Snap (SNAP) Stock Forecast & Price Target

Q: What analysts cover Snap?

Snap has been rated by research analysts at Barclays , Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citigroup , Citizens Jmp , DA Davidson , Evercore , Freedom Capital , Guggenheim , Mizuho , Piper Sandler , Rosenblatt Securities , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Susquehanna , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$6.26 +0.14 (+2.20%)

As of 02:35 PM Eastern

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Snap - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 36 Analyst Ratings

Sell
2

Hold
23

Buy
11

Based on 36 Wall Street analysts who have issued ratings for Snap in the last 12 months, the stock has a consensus rating of "Hold." Out of the 36 analysts, 2 have given a sell rating, 23 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for SNAP.

Consensus Price Target

$7.68
22.63% Upside

According to the 36 analysts' twelve-month price targets for Snap, the average price target is $7.68. The highest price target for SNAP is $16.00, while the lowest price target for SNAP is $5.00. The average price target represents a forecasted upside of 22.63% from the current price of $6.27.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SNAP Analyst Ratings Over Time

Type	Current Forecast 10/19/25 to 10/19/26	1 Month Ago 9/19/25 to 9/19/26	3 Months Ago 7/21/25 to 7/21/26	1 Year Ago 10/19/24 to 10/19/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	10 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	4 Buy rating(s)
Hold	23 Hold rating(s)	24 Hold rating(s)	25 Hold rating(s)	21 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$7.68	$7.65	$7.41	$34.65
Forecasted Upside	22.63% Upside	38.43% Upside	62.30% Upside	351.73% Upside
Consensus Rating	Hold	Hold	Hold	Hold

SNAP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SNAP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Snap Stock vs. The Competition

Type	Snap	Communication Services Companies	Broader Market
Consensus Rating Score	2.28	2.08	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	25.82% Upside	224.66% Upside	18.01% Upside
News Sentiment Rating	Positive News See Recent SNAP News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/15/2026	Weiss Ratings 3 of 5 stars		Reiterated Rating	Sell (E+)
10/14/2026	UBS Group 4 of 5 stars	Stephen Ju 2 of 5 stars	Boost Target	Neutral	$5.70 ➝ $7.00	+7.94%
9/17/2026	Royal Bank Of Canada 2 of 5 stars	Brad Erickson 1 of 5 stars	Reiterated Rating	Sector Perform	$8.00	+34.95%
9/2/2026	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Michael Morris Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Neutral
9/1/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Strong Sell ➝ Hold
8/4/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Kelley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$7.50	+30.21%
8/4/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Hold
8/4/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Pitz Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
8/4/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Neutral
8/4/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$5.00 ➝ $6.00	+3.90%
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8/4/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$8.00	+38.53%
8/4/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Neutral
8/4/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$15.00 ➝ $16.00	+216.83%
8/4/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Neutral	$6.50	+28.71%
8/4/2026	Freedom Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
8/4/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$8.00 ➝ $7.00	+21.42%
8/4/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Ronald Josey Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$6.50 ➝ $6.75	+17.70%
8/4/2026	DA Davidson Subscribe to MarketBeat All Access to unlock brokerage rankings	Wyatt Swanson Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$5.00 ➝ $5.25	-8.06%
8/4/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Alec Brondolo Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Equal Weight	$5.00 ➝ $6.00	+6.31%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Andrew Boone Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Perform
8/4/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Deepak Mathivanan Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$5.00 ➝ $6.00	+18.81%
8/4/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Barton Crockett Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$6.40 ➝ $6.00	+18.81%
7/21/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Market Perform	$5.00	+9.53%
5/7/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Doug Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Underweight	$7.00 ➝ $6.00	+0.59%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Hold ➝ Buy
4/27/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Neutral
4/27/2026	Tigress Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Buy
4/27/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Hold
4/27/2026	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Sector Weight ➝ Overweight
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral ➝ Buy	$10.00	+77.15%
4/14/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Maria Ripps Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$7.00 ➝ $6.00	+16.85%
2/23/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Saken Ismailov Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$8.00	+61.78%
2/22/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Nowak Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Equal Weight	$9.50 ➝ $6.50	+26.58%
2/10/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target	Neutral ➝ Buy	$7.30	+40.38%
2/5/2026	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Rohit Kulkarni Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$7.00	+32.20%
2/5/2026	B. Riley Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Naved Khan Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Neutral ➝ Buy	$10.00	+68.92%
2/5/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral ➝ Buy	$10.00	+68.92%
10/28/2025	New Street Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Neutral
12/5/2024	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$640.00	+4,967.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 02:35 PM ET.

