Hf Advisory Group, LLC Top Holdings and 13F Report (2025)

About Hf Advisory Group, LLC

Investment Activity

Hf Advisory Group, LLC has $272.32 million in total holdings as of September 30, 2025.
Hf Advisory Group, LLC owns shares of 166 different stocks, but just 78 companies or ETFs make up 80% of its holdings.
Approximately 6.83% of the portfolio was purchased this quarter.
About 4.06% of the portfolio was sold this quarter.
This quarter, Hf Advisory Group, LLC has purchased 164 new stocks and bought additional shares in 114 stocks.
Hf Advisory Group, LLC sold shares of 48 stocks and completely divested from 0 stocks this quarter.

Largest Holdings

iShares Core Dividend Growth ETF: $8,284,141
Microsoft: $6,628,938
iShares Fallen Angels USD Bond ETF: $6,242,260
Alphabet: $6,229,140
SPDR SSGA US Large Cap Low Volatility Index ETF: $5,678,666

Largest New Holdings this Quarter

009066101 - Airbnb: $1,046,519 Holding
574599106 - Masco: $674,773 Holding

Largest Purchases this Quarter

Philip Morris International: 6,943 shares (about $1.13M)
Airbnb: 8,619 shares (about $1.05M)
Elevance Health: 2,666 shares (about $861.45K)
Berkshire Hathaway: 1,607 shares (about $807.90K)
Masco: 9,586 shares (about $674.77K)

