Amazon.com (AMZN) Stock Forecast & Price Target

$251.19 +5.23 (+2.13%)

Closing price 04:00 PM Eastern

Extended Trading

$250.90 -0.28 (-0.11%)

As of 07:13 PM Eastern

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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 59 Analyst Ratings

Sell
0

Hold
3

Buy
56

Based on 59 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 59 analysts, 3 have given a hold rating, and 56 have given a buy rating for AMZN.

Consensus Price Target

$321.19
27.87% Upside

According to the 59 analysts' twelve-month price targets for Amazon.com, the average price target is $321.19. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $200.00. The average price target represents a forecasted upside of 27.87% from the current price of $251.19.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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AMZN Analyst Ratings Over Time

Type	Current Forecast 9/17/25 to 9/17/26	1 Month Ago 8/18/25 to 8/18/26	3 Months Ago 6/19/25 to 6/19/26	1 Year Ago 9/17/24 to 9/17/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	56 Buy rating(s)	56 Buy rating(s)	57 Buy rating(s)	44 Buy rating(s)
Hold	3 Hold rating(s)	2 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$321.19	$322.56	$312.78	$264.11
Forecasted Upside	27.87% Upside	24.33% Upside	27.98% Upside	14.03% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.95	2.19	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	28.70% Upside	183.96% Upside	17.57% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/14/2026	Zacks Research 5 of 5 stars		Downgrade	Strong-Buy ➝ Hold
9/3/2026	Wells Fargo & Company 3 of 5 stars	Ken Gawrelski 1 of 5 stars	Reiterated Rating	Overweight	$328.00 ➝ $338.00	+32.56%
8/28/2026	Evercore 3 of 5 stars		Set Target	Outperform	$315.00 ➝ $355.00	+38.53%
8/20/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$335.00	+26.02%
8/14/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Outperform
8/3/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
8/3/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$325.00	+19.67%
8/3/2026	Phillip Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Moderate Buy
7/31/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$315.00 ➝ $325.00	+20.69%
7/31/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$280.00 ➝ $390.00	+44.82%
My top 3 AI picks for the next decade (Ad) Alexander Green bought Apple in 1996, recommended Nvidia at a split-adjusted 66 cents in 2004, and picked up Amazon and Netflix under $3 per share in 2005. Now the chief investment strategist at The Oxford Club has identified three AI stocks he believes could be the most profitable investments of the next decade. Click here to get all three AI stock names from Alexander Green
7/31/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
7/31/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$330.00 ➝ $320.00	+35.88%
7/31/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$320.00 ➝ $330.00	+40.13%
7/31/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$305.00 ➝ $318.00	+35.03%
7/31/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$300.00 ➝ $310.00	+31.63%
7/31/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joe Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$315.00 ➝ $335.00	+42.25%
7/31/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark L. Moerdler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$315.00 ➝ $320.00	+35.88%
7/31/2026	Pivotal Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$320.00 ➝ $333.00	+41.40%
7/31/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$315.00 ➝ $320.00	+35.88%
7/31/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$340.00 ➝ $350.00	+48.62%
7/31/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$335.00 ➝ $375.00	+59.24%
7/31/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$310.00	+31.63%
7/31/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$330.00 ➝ $335.00	+42.25%
7/31/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$315.00	+33.76%
7/31/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$330.00 ➝ $365.00	+54.99%
7/31/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$250.00	-7.56%
7/31/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$310.00 ➝ $320.00	+18.18%
7/31/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$320.00 ➝ $330.00	+21.87%
7/31/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ygal Arounian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$293.00 ➝ $310.00	+15.18%
7/31/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel L. Kurnos Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$370.00 ➝ $400.00	+48.62%
7/31/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$315.00 ➝ $330.00	+40.13%
7/31/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Outperform	$315.00	+33.76%
7/31/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$320.00 ➝ $350.00	+48.62%
7/31/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$300.00	+27.39%
7/31/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$330.00 ➝ $365.00	+54.99%
7/31/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$335.00 ➝ $350.00	+48.62%
7/28/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$355.00 ➝ $360.00	+56.86%
6/18/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
5/18/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$301.00 ➝ $310.00	+15.80%
5/5/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$320.00 ➝ $345.00	+24.10%
My top 3 AI picks for the next decade (Ad) Alexander Green bought Apple in 1996, recommended Nvidia at a split-adjusted 66 cents in 2004, and picked up Amazon and Netflix under $3 per share in 2005. Now the chief investment strategist at The Oxford Club has identified three AI stocks he believes could be the most profitable investments of the next decade. Click here to get all three AI stock names from Alexander Green
5/5/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$300.00 ➝ $326.00	+17.27%
5/4/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ingo Wermann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$295.00 ➝ $320.00	+17.69%
5/4/2026	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$280.00 ➝ $350.00	+28.91%
4/30/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$275.00 ➝ $325.00	+25.71%
4/30/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive	$300.00 ➝ $325.00	+23.56%
4/30/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$300.00 ➝ $320.00	+21.65%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$294.00 ➝ $319.00	+21.27%
4/30/2026	Maxim Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$290.00 ➝ $315.00	+19.15%
4/30/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$300.00 ➝ $330.00	+26.40%
4/13/2026	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Buy
4/9/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
4/7/2026	Moffett Nathanson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$283.00 ➝ $288.00	+36.53%
3/25/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$305.00 ➝ $315.00	+48.78%
2/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$300.00 ➝ $280.00	+35.23%
2/10/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$320.00 ➝ $296.00	+41.82%
2/6/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jim Kelleher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$325.00	+55.63%
1/21/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$230.00	-0.64%
12/8/2025	Desjardins Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$218.00	-3.92%
11/18/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$300.00 ➝ $360.00	+54.59%
11/5/2025	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$240.00 ➝ $280.00	+12.31%
10/20/2025	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$315.00	+45.51%
8/1/2025	Westpark Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Shauger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$280.00	+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 07:13 PM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 17, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

