Alphabet (GOOGL) Stock Forecast & Price Target

Q: What analysts cover Alphabet?

Alphabet has been rated by research analysts at Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citizens Jmp , Evercore , JPMorgan Chase & Co. , KeyCorp , Needham & Company LLC , Phillip Securities , Piper Sandler , Rosenblatt Securities , Tigress Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , Yorkville Ives , and Zacks Research in the past 90 days.

$320.21 -4.01 (-1.24%)

Closing price 10/23/2026 04:00 PM Eastern

Extended Trading

$321.11 +0.90 (+0.28%)

As of 10/23/2026 07:59 PM Eastern

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Alphabet - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 56 Analyst Ratings

Sell
0

Hold
4

Buy
52

Based on 56 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Buy." Out of the 56 analysts, 4 have given a hold rating, 47 have given a buy rating, and 5 have given a strong buy rating for GOOGL.

Consensus Price Target

$425.04
32.74% Upside

According to the 56 analysts' twelve-month price targets for Alphabet, the average price target is $425.04. The highest price target for GOOGL is $490.00, while the lowest price target for GOOGL is $310.00. The average price target represents a forecasted upside of 32.74% from the current price of $320.21.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 10/24/25 to 10/24/26	1 Month Ago 9/24/25 to 9/24/26	3 Months Ago 7/26/25 to 7/26/26	1 Year Ago 10/24/24 to 10/24/25
Strong Buy	5 Strong Buy rating(s)	5 Strong Buy rating(s)	5 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	47 Buy rating(s)	45 Buy rating(s)	45 Buy rating(s)	31 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	9 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$425.04	$422.16	$419.86	$263.95
Forecasted Upside	32.74% Upside	23.31% Upside	31.31% Upside	1.55% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Communication Services Companies	Broader Market
Consensus Rating Score	3.02	2.07	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	32.74% Upside	262.46% Upside	16.92% Upside
News Sentiment Rating	Positive News See Recent GOOGL News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/22/2026	Citizens Jmp 4 of 5 stars	Andrew Boone 1 of 5 stars	Lower Target	Market Outperform	$515.00 ➝ $450.00	+34.46%
10/20/2026	BMO Capital Markets 3 of 5 stars	Brian Pitz 2 of 5 stars	Reiterated Rating	Outperform	$465.00 ➝ $480.00	+39.95%
10/19/2026	KeyCorp 2 of 5 stars	Justin Patterson 3 of 5 stars	Lower Target	Overweight	$435.00 ➝ $410.00	+20.38%
10/15/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy (B)
10/15/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Doug Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$420.00 ➝ $425.00	+21.33%
10/14/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Stephen Ju Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Neutral	$379.00 ➝ $380.00	+7.41%
10/12/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Deepak Mathivanan Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$420.00	+19.43%
10/8/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Laura Martin Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$450.00	+28.39%
10/6/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Ken Gawrelski Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$411.00 ➝ $417.00	+20.36%
10/5/2026	Yorkville Ives Subscribe to MarketBeat All Access to unlock brokerage rankings	Dan Ives Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Outperform	$400.00	+15.45%
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10/1/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
9/28/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Thomas Champion Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$395.00 ➝ $400.00	+16.31%
9/17/2026	Tigress Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Ivan Feinseth Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Strong-Buy	$415.00 ➝ $485.00	+39.64%
9/16/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Mahaney Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$450.00	+31.25%
9/3/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Scott Devitt Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$410.00	+21.62%
8/11/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
7/27/2026	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Moderate Buy ➝ Strong-Buy
7/23/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Gil Luria Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Neutral	$375.00 ➝ $350.00	+9.40%
7/23/2026	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Rohit Kulkarni Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$435.00 ➝ $440.00	+28.62%
7/23/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Buy	$430.00 ➝ $420.00	+30.74%
7/23/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Nowak Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Overweight	$415.00 ➝ $400.00	+16.93%
7/23/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings	Ygal Arounian Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$445.00	+30.08%
7/23/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$405.00 ➝ $425.00	+24.24%
7/23/2026	Pivotal Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Jeffrey Wlodarczak Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$470.00 ➝ $475.00	+38.85%
7/23/2026	Freedom Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
7/23/2026	DZ Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Strong-Buy
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Brad Erickson Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform	$425.00	+33.40%
6/22/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
6/5/2026	New Street Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$450.00 ➝ $455.00	+23.43%
6/2/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings	Paul Rossington Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$435.00 ➝ $420.00	+15.54%
5/18/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$405.00 ➝ $425.00	+5.30%
5/15/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$355.00 ➝ $490.00	+23.19%
5/15/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$425.00 ➝ $445.00	+11.88%
5/7/2026	Dbs Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$400.00 ➝ $460.00	+15.14%
5/6/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$420.00 ➝ $460.00	+18.42%
5/5/2026	President Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$375.00 ➝ $465.00	+18.82%
5/5/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$380.00 ➝ $445.00	+13.71%
