Hasbro (HAS) Competitors

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, institutional ownership, community ranking, dividends, media sentiment and earnings.

Is HAS or MAT more profitable?

Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	9.32%	47.93%	8.45%
Mattel	10.07%	25.94%	8.89%

Which has more risk & volatility, HAS or MAT?

Hasbro has a beta of 0.54, suggesting that its share price is 46% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.61, suggesting that its share price is 39% less volatile than the S&P 500.

Is HAS or MAT a better dividend stock?

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.2%. Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.1%. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mattel pays out 38.5% of its earnings in the form of a dividend.

Do institutionals & insiders hold more shares of HAS or MAT?

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 0.9% of Hasbro shares are owned by company insiders. Comparatively, 1.7% of Mattel shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the media favor HAS or MAT?

In the previous week, Hasbro had 16 more articles in the media than Mattel. MarketBeat recorded 41 mentions for Hasbro and 25 mentions for Mattel. Mattel's average media sentiment score of 0.73 beat Hasbro's score of 0.63 indicating that Mattel is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	13 Very Positive mention(s)	3 Positive mention(s)	13 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Mattel	10 Very Positive mention(s)	2 Positive mention(s)	7 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher valuation & earnings, HAS or MAT?

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.27B	2.18	-$1.49B	$3.03	21.90
Mattel	$5.40B	1.16	$541.80M	$1.56	12.40

Do analysts recommend HAS or MAT?

Hasbro currently has a consensus target price of $79.89, suggesting a potential upside of 20.40%. Mattel has a consensus target price of $24.14, suggesting a potential upside of 24.80%. Given Mattel's higher probable upside, analysts plainly believe Mattel is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	3.00
Mattel	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Does the MarketBeat Community favor HAS or MAT?

Mattel received 219 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.44% of users gave Mattel an outperform vote while only 58.25% of users gave Hasbro an outperform vote.

Company	Underperform	Outperform
Hasbro	Outperform Votes 646 58.25%	Underperform Votes 463 41.75%
Mattel	Outperform Votes 865 66.44%	Underperform Votes 437 33.56%

Summary

Mattel beats Hasbro on 12 of the 21 factors compared between the two stocks.