Whirlpool (WHR) Competitors

Brunswick (NYSE:BC) and Whirlpool (NYSE:WHR) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, risk, profitability, earnings, dividends, analyst recommendations, valuation and institutional ownership.

Do analysts rate BC or WHR?

Brunswick currently has a consensus price target of $68.25, indicating a potential upside of 2.62%. Whirlpool has a consensus price target of $98.83, indicating a potential upside of 4.68%. Given Whirlpool's higher probable upside, analysts clearly believe Whirlpool is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	0 Sell rating(s)	7 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.50
Whirlpool	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has better valuation & earnings, BC or WHR?

Brunswick has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.24B	0.83	$130.10M	$0.62	107.27
Whirlpool	$15.52B	0.34	-$323M	-$2.65	-35.63

Is BC or WHR more profitable?

Brunswick has a net margin of 0.82% compared to Whirlpool's net margin of -0.95%. Whirlpool's return on equity of 20.81% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	0.82%	10.73%	3.54%
Whirlpool	-0.95%	20.81%	3.63%

Do insiders & institutionals believe in BC or WHR?

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 0.8% of Brunswick shares are owned by insiders. Comparatively, 2.1% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the media refer more to BC or WHR?

In the previous week, Brunswick had 7 more articles in the media than Whirlpool. MarketBeat recorded 14 mentions for Brunswick and 7 mentions for Whirlpool. Whirlpool's average media sentiment score of 1.48 beat Brunswick's score of 1.27 indicating that Whirlpool is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	10 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Whirlpool	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Which has more risk and volatility, BC or WHR?

Brunswick has a beta of 1.36, meaning that its stock price is 36% more volatile than the S&P 500. Comparatively, Whirlpool has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500.

Is BC or WHR a better dividend stock?

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.6%. Whirlpool pays an annual dividend of $3.60 per share and has a dividend yield of 3.8%. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Whirlpool pays out -135.8% of its earnings in the form of a dividend. Brunswick has increased its dividend for 13 consecutive years. Whirlpool is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Brunswick beats Whirlpool on 11 of the 19 factors compared between the two stocks.