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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$254.98 +3.58 (+1.42%)
As of 11:01 AM Eastern
This is a fair market value price provided by Massive. Learn more.

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
56

Based on 59 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 59 analysts, 3 have given a hold rating, and 56 have given a buy rating for AMZN.

Consensus Price Target

$321.63
26.14% Upside
According to the 59 analysts' twelve-month price targets for Amazon.com, the average price target is $321.63. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $200.00. The average price target represents a forecasted upside of 26.14% from the current price of $254.98.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
10/6/25 to 10/6/26
1 Month Ago
9/6/25 to 9/6/26
3 Months Ago
7/8/25 to 7/8/26
1 Year Ago
10/6/24 to 10/6/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
56 Buy rating(s)
56 Buy rating(s)
57 Buy rating(s)
45 Buy rating(s)
Hold
3 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$321.63$323.26$312.79$267.20
Forecasted Upside26.14% Upside25.05% Upside28.39% Upside20.96% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.95
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside27.94% Upside239.66% Upside20.68% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Neutral News
Neutral News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/5/2026
Cantor Fitzgerald logo
Cantor Fitzgerald
5 of 5 stars
Deepak Mathivanan
Deepak Mathivanan
2 of 5 stars
Reiterated RatingOverweight
10/5/2026
TD Cowen logo
TD Cowen
3 of 5 stars
John Blackledge
John Blackledge
1 of 5 stars
Reiterated RatingBuy$350.00+39.28%
9/30/2026
Scott Devitt
Not Rated
Boost TargetBuy$335.00 ➝ $360.00+45.94%
9/17/2026Set Target$200.00-20.42%
9/14/2026 DowngradeStrong-Buy ➝ Hold
9/3/2026Reiterated RatingOverweight$328.00 ➝ $338.00+32.56%
8/28/2026 Set TargetOutperform$315.00 ➝ $355.00+38.53%
8/14/2026Reiterated RatingMarket Outperform
8/3/2026 Reiterated RatingBuy (B)
8/3/2026Reiterated RatingBuy$325.00+19.67%
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8/3/2026 DowngradeStrong-Buy ➝ Moderate Buy
7/31/2026 Reiterated RatingBuy$315.00 ➝ $325.00+20.69%
7/31/2026 Reiterated RatingOutperform$280.00 ➝ $390.00+44.82%
7/31/2026Reiterated RatingOutperform
7/31/2026Set TargetOutperform$320.00 ➝ $330.00+40.13%
7/31/2026Set TargetOutperform$300.00 ➝ $310.00+31.63%
7/31/2026Set TargetOutperform$315.00 ➝ $335.00+42.25%
7/31/2026Reiterated RatingOutperform$315.00 ➝ $320.00+35.88%
7/31/2026 Reiterated RatingBuy$320.00 ➝ $333.00+41.40%
7/31/2026Reiterated RatingOverweight$315.00 ➝ $320.00+35.88%
7/31/2026Reiterated RatingBuy$335.00 ➝ $375.00+59.24%
7/31/2026 Reiterated RatingBuy$310.00+31.63%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $335.00+42.25%
7/31/2026 Reiterated RatingOutperform$315.00+33.76%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Reiterated RatingNeutral$250.00-7.56%
7/31/2026Boost TargetBuy$310.00 ➝ $320.00+18.18%
7/31/2026Boost TargetOutperform$320.00 ➝ $330.00+21.87%
7/31/2026Boost TargetOutperform$293.00 ➝ $310.00+15.18%
7/31/2026Boost TargetBuy$370.00 ➝ $400.00+48.62%
7/31/2026 Boost TargetBuy$315.00 ➝ $330.00+40.13%
7/31/2026Reiterated RatingMarket Outperform$315.00+33.76%
7/31/2026Boost TargetBuy$320.00 ➝ $350.00+48.62%
7/31/2026Reiterated RatingBuy$300.00+27.39%
7/31/2026Boost TargetOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Boost TargetOverweight$335.00 ➝ $350.00+48.62%
7/28/2026Reiterated RatingOutperform$355.00 ➝ $360.00+56.86%
6/18/2026 Reiterated RatingBuy
5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
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5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
4/30/2026Reiterated RatingOutperform$275.00 ➝ $325.00+25.71%
4/30/2026Reiterated RatingPositive$300.00 ➝ $325.00+23.56%
4/30/2026Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/13/2026 UpgradeBuy
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
3/25/2026Boost TargetBuy$305.00 ➝ $315.00+48.78%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
1/21/2026 Set Target$230.00-0.64%
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 11:01 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, October 3, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon's cloud computing division, Amazon Web Services, is driving significant growth through a massive expansion in artificial intelligence capabilities, including a new AI agent that audits customer cloud environments to improve cost and security, which is expected to increase overall usage and revenue.
  • The company recently reported strong financial results for the quarter ended July 30, 2026, with earnings per share of $5.75 significantly beating the consensus estimate of $1.82, while revenue of $200.61 billion also exceeded expectations, demonstrating robust operational performance.
  • Amazon is currently trading at $251.52, which is below the consensus price target of $321.63 set by analysts who maintain a Moderate Buy rating, suggesting potential upside for investors as the stock remains undervalued relative to its projected growth.
  • Amazon has secured long-term commitments from major AI players, including Anthropic, which is expected to commit roughly $110 billion to AWS, providing a stable and substantial revenue stream that supports the company's infrastructure investments.
  • Institutional investors are showing confidence in the stock, with TD Waterhouse Canada Inc. increasing its position by 2.2% in the second quarter and other firms like Syon Capital LLC raising their stakes, indicating strong demand from professional investors.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Amazon is facing significant capital expenditure pressures due to its AI infrastructure buildout, with reports of an $8 billion sale-and-leaseback of Nvidia chips to fund these costs, which could strain free cash flow and increase financial leverage.
  • There are regulatory and operational risks associated with Amazon's data center expansion, including potential opposition from local communities and stricter EU cloud rules, which could delay projects and increase compliance costs.
  • Analysts have raised concerns about the quality of earnings, questioning how much of AWS's reported profits are driven by unrealized investment gains rather than core operational performance, which may not be sustainable in the long term.
  • Insider selling has been notable, with CEO Andrew Jassy and other executives selling significant numbers of shares in recent months, such as Jassy selling 20,000 shares in August 2026, which some investors may interpret as a lack of confidence in near-term stock performance.
  • Amazon faces competitive pressures in the e-commerce and AI sectors, with rivals like Meta and Shopify developing their own AI shopping agents, which could erode Amazon's market share and force it to increase spending on technology and marketing to maintain its position.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 59 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $321.63, with a high forecast of $400.00 and a low forecast of $200.00.

59 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 3 hold ratings and 56 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 26.14% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 downgrades and 1 upgrade by analysts.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.


MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 10/5/2026.
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