Better Home & Finance (BETR) Competitors $14.95 +0.59 (+4.11%) As of 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock BETR vs. CFB, CNCK, GHLD, FMBH, AMTB, ATLC, BHRB, NBN, HBT, and MCBSShould you be buying Better Home & Finance stock or one of its competitors? The main competitors of Better Home & Finance include CrossFirst Bankshares (CFB), Coincheck Group (CNCK), Guild (GHLD), First Mid Bancshares (FMBH), Amerant Bancorp (AMTB), Atlanticus (ATLC), Burke & Herbert Financial Services (BHRB), Northeast Bank (NBN), HBT Financial (HBT), and MetroCity Bankshares (MCBS). These companies are all part of the "banking" industry. Better Home & Finance vs. CrossFirst Bankshares Coincheck Group Guild First Mid Bancshares Amerant Bancorp Atlanticus Burke & Herbert Financial Services Northeast Bank HBT Financial MetroCity Bankshares Better Home & Finance (NASDAQ:BETR) and CrossFirst Bankshares (NASDAQ:CFB) are both small-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, community ranking, risk, dividends, earnings and valuation. Do analysts recommend BETR or CFB? CrossFirst Bankshares has a consensus target price of $19.33, indicating a potential upside of 20.91%. Given CrossFirst Bankshares' stronger consensus rating and higher probable upside, analysts clearly believe CrossFirst Bankshares is more favorable than Better Home & Finance.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Better Home & Finance 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00CrossFirst Bankshares 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00 Which has higher earnings and valuation, BETR or CFB? CrossFirst Bankshares has higher revenue and earnings than Better Home & Finance. Better Home & Finance is trading at a lower price-to-earnings ratio than CrossFirst Bankshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBetter Home & Finance$120.05M1.89-$536.42M-$13.49-1.11CrossFirst Bankshares$261.78M3.01$78.55M$1.5610.25 Does the media favor BETR or CFB? In the previous week, Better Home & Finance had 1 more articles in the media than CrossFirst Bankshares. MarketBeat recorded 1 mentions for Better Home & Finance and 0 mentions for CrossFirst Bankshares. Better Home & Finance's average media sentiment score of 1.03 beat CrossFirst Bankshares' score of 0.00 indicating that Better Home & Finance is being referred to more favorably in the media. Company Overall Sentiment Better Home & Finance Positive CrossFirst Bankshares Neutral Which has more volatility and risk, BETR or CFB? Better Home & Finance has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500. Comparatively, CrossFirst Bankshares has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Do institutionals & insiders hold more shares of BETR or CFB? 20.9% of Better Home & Finance shares are owned by institutional investors. Comparatively, 56.3% of CrossFirst Bankshares shares are owned by institutional investors. 30.2% of Better Home & Finance shares are owned by insiders. Comparatively, 9.3% of CrossFirst Bankshares shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Does the MarketBeat Community prefer BETR or CFB? CrossFirst Bankshares received 27 more outperform votes than Better Home & Finance when rated by MarketBeat users. CompanyUnderperformOutperformBetter Home & FinanceN/AN/ACrossFirst BanksharesOutperform Votes2750.00% Underperform Votes2750.00% Is BETR or CFB more profitable? CrossFirst Bankshares has a net margin of 15.18% compared to Better Home & Finance's net margin of -187.29%. CrossFirst Bankshares' return on equity of 11.06% beat Better Home & Finance's return on equity.Company Net Margins Return on Equity Return on Assets Better Home & Finance-187.29% -300.92% -20.70% CrossFirst Bankshares 15.18%11.06%1.08% SummaryCrossFirst Bankshares beats Better Home & Finance on 13 of the 17 factors compared between the two stocks. Get Better Home & Finance News Delivered to You Automatically Sign up to receive the latest news and ratings for BETR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BETR vs. The Competition Export to ExcelMetricBetter Home & FinanceLoan brokers IndustryFinance SectorNASDAQ ExchangeMarket Cap$226.79M$801.31M$11.11B$7.93BDividend YieldN/A2.82%5.77%4.22%P/E Ratio-1.116.9022.1018.54Price / Sales1.8916.1926.31103.30Price / CashN/A7.7317.6034.62Price / Book1.836.562.674.25Net Income-$536.42M-$83.12M$1.03B$248.18M7 Day Performance3.75%19.43%0.77%1.25%1 Month Performance36.03%390.88%-0.17%3.76%1 Year Performance3,753.09%1,182.25%538.56%5.28% Better Home & Finance Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BETRBetter Home & Finance1.0422 of 5 stars$14.95+4.1%N/A+3,517.1%$226.79M$120.05M-1.111,300Positive NewsCFBCrossFirst BanksharesN/A$15.99flat$19.33+20.9%N/A$788.55M$261.78M10.25460CNCKCoincheck Group2.0281 of 5 stars$6.05+3.6%$10.00+65.3%N/A$784.69M$370.15B0.00N/ANews CoveragePositive NewsGHLDGuild4.4324 of 5 stars$12.61-2.2%$16.50+30.8%-7.0%$780.61M$1.06B-8.145,100Upcoming EarningsShort Interest ↓News CoveragePositive NewsFMBHFirst Mid Bancshares3.6078 of 5 stars$32.10-0.7%$45.00+40.2%+8.0%$769.82M$318.63M9.761,070Earnings ReportDividend AnnouncementNews CoveragePositive NewsAMTBAmerant Bancorp3.0737 of 5 stars$18.33-1.5%$27.00+47.3%-22.0%$768.39M$305.29M-32.16680Analyst ForecastNews CoveragePositive NewsATLCAtlanticus3.2575 of 5 stars$50.13-4.1%$61.00+21.7%+107.3%$757.62M$299.40M11.27330Positive NewsBHRBBurke & Herbert Financial Services3.0043 of 5 stars$49.05-1.9%$76.00+54.9%+6.7%$734.92M$256.55M20.44850Earnings ReportDividend AnnouncementAnalyst ForecastInsider TradeBuyback AnnouncementAnalyst RevisionNews CoverageNBNNortheast Bank3.5057 of 5 stars$86.71-2.6%$97.50+12.4%+60.1%$711.54M$170.62M10.09180Earnings ReportDividend AnnouncementNews CoveragePositive NewsHBTHBT Financial3.053 of 5 stars$22.32+1.5%$24.75+10.9%+25.5%$706.00M$222.37M9.88730MCBSMetroCity Bankshares3.3088 of 5 stars$27.51+1.9%$36.00+30.9%+20.0%$698.84M$139.66M10.96220 Related Companies and Tools Related Companies CrossFirst Bankshares Competitors Coincheck Group Competitors Guild Competitors First Mid Bancshares Competitors Amerant Bancorp Competitors Atlanticus Competitors Burke & Herbert Financial Services Competitors Northeast Bank Competitors HBT Financial Competitors MetroCity Bankshares Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BETR) was last updated on 5/1/2025 by MarketBeat.com Staff From Our PartnersHow to invest in Elon Musk’s Optimus before its launchElon Musk is set to completely take over the AI industry with Optimus… A breakthrough AI-powered robot that El...InvestorPlace | SponsoredElon Musk’s next move from the Oval Office?No one is closer to President Trump than Tesla CEO Elon Musk. 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