Workiva (WK) Competitors

Workiva (NYSE:WK) and Snap (NYSE:SNAP) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, profitability, community ranking, earnings, analyst recommendations, media sentiment, institutional ownership, dividends and valuation.

Do institutionals and insiders hold more shares of WK or SNAP?

92.2% of Workiva shares are held by institutional investors. Comparatively, 47.5% of Snap shares are held by institutional investors. 3.9% of Workiva shares are held by company insiders. Comparatively, 22.7% of Snap shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is WK or SNAP more profitable?

Workiva has a net margin of -7.15% compared to Snap's net margin of -13.02%. Workiva's return on equity of 0.00% beat Snap's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Workiva	-7.15%	N/A	-3.58%
Snap	-13.02%	-25.67%	-7.55%

Which has more volatility & risk, WK or SNAP?

Workiva has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500. Comparatively, Snap has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500.

Does the MarketBeat Community prefer WK or SNAP?

Snap received 677 more outperform votes than Workiva when rated by MarketBeat users. However, 66.29% of users gave Workiva an outperform vote while only 57.72% of users gave Snap an outperform vote.

Company	Underperform	Outperform
Workiva	Outperform Votes 415 66.29%	Underperform Votes 211 33.71%
Snap	Outperform Votes 1092 57.72%	Underperform Votes 800 42.28%

Do analysts rate WK or SNAP?

Workiva currently has a consensus target price of $112.90, indicating a potential upside of 52.37%. Snap has a consensus target price of $35.86, indicating a potential upside of 358.33%. Given Snap's higher possible upside, analysts plainly believe Snap is more favorable than Workiva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Workiva	0 Sell rating(s)	0 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	3.00
Snap	1 Sell rating(s)	23 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.23

Which has stronger valuation & earnings, WK or SNAP?

Workiva has higher earnings, but lower revenue than Snap. Workiva is trading at a lower price-to-earnings ratio than Snap, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Workiva	$738.68M	5.63	-$127.53M	-$1.00	-74.10
Snap	$5.36B	2.48	-$697.86M	-$0.42	-18.63

Does the media favor WK or SNAP?

In the previous week, Snap had 27 more articles in the media than Workiva. MarketBeat recorded 42 mentions for Snap and 15 mentions for Workiva. Workiva's average media sentiment score of 1.08 beat Snap's score of -0.05 indicating that Workiva is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Workiva	7 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Snap	10 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	12 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Workiva beats Snap on 11 of the 19 factors compared between the two stocks.