HAS vs. MAT, BC, PII, RGR, MPX, JOUT, JAKK, FNKO, SRM, and BHAT
Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include Mattel (MAT), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Marine Products (MPX), Johnson Outdoors (JOUT), JAKKS Pacific (JAKK), Funko (FNKO), SRM Entertainment (SRM), and Fujian Blue Hat Interactive Entertainment Technology (BHAT).
Hasbro vs. Its Competitors
Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, media sentiment, analyst recommendations, community ranking, earnings, valuation and risk.
Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.2%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.1%. Mattel pays out 38.5% of its earnings in the form of a dividend. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Mattel has a beta of 0.66, suggesting that its share price is 34% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.56, suggesting that its share price is 44% less volatile than the S&P 500.
97.2% of Mattel shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 1.7% of Mattel shares are owned by insiders. Comparatively, 0.9% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.
Mattel currently has a consensus target price of $24.14, indicating a potential upside of 27.03%. Hasbro has a consensus target price of $80.38, indicating a potential upside of 17.32%. Given Mattel's higher possible upside, equities analysts plainly believe Mattel is more favorable than Hasbro.
Mattel received 218 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.46% of users gave Mattel an outperform vote while only 58.33% of users gave Hasbro an outperform vote.
In the previous week, Hasbro had 3 more articles in the media than Mattel. MarketBeat recorded 19 mentions for Hasbro and 16 mentions for Mattel. Hasbro's average media sentiment score of 0.78 beat Mattel's score of 0.52 indicating that Hasbro is being referred to more favorably in the news media.
Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.
Summary
Mattel beats Hasbro on 11 of the 21 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:HAS) was last updated on 6/13/2025 by MarketBeat.com Staff
