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Dollar General (DG) Competitors

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$124.84 +1.85 (+1.50%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$124.62 -0.22 (-0.18%)
As of 09/11/2026 07:51 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

DG vs. CASY, COST, DLTR, FIVE, and OLLI

Should you buy Dollar General stock or one of its competitors? Dollar General's main competitors and comparable companies include Casey's General Stores (CASY), Costco Wholesale (COST), Dollar Tree (DLTR), Five Below (FIVE), and Ollie's Bargain Outlet (OLLI). Companies are selected based on similarities in market, industry, and size.

How does Dollar General compare to Casey's General Stores?

Casey's General Stores (NASDAQ:CASY) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, valuation, media sentiment, profitability, risk, dividends, earnings and institutional ownership.

Casey's General Stores has a net margin of 4.14% compared to Dollar General's net margin of 3.90%. Casey's General Stores' return on equity of 19.68% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Casey's General Stores4.14% 19.68% 8.77%
Dollar General 3.90%18.93%5.21%

Casey's General Stores has a beta of 0.59, suggesting that its stock price is 41% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

85.6% of Casey's General Stores shares are held by institutional investors. Comparatively, 91.8% of Dollar General shares are held by institutional investors. 0.7% of Casey's General Stores shares are held by company insiders. Comparatively, 0.6% of Dollar General shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Casey's General Stores presently has a consensus price target of $840.69, indicating a potential upside of 36.59%. Dollar General has a consensus price target of $135.46, indicating a potential upside of 8.51%. Given Casey's General Stores' stronger consensus rating and higher probable upside, equities research analysts plainly believe Casey's General Stores is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.71
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

Dollar General has higher revenue and earnings than Casey's General Stores. Dollar General is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Casey's General Stores$17.56B1.30$714.45M$20.7629.65
Dollar General$42.72B0.64$1.51B$7.6916.23

Casey's General Stores pays an annual dividend of $2.60 per share and has a dividend yield of 0.4%. Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 1.9%. Casey's General Stores pays out 12.5% of its earnings in the form of a dividend. Dollar General pays out 30.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Casey's General Stores has increased its dividend for 27 consecutive years.

In the previous week, Casey's General Stores had 43 more articles in the media than Dollar General. MarketBeat recorded 60 mentions for Casey's General Stores and 17 mentions for Dollar General. Dollar General's average media sentiment score of 0.94 beat Casey's General Stores' score of 0.51 indicating that Dollar General is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Casey's General Stores
17 Very Positive mention(s)
10 Positive mention(s)
17 Neutral mention(s)
10 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
11 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Casey's General Stores beats Dollar General on 14 of the 19 factors compared between the two stocks.

How does Dollar General compare to Costco Wholesale?

Dollar General (NYSE:DG) and Costco Wholesale (NASDAQ:COST) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation.

In the previous week, Costco Wholesale had 101 more articles in the media than Dollar General. MarketBeat recorded 118 mentions for Costco Wholesale and 17 mentions for Dollar General. Costco Wholesale's average media sentiment score of 1.34 beat Dollar General's score of 0.94 indicating that Costco Wholesale is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
11 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Costco Wholesale
89 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive

Dollar General has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market. Comparatively, Costco Wholesale has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market.

Costco Wholesale has higher revenue and earnings than Dollar General. Dollar General is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.64$1.51B$7.6916.23
Costco Wholesale$275.24B1.46$8.10B$19.8845.51

Dollar General currently has a consensus price target of $135.46, suggesting a potential upside of 8.51%. Costco Wholesale has a consensus price target of $1,056.03, suggesting a potential upside of 16.72%. Given Costco Wholesale's stronger consensus rating and higher possible upside, analysts clearly believe Costco Wholesale is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.60

Dollar General has a net margin of 3.90% compared to Costco Wholesale's net margin of 3.01%. Costco Wholesale's return on equity of 28.04% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.90% 18.93% 5.21%
Costco Wholesale 3.01%28.04%10.63%

Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 1.9%. Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Dollar General pays out 30.7% of its earnings in the form of a dividend. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has increased its dividend for 22 consecutive years.

91.8% of Dollar General shares are held by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are held by institutional investors. 0.6% of Dollar General shares are held by insiders. Comparatively, 0.1% of Costco Wholesale shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Costco Wholesale beats Dollar General on 15 of the 19 factors compared between the two stocks.

How does Dollar General compare to Dollar Tree?

Dollar Tree (NASDAQ:DLTR) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations, media sentiment and dividends.

Dollar Tree has a beta of 0.66, suggesting that its stock price is 34% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

Dollar Tree currently has a consensus price target of $131.68, indicating a potential upside of 11.43%. Dollar General has a consensus price target of $135.46, indicating a potential upside of 8.51%. Given Dollar Tree's stronger consensus rating and higher probable upside, equities analysts plainly believe Dollar Tree is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar Tree
2 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.35
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

In the previous week, Dollar Tree had 14 more articles in the media than Dollar General. MarketBeat recorded 31 mentions for Dollar Tree and 17 mentions for Dollar General. Dollar General's average media sentiment score of 0.94 beat Dollar Tree's score of 0.85 indicating that Dollar General is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar Tree
12 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
11 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dollar General has higher revenue and earnings than Dollar Tree. Dollar Tree is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar Tree$19.41B1.14$1.28B$8.1914.43
Dollar General$42.72B0.64$1.51B$7.6916.23

97.4% of Dollar Tree shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 7.1% of Dollar Tree shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Dollar Tree has a net margin of 8.03% compared to Dollar General's net margin of 3.90%. Dollar Tree's return on equity of 38.61% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar Tree8.03% 38.61% 9.94%
Dollar General 3.90%18.93%5.21%

Summary

Dollar Tree beats Dollar General on 12 of the 16 factors compared between the two stocks.

