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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$231.39 -0.72 (-0.31%)
Closing price 04:00 PM Eastern
Extended Trading
$231.54 +0.15 (+0.06%)
As of 07:59 PM Eastern
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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
57

Based on 60 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 60 analysts, 3 have given a hold rating, and 57 have given a buy rating for AMZN.

Consensus Price Target

$312.91
35.23% Upside
According to the 60 analysts' twelve-month price targets for Amazon.com, the average price target is $312.91. The highest price target for AMZN is $370.00, while the lowest price target for AMZN is $218.00. The average price target represents a forecasted upside of 35.23% from the current price of $231.39.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
7/27/25 to 7/27/26
1 Month Ago
6/27/25 to 6/27/26
3 Months Ago
4/28/25 to 4/28/26
1 Year Ago
7/27/24 to 7/27/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
57 Buy rating(s)
57 Buy rating(s)
55 Buy rating(s)
43 Buy rating(s)
Hold
3 Hold rating(s)
3 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$312.91$312.78$289.39$254.74
Forecasted Upside35.23% Upside34.42% Upside11.43% Upside10.07% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comRetail/Wholesale CompaniesBroader Market
Consensus Rating Score
2.95
2.16
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside35.23% Upside64.25% Upside13.31% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
7/23/2026
Wedbush logo
Wedbush
5 of 5 stars
Ygal Arounian
Not Rated
Reiterated RatingOutperform$293.00+25.25%
7/21/2026
Ken Gawrelski
Ken Gawrelski
1 of 5 stars
Set TargetOverweight$313.00 ➝ $322.00+28.81%
7/16/2026
KeyCorp logo
KeyCorp
2 of 5 stars
Justin Patterson
Justin Patterson
3 of 5 stars
Set TargetOverweight$330.00 ➝ $335.00+31.39%
7/15/2026Reiterated RatingMarket Outperform
7/15/2026Reiterated RatingMarket Outperform$315.00+24.95%
7/9/2026 Reiterated RatingBuy$335.00+38.83%
7/8/2026Reiterated RatingBuy$350.00 ➝ $340.00+38.22%
6/26/2026Reiterated RatingBuy
6/18/2026 Reiterated RatingBuy
6/16/2026Reiterated RatingBuy
The end may be near for these iconic stocks (Ad)

Marc Chaikin, founder of Chaikin Analytics, says two forces - AI disruption and fracturing global trade - are triggering a historic wealth transfer already underway in 2026. Household names like Intuit (-57%), Boston Scientific (-49%), and Tractor Supply (-40%) are cratering, while lesser-known companies like Sandisk (+573%) and Rackspace (+444%) surge. Chaikin has identified specific stocks he believes investors should sell before they fall further - and the names may surprise you. He's also pinpointing a company tapped as Nvidia's self-driving partner and a potential AI megadeal that could split into three high-growth stocks. Stream his free presentation to get every buy and sell recommendation with no membership or credit card required.tc pixel

Watch Marc Chaikin's free presentation and get his full buy-and-sell list today
6/11/2026Set Target$330.00+38.66%
6/9/2026Reiterated RatingOverweight
6/1/2026Set Target$315.00+16.39%
5/29/2026Boost TargetBuy$310.00 ➝ $320.00+17.95%
5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/13/2026 UpgradeModerate BuyBuy$280.00+5.53%
5/6/2026 UpgradeBuy (B-)Buy (B)
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
5/1/2026 Reiterated RatingOutperform$280.00+5.64%
4/30/2026Reiterated RatingOutperform$275.00 ➝ $325.00+25.71%
4/30/2026Reiterated RatingOutperform$300.00 ➝ $315.00+19.75%
4/30/2026Reiterated RatingOverweight$280.00 ➝ $330.00+25.46%
4/30/2026Reiterated RatingPositive$300.00 ➝ $325.00+23.56%
4/30/2026Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Reiterated RatingOutperform$245.00 ➝ $320.00+21.65%
4/30/2026 Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026 Boost TargetOutperform$285.00 ➝ $300.00+13.47%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetOverweight$300.00 ➝ $330.00+26.85%
4/30/2026 Boost TargetBuy$280.00 ➝ $315.00+21.14%
4/30/2026Boost TargetOutperform$275.00 ➝ $320.00+23.06%
4/30/2026Boost TargetBuy$298.00 ➝ $310.00+19.21%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/30/2026 Boost TargetBuy$280.00 ➝ $310.00+18.74%
4/30/2026 Boost TargetNeutral$175.00 ➝ $250.00-4.25%
4/30/2026 Boost TargetOutperform$285.00 ➝ $315.00+20.65%
The end may be near for these iconic stocks (Ad)

