Compare Stocks: NOW, GOOG, GOOGL, and META

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
GOOG Alphabet	$290.84 -1.5%	$326.04	$271.41 ▼ $404.47	$3.57T	1.21	20.81 million shs	7.93 million shs
GOOGL Alphabet	$294.03 -1.6%	$329.12	$270.70 ▼ $408.61	$3.61T	1.23	31.39 million shs	14.32 million shs
META Meta Platforms	$631.20 +1.2%	$679.23	$520.26 ▼ $779.82	$1.61T	1.28	18.05 million shs	6.23 million shs
NOW ServiceNow	$101.05 +0.4%	$132.97	$81.24 ▼ $175.00	$104.89B	1	21.41 million shs	3.37 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
GOOG Alphabet	+1.62%	+4.83%	-15.50%	-14.03%	+2.76%
GOOGL Alphabet	+1.79%	+5.71%	-15.57%	-13.65%	+4.18%
META Meta Platforms	-0.82%	+3.06%	-18.22%	+5.72%	+2.40%
NOW ServiceNow	-2.14%	-1.56%	-27.24%	-18.88%	-41.65%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
GOOG Alphabet	$290.84 -1.5%	$326.04	$271.41 ▼ $404.47	$3.57T	1.21	20.81 million shs	7.93 million shs
GOOGL Alphabet	$294.03 -1.6%	$329.12	$270.70 ▼ $408.61	$3.61T	1.23	31.39 million shs	14.32 million shs
META Meta Platforms	$631.20 +1.2%	$679.23	$520.26 ▼ $779.82	$1.61T	1.28	18.05 million shs	6.23 million shs
NOW ServiceNow	$101.05 +0.4%	$132.97	$81.24 ▼ $175.00	$104.89B	1	21.41 million shs	3.37 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
GOOG Alphabet	+1.62%	+4.83%	-15.50%	-14.03%	+2.76%
GOOGL Alphabet	+1.79%	+5.71%	-15.57%	-13.65%	+4.18%
META Meta Platforms	-0.82%	+3.06%	-18.22%	+5.72%	+2.40%
NOW ServiceNow	-2.14%	-1.56%	-27.24%	-18.88%	-41.65%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
GOOG Alphabet	2.98	Moderate Buy	$413.38	42.14% Upside
GOOGL Alphabet	3.00	Buy	$412.51	40.30% Upside
META Meta Platforms	2.93	Moderate Buy	$833.12	31.99% Upside
NOW ServiceNow	2.81	Moderate Buy	$154.50	52.90% Upside

Current Analyst Ratings Breakdown

Latest NOW, GOOG, GOOGL, and META Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
11/3/2026	NOW ServiceNow	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy	$170.00
11/2/2026	GOOG Alphabet	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target		$365.00
10/30/2026	NOW ServiceNow	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings	Downgrade	Hold (C) ➝ Hold (C-)
10/30/2026	GOOG Alphabet	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Overweight	$371.00
10/30/2026	GOOGL Alphabet	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Buy	$447.00 ➝ $375.00
10/30/2026	GOOGL Alphabet	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Lower Price Target	Overweight	$417.00 ➝ $371.00
10/29/2026	GOOG Alphabet	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy	$485.00 ➝ $460.00
10/29/2026	GOOG Alphabet	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target		$425.00
10/29/2026	NOW ServiceNow	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target	Outperform	$176.00 ➝ $165.00
10/29/2026	GOOG Alphabet	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Overweight	$350.00
10/29/2026	GOOGL Alphabet	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Market Perform	$385.00 ➝ $325.00

(Data available from 11/13/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
GOOG Alphabet	$402.84B	8.88	$12.68 per share	22.93	$53.65 per share	5.42
GOOGL Alphabet	$402.84B	8.97	$12.70 per share	23.16	$53.65 per share	5.48
META Meta Platforms	$241.61B	6.68	$37.71 per share	16.74	$106.56 per share	5.92
NOW ServiceNow	$13.28B	7.90	$3.21 per share	31.50	$12.62 per share	8.01

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
GOOG Alphabet	$132.17B	$19.16	15.17	19.55	0.88	50.03%	43.33%	29.24%	N/A
GOOGL Alphabet	$132.17B	$19.16	15.34	19.71	0.88	50.03%	43.33%	29.24%	N/A
META Meta Platforms	$60.46B	$29.33	21.51	18.61	1.09	31.15%	30.73%	18.08%	1/27/2027 (Estimated)
NOW ServiceNow	$1.75B	$1.39	72.70	37.29	2.01	9.36%	15.17%	6.70%	1/27/2027 (Estimated)

Latest NOW, GOOG, GOOGL, and META Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue
10/29/2026	Q3 2026	GOOG Alphabet	$3.01	$2.12	-$0.89	$2.12	$127.97 billion	$127.58 billion
10/28/2026	Q3 2026	GOOGL Alphabet	$3.02	$2.12	-$0.90	$2.12	$127.96 billion	$127.58 billion
10/28/2026	Q3 2026	NOW ServiceNow	$1.02	$1.00	-$0.02	$0.27	$4.09 billion	$4.11 billion
10/22/2026	Q3 2026	META Meta Platforms	$6.54	$7.40	+$0.86	$3.83	$63.34 billion	$64.60 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
GOOG Alphabet	$0.88	0.30%	N/A	4.59%	1 Years
GOOGL Alphabet	$0.88	0.29%	N/A	4.59%	1 Years
META Meta Platforms	$2.10	0.34%	N/A	7.16%	1 Years
NOW ServiceNow	N/A	N/A	N/A	N/A	N/A

