Whirlpool (WHR) Competitors

Brunswick (NYSE:BC) and Whirlpool (NYSE:WHR) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, media sentiment, risk and valuation.

Does the media prefer BC or WHR?

In the previous week, Whirlpool had 4 more articles in the media than Brunswick. MarketBeat recorded 16 mentions for Whirlpool and 12 mentions for Brunswick. Whirlpool's average media sentiment score of 1.04 beat Brunswick's score of 0.93 indicating that Whirlpool is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brunswick	7 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Whirlpool	10 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate BC or WHR?

Brunswick presently has a consensus target price of $68.25, indicating a potential upside of 7.79%. Whirlpool has a consensus target price of $98.83, indicating a potential upside of 11.90%. Given Whirlpool's higher probable upside, analysts plainly believe Whirlpool is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	0 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.54
Whirlpool	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more risk and volatility, BC or WHR?

Brunswick has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500. Comparatively, Whirlpool has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500.

Which has higher valuation & earnings, BC or WHR?

Brunswick has higher earnings, but lower revenue than Whirlpool. Whirlpool is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.24B	0.79	$130.10M	$0.62	102.13
Whirlpool	$16.61B	0.30	-$323M	-$2.65	-33.33

Do institutionals & insiders hold more shares of BC or WHR?

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 0.8% of Brunswick shares are owned by insiders. Comparatively, 2.1% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is BC or WHR a better dividend stock?

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.7%. Whirlpool pays an annual dividend of $7.00 per share and has a dividend yield of 7.9%. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Whirlpool pays out -264.2% of its earnings in the form of a dividend. Brunswick has increased its dividend for 13 consecutive years. Whirlpool is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is BC or WHR more profitable?

Brunswick has a net margin of 0.82% compared to Whirlpool's net margin of -0.95%. Whirlpool's return on equity of 20.81% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brunswick	0.82%	10.73%	3.54%
Whirlpool	-0.95%	20.81%	3.63%

Summary

Brunswick beats Whirlpool on 10 of the 19 factors compared between the two stocks.