Go Pro

Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$258.51 0.00 (0.00%)
Closing price 09/4/2026 04:00 PM Eastern
Extended Trading
$256.20 -2.31 (-0.89%)
As of 08:05 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
2
Buy
57

Based on 59 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 59 analysts, 2 have given a hold rating, 56 have given a buy rating, and 1 has given a strong buy rating for AMZN.

Consensus Price Target

$323.26
25.05% Upside
According to the 59 analysts' twelve-month price targets for Amazon.com, the average price target is $323.26. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $218.00. The average price target represents a forecasted upside of 25.05% from the current price of $258.51.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
Get the Latest News and Ratings for AMZN and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Amazon.com and its competitors.

Sign Up
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

AMZN Analyst Ratings Over Time

TypeCurrent Forecast
9/8/25 to 9/8/26
1 Month Ago
8/9/25 to 8/9/26
3 Months Ago
6/10/25 to 6/10/26
1 Year Ago
9/8/24 to 9/8/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
56 Buy rating(s)
56 Buy rating(s)
57 Buy rating(s)
44 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$323.26$322.56$312.52$263.67
Forecasted Upside25.05% Upside17.52% Upside31.31% Upside11.80% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.98
2.20
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside25.05% Upside202.95% Upside14.04% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/3/2026
Ken Gawrelski
Ken Gawrelski
1 of 5 stars
Reiterated RatingOverweight$328.00 ➝ $338.00+32.56%
8/28/2026
Evercore Inc logo
Evercore
3 of 5 stars
 Set TargetOutperform$315.00 ➝ $355.00+38.53%
8/20/2026
Scott Devitt
Not Rated
Initiated CoverageBuy$335.00+26.02%
8/14/2026Reiterated RatingMarket Outperform
8/4/2026 UpgradeHoldStrong-Buy
8/3/2026 Reiterated RatingBuy (B)
8/3/2026Reiterated RatingBuy$325.00+19.67%
8/3/2026 DowngradeStrong-BuyModerate Buy
7/31/2026 Reiterated RatingBuy$315.00 ➝ $325.00+20.69%
7/31/2026 Reiterated RatingOutperform$280.00 ➝ $390.00+44.82%
7/31/2026Reiterated RatingOutperform
7/31/2026Reiterated RatingOverweight$330.00 ➝ $320.00+35.88%
7/31/2026Set TargetOutperform$320.00 ➝ $330.00+40.13%
7/31/2026Set TargetBuy$305.00 ➝ $318.00+35.03%
7/31/2026Set TargetOutperform$300.00 ➝ $310.00+31.63%
7/31/2026Set TargetOutperform$315.00 ➝ $335.00+42.25%
7/31/2026Reiterated RatingOutperform$315.00 ➝ $320.00+35.88%
7/31/2026 Reiterated RatingBuy$320.00 ➝ $333.00+41.40%
7/31/2026Reiterated RatingOverweight$315.00 ➝ $320.00+35.88%
7/31/2026Reiterated RatingBuy$340.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$335.00 ➝ $375.00+59.24%
7/31/2026 Reiterated RatingBuy$310.00+31.63%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $335.00+42.25%
7/31/2026 Reiterated RatingOutperform$315.00+33.76%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Reiterated RatingNeutral$250.00-7.56%
7/31/2026Boost TargetBuy$310.00 ➝ $320.00+18.18%
7/31/2026Boost TargetOutperform$320.00 ➝ $330.00+21.87%
7/31/2026Boost TargetOutperform$293.00 ➝ $310.00+15.18%
7/31/2026Boost TargetBuy$370.00 ➝ $400.00+48.62%
7/31/2026 Boost TargetBuy$315.00 ➝ $330.00+40.13%
7/31/2026Reiterated RatingMarket Outperform$315.00+33.76%
7/31/2026Boost TargetBuy$320.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$300.00+27.39%
7/31/2026Boost TargetOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Boost TargetOverweight$335.00 ➝ $350.00+48.62%
7/28/2026Reiterated RatingOutperform$355.00 ➝ $360.00+56.86%
6/18/2026 Reiterated RatingBuy
5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
Earth's biggest energy source: near Grand Canyon (Ad)

The largest energy source on Earth contains 50,000 times every oil and gas reserve on the planet combined - and much of it sits beneath the desert near the Grand Canyon. A drilling crew just hit the DOE's 2035 targets twelve years early, with costs down 50% in 18 months. Google signed on, Gates invested, and the Pentagon made it a priority. One company has been quietly building this infrastructure for sixty years.tc pixel

See the company sitting on the biggest energy source on Earth
5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
4/30/2026Reiterated RatingOutperform$275.00 ➝ $325.00+25.71%
4/30/2026Reiterated RatingPositive$300.00 ➝ $325.00+23.56%
4/30/2026Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/13/2026 UpgradeBuy
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
3/25/2026Boost TargetBuy$305.00 ➝ $315.00+48.78%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
1/21/2026 Set Target$230.00-0.64%
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 08:05 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 7, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon's aggressive investment in artificial intelligence infrastructure, including a planned purchase of roughly 2 million Nvidia GPUs and approximately $200 billion in 2026 AI-infrastructure spending, positions the company to drive significant growth in cloud revenue and advertising, potentially leading to future operating leverage.
  • The company's strategic expansion of its logistics network, which includes a multiyear agreement with Corning for optical-fiber products and a goal to handle nearly 90% of U.S. packages by 2029, is expected to improve capacity, efficiency, and control over fulfillment costs, strengthening its competitive moat.
  • Amazon's autonomous-vehicle unit, Zoox, has reached a commercialization milestone by expanding paid robotaxi service to Las Vegas' Harry Reid International Airport, broadening the company's potential future growth platforms beyond its core e-commerce and cloud computing businesses.
  • With a current stock price of $258.51, Amazon trades at a P/E ratio of 20.80, which some analysts view as a reasonable valuation given the company's strong earnings momentum, as evidenced by its recent quarterly EPS of $5.75, significantly beating the consensus estimate of $1.82.
  • Analysts maintain a "Moderate Buy" consensus rating with a price target of $323.26, suggesting that the stock has approximately 25% upside potential from its current level, driven by the belief that Amazon is a leading beneficiary of the AI and cloud computing boom.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • The recent fatal crash of an Amazon Prime Air cargo jet at Miami International Airport, which killed five people, has raised significant safety and oversight concerns regarding the company's 250-flight air network, potentially leading to regulatory scrutiny and reputational damage.
  • Amazon's elevated data-center investment has pushed its trailing free cash flow negative, creating valuation risk as investors assess whether the substantial near-term capital spending, which is on track for $220 billion this year, will generate returns comparable to the company's earlier AWS buildout.
  • The Justice Department has expanded its beef-price investigation to eight retailers, including Amazon, seeking pricing data as it examines possible anticompetitive conduct in the meat supply chain, which raises regulatory and potential litigation risks for the company.
  • Recent labor concerns, including a one-day strike by workers at Amazon's Riverside, California warehouse over alleged retaliation and union-recognition issues, add pressure to the company's operational environment and may signal broader labor relations challenges.
  • Insider selling has been notable, with CEO Andrew Jassy and other executives selling a combined 71,589 shares worth $18,568,785 over the last quarter, which may draw limited investor attention and suggest a lack of confidence from those closest to the company's operations.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 59 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $323.26, with a high forecast of $400.00 and a low forecast of $218.00.

59 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 2 hold ratings, 56 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 25.05% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.


MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 9/3/2026.
From Our Partners