Amazon.com (AMZN) Stock Forecast & Price Target

$259.30 -0.91 (-0.35%)

Closing price 11/6/2026 04:00 PM Eastern

Extended Trading

$259.82 +0.52 (+0.20%)

As of 11/6/2026 08:00 PM Eastern

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Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 60 Analyst Ratings

Sell
0

Hold
3

Buy
57

Based on 60 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 60 analysts, 3 have given a hold rating, 55 have given a buy rating, and 2 have given a strong buy rating for AMZN.

Consensus Price Target

$321.74
24.08% Upside

According to the 60 analysts' twelve-month price targets for Amazon.com, the average price target is $321.74. The highest price target for AMZN is $400.00, while the lowest price target for AMZN is $218.00. The average price target represents a forecasted upside of 24.08% from the current price of $259.30.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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AMZN Analyst Ratings Over Time

Type	Current Forecast 11/8/25 to 11/8/26	1 Month Ago 10/9/25 to 10/9/26	3 Months Ago 8/10/25 to 8/10/26	1 Year Ago 11/8/24 to 11/8/25
Strong Buy	2 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	55 Buy rating(s)	56 Buy rating(s)	56 Buy rating(s)	53 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$321.74	$322.86	$322.56	$294.77
Forecasted Upside	24.08% Upside	23.03% Upside	15.99% Upside	20.60% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.98	2.19	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	24.08% Upside	37.90% Upside	17.16% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/3/2026	Freedom Broker Not Rated	Egor Tolmachev Not Rated	Boost Target	Buy	$255.00 ➝ $330.00	+31.19%
11/2/2026	Phillip Securities 4 of 5 stars		Upgrade	Moderate Buy ➝ Strong-Buy
10/30/2026	Weiss Ratings 2 of 5 stars		Reiterated Rating	Buy (B)
10/30/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Thomas Champion Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight
10/30/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Gil Luria Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Neutral	$250.00	+4.59%
10/30/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$350.00 ➝ $340.00	+42.24%
10/30/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings	Shyam Patil Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Positive
10/30/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Josh Beck Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$250.00	+2.55%
10/30/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$317.00	+30.03%
10/30/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform
Get the Latest News and Ratings for AMZN and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Amazon.com and its competitors with MarketBeat's FREE daily newsletter.
10/30/2026	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings	Justin Patterson Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Overweight	$350.00 ➝ $345.00	+41.52%
10/30/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Ronald Josey Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Outperform
10/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Conviction-Buy	$370.00	+51.77%
10/30/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$390.00	+59.97%
10/30/2026	Scotiabank Subscribe to MarketBeat All Access to unlock brokerage rankings	Nat Schindler Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Sector Outperform	$325.00 ➝ $300.00	+25.00%
10/30/2026	Telsey Advisory Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Joe Feldman Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$335.00	+40.11%
10/30/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Scott Devitt Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$360.00	+51.26%
10/30/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Ken Gawrelski Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$329.00 ➝ $326.00	+36.80%
10/30/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Nowak Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$350.00 ➝ $335.00	+39.96%
10/30/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings	Ygal Arounian Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$310.00 ➝ $298.00	+24.51%
10/30/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Brad Erickson Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$330.00	+36.88%
10/30/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Simeon Siegel Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$320.00	+34.80%
10/30/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Andrew Boone Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Market Outperform	$315.00 ➝ $275.00	+12.80%
10/30/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Deepak Mathivanan Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$310.00 ➝ $280.00	+14.85%
10/30/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$330.00 ➝ $335.00	+37.41%
10/26/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Stephen Ju Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$318.00 ➝ $348.00	+40.32%
10/20/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Pitz Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
10/19/2026	Yorkville Ives Subscribe to MarketBeat All Access to unlock brokerage rankings	Dan Ives Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Outperform	$300.00	+14.14%
10/6/2026	Tigress Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Ivan Feinseth Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$315.00 ➝ $385.00	+50.88%
9/14/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
8/3/2026	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Rohit Kulkarni Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$325.00	+19.67%
7/31/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$315.00 ➝ $325.00	+20.69%
7/31/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Jason Helfstein Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
7/31/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Colin Sebastian Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Outperform	$300.00 ➝ $310.00	+31.63%
7/31/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark L. Moerdler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$315.00 ➝ $320.00	+35.88%
7/31/2026	Pivotal Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$320.00 ➝ $333.00	+41.40%
7/31/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$310.00	+31.63%
7/31/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform	$315.00	+33.76%
7/31/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$330.00 ➝ $365.00	+54.99%
7/31/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings	Daniel L. Kurnos Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$370.00 ➝ $400.00	+48.62%
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7/31/2026	Monness Crespi & Hardt Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$315.00 ➝ $330.00	+40.13%
7/31/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Laura Martin Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$300.00	+27.39%
7/31/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Douglas Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$330.00 ➝ $365.00	+54.99%
6/18/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
5/18/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$301.00 ➝ $310.00	+15.80%
5/5/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$320.00 ➝ $345.00	+24.10%
5/5/2026	China Renaissance Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$300.00 ➝ $326.00	+17.27%
5/4/2026	DZ Bank Subscribe to MarketBeat All Access to unlock brokerage rankings	Ingo Wermann Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$295.00 ➝ $320.00	+17.69%
5/4/2026	New Street Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$280.00 ➝ $350.00	+28.91%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Kelley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Buy	$294.00 ➝ $319.00	+21.27%
4/30/2026	Maxim Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$290.00 ➝ $315.00	+19.15%
4/30/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Maria Ripps Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$300.00 ➝ $330.00	+26.40%
4/13/2026	TD Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Buy
4/9/2026	William Blair Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform
4/7/2026	Moffett Nathanson Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$283.00 ➝ $288.00	+36.53%
2/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$300.00 ➝ $280.00	+35.23%
2/10/2026	President Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$320.00 ➝ $296.00	+41.82%
2/6/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Jim Kelleher Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$325.00	+55.63%
1/21/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$230.00	-0.64%
12/8/2025	Desjardins Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$218.00	-3.92%
11/18/2025	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$300.00 ➝ $360.00	+54.59%
11/5/2025	CICC Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$240.00 ➝ $280.00	+12.31%
10/20/2025	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$315.00	+45.51%
8/1/2025	Westpark Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Curtis Shauger Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$280.00	+19.60%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 06:57 AM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, November 3, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

