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Etsy (ETSY) Competitors

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$80.69 -0.52 (-0.64%)
As of 08/21/2026 03:58 PM Eastern

ETSY vs. ABNB, AMZN, EBAY, PYPL, and ROKU

Should you buy Etsy stock or one of its competitors? Etsy's main competitors and comparable companies include Airbnb (ABNB), Amazon.com (AMZN), eBay (EBAY), PayPal (PYPL), and Roku (ROKU). Companies are selected based on similarities in market, industry, and size.

How does Etsy compare to Airbnb?

Etsy (NYSE:ETSY) and Airbnb (NASDAQ:ABNB) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

99.5% of Etsy shares are owned by institutional investors. Comparatively, 80.8% of Airbnb shares are owned by institutional investors. 2.5% of Etsy shares are owned by company insiders. Comparatively, 27.2% of Airbnb shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Airbnb has higher revenue and earnings than Etsy. Airbnb is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.94B2.60$162.98M$1.7945.08
Airbnb$12.24B9.16$2.51B$4.4042.57

In the previous week, Etsy had 9 more articles in the media than Airbnb. MarketBeat recorded 33 mentions for Etsy and 24 mentions for Airbnb. Etsy's average media sentiment score of 0.89 beat Airbnb's score of 0.88 indicating that Etsy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
18 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
15 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Etsy has a beta of 1.84, indicating that its share price is 84% more volatile than the broader market. Comparatively, Airbnb has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

Airbnb has a net margin of 20.45% compared to Etsy's net margin of 7.32%. Airbnb's return on equity of 33.38% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy7.32% -34.18% 15.29%
Airbnb 20.45%33.38%10.67%

Etsy presently has a consensus target price of $84.68, indicating a potential upside of 4.94%. Airbnb has a consensus target price of $172.00, indicating a potential downside of 8.17%. Given Etsy's higher possible upside, analysts plainly believe Etsy is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
18 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.47
Airbnb
2 Sell rating(s)
11 Hold rating(s)
24 Buy rating(s)
2 Strong Buy rating(s)
2.67

Summary

Airbnb beats Etsy on 9 of the 16 factors compared between the two stocks.

How does Etsy compare to Amazon.com?

Etsy (NYSE:ETSY) and Amazon.com (NASDAQ:AMZN) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, valuation, institutional ownership, media sentiment and risk.

Amazon.com has a net margin of 17.44% compared to Etsy's net margin of 7.32%. Amazon.com's return on equity of 18.00% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy7.32% -34.18% 15.29%
Amazon.com 17.44%18.00%8.97%

99.5% of Etsy shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 2.5% of Etsy shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Amazon.com has higher revenue and earnings than Etsy. Amazon.com is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.94B2.60$162.98M$1.7945.08
Amazon.com$716.92B3.89$77.67B$12.4320.81

Etsy currently has a consensus target price of $84.68, suggesting a potential upside of 4.94%. Amazon.com has a consensus target price of $322.39, suggesting a potential upside of 24.65%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts clearly believe Amazon.com is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
18 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.47
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

In the previous week, Amazon.com had 228 more articles in the media than Etsy. MarketBeat recorded 261 mentions for Amazon.com and 33 mentions for Etsy. Etsy's average media sentiment score of 0.89 beat Amazon.com's score of 0.85 indicating that Etsy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
18 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Amazon.com
155 Very Positive mention(s)
39 Positive mention(s)
27 Neutral mention(s)
29 Negative mention(s)
8 Very Negative mention(s)
Positive

Etsy has a beta of 1.84, meaning that its share price is 84% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market.

Summary

Amazon.com beats Etsy on 11 of the 17 factors compared between the two stocks.

How does Etsy compare to eBay?

Etsy (NYSE:ETSY) and eBay (NASDAQ:EBAY) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, media sentiment, earnings and dividends.

eBay has higher revenue and earnings than Etsy. eBay is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.94B2.60$162.98M$1.7945.08
eBay$11.10B4.17$2.03B$4.8321.56

99.5% of Etsy shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 2.5% of Etsy shares are owned by company insiders. Comparatively, 0.7% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, eBay had 12 more articles in the media than Etsy. MarketBeat recorded 45 mentions for eBay and 33 mentions for Etsy. eBay's average media sentiment score of 1.24 beat Etsy's score of 0.89 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
18 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
eBay
31 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Etsy presently has a consensus target price of $84.68, suggesting a potential upside of 4.94%. eBay has a consensus target price of $117.24, suggesting a potential upside of 12.59%. Given eBay's higher probable upside, analysts plainly believe eBay is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
18 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.47
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.41

eBay has a net margin of 18.50% compared to Etsy's net margin of 7.32%. eBay's return on equity of 47.88% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy7.32% -34.18% 15.29%
eBay 18.50%47.88%12.38%

Etsy has a beta of 1.84, suggesting that its share price is 84% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, suggesting that its share price is 37% more volatile than the broader market.

Summary

eBay beats Etsy on 10 of the 17 factors compared between the two stocks.

