Five Below (FIVE) Competitors

Ulta Beauty (NASDAQ:ULTA) and Five Below (NASDAQ:FIVE) are both retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, media sentiment, community ranking, profitability, risk and earnings.

Do analysts recommend ULTA or FIVE?

Ulta Beauty currently has a consensus price target of $424.00, suggesting a potential upside of 2.32%. Five Below has a consensus price target of $97.50, suggesting a potential downside of 12.89%. Given Ulta Beauty's stronger consensus rating and higher probable upside, equities research analysts clearly believe Ulta Beauty is more favorable than Five Below.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ulta Beauty	1 Sell rating(s)	11 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.50
Five Below	1 Sell rating(s)	14 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.24

Does the media prefer ULTA or FIVE?

In the previous week, Ulta Beauty had 11 more articles in the media than Five Below. MarketBeat recorded 35 mentions for Ulta Beauty and 24 mentions for Five Below. Ulta Beauty's average media sentiment score of 1.30 beat Five Below's score of 1.04 indicating that Ulta Beauty is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ulta Beauty	27 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Five Below	13 Very Positive mention(s)	0 Positive mention(s)	9 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of ULTA or FIVE?

90.4% of Ulta Beauty shares are owned by institutional investors. 0.4% of Ulta Beauty shares are owned by insiders. Comparatively, 1.9% of Five Below shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is ULTA or FIVE more profitable?

Ulta Beauty has a net margin of 10.58% compared to Five Below's net margin of 7.02%. Ulta Beauty's return on equity of 51.95% beat Five Below's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ulta Beauty	10.58%	51.95%	20.88%
Five Below	7.02%	18.03%	7.20%

Does the MarketBeat Community favor ULTA or FIVE?

Ulta Beauty received 360 more outperform votes than Five Below when rated by MarketBeat users. Likewise, 67.98% of users gave Ulta Beauty an outperform vote while only 67.28% of users gave Five Below an outperform vote.

Company	Underperform	Outperform
Ulta Beauty	Outperform Votes 1308 67.98%	Underperform Votes 616 32.02%
Five Below	Outperform Votes 948 67.28%	Underperform Votes 461 32.72%

Which has more risk & volatility, ULTA or FIVE?

Ulta Beauty has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, Five Below has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500.

Which has stronger earnings & valuation, ULTA or FIVE?

Ulta Beauty has higher revenue and earnings than Five Below. Ulta Beauty is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ulta Beauty	$11.30B	1.66	$1.29B	$25.37	16.33
Five Below	$3.88B	1.59	$301.11M	$4.59	24.39

Summary

Ulta Beauty beats Five Below on 16 of the 18 factors compared between the two stocks.