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Workiva (WK) Competitors

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$77.88 +0.59 (+0.76%)
Closing price 09/3/2025 03:59 PM Eastern
Extended Trading
$76.47 -1.40 (-1.80%)
As of 09/3/2025 07:58 PM Eastern
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WK vs. BL, SPT, HUBS, PD, MDB, RBRK, U, TWLO, NBIS, and OKTA

Should you be buying Workiva stock or one of its competitors? The main competitors of Workiva include BlackLine (BL), Sprout Social (SPT), HubSpot (HUBS), PagerDuty (PD), MongoDB (MDB), Rubrik (RBRK), Unity Software (U), Twilio (TWLO), Nebius Group (NBIS), and Okta (OKTA). These companies are all part of the "computer software" industry.

Workiva vs. Its Competitors

BlackLine (NASDAQ:BL) and Workiva (NYSE:WK) are both mid-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, media sentiment, valuation, risk and institutional ownership.

BlackLine has a beta of 0.95, indicating that its stock price is 5% less volatile than the S&P 500. Comparatively, Workiva has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500.

BlackLine presently has a consensus target price of $61.08, suggesting a potential upside of 16.11%. Workiva has a consensus target price of $99.22, suggesting a potential upside of 27.41%. Given Workiva's stronger consensus rating and higher possible upside, analysts clearly believe Workiva is more favorable than BlackLine.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackLine
3 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.15
Workiva
0 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
3.00

BlackLine has a net margin of 13.05% compared to Workiva's net margin of -8.25%. BlackLine's return on equity of 15.95% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
BlackLine13.05% 15.95% 3.70%
Workiva -8.25%N/A -4.45%

95.1% of BlackLine shares are held by institutional investors. Comparatively, 92.2% of Workiva shares are held by institutional investors. 8.6% of BlackLine shares are held by insiders. Comparatively, 4.1% of Workiva shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, BlackLine had 3 more articles in the media than Workiva. MarketBeat recorded 9 mentions for BlackLine and 6 mentions for Workiva. BlackLine's average media sentiment score of 1.51 beat Workiva's score of 1.49 indicating that BlackLine is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
BlackLine
9 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Workiva
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

BlackLine has higher earnings, but lower revenue than Workiva. Workiva is trading at a lower price-to-earnings ratio than BlackLine, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BlackLine$653.34M4.98$165.81M$1.2940.78
Workiva$738.68M5.91-$55.04M-$1.20-64.90

Summary

BlackLine beats Workiva on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WK vs. The Competition

MetricWorkivaINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$4.61B$19.46B$30.07B$21.39B
Dividend YieldN/A3.40%3.16%3.49%
P/E Ratio-64.9078.42416.4429.08
Price / Sales5.9163.841,618.4648.95
Price / CashN/A87.5034.3218.29
Price / Book-65.4417.619.215.30
Net Income-$55.04M$352.59M$808.33M$998.51M
7 Day Performance-3.60%-1.90%-1.17%-0.63%
1 Month Performance-5.70%0.38%2.26%4.90%
1 Year Performance3.88%64.79%24,060.82%13.95%

Workiva Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WK
Workiva
4.0352 of 5 stars
$77.88
+0.8%
$99.22
+27.4%
+4.1%$4.61B$738.68M-64.902,828Positive News
BL
BlackLine
4.5475 of 5 stars
$53.01
-1.8%
$61.08
+15.2%
+8.5%$3.34B$653.34M41.091,830Positive News
SPT
Sprout Social
1.8823 of 5 stars
$14.64
-3.6%
$27.36
+86.9%
-48.0%$893.40M$405.91M-15.411,140Positive News
HUBS
HubSpot
4.8853 of 5 stars
$468.50
-1.2%
$726.04
+55.0%
-4.7%$24.99B$2.63B-2,036.948,246Trending News
Analyst Upgrade
PD
PagerDuty
3.5782 of 5 stars
$16.34
-2.3%
$19.75
+20.9%
-14.6%$1.52B$476.13M-40.851,242Trending News
Analyst Upgrade
MDB
MongoDB
3.3184 of 5 stars
$218.44
-0.3%
$283.46
+29.8%
+10.5%$17.90B$2.01B-191.615,558Trending News
Analyst Forecast
Insider Trade
Analyst Revision
RBRK
Rubrik
3.2831 of 5 stars
$87.84
-1.0%
$100.38
+14.3%
+166.9%$17.18B$886.54M-31.043,200News Coverage
Positive News
Upcoming Earnings
U
Unity Software
1.4332 of 5 stars
$39.80
+1.6%
$31.20
-21.6%
+134.1%$16.55B$1.81B-37.554,987Insider Trade
TWLO
Twilio
4.0453 of 5 stars
$104.61
-1.7%
$126.74
+21.2%
+72.1%$16.32B$4.46B871.825,535Positive News
Short Interest ↑
NBIS
Nebius Group
1.2215 of 5 stars
$70.02
+1.5%
$70.80
+1.1%
N/A$16.26B$117.50M-122.841,371Earnings Report
Upcoming Earnings
OKTA
Okta
4.9841 of 5 stars
$91.35
-0.8%
$118.61
+29.8%
+18.1%$16.12B$2.61B145.005,914Analyst Revision
Gap Up

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This page (NYSE:WK) was last updated on 9/4/2025 by MarketBeat.com Staff
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