Factory Mutual Insurance Co. Boosts Stake in ServiceNow, Inc. $NOW

Key Points

• Factory Mutual Insurance Co. boosted its stake in ServiceNow by 464.7% in Q4 to 469,850 shares (about $71.98M), and institutional investors now own roughly 87.18% of the stock.
• ServiceNow launched an AI-native platform and a DXC partnership showing early traction, but UBS's downgrade to Neutral and broader AI-driven sector selling have driven the shares to 52‑week lows.
• The company beat quarterly estimates with $0.92 EPS and $3.57B revenue (up 20.7% YoY), yet the stock trades near $83 with a market cap of $86B while analysts' average target remains much higher at $187.06.

Factory Mutual Insurance Co. boosted its stake in shares of ServiceNow, Inc. (NYSE:NOW - Free Report) by 464.7% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 469,850 shares of the information technology services provider's stock after buying an additional 386,650 shares during the period. Factory Mutual Insurance Co.'s holdings in ServiceNow were worth $71,976,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds also recently bought and sold shares of the company. Cohen Klingenstein LLC increased its position in shares of ServiceNow by 400.0% during the fourth quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider's stock worth $1,532,000 after purchasing an additional 8,000 shares in the last quarter. Focus Financial Network Inc. increased its position in shares of ServiceNow by 286.1% during the fourth quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider's stock worth $8,219,000 after purchasing an additional 39,756 shares in the last quarter. CCLA Investment Management increased its position in shares of ServiceNow by 420.3% during the fourth quarter. CCLA Investment Management now owns 546,685 shares of the information technology services provider's stock worth $83,724,000 after purchasing an additional 441,604 shares in the last quarter. Brookstone Capital Management increased its position in shares of ServiceNow by 428.0% during the fourth quarter. Brookstone Capital Management now owns 91,158 shares of the information technology services provider's stock worth $13,964,000 after purchasing an additional 73,894 shares in the last quarter. Finally, Beacon Investment Advisory Services Inc. increased its position in shares of ServiceNow by 299.4% during the fourth quarter. Beacon Investment Advisory Services Inc. now owns 49,283 shares of the information technology services provider's stock worth $7,550,000 after purchasing an additional 36,944 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company's stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow rolled out an AI-native platform across its product portfolio and unveiled features like Context Engine and Build Agent skills — a strategic move to embed agentic AI and defend its workflow/control-plane positioning. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Positive Sentiment: ServiceNow deepened enterprise references via a partnership with DXC to deploy agentic AI at scale — this helps show early customer traction for the new AI-native stack. ServiceNow Puts AI At The Center With DXC Agentic Partnership
• Neutral Sentiment: Some analysts and outlets still view NOW as a long-term AI/automation play or a buy-the-dip candidate; Stifel and other commentators highlight backlog rebuilding and double-digit revenue growth as supportive fundamentals. Stifel Bullish on ServiceNow
• Negative Sentiment: UBS downgraded NOW to Neutral and cut its price target sharply (from $170 to $100), citing emerging budget pressures in non‑AI software spending and rising use of lighter workflow tools — the note is the main near-term sell catalyst. ServiceNow faces more cautious outlook as UBS cites AI-driven budget pressures
• Negative Sentiment: Broader software-sector panic after new agentic AI model releases (Anthropic/OpenAI) triggered heavy selling across SaaS names, and ServiceNow has been singled out as vulnerable to disruption — amplifying the selloff. Worries Over AI Competition Pummel Software Stocks
• Negative Sentiment: Multiple analyst downgrades and target cuts (UBS, Erste, BTIG and others) plus high-volume selling have pushed NOW to 52-week lows and steep YTD losses, creating technical downside pressure even as some investors call the shares oversold. ServiceNow Stock Craters 19%

ServiceNow Price Performance

Shares of NOW opened at $83.00 on Friday. The business's 50-day moving average is $107.27 and its two-hundred day moving average is $144.08. The company has a market capitalization of $86.00 billion, a P/E ratio of 49.76, a P/E/G ratio of 1.51 and a beta of 1.01. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm's revenue for the quarter was up 20.7% compared to the same quarter last year. During the same period last year, the firm earned $0.73 EPS. Research analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Insiders Place Their Bets

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares of the company's stock, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 16,237 shares of company stock valued at $1,697,162. Company insiders own 0.34% of the company's stock.

Analyst Ratings Changes

A number of equities analysts have recently issued reports on the company. UBS Group downgraded ServiceNow from a "buy" rating to a "neutral" rating and reduced their price target for the stock from $170.00 to $100.00 in a research report on Friday. Robert W. Baird set a $175.00 price target on ServiceNow in a research report on Thursday, January 29th. Piper Sandler reaffirmed an "overweight" rating on shares of ServiceNow in a research report on Thursday, January 29th. TD Cowen cut their target price on ServiceNow from $200.00 to $185.00 and set a "buy" rating on the stock in a research report on Thursday, January 29th. Finally, Cantor Fitzgerald reissued an "overweight" rating and issued a $200.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, ServiceNow has an average rating of "Moderate Buy" and a consensus target price of $187.06.

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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