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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$249.15 +2.48 (+1.01%)
Closing price 04:00 PM Eastern
Extended Trading
$249.48 +0.32 (+0.13%)
As of 07:04 PM Eastern
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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
56

Based on 59 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 59 analysts, 3 have given a hold rating, and 56 have given a buy rating for AMZN.

Consensus Price Target

$321.63
29.09% Upside
According to the 59 analysts' twelve-month price targets for Amazon.com, the average price target is $321.63. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $200.00. The average price target represents a forecasted upside of 29.09% from the current price of $249.15.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
9/30/25 to 9/30/26
1 Month Ago
8/31/25 to 8/31/26
3 Months Ago
7/2/25 to 7/2/26
1 Year Ago
9/30/24 to 9/30/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
56 Buy rating(s)
56 Buy rating(s)
57 Buy rating(s)
45 Buy rating(s)
Hold
3 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$321.63$323.09$312.78$265.98
Forecasted Upside29.09% Upside24.37% Upside28.89% Upside21.14% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.95
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside29.09% Upside232.42% Upside20.85% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/30/2026
Scott Devitt
Not Rated
Boost TargetBuy$335.00 ➝ $360.00+45.94%
9/17/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Stephen Ju
2 of 5 stars
Set Target$200.00-20.42%
9/14/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold
9/3/2026Reiterated RatingOverweight$328.00 ➝ $338.00+32.56%
8/28/2026 Set TargetOutperform$315.00 ➝ $355.00+38.53%
8/14/2026Reiterated RatingMarket Outperform
8/3/2026 Reiterated RatingBuy (B)
8/3/2026Reiterated RatingBuy$325.00+19.67%
8/3/2026 DowngradeStrong-Buy ➝ Moderate Buy
7/31/2026 Reiterated RatingBuy$315.00 ➝ $325.00+20.69%
7/31/2026 Reiterated RatingOutperform$280.00 ➝ $390.00+44.82%
7/31/2026Reiterated RatingOutperform
7/31/2026Reiterated RatingOverweight$330.00 ➝ $320.00+35.88%
7/31/2026Set TargetOutperform$320.00 ➝ $330.00+40.13%
7/31/2026Set TargetOutperform$300.00 ➝ $310.00+31.63%
7/31/2026Set TargetOutperform$315.00 ➝ $335.00+42.25%
7/31/2026Reiterated RatingOutperform$315.00 ➝ $320.00+35.88%
7/31/2026 Reiterated RatingBuy$320.00 ➝ $333.00+41.40%
7/31/2026Reiterated RatingOverweight$315.00 ➝ $320.00+35.88%
7/31/2026Reiterated RatingBuy$340.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$335.00 ➝ $375.00+59.24%
7/31/2026 Reiterated RatingBuy$310.00+31.63%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $335.00+42.25%
7/31/2026 Reiterated RatingOutperform$315.00+33.76%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Reiterated RatingNeutral$250.00-7.56%
7/31/2026Boost TargetBuy$310.00 ➝ $320.00+18.18%
7/31/2026Boost TargetOutperform$320.00 ➝ $330.00+21.87%
7/31/2026Boost TargetOutperform$293.00 ➝ $310.00+15.18%
7/31/2026Boost TargetBuy$370.00 ➝ $400.00+48.62%
7/31/2026 Boost TargetBuy$315.00 ➝ $330.00+40.13%
7/31/2026Reiterated RatingMarket Outperform$315.00+33.76%
7/31/2026Boost TargetBuy$320.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$300.00+27.39%
7/31/2026Boost TargetOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Boost TargetOverweight$335.00 ➝ $350.00+48.62%
7/28/2026Reiterated RatingOutperform$355.00 ➝ $360.00+56.86%
6/18/2026 Reiterated RatingBuy
5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
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5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
4/30/2026Reiterated RatingOutperform$275.00 ➝ $325.00+25.71%
4/30/2026Reiterated RatingPositive$300.00 ➝ $325.00+23.56%
4/30/2026Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/13/2026 UpgradeBuy
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
3/25/2026Boost TargetBuy$305.00 ➝ $315.00+48.78%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
1/21/2026 Set Target$230.00-0.64%
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 07:05 PM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 30, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon recently signed a multi-year chip-design licensing deal worth more than $1 billion with Synopsys, which will help the company develop custom silicon for AI products and cloud infrastructure, potentially improving AWS performance, differentiation, and cost efficiency while challenging competitors like Nvidia.
  • Amazon announced a 20-year nuclear power purchase agreement with Constellation Energy to support the expansion of the Calvert Cliffs nuclear plant in Maryland, securing a long-term, low-carbon energy source that is critical for powering its growing data centers and AI workloads.
  • Analysts at Rosenblatt Securities raised their price target on Amazon to $360 from $335, arguing that threats from AI shopping agents are overstated and that the company's marketplace, fulfillment network, and retail-media business remain difficult to displace, suggesting significant upside from the current stock price of $249.15.
  • Amazon introduced new shipping tools for sellers of bulky products, including less-than-truckload labels and regional pricing, which could lower fulfillment costs and encourage more third-party sellers to use Amazon’s logistics network, strengthening its e-commerce ecosystem.
  • The company launched a new $59.99 Fire TV Stick 4K that reportedly launches apps 35% faster, along with new Alexa+ features for Fire TV, which strengthens Amazon’s connected-device and advertising ecosystem by enhancing user experience and content discovery.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • AI shopping agents, such as Meta’s Muse and OpenAI’s Dots, pose a strategic risk to Amazon's business model; if consumers increasingly discover and purchase products through independent assistants, Amazon could lose traffic, transaction data, and high-margin advertising revenue, even if its core e-commerce sales remain resilient.
  • Anthropic’s reported IPO materials highlight a significant revenue concentration risk for Amazon, as the startup reportedly posted substantial losses and relies heavily on Amazon and Google for sales, raising questions about the long-term economics and customer concentration of Amazon's AI partnerships.
  • Insiders have sold 70,589 shares of company stock valued at $18,329,015 over the last three months, including recent sales by CEO Douglas J. Herrington and SVP David Zapolsky, which may signal a lack of confidence in the stock's near-term performance or a desire to diversify personal holdings.
  • Consumer confidence has fallen to its lowest level since 2014, which could negatively impact discretionary spending on Amazon's retail products and services, potentially slowing revenue growth in its North America and International segments.
  • Amazon faces intense competition in the cloud computing and AI sectors, with rivals like Microsoft and Google investing heavily in their own AI capabilities and infrastructure, which could erode Amazon's market share and pricing power in AWS over time.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 59 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $321.63, with a high forecast of $400.00 and a low forecast of $200.00.

59 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 3 hold ratings and 56 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 29.09% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 downgrades and 1 upgrade by analysts.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.


MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 9/30/2026.
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