Largest Sales this Quarter

Taiwan Semiconductor Manufacturing: 6,341 shares (about $1.77M)
Oracle: 5,918 shares (about $1.66M)
Meta Platforms: 1,794 shares (about $1.32M)
Vanguard Total Stock Market ETF: 3,780 shares (about $1.24M)
Microsoft: 1,210 shares (about $626.69K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
DGRO iShares Core Dividend Growth ETF	$8,284,141	$354,763 ▲	4.5%	121,683	3.0%	ETF
MSFT Microsoft	$6,628,938	$626,691 ▼	-8.6%	12,799	2.4%	Computer and Technology
FALN iShares Fallen Angels USD Bond ETF	$6,242,260	$502,347 ▲	8.8%	224,703	2.3%	Manufacturing
GOOG Alphabet	$6,229,140	$501,234 ▼	-7.4%	25,576	2.3%	Computer and Technology
LGLV SPDR SSGA US Large Cap Low Volatility Index ETF	$5,678,666	$267,952 ▲	5.0%	31,874	2.1%	ETF
BRK.B Berkshire Hathaway	$4,995,225	$807,903 ▲	19.3%	9,936	1.8%	Finance
JPM JPMorgan Chase & Co.	$4,980,001	$200,929 ▲	4.2%	15,788	1.8%	Finance
VZ Verizon Communications	$4,710,678	$407,459 ▲	9.5%	107,183	1.7%	Computer and Technology
SPHY SPDR Portfolio High Yield Bond ETF	$4,498,761	$493,907 ▲	12.3%	187,918	1.7%	ETF
WFC Wells Fargo & Company	$4,365,297	$287,924 ▲	7.1%	52,079	1.6%	Finance
META Meta Platforms	$4,272,125	$1,317,324 ▼	-23.6%	5,818	1.6%	Computer and Technology
SPLG SPDR Portfolio S&P 500 ETF	$4,064,529	$96,672 ▲	2.4%	51,883	1.5%	ETF
TRP TC Energy	$3,935,769	$343,601 ▲	9.6%	72,335	1.4%	Energy
CAPE Shiller CAPE U.S. Equities ETF	$3,893,790	$18,701 ▼	-0.5%	119,515	1.4%	Finance
BKNG Booking	$3,877,870	$32,406 ▲	0.8%	718	1.4%	Retail/Wholesale
PFE Pfizer	$3,805,479	$289,250 ▲	8.2%	149,351	1.4%	Medical
AMZN Amazon.com	$3,651,449	$519,503 ▼	-12.5%	16,630	1.3%	Retail/Wholesale
SCHW Charles Schwab	$3,547,917	$91,557 ▲	2.6%	37,162	1.3%	Finance
PAGP Plains GP	$3,520,821	$458,023 ▲	15.0%	193,028	1.3%	Energy
V Visa	$3,481,201	$72,034 ▲	2.1%	10,197	1.3%	Business Services
QQQ Invesco QQQ	$3,472,383	$29,422 ▼	-0.8%	5,783	1.3%	Finance
MGC Vanguard Mega Cap ETF	$3,306,159	$41,495 ▼	-1.2%	13,545	1.2%	ETF
PM Philip Morris International	$3,146,080	$1,126,172 ▲	55.8%	19,396	1.2%	Consumer Staples
SO Southern	$3,043,949	$250,851 ▲	9.0%	32,120	1.1%	Utilities
SHEL Shell	$2,997,094	$245,704 ▲	8.9%	41,900	1.1%	Energy
RTX RTX	$2,977,015	$87,180 ▼	-2.8%	17,791	1.1%	Aerospace
KRC Kilroy Realty	$2,924,633	$94,175 ▲	3.3%	69,222	1.1%	Finance
ESGU iShares ESG Aware MSCI USA ETF	$2,915,400	$55,183 ▲	1.9%	20,023	1.1%	Manufacturing
NVDA NVIDIA	$2,879,902	$35,637 ▼	-1.2%	15,435	1.1%	Computer and Technology
XOM Exxon Mobil	$2,874,100	$44,311 ▲	1.6%	25,491	1.1%	Energy
AAPL Apple	$2,852,165	$27,501 ▼	-1.0%	11,201	1.0%	Computer and Technology
CWB SPDR Bloomberg Convertible Securities ETF	$2,849,665	$97,378 ▲	3.5%	31,488	1.0%	ETF
PEP PepsiCo	$2,763,103	$198,438 ▲	7.7%	19,675	1.0%	Consumer Staples
TSM Taiwan Semiconductor Manufacturing	$2,650,832	$1,771,038 ▼	-40.1%	9,491	1.0%	Computer and Technology
TFC Truist Financial	$2,623,183	$122,575 ▲	4.9%	57,375	1.0%	Finance
T AT&T	$2,613,736	$131,458 ▲	5.3%	92,554	1.0%	Computer and Technology
ELV Elevance Health	$2,601,146	$861,448 ▲	49.5%	8,050	1.0%	Medical
KVUE Kenvue	$2,530,957	$359,462 ▲	16.6%	155,943	0.9%	Consumer Staples
VOD Vodafone Group	$2,417,984	$71,665 ▼	-2.9%	208,447	0.9%	Computer and Technology
VGT Vanguard Information Technology ETF	$2,368,119	$67,938 ▲	3.0%	3,172	0.9%	ETF
AMAT Applied Materials	$2,365,175	$190,819 ▲	8.8%	11,552	0.9%	Computer and Technology
ORCL Oracle	$2,364,335	$1,664,343 ▼	-41.3%	8,407	0.9%	Computer and Technology
NI NiSource	$2,363,262	$174,502 ▲	8.0%	54,578	0.9%	Utilities
TXN Texas Instruments	$2,287,308	$25,539 ▲	1.1%	12,449	0.8%	Computer and Technology
UPS United Parcel Service	$2,248,165	$502,089 ▲	28.8%	26,915	0.8%	Transportation
GILD Gilead Sciences	$2,204,884	$149,183 ▲	7.3%	19,864	0.8%	Medical
MO Altria Group	$2,204,649	$72,929 ▲	3.4%	33,374	0.8%	Consumer Staples
BTI British American Tobacco	$2,197,612	$303,723 ▼	-12.1%	41,402	0.8%	Consumer Staples
TSLA Tesla	$2,143,106		0.0%	4,819	0.8%	Auto/Tires/Trucks
DON WisdomTree U.S. MidCap Dividend Fund	$2,127,133	$112,601 ▲	5.6%	40,672	0.8%	Finance
COP ConocoPhillips	$2,022,770	$184,163 ▲	10.0%	21,385	0.7%	Energy
