Dollar General (DG) Competitors

$102.54 -2.51 (-2.39%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$102.44 -0.10 (-0.10%)

As of 05/15/2026 07:59 PM Eastern

DG vs. CASY, COST, DLTR, LULU, and OLLI

Should you buy Dollar General stock or one of its competitors? MarketBeat compares Dollar General with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Dollar General include Casey's General Stores (CASY), Costco Wholesale (COST), Dollar Tree (DLTR), lululemon athletica (LULU), and Ollie's Bargain Outlet (OLLI).

How does Dollar General compare to Casey's General Stores?

Casey's General Stores (NASDAQ:CASY) and Dollar General (NYSE:DG) are both large-cap retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, dividends, institutional ownership, media sentiment, analyst recommendations and earnings.

Casey's General Stores pays an annual dividend of $2.28 per share and has a dividend yield of 0.3%. Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 2.3%. Casey's General Stores pays out 13.1% of its earnings in the form of a dividend. Dollar General pays out 34.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Casey's General Stores has increased its dividend for 24 consecutive years.

Casey's General Stores presently has a consensus target price of $725.09, indicating a potential downside of 14.97%. Dollar General has a consensus target price of $145.00, indicating a potential upside of 41.41%. Given Dollar General's higher possible upside, analysts clearly believe Dollar General is more favorable than Casey's General Stores.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Casey's General Stores	0 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.67
Dollar General	1 Sell rating(s)	15 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.41

85.6% of Casey's General Stores shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 0.5% of Casey's General Stores shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Dollar General had 2 more articles in the media than Casey's General Stores. MarketBeat recorded 15 mentions for Dollar General and 13 mentions for Casey's General Stores. Dollar General's average media sentiment score of 1.14 beat Casey's General Stores' score of 1.04 indicating that Dollar General is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Casey's General Stores	7 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Dollar General	9 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Casey's General Stores has a beta of 0.65, indicating that its stock price is 35% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.28, indicating that its stock price is 72% less volatile than the broader market.

Dollar General has higher revenue and earnings than Casey's General Stores. Dollar General is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Casey's General Stores	$15.94B	1.98	$546.52M	$17.42	48.95
Dollar General	$42.72B	0.53	$1.51B	$6.85	14.97

Casey's General Stores has a net margin of 3.83% compared to Dollar General's net margin of 3.54%. Dollar General's return on equity of 18.66% beat Casey's General Stores' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Casey's General Stores	3.83%	17.56%	7.70%
Dollar General	3.54%	18.66%	4.83%

Summary

Casey's General Stores and Dollar General tied by winning 10 of the 20 factors compared between the two stocks.

How does Dollar General compare to Costco Wholesale?

Dollar General (NYSE:DG) and Costco Wholesale (NASDAQ:COST) are both large-cap retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, media sentiment, analyst recommendations, dividends, earnings and profitability.

Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 2.3%. Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Dollar General pays out 34.5% of its earnings in the form of a dividend. Costco Wholesale pays out 30.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has raised its dividend for 22 consecutive years.

Dollar General currently has a consensus target price of $145.00, indicating a potential upside of 41.41%. Costco Wholesale has a consensus target price of $1,047.27, indicating a potential downside of 0.16%. Given Dollar General's higher probable upside, equities research analysts plainly believe Dollar General is more favorable than Costco Wholesale.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dollar General	1 Sell rating(s)	15 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.41
Costco Wholesale	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.62

Costco Wholesale has higher revenue and earnings than Dollar General. Dollar General is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dollar General	$42.72B	0.53	$1.51B	$6.85	14.97
Costco Wholesale	$286.27B	1.63	$8.10B	$19.23	54.55

In the previous week, Costco Wholesale had 78 more articles in the media than Dollar General. MarketBeat recorded 93 mentions for Costco Wholesale and 15 mentions for Dollar General. Dollar General's average media sentiment score of 1.14 beat Costco Wholesale's score of 0.93 indicating that Dollar General is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dollar General	9 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Costco Wholesale	53 Very Positive mention(s)	13 Positive mention(s)	19 Neutral mention(s)	5 Negative mention(s)	2 Very Negative mention(s)	Positive

91.8% of Dollar General shares are held by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are held by institutional investors. 0.6% of Dollar General shares are held by insiders. Comparatively, 0.1% of Costco Wholesale shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Dollar General has a beta of 0.28, suggesting that its stock price is 72% less volatile than the broader market. Comparatively, Costco Wholesale has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

Dollar General has a net margin of 3.54% compared to Costco Wholesale's net margin of 2.99%. Costco Wholesale's return on equity of 28.57% beat Dollar General's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dollar General	3.54%	18.66%	4.83%
Costco Wholesale	2.99%	28.57%	10.63%

Summary

Costco Wholesale beats Dollar General on 13 of the 19 factors compared between the two stocks.

How does Dollar General compare to Dollar Tree?

