Hasbro (HAS) Competitors

Hasbro (NASDAQ:HAS) and JAKKS Pacific (NASDAQ:JAKK) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, profitability, dividends, valuation and analyst recommendations.

Do analysts prefer HAS or JAKK?

Hasbro currently has a consensus price target of $87.64, indicating a potential upside of 17.18%. JAKKS Pacific has a consensus price target of $41.00, indicating a potential upside of 111.45%. Given JAKKS Pacific's higher possible upside, analysts clearly believe JAKKS Pacific is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	1 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.69
JAKKS Pacific	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is HAS or JAKK a better dividend stock?

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.7%. JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.2%. Hasbro pays out -69.0% of its earnings in the form of a dividend. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the media prefer HAS or JAKK?

In the previous week, Hasbro had 28 more articles in the media than JAKKS Pacific. MarketBeat recorded 32 mentions for Hasbro and 4 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 0.83 beat Hasbro's score of 0.75 indicating that JAKKS Pacific is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	14 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
JAKKS Pacific	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better valuation & earnings, HAS or JAKK?

Hasbro has higher revenue and earnings than JAKKS Pacific. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.14B	2.54	$385.60M	-$4.06	-18.42
JAKKS Pacific	$691.04M	0.31	$33.92M	$3.39	5.72

Is HAS or JAKK more profitable?

JAKKS Pacific has a net margin of 5.62% compared to Hasbro's net margin of -13.37%. Hasbro's return on equity of 64.49% beat JAKKS Pacific's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	-13.37%	64.49%	10.31%
JAKKS Pacific	5.62%	15.13%	8.03%

Which has more volatility & risk, HAS or JAKK?

Hasbro has a beta of 0.6, meaning that its stock price is 40% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 1.36, meaning that its stock price is 36% more volatile than the S&P 500.

Do institutionals & insiders have more ownership in HAS or JAKK?

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 44.4% of JAKKS Pacific shares are owned by institutional investors. 0.9% of Hasbro shares are owned by company insiders. Comparatively, 3.9% of JAKKS Pacific shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Hasbro beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.