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Blue Apron Holdings, Inc. operates a direct-to-consumer platform that delivers original recipes with fresh and seasonal ingredients. The company also operates Blue Apron Market, an e-commerce market that provides cooking tools, utensils, pantry items, and other products. In addition, it offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals. The company serves young couples, families, singles, and empty nesters. It offers its services through order selections on Website or mobile application primarily in the United States. The company was founded in 2012 and is headquartered in New York, New York.

Boxed, Inc. operates as an e-commerce retailer and an e-commerce enabler in the continental United States. The company through its e-commerce retail service provides branded and private labelled bulk pantry consumables, such as paper products, snacks, beverages, cleaning supplies, etc. to B2C and B2B customers, vendors, and enterprise retailers, as well as household customers. It also provides Boxed IQ, a content management suite, programmatic cost-per-click ad-platform, and vendor portal data suite, that offers vendors, suppliers, and CPG manufacturers the ability to advertise their products to customers, and access customer data and feedback in real-time; on-demand grocery services; and an enterprise-level e-commerce platform. Boxed, Inc. was founded in 2013 and is headquartered in New York, New York.

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com and third-party marketplaces. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

LightInTheBox Holding Co., Ltd., together with its subsidiaries, operates as an online retailer that delivers products directly to its consumers worldwide. The company provides apparel products; and other general merchandise products, such as small accessories and gadgets, home garden, toys and hobbies, electronics and communication devices, and other products. It also offers supplier chain management, research and development, customer, marketing, warehouse management, local delivery, and fulfillment services, as well as engages in the product sourcing, marketing, and operation of its websites and mobile applications. The company provides its products through www.lightinthebox.com and www.ezbuy.sg, and other websites and mobile applications. LightInTheBox Holding Co., Ltd. was founded in 2007 and is based in Singapore.

Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.