Boyar Asset Management Inc. Top Holdings and 13F Report (2026) About Boyar Asset Management Inc.Investment ActivityBoyar Asset Management Inc. has $175.72 million in total holdings as of March 31, 2026.Boyar Asset Management Inc. owns shares of 78 different stocks, but just 33 companies or ETFs make up 80% of its holdings.Approximately 16.65% of the portfolio was purchased this quarter.About 2.60% of the portfolio was sold this quarter.This quarter, Boyar Asset Management Inc. has purchased 75 new stocks and bought additional shares in 37 stocks.Boyar Asset Management Inc. sold shares of 25 stocks and completely divested from 4 stocks this quarter.Largest Holdings Microsoft $15,338,175JPMorgan Chase & Co. $13,808,912Ameriprise Financial $8,757,543Home Depot $8,388,768Madison Square Garden $8,067,848 Largest New Holdings this Quarter 79466L302 - Salesforce $1,436,239 Holding76131D103 - Restaurant Brands International $973,485 Holding498894104 - Knife River $723,256 Holding229899109 - Cullen/Frost Bankers $533,515 Holding009066101 - Airbnb $514,465 Holding Largest Purchases this Quarter Medtronic 38,649 shares (about $3.35M)Salesforce 7,694 shares (about $1.44M)Uber Technologies 19,269 shares (about $1.39M)Madison Square Garden 4,184 shares (about $1.34M)Alphabet 4,600 shares (about $1.32M) Largest Sales this Quarter Corning 2,802 shares (about $380.99K)Match Group 4,193 shares (about $128.77K)Citigroup 1,075 shares (about $121.92K)BNY 873 shares (about $103.56K)CVS Health 1,403 shares (about $100.77K) Sector Allocation Over TimeMap of 500 Largest Holdings ofBoyar Asset Management Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMSFTMicrosoft$15,338,175$250,608 â–²1.7%41,4358.7%Computer and TechnologyJPMJPMorgan Chase & Co.$13,808,912$83,541 â–²0.6%46,9447.9%FinanceAMPAmeriprise Financial$8,757,543$283,534 â–²3.3%19,7065.0%FinanceHDHome Depot$8,388,768$307,187 â–²3.8%25,5064.8%Retail/WholesaleMSGSMadison Square Garden$8,067,848$1,344,748 â–²20.0%25,1024.6%Consumer DiscretionaryBACBank of America$7,862,237$912,159 â–²13.1%161,2774.5%FinanceUBERUber Technologies$7,734,705$1,386,019 â–²21.8%107,5314.4%Computer and TechnologyBKBNY$5,641,937$103,564 â–¼-1.8%47,5593.2%FinanceCSCOCisco Systems$4,892,821$732,837 â–²17.6%63,0602.8%Computer and TechnologyGOOGLAlphabet$4,573,987$1,322,793 â–²40.7%15,9062.6%Computer and TechnologySPHRSphere Entertainment$4,357,067$354,078 â–²8.8%37,1132.5%Consumer DiscretionaryMSGEMadison Square Garden Entertainment$4,025,733$1,097,965 â–²37.5%68,3372.3%Consumer DiscretionaryJNJJohnson & Johnson$3,985,827$24,444 â–¼-0.6%16,3062.3%MedicalMDTMedtronic$3,885,733$3,348,936 â–²623.9%44,8442.2%MedicalBATRKAtlanta Braves$3,334,913$1,181,979 â–²54.9%78,1011.9%Consumer DiscretionaryCMCSAComcast$2,944,558$547,271 â–²22.8%102,5621.7%Consumer DiscretionaryDISWalt Disney$2,850,661$31,131 â–¼-1.1%29,5771.6%Consumer DiscretionaryPFEPfizer$2,785,887$232,110 â–²9.1%99,2121.6%MedicalMARMarriott International$2,659,7600.0%8,1321.5%Consumer DiscretionaryMDLZMondelez International$2,580,104$5,764 â–¼-0.2%44,7621.5%Consumer StaplesSMGScotts Miracle-Gro$2,443,908$694,090 â–²39.7%40,1891.4%Consumer StaplesMWAMueller Water Products$2,261,220$652,119 â–²40.5%82,2561.3%IndustrialsMKLMarkel Group$2,208,837$846,019 â–²62.1%1,1541.3%Multi-Sector ConglomeratesCALLAWAY GOLF CO$2,098,417$593,203 â–²39.4%151,1831.2%COMBRK.BBerkshire Hathaway$2,048,101$1,164,935 â–²131.9%4,2741.2%FinanceSSNCSS&C Technologies$1,755,694$482,253 â–²37.9%25,9831.0%Computer and TechnologyCCitigroup$1,670,673$121,918 â–¼-6.8%14,7311.0%Financial ServicesMCDMcDonald's$1,587,515$51,902 â–¼-3.2%5,1080.9%Retail/WholesaleGPNGlobal Payments$1,585,967$779,995 â–²96.8%23,5660.9%Business ServicesKOCocaCola$1,491,657$46,847 â–¼-3.0%19,6140.8%Consumer StaplesUPSUnited Parcel Service$1,467,033$6,493 â–¼-0.4%14,9120.8%TransportationCRMSalesforce$1,436,239$1,436,239 â–²New Holding7,6940.8%Computer and TechnologySYYSysco$1,394,943$35,166 â–¼-2.5%19,5560.8%Consumer StaplesMRKMerck & Co., Inc.