Parthenon LLC Top Holdings and 13F Report (2025) About Parthenon LLCInvestment ActivityParthenon LLC has $874.14 million in total holdings as of June 30, 2025.Parthenon LLC owns shares of 126 different stocks, but just 31 companies or ETFs make up 80% of its holdings.Approximately 3.06% of the portfolio was purchased this quarter.About 1.05% of the portfolio was sold this quarter.This quarter, Parthenon LLC has purchased 122 new stocks and bought additional shares in 28 stocks.Parthenon LLC sold shares of 41 stocks and completely divested from 2 stocks this quarter.Largest Holdings Microsoft $120,658,733Berkshire Hathaway $69,118,270Meta Platforms $52,853,887Paychex $36,351,181Alphabet $29,399,041 Largest New Holdings this Quarter G4705A100 - Icon $9,013,536 Holding038222105 - Applied Materials $219,684 Holding11135F101 - Broadcom $217,763 Holding464287465 - iShares MSCI EAFE ETF $215,698 Holding291011104 - Emerson Electric $215,461 Holding Largest Purchases this Quarter Fastenal 270,485 shares (about $11.36M)Icon 61,970 shares (about $9.01M)Atlanta Braves 71,855 shares (about $3.36M)Clarus 108,097 shares (about $375.10K)Thryv 25,000 shares (about $304.00K) Largest Sales this Quarter Microsoft 4,258 shares (about $2.12M)Paychex 5,015 shares (about $729.48K)CVS Health 8,614 shares (about $594.19K)Kenvue 24,400 shares (about $510.69K)Scotts Miracle-Gro 6,015 shares (about $396.75K) Sector Allocation Over TimeMap of 500 Largest Holdings ofParthenon LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMSFTMicrosoft$120,658,733$2,117,972 ▼-1.7%242,57413.8%Computer and TechnologyBRK.BBerkshire Hathaway$69,118,270$177,306 ▼-0.3%142,2867.9%FinanceMETAMeta Platforms$52,853,887$306,307 ▼-0.6%71,6096.0%Computer and TechnologyPAYXPaychex$36,351,181$729,482 ▼-2.0%249,9054.2%Computer and TechnologyGOOGLAlphabet$29,399,041$28,197 ▲0.1%166,8223.4%Computer and TechnologyAAPLApple$27,097,828$128,231 ▲0.5%132,0753.1%Computer and TechnologyGOOGAlphabet$24,519,023$113,530 ▼-0.5%138,2212.8%Computer and TechnologyPGProcter & Gamble$22,878,830$285,979 ▼-1.2%143,6032.6%Consumer StaplesFASTFastenal$22,764,000$11,360,370 ▲99.6%542,0002.6%Retail/WholesaleWMTWalmart$22,559,019$66,490 ▼-0.3%230,7122.6%Retail/WholesaleAXPAmerican Express$22,196,223$20,734 ▲0.1%69,5852.5%FinanceBKNGBooking$20,574,959$115,785 ▼-0.6%3,5542.4%Retail/WholesaleXOMExxon Mobil$20,044,979$383,229 ▼-1.9%185,9462.3%EnergyDOVDover$19,667,358$76,407 ▲0.4%107,3372.2%IndustrialsJNJJohnson & Johnson$19,024,896$70,418 ▼-0.4%124,5492.2%MedicalSYKStryker$15,194,170$3,956 ▼0.0%38,4051.7%MedicalCSCOCisco Systems$13,911,106$245,258 ▼-1.7%200,5061.6%Computer and TechnologyPEPPepsiCo$13,411,303$156,467 ▲1.2%101,5701.5%Consumer StaplesSCHWCharles Schwab$12,847,048$45,620 ▼-0.4%140,8051.5%FinanceGLWCorning$12,809,609$78,885 ▼-0.6%243,5751.5%Computer and TechnologyJPMJPMorgan Chase & Co.