Latest NOW, GOOG, GOOGL, and META Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
10/22/2026	GOOG Alphabet	quarterly	$0.22	0.32%	12/7/2026	12/7/2026	12/14/2026
10/27/2026	GOOGL Alphabet	quarterly	$0.22	0.31%	12/7/2026	12/7/2026	12/14/2026
9/10/2026	META Meta Platforms	quarterly	$0.5250	0.28%	9/21/2026	9/21/2026	9/28/2026

(Data available from 1/1/2013 forward)

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
GOOG Alphabet	0.19	2.79	2.69
GOOGL Alphabet	0.19	2.79	2.69
META Meta Platforms	0.30	1.90	1.90
NOW ServiceNow	0.42	0.72	0.72

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
GOOG Alphabet	27.26%
GOOGL Alphabet	40.03%
META Meta Platforms	79.91%
NOW ServiceNow	87.18%

Insider Ownership

Company	Insider Ownership
GOOG Alphabet	12.99%
GOOGL Alphabet	11.61%
META Meta Platforms	13.42%
NOW ServiceNow	0.34%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
GOOG Alphabet	204,757	12.29 billion	10.70 billion	Optionable
GOOGL Alphabet	190,820	12.29 billion	10.87 billion	Optionable
META Meta Platforms	78,865	2.56 billion	2.21 billion	Optionable
NOW ServiceNow	29,187	1.04 billion	1.03 billion	Optionable

NOW, GOOG, GOOGL, and META Headlines

Recent News About These Companies

Fisher Asset Management LLC Acquires 705,841 Shares of ServiceNow, Inc. $NOW

November 13 at 4:27 AM | marketbeat.com

ServiceNow, Inc. $NOW Shares Newly Purchased by Fifth Third Bancorp

November 13 at 4:11 AM | marketbeat.com

ServiceNow (NOW) Trades 42% Below Its High. Here’s Why Argus Still Rates It a Buy

November 12 at 10:05 PM | finance.yahoo.com

ServiceNow (NOW) Trades 42% Below Its High. Here’s Why Argus Still Rates It a Buy

November 12 at 6:31 PM | insidermonkey.com

ServiceNow (NYSE:NOW) Shares Down 2.1% - Here's What Happened

November 12 at 5:19 PM | marketbeat.com

ServiceNow (NOW) Stock Could Be Pricey On Fresh Agentic AI Partnership News

November 12 at 5:04 PM | finance.yahoo.com

ServiceNow (NOW) Stock: Launches Autonomous CRM Engine to Speed Up AI Adoption

November 12 at 4:30 PM | blockonomi.com

ServiceNow, Inc. (NOW) Presents at BMO Capital Technology and Innovation Leaders Conference Transcript

November 12 at 1:28 PM | seekingalpha.com

ServiceNow Targets Back-Office AI Growth as EmployeeWorks Hits $100 Million

November 12 at 12:14 PM | marketbeat.com

LicenseFortress Expands Independent Software Licensing Services to Include ServiceNow

November 12 at 12:04 PM | finance.yahoo.com

INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of ServiceNow, Inc. - NOW

November 12 at 10:00 AM | prnewswire.com

ServiceNow (NYSE:NOW) Stock Purchase Reported by Rep. Gilbert Ray Cisneros, Jr.

November 12 at 8:00 AM | marketbeat.com

Why Is ServiceNow Stock Cheap Near $100?

November 12 at 7:02 AM | trefis.comT

Why is ServiceNow not being used despite implementation? From 'implementation' to 'adoption': UX improvement from the user's perspective

November 11 at 9:00 PM | note.comN

ServiceNow (NYSE:NOW) Shares Up 3.3% - Here's Why

November 11 at 5:19 PM | marketbeat.com

Docusign vs. ServiceNow: Which Technology Stock Is a Better Buy for 2027?

November 11 at 3:30 PM | fool.com

ServiceNow Drops 29% in a Month: Should You Hold or Fold the Stock?

November 11 at 2:21 PM | zacks.com

ServiceNow Stock Climbs: What's Going On?

November 11 at 1:31 PM | benzinga.com

Where Will ServiceNow Stock Be in 2 Years?

November 11 at 6:31 AM | fool.com

Where Will ServiceNow Stock Be in 2 Years?

November 11 at 6:02 AM | fool.com

ServiceNow (NYSE:NOW) Stock: Insider Jacqueline Canney Sells 1,289 Shares

November 11 at 5:52 AM | insidertrades.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

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NOW, GOOG, GOOGL, and META Company Descriptions

Alphabet NASDAQ:GOOG

$290.84 -4.51 (-1.53%)

As of 12:02 PM Eastern

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

Alphabet NASDAQ:GOOGL

$294.03 -4.67 (-1.56%)

As of 12:02 PM Eastern

Meta Platforms NASDAQ:META

$631.20 +7.59 (+1.22%)

As of 12:02 PM Eastern

Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and wearables worldwide. It operates in two segments, Family of Apps and Reality Labs. The Family of Apps segment offers Facebook, which enables people to share, discuss, discover, and connect with interests; Instagram, a community for sharing photos, videos, and private messages, as well as feed, stories, reels, video, live, and shops; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact privately. The Reality Labs segment provides augmented and virtual reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California

ServiceNow NYSE:NOW

$101.05 +0.39 (+0.38%)

As of 12:02 PM Eastern

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest NOW, GOOG, GOOGL, and META Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest NOW, GOOG, GOOGL, and META Earnings

Compare Dividends

Latest NOW, GOOG, GOOGL, and META Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

NOW, GOOG, GOOGL, and META Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

NOW, GOOG, GOOGL, and META Company Descriptions

Alphabet NASDAQ:GOOG

Alphabet NASDAQ:GOOGL

Meta Platforms NASDAQ:META

ServiceNow NYSE:NOW

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