Whirlpool (WHR) Competitors

Whirlpool (NYSE:WHR) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

Is WHR or BC more profitable?

Brunswick has a net margin of 0.82% compared to Whirlpool's net margin of 0.04%. Whirlpool's return on equity of 21.38% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whirlpool	0.04%	21.38%	3.94%
Brunswick	0.82%	10.73%	3.54%

Do insiders and institutionals hold more shares of WHR or BC?

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 2.1% of Whirlpool shares are owned by insiders. Comparatively, 0.8% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has more risk and volatility, WHR or BC?

Whirlpool has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500.

Is WHR or BC a better dividend stock?

Whirlpool pays an annual dividend of $7.00 per share and has a dividend yield of 7.0%. Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.8%. Whirlpool pays out 5,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years.

Does the media refer more to WHR or BC?

In the previous week, Brunswick had 27 more articles in the media than Whirlpool. MarketBeat recorded 44 mentions for Brunswick and 17 mentions for Whirlpool. Whirlpool's average media sentiment score of 1.10 beat Brunswick's score of 0.77 indicating that Whirlpool is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Whirlpool	10 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Brunswick	14 Very Positive mention(s)	6 Positive mention(s)	13 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate WHR or BC?

Whirlpool presently has a consensus target price of $108.40, suggesting a potential upside of 8.72%. Brunswick has a consensus target price of $69.46, suggesting a potential upside of 14.73%. Given Brunswick's stronger consensus rating and higher possible upside, analysts plainly believe Brunswick is more favorable than Whirlpool.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Brunswick	0 Sell rating(s)	6 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.57

Which has higher valuation & earnings, WHR or BC?

Brunswick has lower revenue, but higher earnings than Whirlpool. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$16.61B	0.33	-$323M	$0.14	712.20
Brunswick	$5.24B	0.76	$130.10M	$1.21	50.04

Summary

Brunswick beats Whirlpool on 12 of the 19 factors compared between the two stocks.