DICK'S Sporting Goods (DKS) Competitors $167.36 -5.04 (-2.92%) Closing price 05/23/2025 03:59 PM EasternExtended Trading$167.28 -0.09 (-0.05%) As of 05/23/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DKS vs. TSCO, ULTA, FIVE, SIG, WINA, SBH, ODP, HZO, BGFV, and ASOShould you be buying DICK'S Sporting Goods stock or one of its competitors? The main competitors of DICK'S Sporting Goods include Tractor Supply (TSCO), Ulta Beauty (ULTA), Five Below (FIVE), Signet Jewelers (SIG), Winmark (WINA), Sally Beauty (SBH), ODP (ODP), MarineMax (HZO), Big 5 Sporting Goods (BGFV), and Academy Sports and Outdoors (ASO). DICK'S Sporting Goods vs. Tractor Supply Ulta Beauty Five Below Signet Jewelers Winmark Sally Beauty ODP MarineMax Big 5 Sporting Goods Academy Sports and Outdoors Tractor Supply (NASDAQ:TSCO) and DICK'S Sporting Goods (NYSE:DKS) are both large-cap retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, profitability, analyst recommendations, dividends, community ranking and media sentiment. Do institutionals & insiders hold more shares of TSCO or DKS? 98.7% of Tractor Supply shares are owned by institutional investors. Comparatively, 89.8% of DICK'S Sporting Goods shares are owned by institutional investors. 0.7% of Tractor Supply shares are owned by insiders. Comparatively, 32.5% of DICK'S Sporting Goods shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Is TSCO or DKS a better dividend stock? Tractor Supply pays an annual dividend of $0.92 per share and has a dividend yield of 1.9%. DICK'S Sporting Goods pays an annual dividend of $4.85 per share and has a dividend yield of 2.9%. Tractor Supply pays out 45.8% of its earnings in the form of a dividend. DICK'S Sporting Goods pays out 34.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tractor Supply has raised its dividend for 16 consecutive years and DICK'S Sporting Goods has raised its dividend for 11 consecutive years. DICK'S Sporting Goods is clearly the better dividend stock, given its higher yield and lower payout ratio. Does the media refer more to TSCO or DKS? In the previous week, Tractor Supply had 7 more articles in the media than DICK'S Sporting Goods. MarketBeat recorded 35 mentions for Tractor Supply and 28 mentions for DICK'S Sporting Goods. Tractor Supply's average media sentiment score of 1.44 beat DICK'S Sporting Goods' score of 0.85 indicating that Tractor Supply is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Tractor Supply 30 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive DICK'S Sporting Goods 17 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility and risk, TSCO or DKS? Tractor Supply has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500. Comparatively, DICK'S Sporting Goods has a beta of 1.16, indicating that its stock price is 16% more volatile than the S&P 500. Does the MarketBeat Community believe in TSCO or DKS? DICK'S Sporting Goods received 422 more outperform votes than Tractor Supply when rated by MarketBeat users. Likewise, 69.59% of users gave DICK'S Sporting Goods an outperform vote while only 69.57% of users gave Tractor Supply an outperform vote. CompanyUnderperformOutperformTractor SupplyOutperform Votes104769.57% Underperform Votes45830.43% DICK'S Sporting GoodsOutperform Votes146969.59% Underperform Votes64230.41% Is TSCO or DKS more profitable? DICK'S Sporting Goods has a net margin of 8.65% compared to Tractor Supply's net margin of 7.40%. Tractor Supply's return on equity of 49.01% beat DICK'S Sporting Goods' return on equity.Company Net Margins Return on Equity Return