WHR vs. BC, MAS, MHK, SWK, UPS, HELE, NC, IRBT, HBB, and ROKU
Should you be buying Whirlpool stock or one of its competitors? The main competitors of Whirlpool include Brunswick (BC), Masco (MAS), Mohawk Industries (MHK), Stanley Black & Decker (SWK), United Parcel Service (UPS), Helen of Troy (HELE), NACCO Industries (NC), iRobot (IRBT), Hamilton Beach Brands (HBB), and Roku (ROKU).
Whirlpool vs. Its Competitors
Brunswick (NYSE:BC) and Whirlpool (NYSE:WHR) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.
Brunswick presently has a consensus target price of $67.00, suggesting a potential upside of 6.18%. Whirlpool has a consensus target price of $96.14, suggesting a potential upside of 28.11%. Given Whirlpool's higher possible upside, analysts clearly believe Whirlpool is more favorable than Brunswick.
Brunswick has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.
Brunswick has a net margin of 0.82% compared to Whirlpool's net margin of -0.95%. Whirlpool's return on equity of 20.81% beat Brunswick's return on equity.
99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 0.8% of Brunswick shares are held by company insiders. Comparatively, 2.1% of Whirlpool shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
In the previous week, Whirlpool had 10 more articles in the media than Brunswick. MarketBeat recorded 18 mentions for Whirlpool and 8 mentions for Brunswick. Whirlpool's average media sentiment score of 1.19 beat Brunswick's score of 0.93 indicating that Whirlpool is being referred to more favorably in the news media.
Brunswick has a beta of 1.36, suggesting that its stock price is 36% more volatile than the S&P 500. Comparatively, Whirlpool has a beta of 1.17, suggesting that its stock price is 17% more volatile than the S&P 500.
Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.7%. Whirlpool pays an annual dividend of $3.60 per share and has a dividend yield of 4.8%. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Whirlpool pays out -135.8% of its earnings in the form of a dividend. Brunswick has raised its dividend for 13 consecutive years. Whirlpool is clearly the better dividend stock, given its higher yield and lower payout ratio.
Summary
Brunswick beats Whirlpool on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding WHR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Whirlpool Competitors List
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This page (NYSE:WHR) was last updated on 10/9/2025 by MarketBeat.com Staff
