Boyce & Associates Wealth Consulting Inc. Trims Position in Apple Inc. $AAPL

Key Points

• Boyce & Associates cut its Apple stake by 66.1% in Q4, selling 19,006 shares and leaving 9,744 shares valued at $2.649M (about 2.2% of the firm's portfolio and its 11th largest holding).
• Insiders executed large sales on April 2 under pre‑arranged Rule 10b5‑1 plans — CEO Tim Cook sold 64,949 shares for ~$16.5M and SVP Deirdre O'Brien sold 30,002 shares for ~$7.66M — leaving company insiders with roughly 0.06% ownership.
• Analysts maintain a consensus "Moderate Buy" on AAPL with an average target of $301.33 (some firms have targets up to $330), supported by positive industry data such as a ~20% jump in iPhone shipments in China.

Boyce & Associates Wealth Consulting Inc. trimmed its position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 66.1% during the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 9,744 shares of the iPhone maker's stock after selling 19,006 shares during the quarter. Apple accounts for approximately 2.2% of Boyce & Associates Wealth Consulting Inc.'s portfolio, making the stock its 11th largest holding. Boyce & Associates Wealth Consulting Inc.'s holdings in Apple were worth $2,649,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds have also made changes to their positions in AAPL. Reyes Financial Architecture Inc. lifted its stake in shares of Apple by 0.4% during the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker's stock valued at $2,520,000 after buying an additional 37 shares during the period. WESPAC Advisors LLC lifted its stake in shares of Apple by 0.3% during the fourth quarter. WESPAC Advisors LLC now owns 12,326 shares of the iPhone maker's stock valued at $3,351,000 after buying an additional 39 shares during the period. American Alpha Advisors LLC lifted its stake in shares of Apple by 3.7% during the third quarter. American Alpha Advisors LLC now owns 1,151 shares of the iPhone maker's stock valued at $293,000 after buying an additional 41 shares during the period. Capstone Wealth Management LLC lifted its stake in shares of Apple by 0.5% during the third quarter. Capstone Wealth Management LLC now owns 8,537 shares of the iPhone maker's stock valued at $2,174,000 after buying an additional 42 shares during the period. Finally, Seven Springs Wealth Group LLC lifted its stake in shares of Apple by 0.3% during the third quarter. Seven Springs Wealth Group LLC now owns 15,451 shares of the iPhone maker's stock valued at $3,934,000 after buying an additional 42 shares during the period. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity

In related news, CEO Timothy D. Cook sold 64,949 shares of Apple stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total value of $16,511,984.27. Following the sale, the chief executive officer directly owned 3,280,418 shares in the company, valued at $833,980,668.14. This trade represents a 1.94% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Deirdre O'brien sold 30,002 shares of Apple stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total transaction of $7,661,010.70. Following the completion of the sale, the senior vice president owned 136,810 shares in the company, valued at approximately $34,934,433.50. This represents a 17.99% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Company insiders own 0.06% of the company's stock.

Analysts Set New Price Targets

Several equities analysts recently issued reports on the stock. Royal Bank Of Canada set a $325.00 price target on shares of Apple in a research note on Monday, February 2nd. Stifel Nicolaus set a $330.00 price target on shares of Apple in a research note on Monday, March 2nd. The Goldman Sachs Group reaffirmed a "buy" rating on shares of Apple in a research note on Monday, March 2nd. Monness Crespi & Hardt increased their price target on shares of Apple from $300.00 to $315.00 and gave the stock a "buy" rating in a research note on Friday, January 30th. Finally, UBS Group reaffirmed a "neutral" rating on shares of Apple in a research note on Wednesday, March 4th. One analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, twelve have assigned a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of "Moderate Buy" and a consensus target price of $301.33.

More Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Counterpoint/Reuters data show iPhone shipments in China jumped ~20% in Q1 — far outpacing the market and supporting Apple’s revenue and share‑gain narrative in its largest smartphone market. Apple's iPhone shipments in China surge 20% in Q1, data shows
• Positive Sentiment: BNP Paribas upgraded AAPL to Outperform and raised its price target (citing supply‑chain strength and a premium mix benefit as memory prices rise), which helped lift sentiment and buy‑side interest. Apple Upgraded To Outperform As BNP Sees Share Gains From Memory Surge
• Positive Sentiment: Bank of America raised its price target and highlighted Apple’s M5/edge‑AI roadmap as a meaningful product/AI catalyst — reinforcing the case for multiple expansion if product momentum continues. Bank of America Increases Apple Price Target to $325
• Neutral Sentiment: Heavy call‑option activity and structured trades around Apple’s April 30 earnings show traders positioning for a big move; options can amplify returns but also add short‑term volatility risk. Apple Stock Trade Risk Around Earnings Offers A 27% Reward
• Neutral Sentiment: Corporate moves — a leadership transition in Wearables/Home and Project Glasswing (an AI security alliance) — underline long‑term product and services initiatives but are unlikely to move near‑term earnings materially. Apple’s Wearables Shakeup And AI Security Push Shape Long Term Story
• Negative Sentiment: Rising memory and component costs remain a two‑edged sword — while some analysts argue it improves Apple’s competitive positioning, higher input prices can compress margins if the premium mix or pricing power softens. Apple Upgrade Hinges on Cost Advantage Shift
• Negative Sentiment: TSMC’s strong AI‑driven results and supply comments briefly pressured AAPL aftermarket moves (market reads TSMC commentary as mixed signal for margins/supply dynamics). Also expect volatility into the April 30 earnings print. TSMC’s Results Weren’t a Great Sign for Apple

Apple Price Performance

Shares of AAPL stock opened at $270.23 on Friday. The firm has a market cap of $3.97 trillion, a P/E ratio of 34.16, a P/E/G ratio of 2.42 and a beta of 1.11. The company has a debt-to-equity ratio of 0.87, a current ratio of 0.97 and a quick ratio of 0.94. Apple Inc. has a 1-year low of $189.81 and a 1-year high of $288.62. The firm has a fifty day moving average of $259.72 and a two-hundred day moving average of $264.11.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share for the quarter, topping the consensus estimate of $2.67 by $0.17. Apple had a net margin of 27.04% and a return on equity of 159.94%. The company had revenue of $143.76 billion during the quarter, compared to analyst estimates of $138.25 billion. During the same period last year, the business earned $2.40 EPS. The firm's revenue for the quarter was up 15.7% compared to the same quarter last year. As a group, research analysts anticipate that Apple Inc. will post 7.28 earnings per share for the current fiscal year.

Apple Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, February 12th. Stockholders of record on Monday, February 9th were given a $0.26 dividend. This represents a $1.04 dividend on an annualized basis and a dividend yield of 0.4%. The ex-dividend date was Monday, February 9th. Apple's dividend payout ratio (DPR) is presently 13.15%.

Apple Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.