DKS vs. TSCO, ULTA, FIVE, SIG, WINA, SBH, ODP, HZO, BGFV, and ASO
Should you be buying DICK'S Sporting Goods stock or one of its competitors? The main competitors of DICK'S Sporting Goods include Tractor Supply (TSCO), Ulta Beauty (ULTA), Five Below (FIVE), Signet Jewelers (SIG), Winmark (WINA), Sally Beauty (SBH), ODP (ODP), MarineMax (HZO), Big 5 Sporting Goods (BGFV), and Academy Sports and Outdoors (ASO).
DICK'S Sporting Goods vs. Its Competitors
Tractor Supply (NASDAQ:TSCO) and DICK'S Sporting Goods (NYSE:DKS) are both large-cap retail/wholesale companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, earnings, valuation, community ranking, profitability, risk and dividends.
DICK'S Sporting Goods received 426 more outperform votes than Tractor Supply when rated by MarketBeat users. Likewise, 69.55% of users gave DICK'S Sporting Goods an outperform vote while only 69.52% of users gave Tractor Supply an outperform vote.
Tractor Supply pays an annual dividend of $0.92 per share and has a dividend yield of 1.8%. DICK'S Sporting Goods pays an annual dividend of $4.85 per share and has a dividend yield of 2.7%. Tractor Supply pays out 45.8% of its earnings in the form of a dividend. DICK'S Sporting Goods pays out 34.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tractor Supply has increased its dividend for 16 consecutive years and DICK'S Sporting Goods has increased its dividend for 11 consecutive years. DICK'S Sporting Goods is clearly the better dividend stock, given its higher yield and lower payout ratio.
In the previous week, DICK'S Sporting Goods had 9 more articles in the media than Tractor Supply. MarketBeat recorded 23 mentions for DICK'S Sporting Goods and 14 mentions for Tractor Supply. Tractor Supply's average media sentiment score of 0.90 beat DICK'S Sporting Goods' score of 0.33 indicating that Tractor Supply is being referred to more favorably in the media.
Tractor Supply has a beta of 0.74, indicating that its share price is 26% less volatile than the S&P 500. Comparatively, DICK'S Sporting Goods has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500.
Tractor Supply has higher revenue and earnings than DICK'S Sporting Goods. DICK'S Sporting Goods is trading at a lower price-to-earnings ratio than Tractor Supply, indicating that it is currently the more affordable of the two stocks.
DICK'S Sporting Goods has a net margin of 8.65% compared to Tractor Supply's net margin of 7.40%. Tractor Supply's return on equity of 49.01% beat DICK'S Sporting Goods' return on equity.
Tractor Supply currently has a consensus target price of $58.02, suggesting a potential upside of 12.57%. DICK'S Sporting Goods has a consensus target price of $220.11, suggesting a potential upside of 24.79%. Given DICK'S Sporting Goods' higher possible upside, analysts plainly believe DICK'S Sporting Goods is more favorable than Tractor Supply.
98.7% of Tractor Supply shares are held by institutional investors. Comparatively, 89.8% of DICK'S Sporting Goods shares are held by institutional investors. 0.7% of Tractor Supply shares are held by insiders. Comparatively, 32.5% of DICK'S Sporting Goods shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Tractor Supply and DICK'S Sporting Goods tied by winning 11 of the 22 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:DKS) was last updated on 6/16/2025 by MarketBeat.com Staff