Target (TGT) Competitors

Target (NYSE:TGT) and Amazon.com (NASDAQ:AMZN) are both large-cap retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, dividends, institutional ownership, media sentiment, valuation, profitability and analyst recommendations.

Which has better valuation & earnings, TGT or AMZN?

Amazon.com has higher revenue and earnings than Target. Target is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Target	$105.64B	0.39	$4.09B	$8.58	10.49
Amazon.com	$670.04B	3.63	$59.25B	$6.56	34.78

Does the media prefer TGT or AMZN?

In the previous week, Amazon.com had 246 more articles in the media than Target. MarketBeat recorded 256 mentions for Amazon.com and 10 mentions for Target. Amazon.com's average media sentiment score of 1.12 beat Target's score of 0.81 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Target	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Amazon.com	188 Very Positive mention(s)	30 Positive mention(s)	23 Neutral mention(s)	13 Negative mention(s)	1 Very Negative mention(s)	Positive

Do insiders & institutionals believe in TGT or AMZN?

79.7% of Target shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.2% of Target shares are owned by company insiders. Comparatively, 9.7% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Which has more volatility and risk, TGT or AMZN?

Target has a beta of 1.16, suggesting that its stock price is 16% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.3, suggesting that its stock price is 30% more volatile than the S&P 500.

Is TGT or AMZN a better dividend stock?

Target pays an annual dividend of $4.56 per share and has a dividend yield of 5.1%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. Target pays out 53.1% of its earnings in the form of a dividend. Amazon.com pays out 3.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Target has increased its dividend for 54 consecutive years. Target is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do analysts rate TGT or AMZN?

Target currently has a consensus price target of $113.74, suggesting a potential upside of 26.34%. Amazon.com has a consensus price target of $262.87, suggesting a potential upside of 15.22%. Given Target's higher probable upside, analysts plainly believe Target is more favorable than Amazon.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Target	3 Sell rating(s)	23 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.19
Amazon.com	0 Sell rating(s)	2 Hold rating(s)	46 Buy rating(s)	2 Strong Buy rating(s)	3.00

Is TGT or AMZN more profitable?

Amazon.com has a net margin of 10.54% compared to Target's net margin of 3.72%. Amazon.com's return on equity of 23.84% beat Target's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Target	3.72%	23.43%	6.06%
Amazon.com	10.54%	23.84%	11.14%

Summary

Amazon.com beats Target on 15 of the 20 factors compared between the two stocks.