Nicolet Advisory Services, LLC Top Holdings and 13F Report (2025) About Nicolet Advisory Services, LLCInvestment ActivityNicolet Advisory Services, LLC has $1.01 billion in total holdings as of March 31, 2025.Nicolet Advisory Services, LLC owns shares of 380 different stocks, but just 53 companies or ETFs make up 80% of its holdings.Approximately 3.60% of the portfolio was purchased this quarter.About 4.98% of the portfolio was sold this quarter.This quarter, Nicolet Advisory Services, LLC has purchased 380 new stocks and bought additional shares in 192 stocks.Nicolet Advisory Services, LLC sold shares of 143 stocks and completely divested from 32 stocks this quarter.Largest Holdings SPDR Portfolio S&P 500 Value ETF $140,227,344SPDR Portfolio S&P 500 Growth ETF $113,753,585Berkshire Hathaway $31,583,046iShares Core S&P Total U.S. Stock Market ETF $30,942,921Apple $30,295,638 Largest New Holdings this Quarter 89417E113 - TRAVELERS COMPANIES INC $1,815,383 Holding75513E105 - RTX CORPORATION $1,534,899 Holding61174X109 - Monster Beverage $659,560 Holding443573100 - HubSpot $325,850 Holding018802108 - Alliant Energy $304,804 Holding Largest Purchases this Quarter TRAVELERS COMPANIES INC 7,405 shares (about $1.82M)Berkshire Hathaway 3,513 shares (about $1.81M)RTX CORPORATION 12,079 shares (about $1.53M)Vanguard Short-Term Treasury Index ETF 26,111 shares (about $1.53M)Avantis Emerging Markets Equity ETF 25,423 shares (about $1.42M) Largest Sales this Quarter iShares 10-20 Year Treasury Bond ETF 144,543 shares (about $14.39M)Vanguard Total Bond Market ETF 38,975 shares (about $2.81M)SPDR Portfolio S&P 500 Value ETF 53,672 shares (about $2.53M)iShares Core S&P Total U.S. Stock Market ETF 20,140 shares (about $2.30M)Vanguard FTSE Developed Markets ETF 31,528 shares (about $1.52M) Sector Allocation Over TimeMap of 500 Largest Holdings ofNicolet Advisory Services, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorSPYVSPDR Portfolio S&P 500 Value ETF$140,227,344$2,526,878 ▼-1.8%2,978,49113.9%ETFSPYGSPDR Portfolio S&P 500 Growth ETF$113,753,585$1,294,044 ▼-1.1%1,479,62511.3%ETFBRK.BBerkshire Hathaway$31,583,046$1,812,041 ▲6.1%61,2303.1%FinanceITOTiShares Core S&P Total U.S. Stock Market ETF$30,942,921$2,299,986 ▼-6.9%270,9543.1%ETFAAPLApple$30,295,638$703,031 ▲2.4%159,0993.0%Computer and TechnologyVTEBVanguard Tax-Exempt Bond ETF$27,058,704$946,187 ▲3.6%557,9112.7%ETFAVEMAvantis Emerging Markets Equity ETF$25,662,541$1,419,366 ▲5.9%459,6552.5%ETFVEAVanguard FTSE Developed Markets ETF$24,584,194$1,516,182 ▼-5.8%511,2122.4%ETFFBNDFidelity Total Bond ETF$23,922,775$636,772 ▼-2.6%534,2292.4%ETFVOVanguard Mid-Cap ETF$22,487,661$188,326 ▼-0.8%93,8552.2%ETFPGProcter & Gamble$21,480,658$168,303 ▲0.8%131,3322.1%Consumer StaplesMSFTMicrosoft$18,487,744$537,319 ▲3.0%48,4801.8%Computer and TechnologyBNDVanguard Total Bond Market ETF$17,255,072$2,810,102 ▼-14.0%239,3211.7%ETFUITBVictoryShares Core Intermediate Bond ETF$15,900,951$349,424 ▼-2.2%345,0731.6%ETFJPMJPMorgan Chase & Co.