$1,327,791$595,329 â–²81.3%11,0380.8%MedicalCBChubb$1,327,198$594,501 â–²81.1%4,0720.8%FinanceAXPAmerican Express$1,285,895$2,117 â–¼-0.2%4,2510.7%FinanceHOWARD HUGHES HOLDINGS INC$1,271,210$608,308 â–²91.8%20,0950.7%COMWMWaste Management$1,261,093$97,202 â–¼-7.2%5,4880.7%Business ServicesKVUEKenvue$1,234,731$64,150 â–¼-4.9%71,6200.7%Consumer StaplesGDGeneral Dynamics$1,146,355$715,614 â–²166.1%3,3400.7%AerospaceBRBroadridge Financial Solutions$1,146,0100.0%7,0530.7%Computer and TechnologyCVSCVS Health$1,131,765$100,766 â–¼-8.2%15,7580.6%MedicalIACIAC$1,127,845$608,216 â–²117.0%28,1750.6%Multi-Sector ConglomeratesCOOPER COS INC$1,123,837$547,762 â–²95.1%15,7180.6%COMGOLFAcushnet$1,016,782$57,958 â–¼-5.4%10,8770.6%Consumer DiscretionaryBMYBristol Myers Squibb$1,002,689$2,244 â–¼-0.2%16,5320.6%MedicalQSRRestaurant Brands International$973,485$973,485 â–²New Holding13,1730.6%Retail/WholesaleTGTTarget$924,467$17,694 â–¼-1.9%7,6280.5%Retail/WholesaleLABCORP HOLDINGS INC$910,356$76,308 â–¼-7.7%3,4120.5%COM SHSNWSANews$908,898$524,702 â–²136.6%36,4580.5%Consumer DiscretionaryTRIPTripAdvisor$903,765$239,168 â–²36.0%84,7810.5%Retail/WholesaleMTCHMatch Group$870,414$128,767 â–¼-12.9%28,3430.5%Computer and TechnologyMGMMGM Resorts International$808,817$56,070 â–²7.4%21,8540.5%Consumer DiscretionaryGEHCGE HealthCare Technologies$808,654$419,666 â–²107.9%11,3610.5%MedicalAAPLApple$779,3890.0%3,0710.4%Computer and TechnologyINTCIntel$760,782$40,996 â–¼-5.1%17,2400.4%Computer and TechnologyEBAYeBay$733,099$91 â–²0.0%8,0540.4%Retail/WholesaleFWONALiberty Media Corporation - Liberty Formula One Series A$728,799$83,624 â–²13.0%9,3340.4%Consumer DiscretionaryKNFKnife River$723,256$723,256 â–²New Holding8,8580.4%ConstructionGLWCorning$706,364$380,988 â–¼-35.0%5,1950.4%Computer and TechnologyGXOGXO Logistics$614,371$405,623 â–²194.3%11,8490.3%TransportationVZVerizon Communications$609,475$120,479 â–²24.6%12,1410.3%Computer and TechnologyGOOGAlphabet$560,524$13,196 â–¼-2.3%1,9540.3%Computer and TechnologyCFRCullen/Frost Bankers$533,515$533,515 â–²New Holding3,8920.3%FinanceABNBAirbnb$514,465$514,465 â–²New Holding4,0740.3%Consumer DiscretionaryTSQTownsquare Media$471,177$271,250 â–²135.7%86,7730.3%Consumer DiscretionaryCARRCarrier Global$468,781$468,781 â–²New Holding8,3250.3%ConstructionLLoews$453,218$43,763 â–¼-8.8%4,2460.3%FinanceNDAQNasdaq$415,6210.0%4,8960.2%FinanceIBMInternational Business Machines$397,8370.0%1,6410.2%Computer and TechnologyKLACKLA$390,1890.0%2650.2%Computer and TechnologySOSouthern$266,8780.0%2,7650.2%UtilitiesSCHWCharles Schwab$263,614$9,398 â–¼-3.4%2,8050.2%FinanceAIGAmerican International Group$259,3870.0%3,4470.1%FinanceWSOWatsco$212,090$212,090 â–²New Holding5830.1%ConstructionKIMBERLY-CLARK CORP$207,4100.0%2,1500.1%COMWENWendy's$178,910$806 â–¼-0.4%25,7420.1%Retail/WholesaleCNDTConduent$32,616$156 â–¼-0.5%25,4810.0%Business ServicesUNFUniFirst$0$1,795,513 â–¼-100.0%00.0%IndustrialsWBDWarner Bros. Discovery$0$942,904 â–¼-100.0%00.0%Consumer DiscretionaryCFGCitizens Financial Group$0$271,606 â–¼-100.0%00.0%FinanceSTKLSunOpta$0$102,190 â–¼-100.0%00.0%Consumer StaplesShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. 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