on Assets Tractor Supply7.40% 49.01% 11.32% DICK'S Sporting Goods 8.65%42.00%12.04% Which has stronger earnings & valuation, TSCO or DKS? Tractor Supply has higher revenue and earnings than DICK'S Sporting Goods. DICK'S Sporting Goods is trading at a lower price-to-earnings ratio than Tractor Supply, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTractor Supply$14.96B1.76$1.10B$2.0124.73DICK'S Sporting Goods$13.44B0.99$1.05B$14.0411.92 Do analysts rate TSCO or DKS? Tractor Supply currently has a consensus price target of $58.02, indicating a potential upside of 16.74%. DICK'S Sporting Goods has a consensus price target of $229.47, indicating a potential upside of 37.11%. Given DICK'S Sporting Goods' higher possible upside, analysts plainly believe DICK'S Sporting Goods is more favorable than Tractor Supply.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Tractor Supply 1 Sell rating(s) 7 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.60DICK'S Sporting Goods 1 Sell rating(s) 9 Hold rating(s) 10 Buy rating(s) 0 Strong Buy rating(s) 2.45 SummaryTractor Supply beats DICK'S Sporting Goods on 12 of the 22 factors compared between the two stocks. Get DICK'S Sporting Goods News Delivered to You Automatically Sign up to receive the latest news and ratings for DKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DKS vs. The Competition Export to ExcelMetricDICK'S Sporting Goodsshopping goods stores IndustryRetail SectorNYSE ExchangeMarket Cap$13.37B$2.83B$25.02B$19.26BDividend Yield2.64%1.94%169.85%3.86%P/E Ratio11.969.3224.2034.42Price / Sales0.990.314.4934.89Price / Cash12.365.4919.4117.51Price / Book5.141.276.074.69Net Income$1.05B$267.57M$784.05M$1.02B7 Day Performance-9.05%-9.34%-2.00%-2.38%1 Month Performance-10.97%9.18%6.78%4.18%1 Year Performance-11.90%-47.18%6.55%4.87% DICK'S Sporting Goods Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DKSDICK'S Sporting Goods4.9861 of 5 stars$167.36-2.9%$229.47+37.1%-11.9%$13.37B$13.44B11.9650,800Upcoming EarningsGap DownTSCOTractor Supply4.5061 of 5 stars$52.90-0.2%$58.02+9.7%-11.9%$28.05B$14.96B25.9349,000News CoveragePositive NewsAnalyst UpgradeULTAUlta Beauty3.6235 of 5 stars$410.72-0.5%$426.08+3.7%+6.6%$18.54B$11.30B16.4440,500Trending NewsUpcoming EarningsAnalyst ForecastAnalyst RevisionFIVEFive Below3.2282 of 5 stars$108.75+2.1%$97.50-10.3%-19.3%$5.99B$3.88B22.4220,200Positive NewsSIGSignet Jewelers4.2957 of 5 stars$62.22-6.0%$79.67+28.0%-38.6%$2.67B$6.70B7.1630,900News CoveragePositive NewsGap DownWINAWinmark1.1929 of 5 stars$424.63-0.1%$445.00+4.8%+18.5%$1.50B$83.10M38.9980Positive NewsSBHSally Beauty3.9077 of 5 stars$9.04-1.4%$12.70+40.5%-21.7%$912.08M$3.70B5.4129,000News CoveragePositive NewsAnalyst DowngradeGap DownODPODP4.5882 of 5 stars$17.53-3.8%$28.00+59.7%-59.2%$527.34M$6.82B-19.2626,000Positive NewsGap DownHZOMarineMax4.4504 of 5 stars$23.27-0.7%$38.50+65.4%-21.4%$499.68M$2.42B9.783,410Gap DownBGFVBig 5 Sporting Goods0.0778 of 5 stars$1.27-6.6%N/A-66.8%$29.03M$777.69M-0.498,700ASOAcademy Sports and Outdoors4.2086 of 5 stars$45.26+0.1%$57.75+27.6%-23.7%$3.01B$5.93B7.4322,000News CoveragePositive NewsGap Down Related Companies and Tools Related Companies TSCO Competitors ULTA Competitors FIVE Competitors SIG Competitors WINA Competitors SBH Competitors ODP Competitors HZO Competitors BGFV Competitors ASO Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:DKS) was last updated on 5/25/2025 by MarketBeat.com Staff From Our PartnersGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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