Hasbro (HAS) Competitors

Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, media sentiment, valuation, profitability, analyst recommendations, community ranking, institutional ownership, risk and dividends.

Does the MarketBeat Community favor MAT or HAS?

Mattel received 216 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.41% of users gave Mattel an outperform vote while only 58.30% of users gave Hasbro an outperform vote.

Company	Underperform	Outperform
Mattel	Outperform Votes 862 66.41%	Underperform Votes 436 33.59%
Hasbro	Outperform Votes 646 58.30%	Underperform Votes 462 41.70%

Which has more volatility & risk, MAT or HAS?

Mattel has a beta of 0.51, indicating that its stock price is 49% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.51, indicating that its stock price is 49% less volatile than the S&P 500.

Is MAT or HAS more profitable?

Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mattel	10.07%	25.94%	8.89%
Hasbro	9.32%	47.93%	8.45%

Which has preferable earnings and valuation, MAT or HAS?

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mattel	$5.38B	0.96	$541.80M	$1.60	10.02
Hasbro	$4.27B	2.03	-$1.49B	$3.03	20.39

Do analysts recommend MAT or HAS?

Mattel currently has a consensus price target of $26.40, indicating a potential upside of 64.69%. Hasbro has a consensus price target of $79.89, indicating a potential upside of 29.30%. Given Mattel's higher possible upside, research analysts plainly believe Mattel is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mattel	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.80
Hasbro	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	3.00

Do insiders & institutionals hold more shares of MAT or HAS?

97.2% of Mattel shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 1.7% of Mattel shares are owned by insiders. Comparatively, 0.9% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is MAT or HAS a better dividend stock?

Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.7%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.5%. Mattel pays out 37.5% of its earnings in the form of a dividend. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Does the media refer more to MAT or HAS?

In the previous week, Hasbro had 19 more articles in the media than Mattel. MarketBeat recorded 47 mentions for Hasbro and 28 mentions for Mattel. Mattel's average media sentiment score of 0.89 beat Hasbro's score of 0.69 indicating that Mattel is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mattel	17 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Hasbro	18 Very Positive mention(s)	6 Positive mention(s)	11 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Mattel beats Hasbro on 11 of the 19 factors compared between the two stocks.