NewsPFGPrincipal Financial Group4.2157 of 5 stars$79.43+0.3%$83.85+5.6%+1.6%$17.81B$15.77B11.8919,300Positive NewsAnalyst ForecastPRUPrudential Financial4.9478 of 5 stars$107.43+0.3%$120.15+11.8%-8.3%$38.03B$68.05B17.0339,900SLFSun Life Financial4.9529 of 5 stars$66.40+0.7%$88.00+32.5%+32.0%$37.42B$28.32B16.9029,200VOYAVoya Financial4.986 of 5 stars$71.01+0.5%$82.08+15.6%+2.1%$6.83B$8.05B13.4010,000UNMUnum Group4.925 of 5 stars$80.76+0.4%$88.29+9.3%+57.8%$14.08B$12.84B9.5111,063Analyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Loews Alternatives MetLife Alternatives Principal Financial Group Alternatives Prudential Financial Alternatives Sun Life Financial Alternatives Voya Financial Alternatives Unum Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRI) was last updated on 7/3/2025 by MarketBeat.com Staff From Our PartnersTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. 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