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Etsy (ETSY) Competitors

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$72.95 +1.36 (+1.90%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$72.89 -0.06 (-0.08%)
As of 09/11/2026 07:30 PM Eastern
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ETSY vs. ABNB, AMZN, EBAY, PYPL, and ROKU

Should you buy Etsy stock or one of its competitors? Etsy's main competitors and comparable companies include Airbnb (ABNB), Amazon.com (AMZN), eBay (EBAY), PayPal (PYPL), and Roku (ROKU). Companies are selected based on similarities in market, industry, and size.

How does Etsy compare to Airbnb?

Airbnb (NASDAQ:ABNB) and Etsy (NYSE:ETSY) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, media sentiment, valuation, earnings, analyst recommendations, risk and profitability.

Airbnb has higher revenue and earnings than Etsy. Airbnb is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$13.16B7.74$2.51B$4.4038.68
Etsy$2.88B2.40$162.98M$1.7940.75

Airbnb has a net margin of 20.45% compared to Etsy's net margin of 7.32%. Airbnb's return on equity of 33.38% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb20.45% 33.38% 10.67%
Etsy 7.32%-34.18%15.29%

In the previous week, Airbnb had 14 more articles in the media than Etsy. MarketBeat recorded 29 mentions for Airbnb and 15 mentions for Etsy. Airbnb's average media sentiment score of 0.96 beat Etsy's score of 0.67 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
15 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Etsy
6 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Airbnb has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market. Comparatively, Etsy has a beta of 1.81, suggesting that its share price is 81% more volatile than the broader market.

Airbnb presently has a consensus target price of $179.97, suggesting a potential upside of 5.75%. Etsy has a consensus target price of $85.46, suggesting a potential upside of 17.15%. Given Etsy's higher probable upside, analysts clearly believe Etsy is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
2 Sell rating(s)
11 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.68
Etsy
1 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.53

80.8% of Airbnb shares are held by institutional investors. Comparatively, 99.5% of Etsy shares are held by institutional investors. 27.2% of Airbnb shares are held by insiders. Comparatively, 2.5% of Etsy shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Airbnb beats Etsy on 11 of the 17 factors compared between the two stocks.

How does Etsy compare to Amazon.com?

Etsy (NYSE:ETSY) and Amazon.com (NASDAQ:AMZN) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

99.5% of Etsy shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 2.5% of Etsy shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Etsy has a beta of 1.81, indicating that its stock price is 81% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market.

Etsy currently has a consensus target price of $85.46, suggesting a potential upside of 17.15%. Amazon.com has a consensus target price of $323.26, suggesting a potential upside of 25.89%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.53
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

In the previous week, Amazon.com had 341 more articles in the media than Etsy. MarketBeat recorded 356 mentions for Amazon.com and 15 mentions for Etsy. Amazon.com's average media sentiment score of 0.80 beat Etsy's score of 0.67 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
6 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
217 Very Positive mention(s)
50 Positive mention(s)
45 Neutral mention(s)
27 Negative mention(s)
16 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Etsy. Amazon.com is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.40$162.98M$1.7940.75
Amazon.com$775.68B3.57$77.67B$12.4320.66

Amazon.com has a net margin of 17.44% compared to Etsy's net margin of 7.32%. Amazon.com's return on equity of 18.00% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy7.32% -34.18% 15.29%
Amazon.com 17.44%18.00%8.97%

Summary

Amazon.com beats Etsy on 12 of the 17 factors compared between the two stocks.

How does Etsy compare to eBay?

Etsy (NYSE:ETSY) and eBay (NASDAQ:EBAY) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

Etsy has a beta of 1.81, meaning that its share price is 81% more volatile than the broader market. Comparatively, eBay has a beta of 1.34, meaning that its share price is 34% more volatile than the broader market.

eBay has a net margin of 18.50% compared to Etsy's net margin of 7.32%. eBay's return on equity of 47.88% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy7.32% -34.18% 15.29%
eBay 18.50%47.88%12.38%

eBay has higher revenue and earnings than Etsy. eBay is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.40$162.98M$1.7940.75
eBay$11.10B4.32$2.03B$4.8322.31

In the previous week, eBay had 14 more articles in the media than Etsy. MarketBeat recorded 29 mentions for eBay and 15 mentions for Etsy. eBay's average media sentiment score of 0.70 beat Etsy's score of 0.67 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
6 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
eBay
15 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Etsy currently has a consensus target price of $85.46, indicating a potential upside of 17.15%. eBay has a consensus target price of $117.24, indicating a potential upside of 8.81%. Given Etsy's stronger consensus rating and higher possible upside, analysts plainly believe Etsy is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.53
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.41

99.5% of Etsy shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 2.5% of Etsy shares are owned by company insiders. Comparatively, 0.7% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

eBay beats Etsy on 9 of the 17 factors compared between the two stocks.

