Northstar Advisory Group LLC Has $8.29 Million Stock Holdings in Alphabet Inc. $GOOGL

Key Points

• Northstar Advisory Group LLC boosted its Alphabet stake 170.1% in Q4 and now owns 26,480 shares worth about $8.29 million, making GOOGL its 7th largest position (≈2.9% of holdings).
• Multiple analyst upgrades have pushed the consensus rating to a "Moderate Buy" with an average target of $367.33, following an earnings beat and revenue outperformance in the latest quarter.
• Insider activity is skewed to selling recently—2,101,844 shares (~$115.15 million) were sold over the past 90 days—while corporate insiders still hold 11.64% of the stock.

Northstar Advisory Group LLC boosted its stake in Alphabet Inc. (NASDAQ:GOOGL - Free Report) by 170.1% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 26,480 shares of the information services provider's stock after purchasing an additional 16,678 shares during the period. Alphabet makes up approximately 2.9% of Northstar Advisory Group LLC's holdings, making the stock its 7th largest position. Northstar Advisory Group LLC's holdings in Alphabet were worth $8,288,000 at the end of the most recent reporting period.

A number of other large investors have also added to or reduced their stakes in GOOGL. PMV Capital Advisers LLC bought a new stake in shares of Alphabet during the 4th quarter valued at $38,000. iSAM Funds UK Ltd bought a new stake in shares of Alphabet during the 3rd quarter valued at $53,000. Pilgrim Partners Asia Pte Ltd bought a new stake in shares of Alphabet during the 3rd quarter valued at $53,000. Corsicana & Co. bought a new stake in shares of Alphabet during the 3rd quarter valued at $54,000. Finally, Sellwood Investment Partners LLC bought a new stake in shares of Alphabet during the 3rd quarter valued at $63,000. Institutional investors own 40.03% of the company's stock.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on GOOGL shares. Daiwa Securities Group boosted their price objective on shares of Alphabet from $333.00 to $380.00 and gave the company a "buy" rating in a research report on Tuesday, February 10th. Mizuho boosted their price objective on shares of Alphabet from $400.00 to $410.00 and gave the company an "outperform" rating in a research report on Thursday, February 5th. Royal Bank Of Canada boosted their price objective on shares of Alphabet from $375.00 to $400.00 and gave the company an "outperform" rating in a research report on Thursday, February 5th. Barclays reissued an "overweight" rating and set a $360.00 price objective (up from $315.00) on shares of Alphabet in a research report on Thursday, February 5th. Finally, Wedbush upped their target price on shares of Alphabet from $360.00 to $370.00 and gave the stock an "outperform" rating in a report on Thursday, February 5th. Three equities research analysts have rated the stock with a Strong Buy rating, forty-four have issued a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Alphabet currently has a consensus rating of "Moderate Buy" and an average target price of $367.33.

Insiders Place Their Bets

In other Alphabet news, Director Frances Arnold sold 112 shares of the business's stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $302.99, for a total value of $33,934.88. Following the sale, the director owned 18,418 shares in the company, valued at $5,580,469.82. The trade was a 0.60% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CAO Amie Thuener O'toole sold 617 shares of the business's stock in a transaction on Wednesday, April 1st. The stock was sold at an average price of $289.63, for a total transaction of $178,701.71. Following the completion of the sale, the chief accounting officer owned 10,093 shares in the company, valued at approximately $2,923,235.59. The trade was a 5.76% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 2,101,844 shares of company stock worth $115,147,751. 11.64% of the stock is owned by corporate insiders.

Alphabet Trading Up 1.4%

Shares of Alphabet stock opened at $299.99 on Tuesday. The company has a market capitalization of $3.63 trillion, a P/E ratio of 27.75, a P/E/G ratio of 1.81 and a beta of 1.12. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. The company has a fifty day moving average of $308.62 and a 200 day moving average of $297.26. Alphabet Inc. has a fifty-two week low of $140.53 and a fifty-two week high of $349.00.

Alphabet (NASDAQ:GOOGL - Get Free Report) last issued its earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, topping the consensus estimate of $2.57 by $0.25. The company had revenue of $113.83 billion during the quarter, compared to the consensus estimate of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. On average, sell-side analysts anticipate that Alphabet Inc. will post 8.9 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were paid a $0.21 dividend. The ex-dividend date was Monday, March 9th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet's payout ratio is presently 7.77%.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Long-term Broadcom deal to build and supply custom AI chips through 2031 secures a multi-year supply path for Google's next‑generation AI racks, lowering hardware risk for Google Cloud/AI scaling and supporting product rollout plans. Broadcom signs long-term deal to develop Google's custom AI chips
• Positive Sentiment: A Wall Street analyst reaffirmed a constructive outlook on Alphabet, helping investor sentiment despite unit‑level challenges (notably in autonomous driving), which supports near‑term buying interest. Wall Street analyst updates Google stock price target
• Positive Sentiment: Alphabet stands to realize a sizeable paper gain from its early SpaceX stake if the IPO proceeds at reported valuations, an upside that can underpin long‑term investor thesis. 2 Stocks About To Make a Killing on the SpaceX IPO
• Neutral Sentiment: Broadcom's expanded arrangement also includes providing computing capacity to Anthropic using Google's AI processors — this could generate cloud‑revenue or cost recovery opportunities but also helps a competing AI vendor scale. Broadcom agrees to expanded chip deals with Google, Anthropic
• Neutral Sentiment: Intel's push into advanced chip packaging and talks with cloud providers could reshape the supply chain and introduce new competition/partners for AI infrastructure; this is a sector development to monitor. Intel Targets Amazon, Google on AI Chip Packaging
• Neutral Sentiment: Analyst/opinion pieces highlighting Alphabet's ~27x P/E and earnings outlook provide supportive narrative for value‑oriented investors but are commentary rather than new fundamentals. Alphabet: Why Strong Money Likes It At 27x P/E
• Negative Sentiment: Wells Fargo trimmed its price target on Alphabet, signaling some analyst caution that can weigh on sentiment even if the new target remains above current levels. Wells Fargo & Company Cuts Alphabet Price Target
• Negative Sentiment: Insider selling by Alphabet's CAO was reported, a small but negative signal investors watch for timing and magnitude. Insider Selling: Alphabet CAO Sells Stock
• Negative Sentiment: Shareholder pressure and community opposition over water and power use have already led to abandoned data‑center projects; environmental and permitting risks could raise costs or delay capacity expansion. Investors press Amazon, Microsoft and Google on water, power use

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google's core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google's consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.

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