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Whirlpool (WHR) Competitors

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$99.71 +1.09 (+1.10%)
Closing price 07/25/2025 03:59 PM Eastern
Extended Trading
$99.50 -0.21 (-0.21%)
As of 07/25/2025 07:55 PM Eastern
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WHR vs. BC, MAS, MHK, PII, HELE, NC, IRBT, HBB, AS, and NWS

Should you be buying Whirlpool stock or one of its competitors? The main competitors of Whirlpool include Brunswick (BC), Masco (MAS), Mohawk Industries (MHK), Polaris (PII), Helen of Troy (HELE), NACCO Industries (NC), iRobot (IRBT), Hamilton Beach Brands (HBB), Amer Sports (AS), and News (NWS).

Whirlpool vs. Its Competitors

Whirlpool (NYSE:WHR) and Brunswick (NYSE:BC) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

Brunswick has a net margin of 0.82% compared to Whirlpool's net margin of 0.04%. Whirlpool's return on equity of 21.38% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Whirlpool0.04% 21.38% 3.94%
Brunswick 0.82%10.73%3.54%

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 2.1% of Whirlpool shares are owned by insiders. Comparatively, 0.8% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Whirlpool has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500.

Whirlpool pays an annual dividend of $7.00 per share and has a dividend yield of 7.0%. Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.8%. Whirlpool pays out 5,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years.

In the previous week, Brunswick had 27 more articles in the media than Whirlpool. MarketBeat recorded 44 mentions for Brunswick and 17 mentions for Whirlpool. Whirlpool's average media sentiment score of 1.10 beat Brunswick's score of 0.77 indicating that Whirlpool is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Whirlpool
10 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Brunswick
14 Very Positive mention(s)
6 Positive mention(s)
13 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Whirlpool presently has a consensus target price of $108.40, suggesting a potential upside of 8.72%. Brunswick has a consensus target price of $69.46, suggesting a potential upside of 14.73%. Given Brunswick's stronger consensus rating and higher possible upside, analysts plainly believe Brunswick is more favorable than Whirlpool.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20
Brunswick
0 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.57

Brunswick has lower revenue, but higher earnings than Whirlpool. Brunswick is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Whirlpool$16.61B0.33-$323M$0.14712.20
Brunswick$5.24B0.76$130.10M$1.2150.04

Summary

Brunswick beats Whirlpool on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WHR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WHR vs. The Competition

MetricWhirlpoolAPPLIANCE IndustryDiscretionary SectorNYSE Exchange
Market Cap$5.48B$3.68B$8.33B$21.11B
Dividend Yield7.10%4.31%3.10%3.60%
P/E Ratio712.20173.7121.4628.44
Price / Sales0.330.824.6458.68
Price / Cash3.927.1216.6522.92
Price / Book1.872.604.864.69
Net Income-$323M-$26.38M$215.28M$995.51M
7 Day Performance7.21%3.81%2.27%1.65%
1 Month Performance4.30%0.69%44.30%4.54%
1 Year Performance0.14%-5.40%16.08%9.99%

Whirlpool Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WHR
Whirlpool
3.7687 of 5 stars
$99.71
+1.1%
$108.40
+8.7%
-1.8%$5.48B$16.61B712.2044,000Positive News
Upcoming Earnings
BC
Brunswick
4.6374 of 5 stars
$59.17
-0.7%
$70.00
+18.3%
-23.4%$3.89B$5.09B48.9015,000Trending News
Earnings Report
Analyst Forecast
Analyst Revision
Gap Up
MAS
Masco
4.3294 of 5 stars
$66.06
+0.2%
$73.63
+11.5%
-10.7%$13.96B$7.83B18.0918,000Upcoming Earnings
Analyst Downgrade
MHK
Mohawk Industries
4.3013 of 5 stars
$110.90
-1.1%
$140.71
+26.9%
-10.3%$6.93B$10.68B14.5241,900Trending News
Earnings Report
Gap Up
PII
Polaris
3.539 of 5 stars
$48.48
+0.7%
$46.00
-5.1%
-36.4%$2.72B$6.97B67.3315,000Positive News
Upcoming Earnings
Analyst Forecast
Analyst Revision
HELE
Helen of Troy
2.5885 of 5 stars
$21.21
-2.3%
$44.33
+109.0%
-56.5%$487.11M$1.91B-1.461,883
NC
NACCO Industries
N/A$40.08
-0.9%
N/A+20.2%$298.16M$237.71M8.661,700News Coverage
IRBT
iRobot
1.34 of 5 stars
$4.89
+1.2%
N/A-62.0%$152.01M$633.40M-0.611,250
HBB
Hamilton Beach Brands
1.6431 of 5 stars
$18.86
-2.2%
N/A-8.5%$258.13M$654.69M7.73700Upcoming Earnings
AS
Amer Sports
1.881 of 5 stars
$39.29
+0.7%
$37.81
-3.8%
+246.9%$21.72B$5.18B106.0013,400Positive News
Analyst Forecast
NWS
News
0.3232 of 5 stars
$34.89
+1.0%
N/A+20.3%$19.75B$10.09B40.5825,500

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This page (NYSE:WHR) was last updated on 7/26/2025 by MarketBeat.com Staff
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