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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$265.01 +5.67 (+2.19%)
Closing price 05/20/2026 04:00 PM Eastern
Extended Trading
$266.10 +1.09 (+0.41%)
As of 04:57 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
57

Based on 60 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 60 analysts, 3 have given a hold rating, and 57 have given a buy rating for AMZN.

Consensus Price Target

$312.66
17.98% Upside
According to the 60 analysts' twelve-month price targets for Amazon.com, the average price target is $312.66. The highest price target for AMZN is $370.00, while the lowest price target for AMZN is $218.00. The average price target represents a forecasted upside of 17.98% from the current price of $265.01.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
5/21/25 to 5/21/26
1 Month Ago
4/21/25 to 4/21/26
3 Months Ago
2/20/25 to 2/20/26
1 Year Ago
5/21/24 to 5/21/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
57 Buy rating(s)
54 Buy rating(s)
53 Buy rating(s)
43 Buy rating(s)
Hold
3 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$312.66$288.66$287.30$244.17
Forecasted Upside17.98% Upside15.51% Upside36.74% Upside21.41% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comRetail/Wholesale CompaniesBroader Market
Consensus Rating Score
2.95
2.15
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside17.98% Upside58.44% Upside16.44% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Neutral News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
5/20/2026
Ken Gawrelski
Ken Gawrelski
2 of 5 stars
Set TargetOverweight$313.00 ➝ $312.00+20.31%
5/18/2026 Boost TargetBuy$301.00 ➝ $310.00+15.80%
5/13/2026 UpgradeModerate BuyBuy$280.00+5.53%
5/12/2026Reiterated RatingBuy$350.00+32.41%
5/6/2026 UpgradeBuy (B-)Buy (B)
5/5/2026 Boost TargetOutperform$320.00 ➝ $345.00+24.10%
5/5/2026 Boost TargetBuy$300.00 ➝ $326.00+17.27%
5/4/2026Boost TargetBuy$295.00 ➝ $320.00+17.69%
5/4/2026 Boost TargetBuy$280.00 ➝ $350.00+28.91%
5/4/2026 Reiterated RatingBuy
5/1/2026 Reiterated RatingOutperform$280.00+5.64%
4/30/2026Reiterated RatingOutperform$275.00 ➝ $325.00+25.71%
4/30/2026Set TargetOutperform$300.00 ➝ $320.00+23.77%
4/30/2026Reiterated RatingOutperform$300.00 ➝ $315.00+19.75%
4/30/2026Reiterated RatingOverweight$280.00 ➝ $330.00+25.46%
4/30/2026Reiterated RatingPositive$300.00 ➝ $325.00+23.56%
4/30/2026Reiterated RatingOverweight$260.00 ➝ $315.00+19.75%
4/30/2026Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026Set TargetBuy$294.00 ➝ $319.00+21.27%
4/30/2026 Reiterated RatingOutperform$245.00 ➝ $320.00+21.65%
4/30/2026Reiterated RatingBuy$285.00 ➝ $325.00+23.56%
4/30/2026Reiterated RatingOverweight$300.00 ➝ $330.00+25.46%
4/30/2026 Reiterated RatingBuy$300.00 ➝ $320.00+21.65%
4/30/2026 Boost TargetOutperform$285.00 ➝ $300.00+13.47%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+19.15%
4/30/2026Boost TargetOverweight$300.00 ➝ $330.00+26.85%
4/30/2026 Boost TargetBuy$280.00 ➝ $315.00+21.14%
4/30/2026Boost TargetOutperform$275.00 ➝ $320.00+23.06%
4/30/2026Boost TargetOverweight$280.00 ➝ $330.00+26.90%
4/30/2026Boost TargetBuy$298.00 ➝ $310.00+19.21%
4/30/2026Boost TargetBuy$300.00 ➝ $330.00+26.40%
4/30/2026 Boost TargetBuy$280.00 ➝ $310.00+18.74%
4/30/2026 Boost TargetNeutral$175.00 ➝ $250.00-4.25%
4/30/2026 Reiterated RatingBuy$275.00 ➝ $325.00+24.48%
4/30/2026 Boost TargetOutperform$285.00 ➝ $315.00+20.65%
4/30/2026 Boost TargetBuy$285.00 ➝ $300.00+14.91%
4/30/2026Boost TargetBuy$275.00 ➝ $370.00+41.72%
4/30/2026 Boost TargetBuy$290.00 ➝ $315.00+20.60%
4/30/2026Boost TargetBuy$296.00 ➝ $332.00+26.36%
4/30/2026Boost TargetOverweight$325.00 ➝ $330.00+25.60%
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4/30/2026Boost TargetBuy$285.00 ➝ $310.00+17.85%
4/30/2026Boost TargetBuy$265.00 ➝ $300.00+14.05%
4/30/2026Boost TargetOutperform$300.00 ➝ $315.00+19.75%
4/29/2026Reiterated RatingBuy$304.00 ➝ $333.00+26.40%
4/28/2026Boost TargetOutperform$315.00 ➝ $325.00+24.51%
4/23/2026Boost TargetOutperform$310.00 ➝ $315.00+23.36%
4/13/2026 UpgradeBuy
4/10/2026Reiterated RatingMarket Outperform$315.00+34.82%
4/9/2026 Reiterated RatingOutperform
4/7/2026 Boost TargetBuy$283.00 ➝ $288.00+36.53%
3/25/2026Boost TargetBuy$305.00 ➝ $315.00+48.78%
2/11/2026 Lower TargetBuy$300.00 ➝ $280.00+35.23%
2/10/2026 Lower TargetBuy$320.00 ➝ $296.00+41.82%
2/6/2026Reiterated RatingBuy$325.00+55.63%
2/6/2026Lower TargetOutperform$340.00 ➝ $300.00+34.72%
1/21/2026 Set Target$230.00-0.64%
1/1/2026 DowngradeStrong-BuyHold
12/8/2025 Boost Target$218.00-3.92%
11/18/2025 Boost TargetBuy$300.00 ➝ $360.00+54.59%
11/5/2025 Boost TargetOutperform$240.00 ➝ $280.00+12.31%
10/20/2025 Boost Target$315.00+45.51%
8/1/2025Reiterated RatingBuy$280.00+19.60%
8/2/2024 DowngradeOutperformMarket Perform$186.00+1.05%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 04:52 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, May 19, 2026. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • The current stock price is around $264, which presents a potential buying opportunity for investors looking to enter at a lower valuation.
  • Amazon has shown strong revenue growth, with a recent quarterly revenue increase of 16.6% year-over-year, indicating robust demand for its services.
  • Analysts have a positive outlook, with a majority rating the stock as a "Buy" and an average price target significantly higher than the current price, suggesting potential upside.
  • Recent developments in Amazon Web Services (AWS) highlight strong demand for AI and cloud solutions, positioning Amazon favorably in a growing market.
  • Amazon's diverse business model, which includes e-commerce, cloud computing, and digital media, provides multiple revenue streams that can mitigate risks associated with market fluctuations.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Amazon is facing a proposed class-action lawsuit over alleged tariff-related refund practices, which could introduce legal risks and potential financial liabilities.
  • Recent insider selling, including significant transactions by executives, may signal a lack of confidence in the stock's short-term performance.
  • Market sentiment appears mixed among hedge funds, with some reducing their positions in Amazon, indicating potential caution from institutional investors.
  • Despite strong revenue growth, the company operates with a high P/E ratio, which may suggest that the stock is overvalued compared to its earnings.
  • Increased competition in the e-commerce and cloud sectors could pressure Amazon's market share and profitability in the future.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 60 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $312.66, with a high forecast of $370.00 and a low forecast of $218.00.

60 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 3 hold ratings and 57 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 17.98% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 3 upgrades and 1 downgrade by analysts.

Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how AMZN compares to other companies.


This page (NASDAQ:AMZN) was last updated on 5/21/2026 by MarketBeat.com Staff.
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