Hasbro (HAS) Competitors

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.

Do institutionals & insiders hold more shares of HAS or JAKK?

91.8% of Hasbro shares are held by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are held by institutional investors. 0.9% of Hasbro shares are held by insiders. Comparatively, 3.9% of JAKKS Pacific shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has preferable earnings and valuation, HAS or JAKK?

Hasbro has higher revenue and earnings than JAKKS Pacific. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.14B	2.77	$385.60M	-$4.06	-20.10
JAKKS Pacific	$691.04M	0.29	$33.92M	$3.39	5.35

Which has more risk and volatility, HAS or JAKK?

Hasbro has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.19, indicating that its stock price is 19% more volatile than the S&P 500.

Is HAS or JAKK more profitable?

JAKKS Pacific has a net margin of 5.62% compared to Hasbro's net margin of -13.37%. Hasbro's return on equity of 64.49% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-13.37%	64.49%	10.31%
JAKKS Pacific	5.62%	15.13%	8.03%

Does the media favor HAS or JAKK?

In the previous week, Hasbro had 23 more articles in the media than JAKKS Pacific. MarketBeat recorded 27 mentions for Hasbro and 4 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 1.80 beat Hasbro's score of 0.77 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	16 Very Positive mention(s)	4 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
JAKKS Pacific	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Is HAS or JAKK a better dividend stock?

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.4%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.5%. Hasbro pays out -69.0% of its earnings in the form of a dividend. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do analysts prefer HAS or JAKK?

Hasbro presently has a consensus target price of $86.42, indicating a potential upside of 5.90%. JAKKS Pacific has a consensus target price of $41.00, indicating a potential upside of 126.27%. Given JAKKS Pacific's stronger consensus rating and higher possible upside, analysts plainly believe JAKKS Pacific is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	0 Sell rating(s)	1 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.92
JAKKS Pacific	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Hasbro and JAKKS Pacific tied by winning 9 of the 18 factors compared between the two stocks.