CRA Financial Services LLC Purchases 23,522 Shares of Netflix, Inc. $NFLX

Key Points

• CRA Financial Services LLC boosted its Netflix stake by 908.5% in Q4, buying 23,522 shares to hold 26,111 shares worth about $2.45 million at the end of the period.
• Insiders have sold heavily: CEO Gregory Peters and CFO Adam Neumann were among executives who sold shares, with insiders offloading 1,520,133 shares worth $137.26 million over the past 90 days, leaving insiders with 1.37% ownership.
• Wall Street and institutions remain broadly positive—institutional ownership is ~80.9% and the consensus rating is a “Moderate Buy” with an average target of $114.57—but recent U.S. price hikes and a push toward ad-supported plans, sports and gaming create both revenue diversification upside and subscriber churn risk.

CRA Financial Services LLC raised its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 908.5% in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 26,111 shares of the Internet television network's stock after purchasing an additional 23,522 shares during the period. CRA Financial Services LLC's holdings in Netflix were worth $2,448,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in NFLX. First Financial Corp IN increased its stake in shares of Netflix by 900.0% in the 4th quarter. First Financial Corp IN now owns 270 shares of the Internet television network's stock valued at $25,000 after purchasing an additional 243 shares during the last quarter. Imprint Wealth LLC acquired a new position in shares of Netflix during the 3rd quarter worth $25,000. Retirement Wealth Solutions LLC bought a new stake in shares of Netflix during the 3rd quarter worth $28,000. MB Levis & Associates LLC lifted its position in shares of Netflix by 177.8% during the 4th quarter. MB Levis & Associates LLC now owns 300 shares of the Internet television network's stock worth $28,000 after buying an additional 192 shares during the last quarter. Finally, Steph & Co. boosted its stake in Netflix by 188.9% in the third quarter. Steph & Co. now owns 26 shares of the Internet television network's stock valued at $31,000 after buying an additional 17 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: D.E. Shaw has been adding to NFLX, signaling institutional confidence that could support the stock and reduce downside risk. D. E. Shaw Is Loading Up on This Stock
• Positive Sentiment: Billionaire investor Paul Tudor Jones is buying Netflix, another high-profile buyer that can boost sentiment and attract momentum investors. Billionaire Paul Tudor Jones Is Buying This Stock
• Positive Sentiment: UBS named Netflix a top pick in TMT, and President Capital nudged its price target higher — analyst support can lift valuation expectations and buying interest. Netflix, Amazon named among UBS top technology, media and telecommunications stocks picks
• Neutral Sentiment: Bank of America says Q1 will be pivotal after Netflix stepped back from the Warner Bros. Discovery deal and refocused on core strategy — this raises the stakes for upcoming results (beat/miss could swing the stock). Netflix faces key quarter after strategic reset, says Bank of America
• Neutral Sentiment: Market commentary highlights that rising digital ad spend and Netflix’s push into ads, sports and gaming could expand revenue diversification — a long-term positive but dependent on execution. As Digital Ad Spend Hits a High, These Firms Could Reap Rewards (NFLX)
• Neutral Sentiment: Citizens initiated coverage with a cautious Market Perform — signals mixed analyst views and suggests limited near-term upside from that shop. Citizens Starts Netflix, Inc. (NFLX) Coverage, But Stays Cautious
• Negative Sentiment: Netflix raised U.S. prices across tiers and appears to be steering some users toward ad-supported plans — price hikes can boost near-term revenue but risk subscriber pushback and churn in a sensitive consumer environment. Netflix's Latest Price Hike Reveals Its Endgame: Steering Subscribers Toward Ads
• Negative Sentiment: Analyst/columnist pieces flag structural risks and “red flags” after a recent pullback — these narratives can amplify selling pressure if earnings or guidance disappoint. Down 30%, 3 Red Flags That Suggest Netflix's Best Days Are Behind It

Insiders Place Their Bets

In related news, CEO Gregory K. Peters sold 27,312 shares of the firm's stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the completion of the transaction, the chief executive officer directly owned 122,140 shares of the company's stock, valued at $10,166,933.60. This trade represents a 18.27% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, CFO Spencer Adam Neumann sold 28,630 shares of Netflix stock in a transaction dated Monday, March 2nd. The stock was sold at an average price of $97.00, for a total value of $2,777,110.00. Following the transaction, the chief financial officer directly owned 73,787 shares in the company, valued at $7,157,339. The trade was a 27.95% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 1,520,133 shares of company stock valued at $137,259,786 over the last ninety days. 1.37% of the stock is currently owned by corporate insiders.

Wall Street Analysts Forecast Growth

NFLX has been the topic of a number of recent analyst reports. Jefferies Financial Group reiterated a "buy" rating on shares of Netflix in a research report on Friday, March 27th. Canaccord Genuity Group set a $125.00 price target on shares of Netflix and gave the company a "buy" rating in a research note on Wednesday, January 21st. Piper Sandler reaffirmed a "positive" rating and set a $103.00 price target (down from $140.00) on shares of Netflix in a report on Wednesday, January 21st. KeyCorp set a $110.00 price objective on shares of Netflix and gave the stock an "overweight" rating in a research report on Friday, January 16th. Finally, Moffett Nathanson dropped their price objective on shares of Netflix from $140.00 to $115.00 and set a "buy" rating for the company in a research note on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and thirteen have given a Hold rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average target price of $114.57.

Netflix Trading Down 0.6%

NFLX opened at $95.55 on Thursday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The company's 50 day moving average price is $87.73 and its two-hundred day moving average price is $100.01. The firm has a market capitalization of $403.43 billion, a price-to-earnings ratio of 37.81, a PEG ratio of 1.46 and a beta of 1.67.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.55 by $0.01. The firm had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company's revenue for the quarter was up 17.6% on a year-over-year basis. During the same quarter last year, the firm earned $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, research analysts predict that Netflix, Inc. will post 24.58 earnings per share for the current year.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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