Marc Chaikin, founder of Chaikin Analytics, says two forces - AI disruption and fracturing global trade - are triggering a historic wealth transfer already underway in 2026. Household names like Intuit (-57%), Boston Scientific (-49%), and Tractor Supply (-40%) are cratering, while lesser-known companies like Sandisk (+573%) and Rackspace (+444%) surge. Chaikin has identified specific stocks he believes investors should sell before they fall further - and the names may surprise you. He's also pinpointing a company tapped as Nvidia's self-driving partner and a potential AI megadeal that could split into three high-growth stocks. Stream his free presentation to get every buy and sell recommendation with no membership or credit card required.tc pixel

Watch Marc Chaikin's free presentation and get his full buy-and-sell list today
4/30/2026 Boost TargetBuy$285.00 ➝ $300.00+14.91%
4/30/2026Boost TargetBuy$275.00 ➝ $370.00+41.72%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+20.60%
4/30/2026Boost TargetBuy$296.00 ➝ $332.00+26.36%
4/30/2026Boost TargetBuy$265.00 ➝ $300.00+14.05%
4/30/2026Boost TargetOutperform$300.00 ➝ $315.00+19.75%
4/28/2026Boost TargetOutperform$315.00 ➝ $325.00+24.51%
4/23/2026Boost TargetOutperform$310.00 ➝ $315.00+23.36%
4/13/2026 UpgradeBuy
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
3/25/2026Boost TargetBuy$305.00 ➝ $315.00+48.78%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
1/21/2026 Set Target$230.00-0.64%
1/1/2026 DowngradeStrong-BuyHold
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%
8/2/2024 DowngradeOutperformMarket Perform$186.00+1.05%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 12:52 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, July 23, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • The current stock price is around $278, which is significantly higher than its 1-year low of $196, indicating a positive trend in the stock's performance.
  • Amazon reported a substantial increase in quarterly revenue, showcasing a year-over-year growth of 16.6%, which reflects strong demand for its services and products.
  • The company has a robust return on equity of nearly 20%, suggesting effective management and profitability, which can be attractive to investors looking for solid returns.
  • Analysts have a consensus rating of "Moderate Buy" for Amazon, with a price target averaging around $312.91, indicating potential for further price appreciation.
  • Amazon's expansion into cloud computing through Amazon Web Services (AWS) continues to drive significant revenue, positioning the company well in a growing market.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Despite recent growth, the stock has faced volatility, which can be a concern for risk-averse investors looking for stability.
  • Increased competition in the e-commerce and cloud computing sectors may pressure Amazon's market share and profit margins.
  • Analysts have noted that while the stock has a "buy" rating, there are still a few hold ratings, indicating some uncertainty among experts regarding its future performance.
  • Amazon's significant investments in AI and technology may not yield immediate returns, which could impact short-term profitability.
  • Regulatory scrutiny and potential antitrust actions could pose risks to Amazon's business model and growth prospects.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 60 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $312.91, with a high forecast of $370.00 and a low forecast of $218.00.

60 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 3 hold ratings and 57 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 35.23% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 upgrades by analysts.

Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how AMZN compares to other companies.


This page (NASDAQ:AMZN) was last updated on 7/27/2026 by MarketBeat.com Staff.
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