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Better Home & Finance (BETR) Competitors

Better Home & Finance logo
$12.93 -0.50 (-3.72%)
As of 05/22/2025 04:00 PM Eastern

BETR vs. GHLD, CFB, OSBC, AMTB, HBT, ESQ, MCBS, BFST, NBBK, and NBN

Should you be buying Better Home & Finance stock or one of its competitors? The main competitors of Better Home & Finance include Guild (GHLD), CrossFirst Bankshares (CFB), Old Second Bancorp (OSBC), Amerant Bancorp (AMTB), HBT Financial (HBT), Esquire Financial (ESQ), MetroCity Bankshares (MCBS), Business First Bancshares (BFST), NB Bancorp (NBBK), and Northeast Bank (NBN). These companies are all part of the "banking" industry.

Better Home & Finance vs.

Guild (NYSE:GHLD) and Better Home & Finance (NASDAQ:BETR) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, community ranking, valuation, analyst recommendations, media sentiment, risk, earnings and profitability.

Guild presently has a consensus target price of $16.50, suggesting a potential upside of 28.40%. Given Guild's stronger consensus rating and higher possible upside, analysts plainly believe Guild is more favorable than Better Home & Finance.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Guild
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Better Home & Finance
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

17.5% of Guild shares are held by institutional investors. Comparatively, 20.9% of Better Home & Finance shares are held by institutional investors. 78.3% of Guild shares are held by company insiders. Comparatively, 23.6% of Better Home & Finance shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Guild received 20 more outperform votes than Better Home & Finance when rated by MarketBeat users.

CompanyUnderperformOutperform
GuildOutperform Votes
20
37.04%
Underperform Votes
34
62.96%
Better Home & FinanceN/AN/A

In the previous week, Better Home & Finance had 2 more articles in the media than Guild. MarketBeat recorded 2 mentions for Better Home & Finance and 0 mentions for Guild. Better Home & Finance's average media sentiment score of 1.98 beat Guild's score of 0.51 indicating that Better Home & Finance is being referred to more favorably in the news media.

Company Overall Sentiment
Guild Positive
Better Home & Finance Very Positive

Guild has a net margin of -12.78% compared to Better Home & Finance's net margin of -187.29%. Guild's return on equity of 6.21% beat Better Home & Finance's return on equity.

Company Net Margins Return on Equity Return on Assets
Guild-12.78% 6.21% 1.76%
Better Home & Finance -187.29%-300.92%-20.70%

Guild has a beta of 0.81, indicating that its stock price is 19% less volatile than the S&P 500. Comparatively, Better Home & Finance has a beta of 1.69, indicating that its stock price is 69% more volatile than the S&P 500.

Guild has higher revenue and earnings than Better Home & Finance. Better Home & Finance is trading at a lower price-to-earnings ratio than Guild, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Guild$1.04B0.77-$39.01M$0.6918.62
Better Home & Finance$136.90M1.43-$536.42M-$13.32-0.97

Summary

Guild beats Better Home & Finance on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BETR vs. The Competition

MetricBetter Home & FinanceLoan brokers IndustryFinance SectorNASDAQ Exchange
Market Cap$196.15M$715.20M$11.47B$8.39B
Dividend YieldN/A2.54%5.45%4.11%
P/E Ratio-0.977.2522.4219.71
Price / Sales1.437.2127.63120.67
Price / CashN/A7.7317.6234.62
Price / Book1.593.512.774.50
Net Income-$536.42M-$83.12M$1.03B$248.22M
7 Day Performance-5.14%-18.50%-1.34%-0.78%
1 Month Performance-11.20%-15.06%5.24%11.53%
1 Year Performance3,423.16%947.48%538.04%8.99%

Better Home & Finance Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BETR
Better Home & Finance
0.9374 of 5 stars
$12.93
-3.7%
N/A+3,293.7%$196.15M$136.90M-0.971,300Positive News
Insider Trade
GHLD
Guild
3.7135 of 5 stars
$13.37
-1.2%
$16.50
+23.4%
-9.8%$827.90M$1.06B-8.635,100Analyst Upgrade
CFB
CrossFirst Bankshares
N/A$15.99
flat
$19.33
+20.9%
N/A$788.55M$261.78M10.25460
OSBC
Old Second Bancorp
3.3675 of 5 stars
$17.09
+3.0%
$20.10
+17.6%
+12.5%$769.85M$282.62M9.14890Positive News
AMTB
Amerant Bancorp
3.1961 of 5 stars
$18.01
+1.1%
$24.60
+36.6%
-23.7%$754.81M$317.91M-31.59680Gap Up
HBT
HBT Financial
2.735 of 5 stars
$23.88
+1.4%
$25.80
+8.0%
+21.7%$752.10M$228.13M10.57730Positive News
ESQ
Esquire Financial
1.8923 of 5 stars
$88.94
-1.0%
$92.50
+4.0%
+86.7%$749.94M$129.33M17.24110Positive News
MCBS
MetroCity Bankshares
3.1937 of 5 stars
$29.31
+2.5%
$34.00
+16.0%
+10.2%$744.56M$143.02M11.68220Positive News
BFST
Business First Bancshares
4.1138 of 5 stars
$24.72
+3.2%
$31.00
+25.4%
+10.8%$734.06M$287.57M10.94750Positive News
NBBK
NB Bancorp
3.7953 of 5 stars
$17.78
+2.0%
$22.00
+23.7%
+9.1%$729.32M$177.98M16.62342Positive News
Gap Up
NBN
Northeast Bank
3.4492 of 5 stars
$87.35
+3.3%
$97.50
+11.6%
+35.7%$716.79M$170.62M10.17180Positive News

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This page (NASDAQ:BETR) was last updated on 5/23/2025 by MarketBeat.com Staff
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