WHR vs. BC, MAS, MHK, PII, HELE, NC, IRBT, HBB, AS, and NWS
Should you be buying Whirlpool stock or one of its competitors? The main competitors of Whirlpool include Brunswick (BC), Masco (MAS), Mohawk Industries (MHK), Polaris (PII), Helen of Troy (HELE), NACCO Industries (NC), iRobot (IRBT), Hamilton Beach Brands (HBB), Amer Sports (AS), and News (NWS).
Whirlpool vs. Its Competitors
Whirlpool (NYSE:WHR) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.
Brunswick has a net margin of 0.82% compared to Whirlpool's net margin of 0.04%. Whirlpool's return on equity of 21.38% beat Brunswick's return on equity.
90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 2.1% of Whirlpool shares are owned by insiders. Comparatively, 0.8% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Whirlpool has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500.
Whirlpool pays an annual dividend of $7.00 per share and has a dividend yield of 7.0%. Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.8%. Whirlpool pays out 5,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years.
In the previous week, Brunswick had 27 more articles in the media than Whirlpool. MarketBeat recorded 44 mentions for Brunswick and 17 mentions for Whirlpool. Whirlpool's average media sentiment score of 1.10 beat Brunswick's score of 0.77 indicating that Whirlpool is being referred to more favorably in the media.
Whirlpool presently has a consensus target price of $108.40, suggesting a potential upside of 8.72%. Brunswick has a consensus target price of $69.46, suggesting a potential upside of 14.73%. Given Brunswick's stronger consensus rating and higher possible upside, analysts plainly believe Brunswick is more favorable than Whirlpool.
Brunswick has lower revenue, but higher earnings than Whirlpool. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.
Summary
Brunswick beats Whirlpool on 12 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding WHR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:WHR) was last updated on 7/26/2025 by MarketBeat.com Staff