Bfsg LLC Acquires 30,590 Shares of Netflix, Inc. $NFLX

Key Points

• Bfsg LLC increased its Netflix stake by 890.3% in Q4, buying 30,590 shares to hold 34,026 shares valued at about $3.19 million.
• Several large institutions (e.g., Nordea, Assenagon, Aberdeen) substantially expanded positions and 80.93% of Netflix stock is held by hedge funds and other institutional investors, indicating strong institutional buying.
• Insiders have been net sellers recently — Reed Hastings sold 420,550 shares (~$40.2 million) and insiders sold a total of 1,543,023 shares ($141.1M) in the past three months, leaving insiders with 1.37% ownership.

Bfsg LLC grew its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 890.3% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 34,026 shares of the Internet television network's stock after purchasing an additional 30,590 shares during the quarter. Bfsg LLC's holdings in Netflix were worth $3,190,000 as of its most recent SEC filing.

A number of other large investors have also bought and sold shares of NFLX. Vanguard Group Inc. grew its position in shares of Netflix by 0.4% in the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network's stock worth $46,183,983,000 after buying an additional 142,238 shares during the last quarter. Nordea Investment Management AB lifted its holdings in shares of Netflix by 886.6% during the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock valued at $902,798,000 after purchasing an additional 8,688,113 shares in the last quarter. Assenagon Asset Management S.A. lifted its holdings in shares of Netflix by 983.1% during the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network's stock valued at $584,529,000 after purchasing an additional 5,658,740 shares in the last quarter. Invesco Ltd. lifted its holdings in Netflix by 7.2% in the third quarter. Invesco Ltd. now owns 4,643,749 shares of the Internet television network's stock valued at $5,567,483,000 after acquiring an additional 313,014 shares during the period. Finally, Aberdeen Group plc lifted its holdings in Netflix by 878.7% in the fourth quarter. Aberdeen Group plc now owns 3,243,837 shares of the Internet television network's stock valued at $304,142,000 after acquiring an additional 2,912,392 shares during the period. 80.93% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Netflix

In other Netflix news, Director Reed Hastings sold 420,550 shares of the company's stock in a transaction dated Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total value of $40,158,319.50. Following the transaction, the director directly owned 3,940 shares in the company, valued at $376,230.60. This represents a 99.07% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider David A. Hyman sold 23,439 shares of the stock in a transaction on Friday, January 16th. The stock was sold at an average price of $88.11, for a total value of $2,065,210.29. Following the transaction, the insider directly owned 316,100 shares in the company, valued at $27,851,571. The trade was a 6.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 1,543,023 shares of company stock worth $141,145,842 in the last three months. 1.37% of the stock is owned by insiders.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Multiple analyst upgrades and price-target raises lift sentiment — Wedbush bumped its target and kept an Outperform rating, Morgan Stanley raised its target and maintained Overweight, and HSBC lifted its target while keeping a Buy. These moves point to growing confidence in Netflix’s revenue and margin outlook. Wedbush price-target raise
• Positive Sentiment: Ad-supported tier is scaling and lowering churn, which analysts say boosts advertiser confidence and monetization — a key driver for revenue upside and margin expansion. Ad-tier traction
• Positive Sentiment: Analysts expect stronger operating margins and more buybacks — one analyst notes Netflix could lift its 2026 operating-margin guide toward ~32% while sustaining mid-teens revenue growth, supporting higher EPS and potential share repurchases. Margin/ buyback outlook
• Positive Sentiment: Institutional buying: several high-profile funds increased Netflix positions after the Warner Bros. deal fell through, signaling conviction from big investors. That institutional demand is propping up the stock into earnings. Hedge funds adding
• Neutral Sentiment: Upcoming catalyst: Q1 earnings on April 16 is the immediate event — positive prints on ad revenue, pricing, or margins could extend the rally; a miss could reverse gains. Earnings catalyst
• Neutral Sentiment: Media/market commentary highlights Netflix’s steady revenue growth versus peers and frames the stock as a durable streaming leader; useful context but not immediate price drivers. Industry comparisons
• Negative Sentiment: Balance-sheet nuance: coverage points to roughly $7.4B in stock-option obligations that can act like hidden leverage — a reminder for investors watching capital allocation and net-debt metrics. Hidden option liability
• Negative Sentiment: Post-earnings volatility risk — options-market patterns suggest a “sawtooth” and potential for a sharp move after the print; that raises short-term risk even if fundamentals look sound. Options volatility risk

Analyst Upgrades and Downgrades

Several research firms have weighed in on NFLX. Pivotal Research decreased their price target on shares of Netflix from $105.00 to $95.00 and set a "hold" rating on the stock in a research report on Wednesday, January 21st. Citigroup began coverage on shares of Netflix in a research report on Wednesday, March 18th. They issued a "buy" rating and a $115.00 price target on the stock. Morgan Stanley increased their price target on shares of Netflix from $110.00 to $115.00 and gave the stock an "overweight" rating in a research report on Thursday. Canaccord Genuity Group set a $125.00 price target on shares of Netflix and gave the stock a "buy" rating in a research report on Wednesday, January 21st. Finally, Sanford C. Bernstein reiterated a "buy" rating on shares of Netflix in a research report on Wednesday, February 18th. Two analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have issued a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus target price of $115.50.

Netflix Stock Performance

Shares of NASDAQ NFLX opened at $103.02 on Friday. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The company has a market cap of $434.96 billion, a P/E ratio of 40.77, a P/E/G ratio of 1.55 and a beta of 1.67. The firm's fifty day moving average is $89.88 and its two-hundred day moving average is $99.14. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts' consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. During the same period in the previous year, the firm posted $0.43 EPS. The business's quarterly revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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