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Hasbro (HAS) Competitors

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$77.81 +0.62 (+0.80%)
Closing price 07/18/2025 04:00 PM Eastern
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$77.82 +0.02 (+0.02%)
As of 07/18/2025 07:26 PM Eastern
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HAS vs. JAKK, MAT, STRA, MGM, RCL, BC, PII, RGR, JOUT, and MPX

Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include JAKKS Pacific (JAKK), Mattel (MAT), Strategic Education (STRA), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), and Marine Products (MPX).

Hasbro vs. Its Competitors

JAKKS Pacific (NASDAQ:JAKK) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, profitability, analyst recommendations, valuation, earnings and dividends.

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by insiders. Comparatively, 0.9% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Hasbro has a net margin of 9.99% compared to JAKKS Pacific's net margin of 6.45%. Hasbro's return on equity of 51.39% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific6.45% 19.30% 10.15%
Hasbro 9.99%51.39%9.44%

In the previous week, Hasbro had 18 more articles in the media than JAKKS Pacific. MarketBeat recorded 23 mentions for Hasbro and 5 mentions for JAKKS Pacific. Hasbro's average media sentiment score of 0.67 beat JAKKS Pacific's score of 0.16 indicating that Hasbro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hasbro
11 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.1%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.6%. JAKKS Pacific pays out 24.6% of its earnings in the form of a dividend. Hasbro pays out 92.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. JAKKS Pacific is clearly the better dividend stock, given its higher yield and lower payout ratio.

JAKKS Pacific has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.59, meaning that its stock price is 41% less volatile than the S&P 500.

Hasbro has higher revenue and earnings than JAKKS Pacific. JAKKS Pacific is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$691.04M0.32$33.92M$4.074.84
Hasbro$4.14B2.64$385.60M$3.0325.68

JAKKS Pacific presently has a consensus target price of $43.50, indicating a potential upside of 120.92%. Hasbro has a consensus target price of $81.11, indicating a potential upside of 4.24%. Given JAKKS Pacific's higher probable upside, research analysts plainly believe JAKKS Pacific is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Hasbro
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

Hasbro beats JAKKS Pacific on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$10.82B$3.47B$8.39B$9.40B
Dividend Yield3.63%4.36%3.19%4.03%
P/E Ratio25.688.5920.8619.82
Price / Sales2.641.153.3298.20
Price / Cash13.899.0816.6258.27
Price / Book9.163.314.815.65
Net Income$385.60M$237.96M$215.29M$257.91M
7 Day Performance3.24%-0.82%5.39%3.38%
1 Month Performance14.54%0.84%38.62%11.11%
1 Year Performance31.88%-10.43%14.96%18.99%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.6609 of 5 stars
$77.81
+0.8%
$81.11
+4.2%
+29.1%$10.82B$4.14B25.684,985Upcoming Earnings
Analyst Forecast
JAKK
JAKKS Pacific
4.4672 of 5 stars
$19.69
-2.5%
$43.50
+120.9%
+3.3%$219.47M$714.22M4.84580News Coverage
Upcoming Earnings
MAT
Mattel
4.6797 of 5 stars
$19.95
-0.1%
$24.13
+21.0%
+17.2%$6.44B$5.38B12.7934,000Upcoming Earnings
STRA
Strategic Education
4.9072 of 5 stars
$79.54
-0.8%
$107.67
+35.4%
-32.5%$1.92B$1.22B17.003,801
MGM
MGM Resorts International
4.7312 of 5 stars
$38.14
+0.6%
$47.67
+25.0%
-17.8%$10.38B$17.24B17.0363,000Analyst Forecast
RCL
Royal Caribbean Cruises
4.4158 of 5 stars
$342.22
+1.1%
$293.90
-14.1%
+113.5%$92.93B$16.48B28.42106,000Positive News
Analyst Forecast
BC
Brunswick
4.6864 of 5 stars
$59.61
-1.6%
$70.00
+17.4%
-24.8%$3.92B$5.09B49.2715,000Upcoming Earnings
Dividend Announcement
PII
Polaris
3.4109 of 5 stars
$48.15
-3.7%
$46.00
-4.5%
-44.8%$2.71B$6.97B66.8715,000
RGR
Sturm, Ruger & Company, Inc.
2.6819 of 5 stars
$35.77
+0.3%
N/A-21.2%$592.17M$534.56M19.551,780
JOUT
Johnson Outdoors
2.935 of 5 stars
$30.92
-0.9%
N/A-17.4%$319.53M$554.34M-6.931,200
MPX
Marine Products
1.6881 of 5 stars
$9.01
-0.7%
$8.00
-11.2%
-19.1%$314.95M$226.22M21.45940Upcoming Earnings

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This page (NASDAQ:HAS) was last updated on 7/19/2025 by MarketBeat.com Staff
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