5/4/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Ronald Josey Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
5/4/2026	China Renaissance Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$400.00 ➝ $485.00	+27.09%
5/1/2026	CICC Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$388.00 ➝ $407.91	+7.19%
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4/30/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Shmulik Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Perform	$345.00 ➝ $390.00	+11.45%
4/30/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings	Shyam Patil Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Positive	$400.00 ➝ $460.00	+31.45%
4/30/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Morris Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$375.00 ➝ $450.00	+28.59%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Kelley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target	Buy	$387.00 ➝ $420.00	+20.02%
4/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$390.00 ➝ $420.00	+10.41%
4/30/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$370.00 ➝ $430.00	+13.04%
4/30/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$390.00 ➝ $430.00	+16.48%
4/30/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Maria Ripps Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$415.00 ➝ $450.00	+21.90%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$400.00 ➝ $450.00	+21.73%
4/30/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$380.00 ➝ $400.00	+8.20%
4/28/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
4/10/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Outperform	$390.00 ➝ $360.00	+13.03%
2/6/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Joseph Bonner Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$365.00 ➝ $385.00	+16.23%
2/5/2026	Moffett Nathanson Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Nathanson Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$305.00 ➝ $350.00	+5.09%
1/22/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Moderate Buy ➝ Strong-Buy
11/3/2025	Citic Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$230.00 ➝ $310.00	+9.26%
10/20/2025	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$315.00	+24.36%
9/25/2025	Melius Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$220.00 ➝ $255.00	+3.75%
7/24/2025	Westpark Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Curtis Shauger Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$210.00 ➝ $220.00	+15.65%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 05:15 AM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 22, 2026. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's stock is currently trading at $324.22, which is significantly below the consensus price target of $425.04, suggesting substantial upside potential for investors who believe the market is overreacting to recent negative headlines.
The company demonstrated exceptional financial performance in its most recent quarter, reporting earnings per share of $9.11, which significantly beat the analyst consensus estimate of $2.89, while also generating $119.80 billion in revenue, exceeding expectations of $117.07 billion.
Google Cloud is experiencing rapid expansion driven by high demand for AI infrastructure, a position further strengthened by OpenAI's decision to make its models available through Google Cloud, which could increase usage and solidify Google's enterprise AI market share.
With a P/E ratio of 16.28, Google offers a relatively modest valuation multiple compared to its peers, providing a margin of safety for investors who view the company's strong search and cloud growth as sustainable long-term drivers.
Despite recent volatility, the stock maintains a "Buy" consensus rating from analysts, with 52 analysts issuing Buy or Strong Buy ratings, indicating broad institutional confidence in the company's fundamental business health.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Multiple securities class-action lawsuits have been filed alleging that Google misled investors regarding the launch timeline of its Gemini 3.5 Pro model, with lead-plaintiff deadlines set for December 1, 2026, creating significant legal and reputational risk.
Investors remain skeptical about the return on Google's aggressive capital expenditures for AI infrastructure, with reports that Gemini 3.5 Pro is behind schedule intensifying concerns about the company's ability to maintain its lead in artificial intelligence.
Operational and regulatory risks are emerging, including scrutiny from European regulators over a Google Cloud outage affecting banks and questions regarding the use of AI in schools, which could lead to increased compliance costs and reputational pressure.
Competition in the autonomous vehicle sector is heating up, with Tesla planning to expand its Cybercab robotaxi service, which poses a direct threat to Google's Waymo unit and its potential for future revenue growth.
Recent insider activity shows a trend of selling, with insiders selling 339,182 shares worth approximately $6.74 million in the last 90 days, including significant sales by major shareholders and directors, which may signal a lack of confidence in near-term stock performance.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 56 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $425.04, with a high forecast of $490.00 and a low forecast of $310.00.

56 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 4 hold ratings, 47 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 32.74% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 2 upgrades and 1 downgrade by analysts.

Alphabet has been rated by research analysts at Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citizens Jmp, Evercore, JPMorgan Chase & Co., KeyCorp, Needham & Company LLC, Phillip Securities, Piper Sandler, Rosenblatt Securities, Tigress Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, Yorkville Ives, and Zacks Research in the past 90 days.

Analysts like Alphabet more than other "communication services" companies. The consensus rating for Alphabet is Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how GOOGL compares to other companies.

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MarketBeat monitors more than a dozen sources for Alphabet analyst ratings, with the most recent rating issued on 10/22/2026.

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Alphabet (GOOGL) Stock Forecast & Price Target