Amazon has secured a significant competitive advantage in its cloud infrastructure by agreeing to purchase backup generators from Generac, with initial deliveries valued at approximately $2.4 billion in 2027 and 2028 and the broader arrangement potentially reaching $8 billion through 2033. This strategic move addresses a critical bottleneck in the rapid expansion of Amazon Web Services (AWS) data centers, ensuring that power reliability does not delay the deployment of new AI and cloud services, which is a primary driver of the company's revenue growth.
The company's cloud division, AWS, has reached a $169 billion annual revenue run rate, driven by increased customer spending on artificial intelligence and conventional cloud services. This momentum is supported by a strong financial performance where Amazon reported $5.75 earnings per share for the most recent quarter, significantly beating the consensus estimate of $1.82, while revenue of $200.61 billion exceeded expectations and grew 19.6% year-over-year, demonstrating robust operational efficiency and market demand.
Amazon is aggressively expanding its same-day fulfillment network, planning to increase hubs from 85 to more than 1,000 by 2031. This initiative, which involves a $6.8 billion investment, aims to place facilities within 10 miles of 80% of U.S. Prime members, directly challenging Walmart's neighborhood-delivery advantage. By narrowing the gap in local logistics, Amazon strengthens its retail competitiveness and customer retention, which supports long-term revenue stability in its core e-commerce segment.
Investors can benefit from the current stock price of $251.19, which represents a 2.1% increase during recent trading and sits well below the consensus price target of $321.19. With a price-to-earnings ratio of 20.21 and a beta of 1.44, the stock offers a valuation that reflects strong growth potential relative to its earnings, particularly given that 56 analysts have rated the stock with a Buy rating, indicating a consensus of "Moderate Buy" that suggests further upside potential as the company executes its AI and retail strategies.
Amazon's commitment to securing power infrastructure through its deal with Generac includes receiving warrants to buy up to roughly 1.69 million Generac shares, which aligns the company's interests with its supplier and provides a potential equity upside. This strategic partnership not only mitigates the risk of data center delays but also positions Amazon to benefit from the broader growth in AI power demand, as evidenced by the positive market reaction where Generac stock surged 19% on the news, validating the strategic importance of this infrastructure investment.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Amazon faces increasing regulatory scrutiny, with two U.S. senators asking the Federal Trade Commission to investigate whether Amazon and Walmart’s AI shopping tools improperly suppress U.S.-made products or fail to identify fraudulent “Made in USA” claims. This potential legal and regulatory risk could lead to costly compliance changes, fines, or operational restrictions that may impact the company's retail operations and brand reputation, creating uncertainty for investors.
Heavy capital spending on AI infrastructure, while boosting AWS revenue, is weighing on free cash flow and increasing the company's financing needs. This aggressive investment strategy, which includes the $6.8 billion expansion of same-day delivery hubs and data center buildouts, may pressure margins in the short term as Amazon prioritizes long-term growth over immediate profitability, potentially leading to lower cash returns for shareholders in the near future.
Amazon raised the minimum pay for U.S. core-operations employees to $20 per hour, with average hourly pay approaching $24, which adds pressure to retail operating costs. While this move may support hiring and retention, it increases the company's labor expenses, a significant component of its cost structure, potentially reducing operating margins in its retail segment and impacting overall profitability, especially in a competitive market where cost efficiency is crucial.
Recent insider transactions indicate a trend of selling, with CEO Douglas J. Herrington selling 1,000 shares on September 1st and CEO Andrew R. Jassy selling 20,000 shares on August 21st, both executed under pre-arranged Rule 10b5-1 trading plans. While these sales are part of planned strategies, the consistent reduction in insider holdings, with insiders selling 71,589 shares valued at $18.57 million over the last quarter, may signal a lack of confidence in the stock's short-term upside or a desire to diversify personal portfolios, which could be interpreted negatively by some investors.
Amazon's stock has experienced volatility, with a 52-week high of $287.20 and a low of $196.00, and recent price movements show a decline from $253.54 to $248.42 on September 15th, followed by a recovery to $251.19. This volatility, combined with a beta of 1.44, indicates that the stock is more sensitive to market movements than the overall market, which could lead to significant price swings and higher risk for investors who are not prepared for such fluctuations, especially in a period of regulatory and operational changes.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 59 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $321.19, with a high forecast of $400.00 and a low forecast of $200.00.