How does Dollar General compare to Five Below?

Five Below (NASDAQ:FIVE) and Dollar General (NYSE:DG) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

Five Below has a net margin of 11.65% compared to Dollar General's net margin of 3.90%. Five Below's return on equity of 22.13% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Five Below11.65% 22.13% 9.86%
Dollar General 3.90%18.93%5.21%

In the previous week, Five Below had 13 more articles in the media than Dollar General. MarketBeat recorded 30 mentions for Five Below and 17 mentions for Dollar General. Dollar General's average media sentiment score of 0.94 beat Five Below's score of 0.83 indicating that Dollar General is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Five Below
15 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
11 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Five Below has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market.

Dollar General has higher revenue and earnings than Five Below. Dollar General is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Five Below$5.31B2.53$358.64M$11.1421.96
Dollar General$42.72B0.64$1.51B$7.6916.23

Five Below currently has a consensus target price of $300.70, indicating a potential upside of 22.94%. Dollar General has a consensus target price of $135.46, indicating a potential upside of 8.51%. Given Five Below's stronger consensus rating and higher probable upside, equities research analysts clearly believe Five Below is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Five Below
0 Sell rating(s)
13 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

91.8% of Dollar General shares are held by institutional investors. 1.0% of Five Below shares are held by company insiders. Comparatively, 0.6% of Dollar General shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Five Below beats Dollar General on 13 of the 17 factors compared between the two stocks.

How does Dollar General compare to Ollie's Bargain Outlet?

Dollar General (NYSE:DG) and Ollie's Bargain Outlet (NASDAQ:OLLI) are related companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, media sentiment, risk and valuation.

Dollar General has higher revenue and earnings than Ollie's Bargain Outlet. Dollar General is trading at a lower price-to-earnings ratio than Ollie's Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.64$1.51B$7.6916.23
Ollie's Bargain Outlet$2.65B1.65$240.60M$4.4816.42

Ollie's Bargain Outlet has a net margin of 9.79% compared to Dollar General's net margin of 3.90%. Dollar General's return on equity of 18.93% beat Ollie's Bargain Outlet's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.90% 18.93% 5.21%
Ollie's Bargain Outlet 9.79%14.54%9.23%

Dollar General has a beta of 0.23, meaning that its share price is 77% less volatile than the broader market. Comparatively, Ollie's Bargain Outlet has a beta of 0.5, meaning that its share price is 50% less volatile than the broader market.

In the previous week, Dollar General and Dollar General both had 17 articles in the media. Dollar General's average media sentiment score of 0.94 beat Ollie's Bargain Outlet's score of 0.88 indicating that Dollar General is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
11 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ollie's Bargain Outlet
9 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dollar General presently has a consensus price target of $135.46, indicating a potential upside of 8.51%. Ollie's Bargain Outlet has a consensus price target of $102.43, indicating a potential upside of 39.24%. Given Ollie's Bargain Outlet's stronger consensus rating and higher possible upside, analysts clearly believe Ollie's Bargain Outlet is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31
Ollie's Bargain Outlet
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.76

91.8% of Dollar General shares are owned by institutional investors. 0.6% of Dollar General shares are owned by insiders. Comparatively, 0.8% of Ollie's Bargain Outlet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Ollie's Bargain Outlet beats Dollar General on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DG vs. The Competition

MetricDollar GeneralConsumer Staples Distribution & Retail IndustryConsumer Staples SectorNYSE Exchange
Market Cap$27.48B$26.08B$15.61B$23.37B
Dividend Yield1.89%3.51%3.27%3.56%
P/E Ratio16.2315.4814.0628.72
Price / Sales0.647.76262,279.5420.04
Price / Cash10.7241.1056.8734.17
Price / Book2.973.934.764.74
Net Income$1.51B$884.06M$837.55M$1.07B
7 Day Performance-6.30%-1.60%-1.42%-2.00%
1 Month Performance2.16%-4.32%-1.79%-3.20%
1 Year Performance19.67%-6.95%10.48%10.51%

Dollar General Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DG
Dollar General
4.1044 of 5 stars
$124.84
+1.5%
$135.46
+8.5%
+19.7%$27.48B$42.72B16.23194,000
CASY
Casey's General Stores
4.7933 of 5 stars
$756.09
flat
$928.53
+22.8%
+11.1%$27.98B$17.56B39.4649,848
COST
Costco Wholesale
4.3593 of 5 stars
$915.74
flat
$1,056.90
+15.4%
-6.5%$406.11B$275.24B46.06341,000
DLTR
Dollar Tree
3.6361 of 5 stars
$131.42
flat
$131.68
+0.2%
+21.3%$24.66B$19.41B16.05153,032
FIVE
Five Below
4.6823 of 5 stars
$252.20
flat
$300.70
+19.2%
+74.8%$13.95B$5.31B22.6424,600

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This page (NYSE:DG) was last updated on 9/13/2026 by MarketBeat.com Staff.
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