Brookstone Capital Management Has $16.55 Million Stock Holdings in Alphabet Inc. $GOOG

Key Points

• Brookstone Capital Management increased its stake in Alphabet (GOOG) by 12.1% in Q4 to 52,745 shares valued at $16.55 million, while institutional investors collectively own about 27.26% of the stock.
• Significant insider selling occurred recently: John Kent Walker sold 47,574 shares for ~$14.34 million, and insiders have sold 2,101,844 shares worth ~$115.15 million in the last 90 days; corporate insiders still hold 12.99%.
• Product and risk backdrop: Google rolled out Gemma 4 and updated Gemini API pricing (potential cloud/AI revenue upside), but faces a Turkey antitrust probe and the departure of its principal accounting officer; analysts maintain a consensus Buy rating with a $345.71 target.

Brookstone Capital Management grew its stake in Alphabet Inc. (NASDAQ:GOOG - Free Report) by 12.1% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 52,745 shares of the information services provider's stock after acquiring an additional 5,687 shares during the period. Brookstone Capital Management's holdings in Alphabet were worth $16,551,000 at the end of the most recent quarter.

Other institutional investors and hedge funds have also bought and sold shares of the company. Brighton Jones LLC increased its position in shares of Alphabet by 5.6% during the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider's stock worth $22,901,000 after purchasing an additional 6,410 shares during the last quarter. Edgestream Partners L.P. grew its stake in shares of Alphabet by 73.9% in the second quarter. Edgestream Partners L.P. now owns 16,696 shares of the information services provider's stock valued at $2,962,000 after buying an additional 7,095 shares in the last quarter. LFL Advisers LLC grew its stake in shares of Alphabet by 3.2% in the second quarter. LFL Advisers LLC now owns 123,638 shares of the information services provider's stock valued at $21,932,000 after buying an additional 3,786 shares in the last quarter. GeoWealth Management LLC increased its holdings in Alphabet by 12.5% during the second quarter. GeoWealth Management LLC now owns 23,947 shares of the information services provider's stock worth $4,248,000 after buying an additional 2,656 shares during the last quarter. Finally, M Holdings Securities Inc. increased its holdings in Alphabet by 9.5% during the second quarter. M Holdings Securities Inc. now owns 40,587 shares of the information services provider's stock worth $7,204,000 after buying an additional 3,505 shares during the last quarter. Institutional investors own 27.26% of the company's stock.

Insider Transactions at Alphabet

In other Alphabet news, Director John L. Hennessy sold 1,050 shares of the stock in a transaction on Monday, March 16th. The stock was sold at an average price of $303.41, for a total transaction of $318,580.50. Following the transaction, the director owned 4,631 shares in the company, valued at $1,405,091.71. This trade represents a 18.48% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider John Kent Walker sold 47,574 shares of Alphabet stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $301.45, for a total value of $14,341,182.30. Following the sale, the insider directly owned 13,227 shares of the company's stock, valued at $3,987,279.15. This represents a 78.25% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 2,101,844 shares of company stock valued at $115,147,751. Corporate insiders own 12.99% of the company's stock.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google rolled out Gemma 4, an open‑source AI model family that strengthens Google’s developer ecosystem and supports future cloud/AI revenue opportunities. Read More.
• Positive Sentiment: Google updated Gemini API pricing with “Flex” and “Priority” tiers to balance speed, cost and reliability — that could broaden usage, enable more price‑sensitive workloads, and boost API adoption/revenue. Read More.
• Positive Sentiment: Technical advances like TurboQuant (memory/compression for large models) can lower infrastructure costs for AI workloads and improve margins over time — a structural benefit to Google’s cloud/AI economics. Read More.
• Neutral Sentiment: Wells Fargo and other analysts remain constructive (Overweight/Buy) but have trimmed price targets — signaling confidence in the long run while dialing back near‑term expectations. Read More.
• Neutral Sentiment: Market/ETF flows continue to amplify Alphabet’s moves (SPY/QQQ dynamics): macro risk‑on/off days can create outsized short‑term volatility for big caps. Read More.
• Neutral Sentiment: Big Tech H‑1B filings have fallen, reflecting broader hiring freezes/reshuffling across the sector — not an Alphabet‑specific revenue issue but a labor/strategy signal. Read More.
• Negative Sentiment: Turkey’s competition authority opened an investigation into Google’s advertising and billing practices — regulatory probes risk fines, remedial costs and local ad‑revenue disruption. Read More.
• Negative Sentiment: Alphabet’s principal accounting officer, Amie Thuener O’Toole, is leaving (joining Broadcom as CFO) — departure of a senior finance leader creates some short‑term transition risk for controls and reporting. Read More.
• Negative Sentiment: Semianalysis warned heavy AI capex could push Google’s free cash flow toward zero next year — investors sensitive to FCF may penalize valuation if spending outpaces monetization. Read More.
• Negative Sentiment: Recent insider selling by senior executives (e.g., John Kent Walker) adds to near‑term negative sentiment, especially amid market sensitivity to insider activity. Read More.
• Negative Sentiment: Broader legal pressure on platforms (recent cases challenging Section 230 protections) raises regulatory and litigation risk for YouTube/Google content/ad products. Read More.

Analyst Ratings Changes

A number of brokerages have commented on GOOG. Oppenheimer reiterated an "outperform" rating and issued a $360.00 price target on shares of Alphabet in a research note on Thursday, February 5th. Scotiabank restated an "outperform" rating and set a $400.00 price objective (up from $375.00) on shares of Alphabet in a research note on Thursday, February 5th. Citigroup reaffirmed a "market outperform" rating on shares of Alphabet in a report on Wednesday, December 17th. Wedbush reiterated an "outperform" rating and issued a $370.00 target price on shares of Alphabet in a research note on Thursday, February 5th. Finally, Deutsche Bank Aktiengesellschaft reiterated a "buy" rating and set a $370.00 price target on shares of Alphabet in a report on Tuesday, January 20th. Nine equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has an average rating of "Buy" and a consensus target price of $345.71.

Alphabet Price Performance

Alphabet stock opened at $294.46 on Friday. The company's 50-day moving average price is $309.00 and its two-hundred day moving average price is $296.60. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. The stock has a market cap of $3.56 trillion, a P/E ratio of 27.24, a P/E/G ratio of 1.80 and a beta of 1.13. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $350.15.

Alphabet (NASDAQ:GOOG - Get Free Report) last issued its quarterly earnings data on Thursday, February 5th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $2.59 by $0.23. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The company had revenue of $113.83 billion during the quarter, compared to analysts' expectations of $111.24 billion. During the same quarter in the previous year, the company posted $2.15 earnings per share. The business's revenue was up 18.0% on a year-over-year basis. As a group, analysts expect that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were issued a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, March 9th. Alphabet's dividend payout ratio is currently 7.77%.

Alphabet Profile

Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.

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