ServiceNow (NOW) Stock Forecast & Price Target

$871.70 -2.42 (-0.28%)

Closing price 08/8/2025 03:59 PM Eastern

Extended Trading

$872.50 +0.80 (+0.09%)

As of 08/8/2025 07:59 PM Eastern

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 34 Analyst Ratings

Sell
1

Hold
3

Buy
30

Based on 34 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 34 analysts, 1 has given a sell rating, 3 have given a hold rating, 29 have given a buy rating, and 1 has given a strong buy rating for NOW.

Consensus Price Target

$1,115.20
27.93% Upside

According to the 34 analysts' twelve-month price targets for ServiceNow, the average price target is $1,115.20. The highest price target for NOW is $1,300.00, while the lowest price target for NOW is $724.00. The average price target represents a forecasted upside of 27.93% from the current price of $871.70.

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NOW Analyst Ratings Over Time

Type	Current Forecast 8/9/24 to 8/9/25	1 Month Ago 7/10/24 to 7/10/25	3 Months Ago 5/11/24 to 5/11/25	1 Year Ago 8/10/23 to 8/9/24
Strong Buy	1 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	29 Buy rating(s)	30 Buy rating(s)	29 Buy rating(s)	26 Buy rating(s)
Hold	3 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$1,115.20	$1,068.23	$1,055.83	$842.22
Forecasted Upside	27.93% Upside	10.32% Upside	7.61% Upside	3.84% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ServiceNow Stock vs. The Competition

Type	ServiceNow	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.88	2.66	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	27.93% Upside	74.15% Upside	13.84% Upside
News Sentiment Rating	Positive News See Recent NOW News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/4/2025	JMP Securities 3 of 5 stars	Patrick Walravens Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Outperform ➝ Market Outperform	$1,300.00	+41.00%
7/24/2025	Barclays 3 of 5 stars	Raimo Lenschow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$1,210.00	+22.28%
7/24/2025	Raymond James Financial 4 of 5 stars	Adam Tindle Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,000.00 ➝ $1,100.00	+11.17%
7/24/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Schwartz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$1,100.00 ➝ $1,150.00	+16.17%
7/24/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Owens Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$1,120.00 ➝ $1,150.00	+16.51%
7/24/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gil Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,150.00 ➝ $1,250.00	+26.65%
7/24/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$1,150.00 ➝ $1,225.00	+24.02%
7/24/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Thomas Blakey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$1,200.00	+21.49%
7/24/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Karl Keirstead Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$1,125.00 ➝ $1,100.00	+11.56%
7/24/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,160.00 ➝ $1,234.00	+25.15%
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7/24/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mike Cikos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,050.00 ➝ $1,200.00	+25.31%
7/24/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Sills Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,110.00 ➝ $1,200.00	+25.31%
7/24/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Samad Samana Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,025.00 ➝ $1,150.00	+20.09%
7/24/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,150.00 ➝ $1,160.00	+21.13%
7/23/2025	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
7/17/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Difucci Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sell ➝ Sell	$724.00	-25.40%
7/8/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Equal Weight ➝ Equal Weight
6/12/2025	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gregg Moskowitz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,050.00 ➝ $1,100.00	+8.75%
6/11/2025	FBN Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Seyrafi Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
5/7/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Verkhovski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Outperform ➝ Outperform	$1,100.00	+11.90%
5/6/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Reback Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$975.00 ➝ $1,050.00	+8.31%
5/6/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Matthew Hedberg Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,060.00 ➝ $1,100.00	+12.87%
5/1/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joel Fishbein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Buy	$950.00 ➝ $1,200.00	+25.65%
4/24/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
4/24/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Peter Weed Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$1,003.00	+22.93%
4/24/2025	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$1,100.00 ➝ $1,100.00	+18.76%
4/24/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kirk Materne Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$925.00 ➝ $1,000.00	+9.36%
4/24/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,010.00 ➝ $1,150.00	+40.95%
4/22/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Murphy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$1,200.00 ➝ $970.00	+26.42%
4/22/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	David Hynes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$1,275.00 ➝ $900.00	+18.49%
3/7/2025	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform
2/19/2025	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Sheikh Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy
12/13/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Ader Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Overweight ➝ Sector Weight
12/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$1,025.00 ➝ $1,300.00	+15.09%
7/25/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$875.00 ➝ $900.00	+6.77%
5/10/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$830.00	+13.73%
12/6/2023	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$675.00 ➝ $770.00	+11.35%
9/15/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$704.00	+19.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:27 AM ET.

Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 8, 2025. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

ServiceNow, Inc. has received multiple upgrades from analysts, with price targets reaching as high as $1,210.00, indicating strong market confidence in its growth potential.
The current stock price is around $911.07, which is significantly below its 12-month high of $1,198.09, suggesting potential for price appreciation.
Recent quarterly earnings showed a strong performance, with earnings per share (EPS) of $4.09, surpassing analysts' expectations, which reflects the company's robust financial health.
ServiceNow, Inc. has a high market capitalization of approximately $189.50 billion, indicating its strong position in the market and potential for stability and growth.
The company has a solid return on equity of 18.04%, which suggests effective management and profitability, making it an attractive option for investors seeking returns.

ServiceNow
Bear Case

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

Despite its strong performance, the stock has experienced volatility, with a recent decline of about 4.4%, which may concern risk-averse investors.
ServiceNow, Inc. has a high price-to-earnings (P/E) ratio of 114.74, indicating that the stock may be overvalued compared to its earnings, which could deter value-focused investors.
Insider selling activity has been noted, with significant shares sold recently, which might raise red flags about the company's future prospects from a management perspective.
The company has a relatively low insider ownership of 0.38%, which may suggest a lack of alignment between management and shareholder interests.
Institutional investors and hedge funds own a substantial 87.18% of the company's stock, which could lead to increased volatility if these large stakeholders decide to sell.

NOW Forecast - Frequently Asked Questions

: According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $1,115.20, with a high forecast of $1,300.00 and a low forecast of $724.00.
: 34 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last year. There is currently 1 sell rating, 3 hold ratings, 29 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NOW shares.
: According to analysts, ServiceNow's stock has a predicted upside of 27.93% based on their 12-month stock forecasts.
: Over the previous 90 days, ServiceNow's stock had 1 upgrade by analysts.
: ServiceNow has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Cantor Fitzgerald, Citigroup, DA Davidson, Erste Group Bank, FBN Securities, Guggenheim, Jefferies Financial Group, JMP Securities, Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Raymond James Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.88 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how NOW compares to other companies.

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This page (NYSE:NOW) was last updated on 8/9/2025 by MarketBeat.com Staff

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ServiceNow (NOW) Stock Forecast & Price Target