How does Etsy compare to PayPal?

PayPal (NASDAQ:PYPL) and Etsy (NYSE:ETSY) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

68.3% of PayPal shares are held by institutional investors. Comparatively, 99.5% of Etsy shares are held by institutional investors. 0.6% of PayPal shares are held by company insiders. Comparatively, 2.5% of Etsy shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, PayPal had 31 more articles in the media than Etsy. MarketBeat recorded 46 mentions for PayPal and 15 mentions for Etsy. Etsy's average media sentiment score of 0.67 beat PayPal's score of 0.60 indicating that Etsy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
22 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Etsy
6 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

PayPal has higher revenue and earnings than Etsy. PayPal is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.39$5.23B$5.2910.16
Etsy$2.88B2.40$162.98M$1.7940.75

PayPal has a net margin of 14.36% compared to Etsy's net margin of 7.32%. PayPal's return on equity of 24.39% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal14.36% 24.39% 6.06%
Etsy 7.32%-34.18%15.29%

PayPal has a beta of 1.28, indicating that its stock price is 28% more volatile than the broader market. Comparatively, Etsy has a beta of 1.81, indicating that its stock price is 81% more volatile than the broader market.

PayPal currently has a consensus price target of $56.03, suggesting a potential upside of 4.30%. Etsy has a consensus price target of $85.46, suggesting a potential upside of 17.15%. Given Etsy's stronger consensus rating and higher possible upside, analysts plainly believe Etsy is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11
Etsy
1 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.53

Summary

Etsy beats PayPal on 11 of the 17 factors compared between the two stocks.

How does Etsy compare to Roku?

Etsy (NYSE:ETSY) and Roku (NASDAQ:ROKU) are related companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

Etsy presently has a consensus target price of $85.46, suggesting a potential upside of 17.15%. Roku has a consensus target price of $156.17, suggesting a potential upside of 0.80%. Given Etsy's stronger consensus rating and higher probable upside, equities analysts clearly believe Etsy is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.53
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33

Etsy has a net margin of 7.32% compared to Roku's net margin of 6.82%. Roku's return on equity of 13.73% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy7.32% -34.18% 15.29%
Roku 6.82%13.73%8.34%

99.5% of Etsy shares are held by institutional investors. Comparatively, 86.3% of Roku shares are held by institutional investors. 2.5% of Etsy shares are held by company insiders. Comparatively, 13.5% of Roku shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Etsy has higher earnings, but lower revenue than Roku. Etsy is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.40$162.98M$1.7940.75
Roku$4.74B4.85$88.36M$2.3466.21

In the previous week, Roku had 20 more articles in the media than Etsy. MarketBeat recorded 35 mentions for Roku and 15 mentions for Etsy. Etsy's average media sentiment score of 0.67 beat Roku's score of 0.65 indicating that Etsy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
6 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Roku
17 Very Positive mention(s)
3 Positive mention(s)
10 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Etsy has a beta of 1.81, suggesting that its stock price is 81% more volatile than the broader market. Comparatively, Roku has a beta of 2.05, suggesting that its stock price is 105% more volatile than the broader market.

Summary

Etsy beats Roku on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ETSY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ETSY vs. The Competition

MetricEtsyBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$6.79B$55.94B$12.54B$23.19B
Dividend YieldN/A2.43%56.79%3.56%
P/E Ratio40.7516.2545.6528.69
Price / Sales2.405.1191.48102.67
Price / Cash19.2823.1128.6133.82
Price / Book-6.566.634.084.74
Net Income$162.98M$1.99B$445.67M$1.07B
7 Day Performance-4.50%-1.96%-2.30%-1.99%
1 Month Performance-8.31%-4.68%-3.95%-2.68%
1 Year PerformanceN/A-7.96%-6.12%10.45%

Etsy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ETSY
Etsy
3.9297 of 5 stars
$72.95
+1.9%
$85.46
+17.2%
N/A$6.79B$2.88B40.752,375
ABNB
Airbnb
4.232 of 5 stars
$185.87
+1.4%
$177.07
-4.7%
+38.3%$111.28B$12.24B42.248,200
AMZN
Amazon.com
4.9645 of 5 stars
$258.47
+1.4%
$323.09
+25.0%
+11.7%$2.78T$716.92B20.741,576,000
EBAY
eBay
4.0675 of 5 stars
$107.93
+1.2%
$117.24
+8.6%
+16.5%$48.53B$11.10B22.5812,300
PYPL
PayPal
3.8122 of 5 stars
$55.04
+0.7%
$56.03
+1.8%
-20.1%$46.94B$33.17B10.3723,800

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This page (NYSE:ETSY) was last updated on 9/12/2026 by MarketBeat.com Staff.
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