Should I Buy Snap Stock? SNAP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 16, 2026. Please send any questions or comments about these Snap pros and cons to contact@marketbeat.com.

Snap
Bull Case

Here are some ways that investors could benefit from investing in Snap Inc.:

Snap Inc. shares are currently trading at $6.11, which is significantly below the consensus price target of $7.65 set by thirty-six analysts, suggesting potential upside for investors who believe the market is undervaluing the company's growth trajectory.
The company demonstrated strong operational momentum in its most recent quarter, reporting revenue of $1.60 billion, which exceeded the consensus estimate of $1.54 billion and represented an 18.9% year-over-year increase, indicating robust demand for its advertising and content services.
Recent developments include the launch of SPECS Intelligence, an anticipatory AI service, and pressure from hedge fund Blue Duck Capital to raise $1 billion in external capital for the Specs augmented reality unit, which could unlock sum-of-the-parts value and reshape the company's balance sheet.
Institutional interest appears to be growing, as evidenced by Curated Wealth Partners LLC increasing its holdings in Snap Inc. by 540.0% in the third quarter, adding 459,704 shares to its portfolio, which signals confidence from sophisticated investors in the company's future performance.
Snap Inc. beat analysts' expectations for earnings per share in the latest quarter, reporting a loss of $0.10 per share compared to the consensus estimate of a $0.12 loss, showing an improvement in profitability relative to market forecasts.

Snap
Bear Case

Investors should be bearish about investing in Snap Inc. for these reasons:

The stock has experienced significant volatility and a recent decline, closing at $6.11 on October 16, 2026, after falling 4.81% in the latest trading session, reflecting broader market pressures and potential concerns about the sustainability of its recent gains.
Insider selling has been substantial, with insiders selling 2,445,926 shares valued at approximately $13.4 million over the last ninety days, including large sales by CTO Robert Murphy and CFO Douglas Hott, which may signal a lack of confidence from company leadership in the current stock price.
Snap Inc. continues to operate with a negative net margin of 4.90% and a negative return on equity of 14.61%, indicating that the company is still not profitable on a net basis and is generating negative returns for shareholders relative to its equity base.
The company faces significant legal and regulatory pressure, as noted in recent market commentary, which could lead to increased compliance costs or operational restrictions that may impact its ability to grow its advertising business and user base.
Short interest remains elevated, with 100,744,150 shares shorted as of the most recent record date, representing a short percentage of float of 7.70%, which suggests that a significant portion of the market is betting against the stock's future performance.

SNAP Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Snap is $7.68, with a high forecast of $16.00 and a low forecast of $5.00.

36 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Snap in the last twelve months. There are currently 2 sell ratings, 23 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.

According to analysts, Snap's stock has a predicted upside of 22.63% based on their 12-month stock forecasts.

Over the previous 90 days, Snap's stock had 2 upgrades and 1 downgrade by analysts.

Snap has been rated by research analysts at Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Evercore, Freedom Capital, Guggenheim, Mizuho, Piper Sandler, Rosenblatt Securities, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Susquehanna, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Snap more than other "communication services" companies. The consensus rating score for Snap is 2.28 while the average consensus rating score for "communication services" companies is 2.08. Learn more on how SNAP compares to other companies.

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MarketBeat monitors more than a dozen sources for Snap analyst ratings, with the most recent rating issued on 10/15/2026.

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Snap (SNAP) Stock Forecast & Price Target