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Etsy (ETSY) Competitors

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$81.72 +0.04 (+0.05%)
Closing price 07/31/2026 03:59 PM Eastern
Extended Trading
$80.47 -1.25 (-1.53%)
As of 07/31/2026 07:35 PM Eastern
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ETSY vs. ABNB, AMZN, EBAY, PYPL, and ROKU

Should you buy Etsy stock or one of its competitors? MarketBeat compares Etsy with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Etsy include Airbnb (ABNB), Amazon.com (AMZN), eBay (EBAY), PayPal (PYPL), and Roku (ROKU).

How does Etsy compare to Airbnb?

Etsy (NYSE:ETSY) and Airbnb (NASDAQ:ABNB) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, valuation, profitability, dividends and risk.

Etsy has a beta of 1.84, suggesting that its share price is 84% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

99.5% of Etsy shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 2.5% of Etsy shares are held by company insiders. Comparatively, 27.2% of Airbnb shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Airbnb has a net margin of 19.90% compared to Etsy's net margin of 9.94%. Airbnb's return on equity of 31.24% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy9.94% -28.60% 11.93%
Airbnb 19.90%31.24%10.16%

Etsy currently has a consensus target price of $75.36, indicating a potential downside of 7.79%. Airbnb has a consensus target price of $160.65, indicating a potential upside of 6.03%. Given Airbnb's stronger consensus rating and higher probable upside, analysts plainly believe Airbnb is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
20 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.34
Airbnb
1 Sell rating(s)
13 Hold rating(s)
23 Buy rating(s)
2 Strong Buy rating(s)
2.67

In the previous week, Airbnb had 24 more articles in the media than Etsy. MarketBeat recorded 42 mentions for Airbnb and 18 mentions for Etsy. Airbnb's average media sentiment score of 1.02 beat Etsy's score of 0.91 indicating that Airbnb is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
26 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Airbnb has higher revenue and earnings than Etsy. Etsy is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.69$162.98M$2.4034.05
Airbnb$12.65B7.22$2.51B$4.0637.32

Summary

Airbnb beats Etsy on 14 of the 17 factors compared between the two stocks.

How does Etsy compare to Amazon.com?

Etsy (NYSE:ETSY) and Amazon.com (NASDAQ:AMZN) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends.

99.5% of Etsy shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 2.5% of Etsy shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Etsy presently has a consensus target price of $75.36, indicating a potential downside of 7.79%. Amazon.com has a consensus target price of $322.56, indicating a potential upside of 18.77%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
20 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.34
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95

Amazon.com has a net margin of 17.44% compared to Etsy's net margin of 9.94%. Amazon.com's return on equity of 18.00% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy9.94% -28.60% 11.93%
Amazon.com 17.44%18.00%8.97%

In the previous week, Amazon.com had 434 more articles in the media than Etsy. MarketBeat recorded 452 mentions for Amazon.com and 18 mentions for Etsy. Etsy's average media sentiment score of 0.91 beat Amazon.com's score of 0.82 indicating that Etsy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
226 Very Positive mention(s)
94 Positive mention(s)
74 Neutral mention(s)
35 Negative mention(s)
6 Very Negative mention(s)
Positive

Etsy has a beta of 1.84, indicating that its stock price is 84% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market.

Amazon.com has higher revenue and earnings than Etsy. Amazon.com is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.69$162.98M$2.4034.05
Amazon.com$716.92B4.07$77.67B$8.3632.49

Summary

Amazon.com beats Etsy on 11 of the 17 factors compared between the two stocks.

How does Etsy compare to eBay?

Etsy (NYSE:ETSY) and eBay (NASDAQ:EBAY) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Etsy has a beta of 1.84, suggesting that its share price is 84% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, suggesting that its share price is 37% more volatile than the broader market.

eBay has higher revenue and earnings than Etsy. eBay is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.69$162.98M$2.4034.05
eBay$11.60B4.36$2.03B$4.4125.85

99.5% of Etsy shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 2.5% of Etsy shares are held by insiders. Comparatively, 0.7% of eBay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, eBay had 25 more articles in the media than Etsy. MarketBeat recorded 43 mentions for eBay and 18 mentions for Etsy. Etsy's average media sentiment score of 0.91 beat eBay's score of 0.39 indicating that Etsy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
eBay
21 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
7 Negative mention(s)
7 Very Negative mention(s)
Neutral

eBay has a net margin of 17.58% compared to Etsy's net margin of 9.94%. eBay's return on equity of 46.11% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy9.94% -28.60% 11.93%
eBay 17.58%46.11%11.97%

Etsy presently has a consensus target price of $75.36, indicating a potential downside of 7.79%. eBay has a consensus target price of $110.52, indicating a potential downside of 3.06%. Given eBay's stronger consensus rating and higher probable upside, analysts plainly believe eBay is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
20 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.34
eBay
1 Sell rating(s)
18 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.39

Summary

eBay beats Etsy on 11 of the 17 factors compared between the two stocks.

