Better Home & Finance (BETR) Competitors $63.35 +5.74 (+9.96%) Closing price 10/17/2025 04:00 PM EasternExtended Trading$63.55 +0.20 (+0.32%) As of 10/17/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock BETR vs. LU, FBK, FHB, BMA, ENVA, DAVE, PRK, BFH, BUR, and MFHShould you be buying Better Home & Finance stock or one of its competitors? The main competitors of Better Home & Finance include Lufax (LU), FB Financial (FBK), First Hawaiian (FHB), Macro Bank (BMA), Enova International (ENVA), Dave (DAVE), Park National (PRK), Bread Financial (BFH), Burford Capital (BUR), and Mercurity Fintech (MFH). These companies are all part of the "banking" industry. Better Home & Finance vs. Its Competitors Lufax FB Financial First Hawaiian Macro Bank Enova International Dave Park National Bread Financial Burford Capital Mercurity Fintech Lufax (NYSE:LU) and Better Home & Finance (NASDAQ:BETR) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, media sentiment and dividends. Which has stronger valuation & earnings, LU or BETR? Lufax has higher revenue and earnings than Better Home & Finance. Better Home & Finance is trading at a lower price-to-earnings ratio than Lufax, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioLufax$4.82B0.57$125.31M-$0.77-4.15Better Home & Finance$108.49M8.96-$206.29M-$13.21-4.80 Do analysts rate LU or BETR? Lufax currently has a consensus target price of $3.20, suggesting a potential upside of 0.16%. Given Lufax's higher possible upside, equities research analysts clearly believe Lufax is more favorable than Better Home & Finance.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Lufax 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33Better Home & Finance 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Which has more volatility & risk, LU or BETR? Lufax has a beta of 0.76, suggesting that its share price is 24% less volatile than the S&P 500. Comparatively, Better Home & Finance has a beta of 1.9, suggesting that its share price is 90% more volatile than the S&P 500. Does the media favor LU or BETR? In the previous week, Better Home & Finance had 5 more articles in the media than Lufax. MarketBeat recorded 7 mentions for Better Home & Finance and 2 mentions for Lufax. Better Home & Finance's average media sentiment score of 0.74 beat Lufax's score of 0.34 indicating that Better Home & Finance is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lufax 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral Better Home & Finance 3 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of LU or BETR? 69.1% of Lufax shares are owned by institutional investors. Comparatively, 20.9% of Better Home & Finance shares are owned by institutional investors. 23.6% of Better Home & Finance shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Is LU or BETR more profitable? Lufax has a net margin of 0.00% compared to Better Home & Finance's net margin of -153.25%. Company Net Margins Return on Equity Return on Assets LufaxN/A N/A N/A Better Home & Finance -153.25%N/A -16.80% SummaryLufax beats Better Home & Finance on 8 of the 14 factors compared between the two stocks. Get Better Home & Finance News Delivered to You Automatically Sign up to receive the latest news and ratings for BETR and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BETR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BETR vs. The Competition Export to ExcelMetricBetter Home & FinanceFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$972.47M$6.28B$12.51B$10.56BDividend YieldN/A3.89%5.61%4.84%P/E Ratio-4.809.6528.5727.05Price / Sales8.962.8229.74132.40Price / CashN/A20.3719.3430.35Price / Book-16.542.302.246.58Net Income-$206.29M$1.82B$1.02B$276.84M7 Day Performance11.36%0.41%0.22%1.93%1 Month Performance85.83%-2.89%-2.24%2.19%1 Year Performance313.78%112.30%537.64%34.62% Better Home & Finance Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BETRBetter Home & Finance0.8843 of 5 stars$63.35+10.0%N/A+313.8%$972.47M$108.49M-4.801,250Short Interest ↑LULufax1.0269 of 5 stars$3.89-5.0%$3.20-17.6%+1.1%$3.54B$4.82B-5.0536,215Upcoming EarningsGap DownFBKFB Financial4.653 of 5 stars$58.89-0.6%$58.80-0.2%+6.5%$3.19B$764.61M30.521,490Earnings ReportAnalyst ForecastShort Interest ↑FHBFirst Hawaiian3.4121 of 5 stars$24.72-0.4%$27.06+9.5%-5.3%$3.09B$1.17B12.742,000Upcoming EarningsBMAMacro Bank4.5314 of 5 stars$42.57-2.2%$66.63+56.5%-26.5%$2.78B$4.49B3.739,004ENVAEnova International3.2456 of 5 stars$108.54-1.8%$111.00+2.3%+25.4%$2.76B$2.66B11.521,787News CoverageUpcoming EarningsDAVEDave3.8237 of 5 stars$202.88+1.3%$274.13+35.1%+384.1%$2.70B$347.10M53.67250Trending NewsAnalyst RevisionPRKPark National2.8245 of 5 stars$159.92-1.5%$177.75+11.1%-11.6%$2.57B$543.45M17.181,790Trending NewsBFHBread Financial4.301 of 5 stars$55.35+1.1%$66.20+19.6%+15.6%$2.55B$4.80B6.646,000News CoverageUpcoming EarningsBURBurford Capital4.5909 of 5 stars$11.47-0.6%$18.00+56.9%-23.1%$2.53B$546.09M10.62140News CoveragePositive NewsAnalyst UpgradeAnalyst RevisionMFHMercurity Fintech1.5132 of 5 stars$32.01-10.6%N/A+609.5%$2.47B$1.01M0.0010Gap Down Related Companies and Tools Related Companies Lufax Competitors FB Financial Competitors First Hawaiian Competitors Macro Bank Competitors Enova International Competitors Dave Competitors Park National Competitors Bread Financial Competitors Burford Capital Competitors Mercurity Fintech Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BETR) was last updated on 10/19/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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