Dollar Tree (NASDAQ:DLTR) and Dollar General (NYSE:DG) are both large-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, earnings, profitability, dividends, valuation and analyst recommendations.

Dollar Tree has a net margin of 6.61% compared to Dollar General's net margin of 3.54%. Dollar Tree's return on equity of 32.24% beat Dollar General's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dollar Tree	6.61%	32.24%	8.08%
Dollar General	3.54%	18.66%	4.83%

97.4% of Dollar Tree shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 7.1% of Dollar Tree shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Dollar General has higher revenue and earnings than Dollar Tree. Dollar Tree is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dollar Tree	$19.41B	0.90	$1.28B	$6.25	14.33
Dollar General	$42.72B	0.53	$1.51B	$6.85	14.97

In the previous week, Dollar General had 7 more articles in the media than Dollar Tree. MarketBeat recorded 15 mentions for Dollar General and 8 mentions for Dollar Tree. Dollar General's average media sentiment score of 1.14 beat Dollar Tree's score of 1.08 indicating that Dollar General is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dollar Tree	3 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Dollar General	9 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Dollar Tree presently has a consensus target price of $122.33, suggesting a potential upside of 36.56%. Dollar General has a consensus target price of $145.00, suggesting a potential upside of 41.41%. Given Dollar General's stronger consensus rating and higher possible upside, analysts plainly believe Dollar General is more favorable than Dollar Tree.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dollar Tree	6 Sell rating(s)	10 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.08
Dollar General	1 Sell rating(s)	15 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.41

Dollar Tree has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.28, indicating that its share price is 72% less volatile than the broader market.

Summary

Dollar General beats Dollar Tree on 9 of the 16 factors compared between the two stocks.

How does Dollar General compare to lululemon athletica?

Dollar General (NYSE:DG) and lululemon athletica (NASDAQ:LULU) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, risk and profitability.

Dollar General has a beta of 0.28, meaning that its share price is 72% less volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market.

lululemon athletica has lower revenue, but higher earnings than Dollar General. lululemon athletica is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dollar General	$42.72B	0.53	$1.51B	$6.85	14.97
lululemon athletica	$11.10B	1.30	$1.58B	$13.30	8.96

91.8% of Dollar General shares are held by institutional investors. Comparatively, 85.2% of lululemon athletica shares are held by institutional investors. 0.6% of Dollar General shares are held by company insiders. Comparatively, 0.5% of lululemon athletica shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, lululemon athletica had 4 more articles in the media than Dollar General. MarketBeat recorded 19 mentions for lululemon athletica and 15 mentions for Dollar General. Dollar General's average media sentiment score of 1.14 beat lululemon athletica's score of 0.72 indicating that Dollar General is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dollar General	9 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
lululemon athletica	8 Very Positive mention(s)	7 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive

Dollar General currently has a consensus target price of $145.00, suggesting a potential upside of 41.41%. lululemon athletica has a consensus target price of $203.80, suggesting a potential upside of 71.06%. Given lululemon athletica's higher probable upside, analysts plainly believe lululemon athletica is more favorable than Dollar General.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dollar General	1 Sell rating(s)	15 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.41
lululemon athletica	2 Sell rating(s)	28 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.06

lululemon athletica has a net margin of 14.22% compared to Dollar General's net margin of 3.54%. lululemon athletica's return on equity of 34.82% beat Dollar General's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dollar General	3.54%	18.66%	4.83%
lululemon athletica	14.22%	34.82%	20.14%

Summary

lululemon athletica beats Dollar General on 10 of the 17 factors compared between the two stocks.

How does Dollar General compare to Ollie's Bargain Outlet?

Dollar General (NYSE:DG) and Ollie's Bargain Outlet (NASDAQ:OLLI) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, media sentiment, valuation, dividends, risk and profitability.

91.8% of Dollar General shares are owned by institutional investors. 0.6% of Dollar General shares are owned by insiders. Comparatively, 0.8% of Ollie's Bargain Outlet shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Dollar General currently has a consensus target price of $145.00, suggesting a potential upside of 41.41%. Ollie's Bargain Outlet has a consensus target price of $137.29, suggesting a potential upside of 74.91%. Given Ollie's Bargain Outlet's stronger consensus rating and higher possible upside, analysts plainly believe Ollie's Bargain Outlet is more favorable than Dollar General.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dollar General	1 Sell rating(s)	15 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.41
Ollie's Bargain Outlet	0 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.81

Ollie's Bargain Outlet has a net margin of 9.08% compared to Dollar General's net margin of 3.54%. Dollar General's return on equity of 18.66% beat Ollie's Bargain Outlet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dollar General	3.54%	18.66%	4.83%
Ollie's Bargain Outlet	9.08%	13.18%	8.43%

Dollar General has higher revenue and earnings than Ollie's Bargain Outlet. Dollar General is trading at a lower price-to-earnings ratio than Ollie's Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dollar General	$42.72B	0.53	$1.51B	$6.85	14.97
Ollie's Bargain Outlet	$2.65B	1.80	$240.60M	$3.90	20.13

In the previous week, Dollar General had 5 more articles in the media than Ollie's Bargain Outlet. MarketBeat recorded 15 mentions for Dollar General and 10 mentions for Ollie's Bargain Outlet. Dollar General's average media sentiment score of 1.14 beat Ollie's Bargain Outlet's score of 0.51 indicating that Dollar General is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dollar General	9 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ollie's Bargain Outlet	1 Very Positive mention(s)	5 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Dollar General has a beta of 0.28, indicating that its stock price is 72% less volatile than the broader market. Comparatively, Ollie's Bargain Outlet has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market.