59 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 3 hold ratings and 56 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 27.87% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 downgrades and 1 upgrade by analysts.

Amazon.com has been rated by research analysts at Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore, HSBC, JPMorgan Chase & Co., KeyCorp, Mizuho, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Pivotal Research, Raymond James Financial, Robert W. Baird, Rosenblatt Securities, Roth Capital, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, Wolfe Research, and Zacks Research in the past 90 days.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.

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MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 9/17/2026.

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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AMZN Analyst Ratings Over Time

AMZN Analyst Recommendations By Month

AMZN Price Targets by Month

Amazon.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

Amazon.com
Bull Case

Amazon.com
Bear Case

AMZN Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AMZN Analyst Ratings Over Time

AMZN Analyst Recommendations By Month

AMZN Price Targets by Month

Amazon.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

Amazon.com Bull Case

Amazon.com Bear Case

AMZN Forecast - Frequently Asked Questions

What is Amazon.com's forecast for 2026?

Should I buy or sell Amazon.com stock right now?

Does Amazon.com's stock price have much upside?

Has Amazon.com been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Amazon.com?

Do Wall Street analysts like Amazon.com more than its competitors?

Stock Forecasts and Research Tools

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Brokerages With Amazon.com Recommendations

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Amazon.com
Bull Case

Amazon.com
Bear Case