$14,778,158$53,825 ▼-0.4%65,0701.5%FinanceWECWEC Energy Group$13,560,789$523,963 ▲4.0%128,5261.3%UtilitiesJPMORGAN CHASE FINL CO LLC$12,863,691$578,435 ▼-4.3%460,8991.3%CAL LKD 44AVREAvantis Real Estate ETF$12,252,320$641,664 ▲5.5%304,3301.2%ETFVOOVanguard S&P 500 ETF$12,094,366$1,053,780 ▼-8.0%25,0891.2%ETFVGSHVanguard Short-Term Treasury Index ETF$11,207,858$1,530,108 ▲15.8%191,2601.1%ETFMUBiShares National Muni Bond ETF$10,326,785$777,348 ▼-7.0%100,2991.0%ETFNVDANVIDIA$9,944,121$197,284 ▲2.0%92,4431.0%Computer and TechnologyAMZNAmazon.com$9,625,682$107,463 ▲1.1%53,1161.0%Retail/WholesaleIVViShares Core S&P 500 ETF$9,513,448$22,137 ▼-0.2%18,0500.9%ETFYLDPrincipal Active High Yield ETF$9,437,351$553,828 ▼-5.5%512,6210.9%ETFAMLPAlerian MLP ETF$9,101,656$183,698 ▼-2.0%198,6830.9%ETFVBVanguard Small-Cap ETF$8,615,218$192,649 ▼-2.2%42,4390.9%ETFVTVVanguard Value ETF$7,403,060$270,984 ▼-3.5%46,3880.7%ETFBFCBank First$7,234,619$12,715 ▲0.2%72,8270.7%FinanceSUBiShares Short-Term National Muni Bond ETF$7,166,528$310,825 ▲4.5%68,2010.7%ETFHDHome Depot$7,161,081$440,959 ▲6.6%20,2510.7%Retail/WholesaleGOOGLAlphabet$6,800,849$377,010 ▲5.9%44,5020.7%Computer and TechnologyKOCoca-Cola$6,516,833$179,588 ▲2.8%92,0980.6%Consumer StaplesVUGVanguard Growth ETF$6,478,988$52,994 ▼-0.8%18,3390.6%ETFPEPPepsiCo$6,196,518$286,692 ▲4.9%42,9900.6%Consumer StaplesSPYSPDR S&P 500 ETF Trust$6,107,384$464,795 ▼-7.1%11,6420.6%FinanceMETAMeta Platforms$5,164,619$238,182 ▲4.8%9,4540.5%Computer and TechnologyABTAbbott Laboratories$4,377,386$268,420 ▲6.5%35,1600.4%MedicalWMTWalmart$4,311,473$136,911 ▲3.3%47,5830.4%Retail/WholesaleIGFiShares Global Infrastructure ETF$4,017,313$188,301 ▼-4.5%76,1430.4%ManufacturingOSKOshkosh$3,738,919$170,922 ▲4.8%44,2530.4%Auto/Tires/TrucksXOMExxon Mobil$3,600,146$154,590 ▲4.5%36,0270.4%EnergyDFACDimensional U.S. Core Equity 2 ETF$3,528,913$86,895 ▼-2.4%115,1730.4%ETFCOSTCostco Wholesale$3,469,504$73,286 ▲2.2%3,5980.3%Retail/WholesaleGOOGAlphabet$3,413,272$261,018 ▲8.3%21,9690.3%Computer and TechnologyGUNRFlexShares Global Upstream Natural Resources Index Fund$3,324,922$406,357 ▼-10.9%94,1370.3%ETFTJXTJX Companies$3,181,603$117,271 ▼-3.6%24,9600.3%Retail/WholesaleETNEaton$3,154,536$231,203 ▲7.9%11,6520.3%IndustrialsUNHUnitedHealth Group$3,111,276$663,390 ▼-17.6%5,2340.3%MedicalMDYSPDR S&P MidCap 400 ETF Trust$2,842,856$627,548 ▲28.3%5,7940.3%ETFLLYEli Lilly and Company$2,749,334$379,890 ▲16.0%3,8140.3%MedicalVGITVanguard Intermediate-Term Treasury Index ETF$2,440,453$14,148 ▲0.6%41,3990.2%ETFMAMastercard$2,433,791$287,121 ▲13.4%4,8740.2%Business ServicesSPDWSPDR Portfolio Developed World ex-US ETF$2,411,952$224,145 ▼-8.5%70,0950.2%ETFMCDMcDonald's$2,335,022$34,668 ▼-1.5%7,6110.2%Retail/WholesaleTSLATesla$2,185,027$96,669 ▲4.6%8,6570.2%Auto/Tires/TrucksORCLOracle$2,156,015$44,406 ▼-2.0%16,1680.2%Computer and TechnologyWFCWells