Amazon Web Services revenue grew 39% in the latest quarter, marking the fastest growth rate in nearly five years and signaling strong demand for the company's cloud and AI infrastructure capabilities.
Freedom Broker recently raised its price target on the stock from $255.00 to $330.00, representing a 31.6% upside from the current stock price of $250.69, which reflects increased analyst confidence in the company's future performance.
The company reported a net margin of 17.44% and a return on equity of 18.00% in its most recent earnings report, demonstrating improved profitability and efficient use of shareholder capital.
Amazon has begun offering Black Friday deals early, a strategic move that may help attract shoppers and drive sales during the critical holiday season, potentially boosting retail revenue.
Management is planning to offer its Trainium custom chips outside of AWS in late 2027, which could open a new revenue stream and reduce reliance on external silicon suppliers.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Heavy spending on AI and data centers is weighing on free cash flow, with reports citing substantial cash outflows and plans for as much as $80 billion in supplier financing, raising concerns about the return on these massive investments.
Amazon reported $1.89 earnings per share for the quarter, missing analysts' consensus estimates of $1.97 by $0.08, which may indicate challenges in meeting profit expectations despite revenue growth.
E-commerce growth has appeared slower than expected, and a recent earnings miss has led investors to question the sustainability of retail expansion, particularly as a Prime Day calendar shift affected year-over-year comparisons.
Insiders have sold a total of 70,589 shares of company stock worth $18,302,125 over the last quarter, including significant sales by CEO Douglas J. Herrington and SVP David Zapolsky, which some investors may interpret as a lack of confidence in near-term stock performance.
The stock is currently trading below its 50-day moving average of $254.02, suggesting short-term downward momentum and potential technical weakness in the share price.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 60 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $321.74, with a high forecast of $400.00 and a low forecast of $218.00.

60 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 3 hold ratings, 55 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 24.08% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts.

Amazon.com has been rated by research analysts at Bank of America, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Evercore, Freedom Broker, Guggenheim, KeyCorp, Mizuho, Morgan Stanley, Phillip Securities, Piper Sandler, Raymond James Financial, Rosenblatt Securities, Royal Bank Of Canada, Scotiabank, Susquehanna, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, Tigress Financial, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, Yorkville Ives, and Zacks Research in the past 90 days.

Analysts like Amazon.com more than other "consumer discretionary" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how AMZN compares to other companies.

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MarketBeat monitors more than a dozen sources for Amazon.com analyst ratings, with the most recent rating issued on 11/3/2026.

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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AMZN Analyst Ratings Over Time

AMZN Analyst Recommendations By Month

AMZN Price Targets by Month

Amazon.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

Amazon.com
Bull Case

Amazon.com
Bear Case

AMZN Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Amazon.com Recommendations

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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

AMZN Analyst Ratings Over Time

AMZN Analyst Recommendations By Month

AMZN Price Targets by Month

Amazon.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

Amazon.com Bull Case

Amazon.com Bear Case

AMZN Forecast - Frequently Asked Questions

What is Amazon.com's forecast for 2027?

Should I buy or sell Amazon.com stock right now?

Does Amazon.com's stock price have much upside?

Has Amazon.com been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Amazon.com?

Do Wall Street analysts like Amazon.com more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Amazon.com Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Amazon.com
Bull Case

Amazon.com
Bear Case