DICK'S Sporting Goods (DKS) Competitors $193.87 +6.52 (+3.48%) Closing price 05/2/2025 03:59 PM EasternExtended Trading$199.98 +6.12 (+3.15%) As of 05/2/2025 07:28 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKS vs. TSCO, ULTA, FIVE, SIG, WINA, SBH, HZO, ODP, BGFV, and ASOShould you be buying DICK'S Sporting Goods stock or one of its competitors? The main competitors of DICK'S Sporting Goods include Tractor Supply (TSCO), Ulta Beauty (ULTA), Five Below (FIVE), Signet Jewelers (SIG), Winmark (WINA), Sally Beauty (SBH), MarineMax (HZO), ODP (ODP), Big 5 Sporting Goods (BGFV), and Academy Sports and Outdoors (ASO). DICK'S Sporting Goods vs. Tractor Supply Ulta Beauty Five Below Signet Jewelers Winmark Sally Beauty MarineMax ODP Big 5 Sporting Goods Academy Sports and Outdoors Tractor Supply (NASDAQ:TSCO) and DICK'S Sporting Goods (NYSE:DKS) are both large-cap retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, community ranking, valuation, earnings, risk, dividends, institutional ownership, media sentiment and profitability. Is TSCO or DKS more profitable? DICK'S Sporting Goods has a net margin of 8.65% compared to Tractor Supply's net margin of 7.40%. Tractor Supply's return on equity of 49.01% beat DICK'S Sporting Goods' return on equity.Company Net Margins Return on Equity Return on Assets Tractor Supply7.40% 49.01% 11.32% DICK'S Sporting Goods 8.65%42.00%12.04% Do insiders & institutionals hold more shares of TSCO or DKS? 98.7% of Tractor Supply shares are owned by institutional investors. Comparatively, 89.8% of DICK'S Sporting Goods shares are owned by institutional investors. 0.7% of Tractor Supply shares are owned by company insiders. Comparatively, 32.0% of DICK'S Sporting Goods shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has more risk and volatility, TSCO or DKS? Tractor Supply has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, DICK'S Sporting Goods has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500. Is TSCO or DKS a better dividend stock? Tractor Supply pays an annual dividend of $0.92 per share and has a dividend yield of 1.8%. DICK'S Sporting Goods pays an annual dividend of $4.85 per share and has a dividend yield of 2.5%. Tractor Supply pays out 45.8% of its earnings in the form of a dividend. DICK'S Sporting Goods pays out 34.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tractor Supply has raised its dividend for 16 consecutive years and DICK'S Sporting Goods has raised its dividend for 11 consecutive years. DICK'S Sporting Goods is clearly the better dividend stock, given its higher yield and lower payout ratio. Does the media refer more to TSCO or DKS? In the previous week, Tractor Supply had 24 more articles in the media than DICK'S Sporting Goods. MarketBeat recorded 41 mentions for Tractor Supply and 17 mentions for DICK'S Sporting Goods. DICK'S Sporting Goods' average media sentiment score of 1.19 beat Tractor Supply's score of 0.97 indicating that DICK'S Sporting Goods is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Tractor Supply 26 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Positive DICK'S Sporting Goods 14 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer TSCO or DKS? Tractor Supply presently has a consensus target price of $58.02, indicating a potential upside of 14.12%. DICK'S Sporting Goods has a consensus target price of $241.61, indicating a potential upside of 24.63%. Given DICK'S Sporting Goods' higher probable upside, analysts plainly believe DICK'S Sporting Goods is more favorable than Tractor Supply.