GD General Dynamics	$1,927,217	$63,433 ▲	3.4%	5,651	0.7%	Aerospace
MA Mastercard	$1,902,371	$49,494 ▼	-2.5%	3,344	0.7%	Business Services
UL Unilever	$1,863,596	$607,149 ▲	48.3%	31,437	0.7%	Consumer Staples
CRM Salesforce	$1,842,236	$328,920 ▲	21.7%	7,774	0.7%	Computer and Technology
LYG Lloyds Banking Group	$1,823,732	$78,710 ▲	4.5%	401,704	0.7%	Finance
SPHQ Invesco S&P 500 Quality ETF	$1,758,508	$85,089 ▲	5.1%	23,994	0.6%	ETF
LLY Eli Lilly and Company	$1,696,118	$447,110 ▲	35.8%	2,223	0.6%	Medical
ONEV SPDR Russell 1000 Low Volatility Focus ETF	$1,654,751	$66,286 ▲	4.2%	12,432	0.6%	ETF
KMX CarMax	$1,629,140	$383,414 ▲	30.8%	36,308	0.6%	Retail/Wholesale
ADI Analog Devices	$1,603,110	$71,495 ▲	4.7%	6,525	0.6%	Computer and Technology
MCK McKesson	$1,599,297	$655,171 ▲	69.4%	2,070	0.6%	Medical
COWZ Pacer US Cash Cows 100 ETF	$1,562,641	$83,391 ▲	5.6%	27,190	0.6%	ETF
IQV IQVIA	$1,552,570	$490,805 ▼	-24.0%	8,174	0.6%	Medical
ADBE Adobe	$1,491,075	$182,019 ▲	13.9%	4,227	0.5%	Computer and Technology
CMCSA Comcast	$1,463,996	$265,784 ▲	22.2%	46,594	0.5%	Consumer Discretionary
SNY Sanofi	$1,461,811	$189,795 ▲	14.9%	30,970	0.5%	Medical
USFR WisdomTree Floating Rate Treasury Fund	$1,457,456	$105,318 ▲	7.8%	28,992	0.5%	Finance
MDT Medtronic	$1,450,981	$104,954 ▲	7.8%	15,235	0.5%	Medical
SPAB SPDR Portfolio Aggregate Bond ETF	$1,433,905	$96,755 ▲	7.2%	55,471	0.5%	ETF
SMMD iShares Russell 2500 ETF	$1,422,459	$36,127 ▲	2.6%	19,293	0.5%	ETF
MAR Marriott International	$1,422,212	$1,563 ▲	0.1%	5,461	0.5%	Consumer Discretionary
NVS Novartis	$1,401,289	$86,306 ▲	6.6%	10,927	0.5%	Medical
ENB Enbridge	$1,342,228	$3,028 ▼	-0.2%	26,600	0.5%	Energy
DIS Walt Disney	$1,341,772	$117,597 ▼	-8.1%	11,718	0.5%	Consumer Discretionary
SPY SPDR S&P 500 ETF Trust	$1,321,997	$61,302 ▼	-4.4%	1,984	0.5%	Finance
MDYV SPDR S&P 400 Mid Cap Value ETF	$1,320,556	$70,065 ▲	5.6%	15,832	0.5%	ETF
VUG Vanguard Growth ETF	$1,298,917	$23,983 ▼	-1.8%	2,708	0.5%	ETF
FREL Fidelity MSCI Real Estate Index ETF	$1,296,376	$94,916 ▲	7.9%	46,615	0.5%	ETF
IMCG iShares Morningstar Mid-Cap Growth ETF	$1,234,112	$102,333 ▲	9.0%	14,918	0.5%	ETF
SBUX Starbucks	$1,219,939	$12,605 ▼	-1.0%	14,420	0.4%	Retail/Wholesale
BAC Bank of America	$1,180,338	$51,178 ▲	4.5%	22,879	0.4%	Finance
ADSK Autodesk	$1,172,202	$14,613 ▼	-1.2%	3,690	0.4%	Computer and Technology
ESGD iShares ESG Aware MSCI EAFE ETF	$1,162,278	$67,598 ▲	6.2%	12,500	0.4%	Manufacturing
DDWM WisdomTree Dynamic International Equity Fund	$1,131,186	$48,446 ▲	4.5%	27,062	0.4%	Finance
PDI PIMCO Dynamic Income Fund	$1,106,340	$25,166 ▲	2.3%	55,876	0.4%	Financial Services
QYLD Global X Nasdaq 100 Covered Call ETF	$1,068,774	$32,030 ▲	3.1%	62,832	0.4%	Manufacturing
ABNB Airbnb	$1,046,519	$1,046,519 ▲	New Holding	8,619	0.4%	Consumer Discretionary
BK Bank of New York Mellon	$1,035,993	$80,304 ▼	-7.2%	9,508	0.4%	Finance
OMC Omnicom Group	$1,034,719	$484,994 ▲	88.2%	12,692	0.4%	Business Services
SHAG WisdomTree Yield Enhanced U.S. Short-Term Aggregate Bond Fund	$1,017,227	$49,463 ▲	5.1%	21,203	0.4%	Finance
SMLV SPDR SSGA US Small Cap Low Volatility Index ETF	$989,223	$43,591 ▲	4.6%	7,625	0.4%	ETF
QCOM QUALCOMM	$986,455	$174,168 ▼	-15.0%	5,930	0.4%	Computer and Technology
BDX Becton, Dickinson and Company	$971,825	$130,463 ▼	-11.8%	5,192	0.4%	Medical
EBAY eBay	$949,314	$623,266 ▼	-39.6%	10,438	0.3%	Retail/Wholesale
DEO Diageo	$936,518	$34,258 ▲	3.8%	9,814	0.3%	Consumer Staples
IYF iShares U.S. Financials ETF	$930,028	$72,690 ▲	8.5%	7,344	0.3%	ETF
JNJ Johnson & Johnson	$908,514	$22,620 ▼	-2.4%	4,900	0.3%	Medical
IFF International Flavors & Fragrances	$901,208	$275,212 ▲	44.0%	14,644	0.3%	Basic Materials
UNH UnitedHealth Group	$883,271	$299,028 ▲	51.2%	2,558	0.3%	Medical

Showing largest 100 holdings. View all holdings.

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Hf Advisory Group, LLC Top Holdings and 13F Report (2025)

About Hf Advisory Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Hf Advisory Group, LLC Top Holdings and 13F Report (2025)

About Hf Advisory Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHf Advisory Group, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools