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Workiva (WK) Competitors

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$75.00 +2.08 (+2.85%)
Closing price 08/13/2025 03:59 PM Eastern
Extended Trading
$72.41 -2.59 (-3.45%)
As of 08/13/2025 07:37 PM Eastern
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WK vs. BL, SPT, HUBS, PD, TWLO, MDB, GEN, RBRK, BSY, and OKTA

Should you be buying Workiva stock or one of its competitors? The main competitors of Workiva include BlackLine (BL), Sprout Social (SPT), HubSpot (HUBS), PagerDuty (PD), Twilio (TWLO), MongoDB (MDB), Gen Digital (GEN), Rubrik (RBRK), Bentley Systems (BSY), and Okta (OKTA). These companies are all part of the "computer software" industry.

Workiva vs. Its Competitors

Workiva (NYSE:WK) and BlackLine (NASDAQ:BL) are both mid-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, media sentiment, analyst recommendations and risk.

BlackLine has lower revenue, but higher earnings than Workiva. Workiva is trading at a lower price-to-earnings ratio than BlackLine, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Workiva$738.68M5.69-$55.04M-$1.20-62.50
BlackLine$653.34M4.86$165.81M$1.2939.74

BlackLine has a net margin of 13.05% compared to Workiva's net margin of -8.25%. BlackLine's return on equity of 15.95% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
Workiva-8.25% N/A -4.45%
BlackLine 13.05%15.95%3.70%

Workiva presently has a consensus price target of $99.22, indicating a potential upside of 32.30%. BlackLine has a consensus price target of $61.08, indicating a potential upside of 19.16%. Given Workiva's stronger consensus rating and higher possible upside, equities analysts plainly believe Workiva is more favorable than BlackLine.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workiva
0 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
3.00
BlackLine
2 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.25

Workiva has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500. Comparatively, BlackLine has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500.

In the previous week, BlackLine had 27 more articles in the media than Workiva. MarketBeat recorded 31 mentions for BlackLine and 4 mentions for Workiva. Workiva's average media sentiment score of 0.99 beat BlackLine's score of 0.73 indicating that Workiva is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Workiva
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
BlackLine
10 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

92.2% of Workiva shares are held by institutional investors. Comparatively, 95.1% of BlackLine shares are held by institutional investors. 4.1% of Workiva shares are held by company insiders. Comparatively, 8.6% of BlackLine shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

BlackLine beats Workiva on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WK vs. The Competition

MetricWorkivaINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$4.08B$20.03B$30.16B$20.85B
Dividend YieldN/A3.33%3.09%3.60%
P/E Ratio-62.5073.7952.6828.50
Price / Sales5.6965.451,254.8381.45
Price / CashN/A82.4736.0523.46
Price / Book-63.0318.389.265.45
Net Income-$55.04M$347.70M$803.11M$994.60M
7 Day Performance-1.11%0.77%1.65%3.03%
1 Month Performance11.99%0.50%1.07%1.91%
1 Year Performance-3.28%70.42%24,042.65%16.34%

Workiva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WK
Workiva
4.3454 of 5 stars
$75.00
+2.9%
$99.22
+32.3%
-1.7%$4.08B$738.68M-62.502,828
BL
BlackLine
4.3487 of 5 stars
$53.50
+1.1%
$60.79
+13.6%
-1.8%$3.30B$653.34M38.771,830
SPT
Sprout Social
2.5814 of 5 stars
$16.73
+1.1%
$29.17
+74.3%
-55.5%$962.22M$405.91M-16.091,140Trending News
Analyst Revision
HUBS
HubSpot
4.8159 of 5 stars
$503.28
+1.0%
$759.04
+50.8%
-9.6%$26.29B$2.63B-1,118.398,246Positive News
PD
PagerDuty
3.3428 of 5 stars
$15.72
+1.7%
$19.75
+25.7%
-14.3%$1.41B$467.50M-39.291,242
TWLO
Twilio
4.5655 of 5 stars
$125.37
+3.5%
$127.22
+1.5%
+65.5%$18.50B$4.46B-597.005,535Earnings Report
MDB
MongoDB
4.5815 of 5 stars
$226.56
+2.5%
$281.31
+24.2%
-14.6%$18.06B$2.01B-198.745,558
GEN
Gen Digital
3.8836 of 5 stars
$28.98
+0.7%
$33.60
+15.9%
+29.3%$17.73B$3.94B27.873,500Positive News
Earnings Report
Dividend Announcement
RBRK
Rubrik
3.3119 of 5 stars
$92.67
+5.7%
$100.38
+8.3%
+174.0%$16.96B$886.54M-32.753,200
BSY
Bentley Systems
3.9603 of 5 stars
$57.90
+1.4%
$53.70
-7.3%
+4.6%$16.67B$1.35B73.295,500
OKTA
Okta
4.9189 of 5 stars
$97.72
+2.7%
$118.61
+21.4%
-2.0%$16.65B$2.61B155.115,914Positive News

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This page (NYSE:WK) was last updated on 8/14/2025 by MarketBeat.com Staff
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