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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$266.17 -4.70 (-1.74%)
Closing price 04:00 PM Eastern
Extended Trading
$268.12 +1.95 (+0.73%)
As of 06:35 PM Eastern
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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
57

Based on 60 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 60 analysts, 3 have given a hold rating, 55 have given a buy rating, and 2 have given a strong buy rating for AMZN.

Consensus Price Target

$321.74
20.88% Upside
According to the 60 analysts' twelve-month price targets for Amazon.com, the average price target is $321.74. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $218.00. The average price target represents a forecasted upside of 20.88% from the current price of $266.17.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
11/11/25 to 11/11/26
1 Month Ago
10/12/25 to 10/12/26
3 Months Ago
8/13/25 to 8/13/26
1 Year Ago
11/11/24 to 11/11/25
Strong Buy
2 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
55 Buy rating(s)
56 Buy rating(s)
56 Buy rating(s)
54 Buy rating(s)
Hold
3 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$321.74$322.68$322.56$294.87
Forecasted Upside20.88% Upside24.33% Upside21.66% Upside18.37% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.98
2.19
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside20.74% Upside36.68% Upside13.98% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/3/2026Boost TargetBuy$255.00 ➝ $330.00+31.19%
11/2/2026 UpgradeModerate Buy ➝ Strong-Buy
10/30/2026
Weiss Ratings logo
Weiss Ratings
2 of 5 stars
 Reiterated RatingBuy (B)
10/30/2026Reiterated RatingOverweight
10/30/2026Set TargetNeutral$250.00+4.59%
10/30/2026Reiterated RatingBuy$350.00 ➝ $340.00+42.24%
10/30/2026Reiterated RatingPositive
10/30/2026Reiterated RatingOutperform$250.00+2.55%
10/30/2026 Reiterated RatingBuy$317.00+30.03%
10/30/2026 Reiterated RatingOutperform
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10/30/2026Set TargetOverweight$350.00 ➝ $345.00+41.52%
10/30/2026Reiterated RatingMarket Outperform
10/30/2026Reiterated RatingConviction-Buy$370.00+51.77%
10/30/2026Set Target$390.00+59.97%
10/30/2026Lower TargetSector Outperform$325.00 ➝ $300.00+25.00%
10/30/2026Reiterated RatingOutperform$335.00+40.11%
10/30/2026Reiterated RatingBuy$360.00+51.26%
10/30/2026Lower TargetOverweight$329.00 ➝ $326.00+36.80%
10/30/2026Lower TargetOverweight$350.00 ➝ $335.00+39.96%
10/30/2026Lower TargetOutperform$310.00 ➝ $298.00+24.51%
10/30/2026Reiterated RatingOutperform$330.00+36.88%
10/30/2026Reiterated RatingBuy$320.00+34.80%
10/30/2026Lower TargetMarket Outperform$315.00 ➝ $275.00+12.80%
10/30/2026Lower TargetOverweight$310.00 ➝ $280.00+14.85%
10/30/2026Boost TargetOutperform$330.00 ➝ $335.00+37.41%
10/26/2026Reiterated RatingBuy$318.00 ➝ $348.00+40.32%
10/20/2026Reiterated RatingOutperform
10/19/2026Initiated CoverageOutperform$300.00+14.14%
10/6/2026Reiterated RatingBuy$315.00 ➝ $385.00+50.88%
9/14/2026 DowngradeStrong-Buy ➝ Hold
8/3/2026Reiterated RatingBuy$325.00+19.67%
7/31/2026 Reiterated RatingBuy$315.00 ➝ $325.00+20.69%
7/31/2026Reiterated RatingOutperform
7/31/2026Set TargetOutperform$300.00 ➝ $310.00+31.63%
7/31/2026Reiterated RatingOutperform$315.00 ➝ $320.00+35.88%
7/31/2026 Reiterated RatingBuy$320.00 ➝ $333.00+41.40%
7/31/2026 Reiterated RatingBuy$310.00+31.63%
7/31/2026 Reiterated RatingOutperform$315.00+33.76%
7/31/2026Reiterated RatingOverweight$330.00 ➝ $365.00+54.99%
7/31/2026Boost TargetBuy$370.00 ➝ $400.00+48.62%
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7/31/2026 Boost TargetBuy$315.00 ➝ $330.00+40.13%
7/31/2026Reiterated RatingBuy$300.00+27.39%
7/31/2026Boost TargetOverweight$330.00 ➝ $365.00+54.99%
6/18/2026 Reiterated RatingBuy
5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/13/2026 UpgradeBuy
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
1/21/2026 Set Target$230.00-0.64%
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 06:27 PM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, November 9, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon's cloud computing division, AWS, is experiencing significant growth, with revenues up 39% in the latest quarter and operating income rising 55% to over $17 billion, driven by strong demand for AI services and a reported backlog of $578 billion.
  • The stock is currently trading at $266.93, which represents a valuation that analysts describe as the cheapest it has been in years, with the price-to-earnings ratio declining from 34 to 21 over the past year while normalized earnings per share are expected to nearly double by 2028.
  • JPMorgan recently added Amazon to its Focus List, citing the company's position as a top internet pick and highlighting the potential for AWS growth to exceed 40% in 2027 and 2028, which has contributed to a recent 2.9% increase in the stock price.
  • Amazon's retail margins have hit record levels, and the company is seeing a 350% jump in users for its Amazon Haul discount store, indicating strong consumer adoption and potential for increased revenue ahead of the holiday season.
  • Analysts maintain a consensus rating of Moderate Buy with an average price target of $321.74, suggesting that the current market price offers a significant margin of safety and upside potential compared to the broader market average.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Amazon narrowly missed analyst estimates for quarterly earnings per share and revenue in its most recent report, posting $1.89 in EPS against a consensus of $1.97 and $201.94 billion in revenue against an expected $202.22 billion, which may temper investor enthusiasm despite strong AWS results.
  • The company is facing intensifying competition in the cloud sector, with rivals gaining pace in market share, which could pressure AWS's dominant position and future growth rates as the market becomes more crowded.
  • Heavy capital spending on artificial intelligence infrastructure and data centers is a significant risk, as these investments require substantial upfront costs and may not yield immediate returns, potentially impacting short-term profitability and cash flow.
  • Insiders have been selling shares consistently, with CEO Douglas Herrington and other executives selling a total of 71,589 shares valued at approximately $18.5 million over the last 90 days, which some investors may interpret as a lack of confidence in the stock's near-term performance.
  • The stock has a beta of 1.49, indicating it is more volatile than the overall market, and recent price action shows it crossed below its 200-day moving average in late October, suggesting potential downward momentum or increased risk for investors.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 60 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $321.74, with a high forecast of $400.00 and a low forecast of $218.00.

60 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 3 hold ratings, 55 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 20.88% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.


MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 11/3/2026.
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