How does Etsy compare to PayPal?

PayPal (NASDAQ:PYPL) and Etsy (NYSE:ETSY) are related companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, earnings, risk and media sentiment.

PayPal has a net margin of 14.36% compared to Etsy's net margin of 7.32%. PayPal's return on equity of 24.39% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal14.36% 24.39% 6.06%
Etsy 7.32%-34.18%15.29%

PayPal has higher revenue and earnings than Etsy. PayPal is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.59$5.23B$5.2911.64
Etsy$2.94B2.60$162.98M$1.7945.08

68.3% of PayPal shares are owned by institutional investors. Comparatively, 99.5% of Etsy shares are owned by institutional investors. 0.6% of PayPal shares are owned by insiders. Comparatively, 2.5% of Etsy shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

PayPal has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market. Comparatively, Etsy has a beta of 1.84, suggesting that its stock price is 84% more volatile than the broader market.

PayPal currently has a consensus price target of $56.28, suggesting a potential downside of 8.57%. Etsy has a consensus price target of $84.68, suggesting a potential upside of 4.94%. Given Etsy's stronger consensus rating and higher probable upside, analysts plainly believe Etsy is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11
Etsy
1 Sell rating(s)
18 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.47

In the previous week, PayPal had 40 more articles in the media than Etsy. MarketBeat recorded 73 mentions for PayPal and 33 mentions for Etsy. Etsy's average media sentiment score of 0.89 beat PayPal's score of 0.81 indicating that Etsy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
40 Very Positive mention(s)
12 Positive mention(s)
12 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive
Etsy
18 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Etsy beats PayPal on 11 of the 17 factors compared between the two stocks.

How does Etsy compare to Roku?

Roku (NASDAQ:ROKU) and Etsy (NYSE:ETSY) are related companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, media sentiment, dividends and earnings.

Etsy has lower revenue, but higher earnings than Roku. Etsy is trading at a lower price-to-earnings ratio than Roku, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Roku$4.74B4.93$88.36M$2.3467.30
Etsy$2.94B2.60$162.98M$1.7945.08

Roku currently has a consensus target price of $156.17, indicating a potential downside of 0.84%. Etsy has a consensus target price of $84.68, indicating a potential upside of 4.94%. Given Etsy's stronger consensus rating and higher probable upside, analysts clearly believe Etsy is more favorable than Roku.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku
0 Sell rating(s)
19 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.33
Etsy
1 Sell rating(s)
18 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.47

86.3% of Roku shares are owned by institutional investors. Comparatively, 99.5% of Etsy shares are owned by institutional investors. 13.5% of Roku shares are owned by insiders. Comparatively, 2.5% of Etsy shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Etsy had 12 more articles in the media than Roku. MarketBeat recorded 33 mentions for Etsy and 21 mentions for Roku. Etsy's average media sentiment score of 0.89 beat Roku's score of 0.35 indicating that Etsy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Roku
6 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Etsy
18 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Roku has a beta of 2.01, meaning that its stock price is 101% more volatile than the broader market. Comparatively, Etsy has a beta of 1.84, meaning that its stock price is 84% more volatile than the broader market.

Etsy has a net margin of 7.32% compared to Roku's net margin of 6.82%. Roku's return on equity of 13.73% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Roku6.82% 13.73% 8.34%
Etsy 7.32%-34.18%15.29%

Summary

Etsy beats Roku on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ETSY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ETSY vs. The Competition

MetricEtsyBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$7.69B$59.61B$13.23B$24.30B
Dividend YieldN/A2.36%56.57%3.70%
P/E Ratio45.0817.0046.9630.31
Price / Sales2.605.3488.8419.95
Price / Cash21.8224.3029.1332.49
Price / Book-5.494.923.936.77
Net Income$162.98M$1.99B$445.72M$1.07B
7 Day Performance0.77%-0.40%-0.26%-0.65%
1 Month Performance-0.52%2.90%2.74%3.38%
1 Year PerformanceN/A-2.72%-1.57%14.90%

Etsy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ETSY
Etsy
3.9701 of 5 stars
$80.69
-0.6%
$84.68
+4.9%
N/A$7.69B$2.94B45.082,375
ABNB
Airbnb
4.2947 of 5 stars
$180.41
+0.2%
$172.00
-4.7%
+44.2%$109.05B$12.24B41.128,200
AMZN
Amazon.com
4.9553 of 5 stars
$267.92
+0.2%
$322.56
+20.4%
+13.0%$2.88T$716.92B21.471,576,000
EBAY
eBay
4.5 of 5 stars
$103.21
+0.9%
$117.00
+13.4%
+4.9%$45.68B$11.10B21.2512,300
PYPL
PayPal
3.8088 of 5 stars
$59.33
+0.2%
$55.72
-6.1%
-11.9%$50.95B$33.17B11.2623,800

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This page (NYSE:ETSY) was last updated on 8/23/2026 by MarketBeat.com Staff.
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