How does Etsy compare to PayPal?

PayPal (NASDAQ:PYPL) and Etsy (NYSE:ETSY) are related companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

PayPal has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market. Comparatively, Etsy has a beta of 1.84, indicating that its share price is 84% more volatile than the broader market.

68.3% of PayPal shares are held by institutional investors. Comparatively, 99.5% of Etsy shares are held by institutional investors. 0.6% of PayPal shares are held by insiders. Comparatively, 2.5% of Etsy shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

PayPal currently has a consensus target price of $55.50, suggesting a potential downside of 2.99%. Etsy has a consensus target price of $75.36, suggesting a potential downside of 7.79%. Given PayPal's higher probable upside, analysts clearly believe PayPal is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11
Etsy
1 Sell rating(s)
20 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.34

In the previous week, PayPal had 120 more articles in the media than Etsy. MarketBeat recorded 138 mentions for PayPal and 18 mentions for Etsy. Etsy's average media sentiment score of 0.91 beat PayPal's score of 0.77 indicating that Etsy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
65 Very Positive mention(s)
16 Positive mention(s)
32 Neutral mention(s)
8 Negative mention(s)
5 Very Negative mention(s)
Positive
Etsy
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

PayPal has a net margin of 14.36% compared to Etsy's net margin of 9.94%. PayPal's return on equity of 24.39% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal14.36% 24.39% 6.06%
Etsy 9.94%-28.60%11.93%

PayPal has higher revenue and earnings than Etsy. PayPal is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$34.13B1.43$5.23B$5.2910.81
Etsy$2.88B2.69$162.98M$2.4034.05

Summary

Etsy beats PayPal on 10 of the 17 factors compared between the two stocks.

How does Etsy compare to Roku?

Etsy (NYSE:ETSY) and Roku (NASDAQ:ROKU) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

In the previous week, Roku had 10 more articles in the media than Etsy. MarketBeat recorded 28 mentions for Roku and 18 mentions for Etsy. Etsy's average media sentiment score of 0.91 beat Roku's score of 0.86 indicating that Etsy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Roku
15 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Etsy has a net margin of 9.94% compared to Roku's net margin of 4.06%. Roku's return on equity of 7.64% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy9.94% -28.60% 11.93%
Roku 4.06%7.64%4.61%

99.5% of Etsy shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 2.5% of Etsy shares are held by insiders. Comparatively, 13.5% of Roku shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Etsy has a beta of 1.84, meaning that its share price is 84% more volatile than the broader market. Comparatively, Roku has a beta of 2.01, meaning that its share price is 101% more volatile than the broader market.

Etsy currently has a consensus price target of $75.36, suggesting a potential downside of 7.79%. Roku has a consensus price target of $155.13, suggesting a potential upside of 6.98%. Given Roku's stronger consensus rating and higher probable upside, analysts plainly believe Roku is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
20 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.34
Roku
0 Sell rating(s)
17 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.37

Etsy has higher earnings, but lower revenue than Roku. Etsy is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.69$162.98M$2.4034.05
Roku$4.74B4.51$88.36M$1.33109.03

Summary

Roku beats Etsy on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ETSY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ETSY vs. The Competition

MetricEtsyBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$7.76B$61.84B$13.06B$23.67B
Dividend YieldN/A2.26%53.33%4.22%
P/E Ratio34.0517.9247.4831.00
Price / Sales2.695.4691.2019.22
Price / Cash22.0024.5618.9318.73
Price / Book-7.357.214.514.76
Net Income$162.98M$2.02B$444.15M$1.07B
7 Day Performance-2.62%14.67%1.49%-0.34%
1 Month Performance6.48%7.22%0.47%-0.53%
1 Year PerformanceN/A0.56%3.26%19.19%

Etsy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ETSY
Etsy
2.625 of 5 stars
$81.72
+0.1%
$75.36
-7.8%
N/A$7.76B$2.88B34.052,375
ABNB
Airbnb
4.3175 of 5 stars
$151.60
-0.9%
$160.23
+5.7%
+18.4%$91.37B$12.24B37.348,200
AMZN
Amazon.com
4.7841 of 5 stars
$233.15
+2.9%
$313.43
+34.4%
+26.5%$2.51T$716.92B27.941,576,000
EBAY
eBay
4.1437 of 5 stars
$114.51
-0.7%
$110.52
-3.5%
+24.3%$51.17B$11.10B26.1312,300
PYPL
PayPal
3.2262 of 5 stars
$57.55
-1.4%
$55.50
-3.6%
-14.8%$50.76B$33.17B10.8823,800

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This page (NYSE:ETSY) was last updated on 8/3/2026 by MarketBeat.com Staff.
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