Workiva (WK) Competitors

Workiva (NYSE:WK) and BlackLine (NASDAQ:BL) are both mid-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk, earnings and media sentiment.

Do insiders and institutionals hold more shares of WK or BL?

92.2% of Workiva shares are owned by institutional investors. Comparatively, 95.1% of BlackLine shares are owned by institutional investors. 4.1% of Workiva shares are owned by company insiders. Comparatively, 8.6% of BlackLine shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is WK or BL more profitable?

BlackLine has a net margin of 23.60% compared to Workiva's net margin of -8.41%. BlackLine's return on equity of 18.70% beat Workiva's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Workiva	-8.41%	N/A	-4.44%
BlackLine	23.60%	18.70%	4.05%

Which has more risk & volatility, WK or BL?

Workiva has a beta of 0.86, indicating that its share price is 14% less volatile than the S&P 500. Comparatively, BlackLine has a beta of 0.93, indicating that its share price is 7% less volatile than the S&P 500.

Do analysts rate WK or BL?

Workiva presently has a consensus target price of $101.30, suggesting a potential upside of 52.30%. BlackLine has a consensus target price of $60.31, suggesting a potential upside of 6.72%. Given Workiva's stronger consensus rating and higher probable upside, research analysts plainly believe Workiva is more favorable than BlackLine.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Workiva	0 Sell rating(s)	0 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	3.00
BlackLine	2 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.46

Does the media refer more to WK or BL?

In the previous week, BlackLine had 6 more articles in the media than Workiva. MarketBeat recorded 12 mentions for BlackLine and 6 mentions for Workiva. BlackLine's average media sentiment score of 1.04 beat Workiva's score of 0.75 indicating that BlackLine is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Workiva	3 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BlackLine	4 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings & valuation, WK or BL?

BlackLine has lower revenue, but higher earnings than Workiva. Workiva is trading at a lower price-to-earnings ratio than BlackLine, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Workiva	$738.68M	5.02	-$55.04M	-$1.17	-56.85
BlackLine	$653.34M	5.39	$165.81M	$1.38	40.95

Summary

BlackLine beats Workiva on 13 of the 17 factors compared between the two stocks.