Fargo & Company$2,141,908$53,013 ▲2.5%33,9390.2%FinanceVIGVanguard Dividend Appreciation ETF$2,089,238$2,905 ▼-0.1%11,5060.2%ETFPMPhilip Morris International$2,075,983$30,687 ▲1.5%13,7330.2%Consumer StaplesHONHoneywell International$2,047,600$50,861 ▼-2.4%10,5880.2%Multi-Sector ConglomeratesAVGOBroadcom$2,042,961$321,856 ▲18.7%11,8570.2%Computer and TechnologyABBVAbbVie$2,015,423$14,632 ▲0.7%11,5700.2%MedicalJNJJohnson & Johnson$1,964,784$328,009 ▲20.0%13,2140.2%MedicalVVisa$1,920,119$79,856 ▲4.3%5,9150.2%Business ServicesASBAssociated Banc$1,896,253$1,273 ▼-0.1%98,3020.2%FinanceSPSMSPDR Portfolio S&P 600 Small Cap ETF$1,850,474$320,627 ▲21.0%50,2980.2%ETFTRAVELERS COMPANIES INC$1,815,383$1,815,383 ▲New Holding7,4050.2%COMIBMInternational Business Machines$1,759,736$22,955 ▼-1.3%7,6660.2%Computer and TechnologyBABoeing$1,693,302$125,505 ▲8.0%10,8880.2%AerospaceIWFiShares Russell 1000 Growth ETF$1,651,511$300,181 ▲22.2%4,8030.2%ETFSCHWCharles Schwab$1,621,608$57,899 ▲3.7%21,9580.2%FinanceSPMDSPDR Portfolio S&P 400 Mid Cap ETF$1,577,079$181,022 ▼-10.3%33,4980.2%ETFBXBlackstone$1,538,959$9,941 ▲0.7%12,0750.2%FinanceRTX CORPORATION$1,534,899$1,534,899 ▲New Holding12,0790.2%COMPGRProgressive$1,532,540$190,406 ▲14.2%5,6100.2%FinanceTFISPDR Nuveen Barclays Municipal Bond ETF$1,519,903$1,232,400 ▲428.7%34,5900.2%FinanceIWBiShares Russell 1000 ETF$1,488,142$239,104 ▲19.1%5,1720.1%ETFDISWalt Disney$1,458,809$145,745 ▲11.1%17,1160.1%Consumer DiscretionarySCZiShares MSCI EAFE Small-Cap ETF$1,434,095$53,510 ▼-3.6%23,6380.1%ETFCRMSalesforce$1,434,071$43,117 ▲3.1%5,6210.1%Computer and TechnologyFIFiserv$1,406,543$3,679 ▼-0.3%6,8820.1%Business ServicesDEDeere & Company$1,400,657$9,773 ▼-0.7%3,1530.1%IndustrialsSPTMSPDR Portfolio S&P 1500 Composite Stock Market ETF$1,396,963$158,361 ▼-10.2%21,9300.1%ETFNFLXNetflix$1,395,573$43,295 ▲3.2%1,5150.1%Consumer DiscretionaryCVXChevron$1,369,701$88,146 ▼-6.0%10,1470.1%EnergyCSCOCisco Systems$1,289,751$59,986 ▲4.9%22,7910.1%Computer and TechnologyBBAGJPMorgan BetaBuilders U.S. Aggregate Bond ETF$1,273,162$173,508 ▼-12.0%28,1110.1%ETFCPRTCopart$1,238,371$128,289 ▲11.6%21,1110.1%Business ServicesAXONAxon Enterprise$1,224,878$106,943 ▼-8.0%2,2220.1%AerospaceMGKVanguard Mega Cap Growth ETF$1,217,334$85,479 ▲7.6%4,1300.1%ETFAMTAmerican Tower$1,214,922$204,779 ▲20.3%5,8320.1%FinanceGDGeneral Dynamics$1,211,465$59,527 ▲5.2%4,4570.1%AerospaceBACBank of America$1,132,348$14,268 ▼-1.2%31,5860.1%FinanceCATCaterpillar$1,123,689$5,494 ▲0.5%3,8860.1%IndustrialsVOTVanguard Mid-Cap Growth ETF$1,105,605$103,407 ▼-8.6%4,8220.1%ETFKMBKimberly-Clark$1,104,022$52,245 ▲5.0%8,0300.1%Consumer StaplesVTIVanguard Total Stock Market ETF$1,098,499$7,723 ▲0.7%4,2670.1%ETFMDLZMondelez International$1,087,878$139,548 ▲14.7%16,4880.1%Consumer StaplesTAT&T$1,081,587$23,804 ▼-2.2%40,9850.1%Computer and TechnologyShowing largest 100 holdings. 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