Summary

Ollie's Bargain Outlet beats Dollar General on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DG vs. The Competition

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Metric	Dollar General	RETAIL Industry	Retail Sector	NYSE Exchange
Market Cap	$23.13B	$101.68B	$27.46B	$22.98B
Dividend Yield	2.25%	1.57%	178.43%	4.09%
P/E Ratio	14.97	24.82	16.39	29.75
Price / Sales	0.53	1.47	4.03	14.03
Price / Cash	9.04	20.00	14.73	25.31
Price / Book	2.65	8.51	5.08	4.60
Net Income	$1.51B	$2.87B	$964.06M	$1.07B
7 Day Performance	-9.45%	-3.27%	-1.02%	-2.27%
1 Month Performance	-17.07%	-5.62%	-4.77%	-0.37%
1 Year Performance	9.61%	18.66%	-3.47%	21.80%

Dollar General Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DG Dollar General	4.8787 of 5 stars	$102.54 -2.4%	$145.00 +41.4%	+10.5%	$23.13B	$42.72B	14.97	194,000
CASY Casey's General Stores	3.8746 of 5 stars	$877.07 +2.0%	$725.09 -17.3%	+92.7%	$32.42B	$15.94B	50.35	49,272	Positive News
COST Costco Wholesale	3.2844 of 5 stars	$999.47 -0.9%	$1,046.03 +4.7%	+3.8%	$443.41B	$275.24B	51.97	341,000	Trending News Analyst Forecast
DLTR Dollar Tree	4.2863 of 5 stars	$90.02 -4.5%	$122.76 +36.4%	+3.5%	$17.53B	$19.41B	14.40	153,032	Positive News Analyst Forecast
LULU lululemon athletica	4.6911 of 5 stars	$126.34 -3.7%	$203.80 +61.3%	-62.6%	$15.25B	$11.10B	9.50	39,000

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This page (NYSE:DG) was last updated on 5/16/2026 by MarketBeat.com Staff.

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Dollar General (DG) Competitors

DG vs. CASY, COST, DLTR, LULU, and OLLI

How does Dollar General compare to Casey's General Stores?

Summary

How does Dollar General compare to Costco Wholesale?

Summary

How does Dollar General compare to Dollar Tree?

Summary

How does Dollar General compare to lululemon athletica?

Summary

How does Dollar General compare to Ollie's Bargain Outlet?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DG vs. The Competition

Dollar General Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Dollar General (DG) Competitors

DG vs. CASY, COST, DLTR, LULU, and OLLI

How does Dollar General compare to Casey's General Stores?

Is CASY or DG a better dividend stock?

Do analysts prefer CASY or DG?

Do insiders and institutionals hold more shares of CASY or DG?

Does the media prefer CASY or DG?

Which has more risk and volatility, CASY or DG?

Which has preferable valuation & earnings, CASY or DG?

Is CASY or DG more profitable?

Summary

How does Dollar General compare to Costco Wholesale?

Is DG or COST a better dividend stock?

Do analysts rate DG or COST?

Which has preferable earnings & valuation, DG or COST?

Does the media prefer DG or COST?

Do insiders and institutionals have more ownership in DG or COST?

Which has more volatility & risk, DG or COST?

Is DG or COST more profitable?

Summary

How does Dollar General compare to Dollar Tree?

Is DLTR or DG more profitable?

Do institutionals & insiders have more ownership in DLTR or DG?

Which has preferable valuation & earnings, DLTR or DG?

Does the media prefer DLTR or DG?

Do analysts prefer DLTR or DG?

Which has more risk and volatility, DLTR or DG?

Summary

How does Dollar General compare to lululemon athletica?

Which has more volatility & risk, DG or LULU?

Which has stronger valuation and earnings, DG or LULU?

Do institutionals and insiders have more ownership in DG or LULU?

Does the media favor DG or LULU?

Do analysts recommend DG or LULU?

Is DG or LULU more profitable?

Summary

How does Dollar General compare to Ollie's Bargain Outlet?

Do insiders & institutionals have more ownership in DG or OLLI?

Do analysts recommend DG or OLLI?

Is DG or OLLI more profitable?

Which has preferable earnings and valuation, DG or OLLI?

Does the media refer more to DG or OLLI?

Which has more risk & volatility, DG or OLLI?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DG vs. The Competition

Dollar General Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools