Better Home & Finance (BETR) Competitors $12.93 -0.50 (-3.72%) As of 05/22/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock BETR vs. GHLD, CFB, OSBC, AMTB, HBT, ESQ, MCBS, BFST, NBBK, and NBNShould you be buying Better Home & Finance stock or one of its competitors? The main competitors of Better Home & Finance include Guild (GHLD), CrossFirst Bankshares (CFB), Old Second Bancorp (OSBC), Amerant Bancorp (AMTB), HBT Financial (HBT), Esquire Financial (ESQ), MetroCity Bankshares (MCBS), Business First Bancshares (BFST), NB Bancorp (NBBK), and Northeast Bank (NBN). These companies are all part of the "banking" industry. Better Home & Finance vs. Guild CrossFirst Bankshares Old Second Bancorp Amerant Bancorp HBT Financial Esquire Financial MetroCity Bankshares Business First Bancshares NB Bancorp Northeast Bank Guild (NYSE:GHLD) and Better Home & Finance (NASDAQ:BETR) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, community ranking, valuation, analyst recommendations, media sentiment, risk, earnings and profitability. Do analysts prefer GHLD or BETR? Guild presently has a consensus target price of $16.50, suggesting a potential upside of 28.40%. Given Guild's stronger consensus rating and higher possible upside, analysts plainly believe Guild is more favorable than Better Home & Finance.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Guild 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60Better Home & Finance 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Do insiders & institutionals have more ownership in GHLD or BETR? 17.5% of Guild shares are held by institutional investors. Comparatively, 20.9% of Better Home & Finance shares are held by institutional investors. 78.3% of Guild shares are held by company insiders. Comparatively, 23.6% of Better Home & Finance shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Does the MarketBeat Community prefer GHLD or BETR? Guild received 20 more outperform votes than Better Home & Finance when rated by MarketBeat users. CompanyUnderperformOutperformGuildOutperform Votes2037.04% Underperform Votes3462.96% Better Home & FinanceN/AN/A Does the media favor GHLD or BETR? In the previous week, Better Home & Finance had 2 more articles in the media than Guild. MarketBeat recorded 2 mentions for Better Home & Finance and 0 mentions for Guild. Better Home & Finance's average media sentiment score of 1.98 beat Guild's score of 0.51 indicating that Better Home & Finance is being referred to more favorably in the news media. Company Overall Sentiment Guild Positive Better Home & Finance Very Positive Is GHLD or BETR more profitable? Guild has a net margin of -12.78% compared to Better Home & Finance's net margin of -187.29%. Guild's return on equity of 6.21% beat Better Home & Finance's return on equity.Company Net Margins Return on Equity Return on Assets Guild-12.78% 6.21% 1.76% Better Home & Finance -187.29%-300.92%-20.70% Which has more risk and volatility, GHLD or BETR? Guild has a beta of 0.81, indicating that its stock price is 19% less volatile than the S&P 500. Comparatively, Better Home & Finance has a beta of 1.69, indicating that its stock price is 69% more volatile than the S&P 500. Which has stronger valuation & earnings, GHLD or BETR? Guild has higher revenue and earnings than Better Home & Finance. Better Home & Finance is trading at a lower price-to-earnings ratio than Guild, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioGuild$1.04B0.77-$39.01M$0.6918.62Better Home & Finance$136.90M1.43-$536.42M-$13.32-0.97 SummaryGuild beats Better Home & Finance on 11 of the 17 factors compared between the two stocks. Get Better Home & Finance News Delivered to You Automatically Sign up to receive the latest news and ratings for BETR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BETR vs. The Competition Export to ExcelMetricBetter Home & FinanceLoan brokers IndustryFinance SectorNASDAQ ExchangeMarket Cap$196.15M$715.20M$11.47B$8.39BDividend YieldN/A2.54%5.45%4.11%P/E Ratio-0.977.2522.4219.71Price / Sales1.437.2127.63120.67Price / CashN/A7.7317.6234.62Price / Book1.593.512.774.50Net Income-$536.42M-$83.12M$1.03B$248.22M7 Day Performance-5.14%-18.50%-1.34%-0.78%1 Month Performance-11.20%-15.06%5.24%11.53%1 Year Performance3,423.16%947.48%538.04%8.99% Better Home & Finance Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BETRBetter Home & Finance0.9374 of 5 stars$12.93-3.7%N/A+3,293.7%$196.15M$136.90M-0.971,300Positive NewsInsider TradeGHLDGuild3.7135 of 5 stars$13.37-1.2%$16.50+23.4%-9.8%$827.90M$1.06B-8.635,100Analyst UpgradeCFBCrossFirst BanksharesN/A$15.99flat$19.33+20.9%N/A$788.55M$261.78M10.25460OSBCOld Second Bancorp3.3675 of 5 stars$17.09+3.0%$20.10+17.6%+12.5%$769.85M$282.62M9.14890Positive NewsAMTBAmerant Bancorp3.1961 of 5 stars$18.01+1.1%$24.60+36.6%-23.7%$754.81M$317.91M-31.59680Gap UpHBTHBT Financial2.735 of 5 stars$23.88+1.4%$25.80+8.0%+21.7%$752.10M$228.13M10.57730Positive NewsESQEsquire Financial1.8923 of 5 stars$88.94-1.0%$92.50+4.0%+86.7%$749.94M$129.33M17.24110Positive NewsMCBSMetroCity Bankshares3.1937 of 5 stars$29.31+2.5%$34.00+16.0%+10.2%$744.56M$143.02M11.68220Positive NewsBFSTBusiness First Bancshares4.1138 of 5 stars$24.72+3.2%$31.00+25.4%+10.8%$734.06M$287.57M10.94750Positive NewsNBBKNB Bancorp3.7953 of 5 stars$17.78+2.0%$22.00+23.7%+9.1%$729.32M$177.98M16.62342Positive NewsGap UpNBNNortheast Bank3.4492 of 5 stars$87.35+3.3%$97.50+11.6%+35.7%$716.79M$170.62M10.17180Positive News Related Companies and Tools Related Companies Guild Competitors CrossFirst Bankshares Competitors Old Second Bancorp Competitors Amerant Bancorp Competitors HBT Financial Competitors Esquire Financial Competitors MetroCity Bankshares Competitors Business First Bancshares Competitors NB Bancorp Competitors Northeast Bank Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BETR) was last updated on 5/23/2025 by MarketBeat.com Staff From Our PartnersWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... A single announcement by July 22nd could soon b...Altimetry | SponsoredJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. And it's one the Big Banks are alread...Premier Gold Co | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredElon Set to Shock the World on June 1st?Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believ...Brownstone Research | SponsoredA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. Because here we...Porter & Company | SponsoredWhy Elon put $51 million into thisWhy Elon Musk Just Invested $51 Million Into Brand New “Miracle Metal” Developed by MIT ScientistsTrue Market Insiders | Sponsored3..2..1.. AI 2.0 ignition (don’t sleep on this)I just put together an urgent new presentation that you need to see right away. In short: I believe we are...Timothy Sykes | SponsoredGold Alert: The Truth About Fort Knox Is ComingOwning physical gold isn’t the best way to profit. I’ve found a better way to invest in gold—one that’s alr...Golden Portfolio | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Better Home & Finance Holding Please log in to your account or sign up in order to add this asset to your watchlist. Share Better Home & Finance With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buy BETR Stock Free BETR Stock Alerts