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Tractor Supply 1 Sell rating(s) 7 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.60DICK'S Sporting Goods 0 Sell rating(s) 8 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.58 Which has higher valuation and earnings, TSCO or DKS? Tractor Supply has higher revenue and earnings than DICK'S Sporting Goods. DICK'S Sporting Goods is trading at a lower price-to-earnings ratio than Tractor Supply, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTractor Supply$14.96B1.81$1.10B$2.0125.29DICK'S Sporting Goods$13.44B1.15$1.05B$14.0413.81 Does the MarketBeat Community prefer TSCO or DKS? DICK'S Sporting Goods received 419 more outperform votes than Tractor Supply when rated by MarketBeat users. Likewise, 69.78% of users gave DICK'S Sporting Goods an outperform vote while only 69.61% of users gave Tractor Supply an outperform vote. CompanyUnderperformOutperformTractor SupplyOutperform Votes104769.61% Underperform Votes45730.39% DICK'S Sporting GoodsOutperform Votes146669.78% Underperform Votes63530.22% SummaryDICK'S Sporting Goods beats Tractor Supply on 11 of the 21 factors compared between the two stocks. Get DICK'S Sporting Goods News Delivered to You Automatically Sign up to receive the latest news and ratings for DKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKS vs. The Competition Export to ExcelMetricDICK'S Sporting Goodsshopping goods stores IndustryRetail SectorNYSE ExchangeMarket Cap$15.48B$3.16B$24.51B$19.23BDividend Yield2.53%1.96%170.03%4.01%P/E Ratio13.8610.1423.3933.50Price / Sales1.150.334.2729.16Price / Cash12.365.4919.4117.52Price / Book5.961.385.834.55Net Income$1.05B$267.57M$786.75M$1.02B7 Day Performance1.99%3.85%1.72%1.90%1 Month Performance6.15%11.70%5.96%8.62%1 Year Performance-4.38%-46.44%2.04%4.75% DICK'S Sporting Goods Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKSDICK'S Sporting Goods4.9651 of 5 stars$193.87+3.5%$241.61+24.6%-4.4%$15.48B$13.44B13.8650,800Positive NewsTSCOTractor Supply4.2952 of 5 stars$48.81-2.2%$58.47+19.8%-5.9%$25.94B$14.88B23.9249,000ULTAUlta Beauty3.7019 of 5 stars$384.13+0.1%$427.61+11.3%-0.4%$17.37B$11.30B15.3440,500Analyst ForecastPositive NewsFIVEFive Below3.7485 of 5 stars$75.42+0.0%$94.30+25.0%-41.8%$4.15B$3.88B15.5420,200Analyst ForecastShort Interest ↑Positive NewsGap UpSIGSignet Jewelers3.6787 of 5 stars$58.97-0.1%$79.60+35.0%-35.0%$2.53B$6.70B6.7930,900WINAWinmark1.3537 of 5 stars$364.91+0.4%$445.00+21.9%-1.1%$1.29B$83.10M33.5180Positive NewsSBHSally Beauty3.9279 of 5 stars$8.04+3.1%$12.70+58.1%-23.8%$819.20M$3.72B4.8129,000Upcoming EarningsPositive NewsGap UpHZOMarineMax4.3624 of 5 stars$22.37-2.3%$38.50+72.1%-11.8%$507.96M$2.42B9.403,410Positive NewsODPODP4.584 of 5 stars$13.29-0.3%$28.00+110.8%-72.7%$395.48M$6.99B-14.5726,000Upcoming EarningsBGFVBig 5 Sporting Goods0.1784 of 5 stars$0.90-0.3%N/A-72.3%$20.35M$795.47M-0.348,700Earnings ReportNews CoverageGap UpASOAcademy Sports and Outdoors4.5913 of 5 stars$37.91-0.8%$58.63+54.6%-31.9%$2.53B$5.93B6.2322,000Short Interest ↓Positive NewsGap Up Related Companies and Tools Related Companies TSCO Competitors ULTA Competitors FIVE Competitors SIG Competitors WINA Competitors SBH Competitors HZO Competitors ODP Competitors BGFV Competitors ASO Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:DKS) was last updated on 5/5/2025 by MarketBeat.com Staff From Our PartnersElon’s Terrifying Warning Forces Trump To Take ActionElon Musk has avoided two major financial crises before. 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