$12,436,559$24,642 ▲0.2%42,8981.4%FinanceMRKMerck & Co., Inc.$12,369,851$23,748 ▲0.2%156,2641.4%MedicalMDLZMondelez International$11,209,068$117,008 ▼-1.0%166,2081.3%Consumer StaplesWATWaters$11,075,388$298,429 ▼-2.6%31,7311.3%MedicalLSTRLandstar System$9,368,836$38,926 ▼-0.4%67,3921.1%TransportationDISWalt Disney$9,303,974$90,527 ▲1.0%75,0261.1%Consumer DiscretionaryCVSCVS Health$9,190,481$594,194 ▼-6.1%133,2341.1%MedicalICLRIcon$9,013,536$9,013,536 ▲New Holding61,9701.0%MedicalHDHome Depot$8,523,647$111,092 ▼-1.3%23,2481.0%Retail/WholesaleVOOVanguard S&P 500 ETF$8,142,710$154,504 ▲1.9%14,3350.9%ETFMDTMedtronic$7,604,449$235,446 ▼-3.0%87,2370.9%MedicalBATRKAtlanta Braves$7,403,457$3,360,658 ▲83.1%158,2950.8%Consumer DiscretionaryCHDNChurchill Downs$7,381,6860.0%73,0860.8%Consumer DiscretionaryYETIYETI$7,039,834$66,192 ▲0.9%223,3450.8%Consumer DiscretionaryPNCThe PNC Financial Services Group$6,230,9020.0%33,4240.7%FinanceGEGE Aerospace$5,872,8680.0%22,8170.7%AerospaceVWOVanguard FTSE Emerging Markets ETF$5,697,446$60,589 ▲1.1%115,1930.7%ETFIJRiShares Core S&P Small-Cap ETF$5,683,845$75,410 ▲1.3%52,0070.7%ETFPMPhilip Morris International$5,307,4500.0%29,1410.6%Consumer StaplesBRK.ABerkshire Hathaway$5,101,6000.0%70.6%FinanceVEAVanguard FTSE Developed Markets ETF$4,683,999$39,907 ▲0.9%82,1610.5%ETFKOCocaCola$4,410,130$200,859 ▼-4.4%62,3340.5%Consumer StaplesMCDMcDonald's$4,226,2390.0%14,4650.5%Retail/WholesaleSJMJ. M. Smucker$4,163,385$26,023 ▼-0.6%42,3970.5%Consumer StaplesHSYHershey$4,068,264$24,892 ▼-0.6%24,5150.5%Consumer StaplesABTAbbott Laboratories$4,020,8220.0%29,5630.5%MedicalLLYEli Lilly and Company$3,969,367$38,977 ▲1.0%5,0920.5%MedicalABBVAbbVie$3,916,211$92,810 ▼-2.3%21,0980.4%MedicalNVDANVIDIA$3,815,143$31,282 ▲0.8%24,1480.4%Computer and TechnologyTPBTurning Point Brands$3,695,3030.0%48,7700.4%Consumer StaplesMOAltria Group$2,892,0420.0%49,3270.3%Consumer StaplesBF.BBrown-Forman$2,799,5820.0%104,0350.3%Consumer StaplesVPLVanguard FTSE Pacific ETF$2,711,365$16,436 ▼-0.6%32,9930.3%ETFCLColgate-Palmolive$2,498,4770.0%27,4860.3%Consumer StaplesIBMInternational Business Machines$2,481,753$272,082 ▼-9.9%8,4190.3%Computer and TechnologyPFEPfizer$2,279,142$50,056 ▼-2.1%94,0240.3%MedicalSMGScotts Miracle-Gro$2,137,434$396,749 ▼-15.7%32,4050.2%Consumer StaplesGE VERNOVA INC$2,041,461$11,112 ▼-0.5%3,8580.2%COMNKENIKE$1,924,047$55,766 ▲3.0%27,0840.2%Consumer DiscretionaryKVUEKenvue$1,849,793$510,692 ▼-21.6%88,3800.2%Consumer StaplesTHRYThryv$1,832,184$304,000 ▲19.9%150,6730.2%Computer and TechnologyIVViShares Core S&P 500 ETF$1,823,5830.0%2,9370.2%ETFVGKVanguard FTSE Europe ETF$1,736,0000.0%22,4000.2%ETFCVXChevron$1,678,0440.0%11,7190.2%EnergyVTIVanguard Total Stock Market ETF$1,623,290$45,893 ▲2.9%5,3410.2%ETFORCLOracle$1,557,301$22,956 ▲1.5%7,1230.2%Computer and TechnologyCLARClarus$1,520,335$375,096 ▲32.8%438,1370.2%Consumer DiscretionaryZTSZoetis$1,479,186$11,696 ▲0.8%9,4850.2%MedicalADPAutomatic Data Processing$1,449,4800.0%4,7000.2%Computer and TechnologyUSBU.S. Bancorp$1,446,461$101,812 ▼-6.6%31,9660.2%FinanceBSXBoston Scientific$1,410,6160.0%13,1330.2%MedicalTFXTeleflex$1,409,4310.0%11,9080.2%MedicalSPYSPDR S&P 500 ETF Trust$1,375,334$24,714 ▼-1.8%2,2260.2%FinanceINTUIntuit$1,319,2800.0%1,6750.2%Computer and TechnologyRELLRichardson Electronics$1,296,1490.0%134,3160.1%Computer and TechnologyCOSTCostco Wholesale$1,240,395$24,749 ▲2.0%1,2530.1%Retail/WholesaleVEUVanguard FTSE All-World ex-US ETF$1,237,050$40,332 ▼-3.2%18,4030.1%ETFMMM3M$1,223,553$152 ▼0.0%8,0370.1%Multi-Sector ConglomeratesRSSSResearch Solutions$1,125,8550.0%392,2840.1%IndustrialsIWMiShares Russell 2000 ETF$1,024,355$21,579 ▼-2.1%4,7470.1%FinanceIWRiShares Russell Mid-Cap ETF$896,064$53,343 ▼-5.6%9,7430.1%ETFYUMYum! Brands$830,4010.0%5,6040.1%Retail/WholesaleJCTCFJewett-Cameron Trading$809,6080.0%217,0530.1%Retail/WholesaleMSIMotorola Solutions$705,532$195,514 ▼-21.7%1,6780.1%Computer and TechnologyMAMastercard$698,4910.0%1,2430.1%Business ServicesIWBiShares Russell 1000 ETF$672,3490.0%1,9800.1%ETFLOWLowe's Companies$659,1760.0%2,9710.1%Retail/WholesaleVVisa$590,448$16,332 ▲2.8%1,6630.1%Business ServicesWMWaste Management$580,745$8,695 ▲1.5%2,5380.1%Business ServicesUSMViShares MSCI USA Min Vol Factor ETF$579,5530.0%6,1740.1%ETFIVWiShares S&P 500 Growth ETF$565,4740.0%5,1360.1%ETFTAT&T$523,7420.0%18,0980.1%Computer and TechnologyWBAWalgreens Boots Alliance$512,559$103,320 ▼-16.8%44,6480.1%Retail/WholesaleETNEaton$508,7110.0%1,4250.1%IndustrialsAMZNAmazon.com$476,076$21,939 ▲4.8%2,1700.1%Retail/WholesaleBF.ABrown Forman$472,4840.0%17,2000.1%Consumer StaplesCOHRCoherent$454,9710.0%5,1000.1%Business ServicesCINFCincinnati Financial$446,7600.0%3,0000.1%FinanceJBLJabil$436,2000.0%2,0000.0%Computer and TechnologyXLKTechnology Select Sector SPDR Fund$417,829$12,661 ▼-2.9%1,6500.0%ETFShowing largest 100 holdings. 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