Linden Thomas Advisory Services LLC Acquires 23,348 Shares of ServiceNow, Inc. $NOW

Key Points

• Linden Thomas Advisory Services LLC boosted its ServiceNow stake by 410.5% in Q4, buying 23,348 shares to hold 29,036 shares valued at $4.448 million.
• Insiders sold 16,237 shares worth $1.697 million over the last quarter (including Paul Fipps and Kevin Thomas McBride), trimming insider ownership to about 0.34%.
• Analyst coverage is mixed but constructive with a consensus "Moderate Buy" and an average price target of $189.77, even as the stock is down ~30% YTD; ServiceNow also secured a $3 billion unsecured revolving credit facility and will report Q1 results on April 22.

Linden Thomas Advisory Services LLC lifted its holdings in ServiceNow, Inc. (NYSE:NOW - Free Report) by 410.5% in the 4th quarter, according to its most recent 13F filing with the SEC. The firm owned 29,036 shares of the information technology services provider's stock after purchasing an additional 23,348 shares during the quarter. Linden Thomas Advisory Services LLC's holdings in ServiceNow were worth $4,448,000 as of its most recent SEC filing.

A number of other large investors have also bought and sold shares of NOW. Kilter Group LLC bought a new position in ServiceNow in the second quarter valued at approximately $25,000. IAG Wealth Partners LLC increased its position in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock worth $25,000 after acquiring an additional 18 shares in the last quarter. Noble Wealth Management PBC increased its position in shares of ServiceNow by 400.0% during the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock worth $25,000 after acquiring an additional 128 shares in the last quarter. Lodestone Wealth Management LLC acquired a new stake in shares of ServiceNow during the fourth quarter worth $26,000. Finally, Bogart Wealth LLC raised its holdings in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider's stock worth $29,000 after acquiring an additional 15 shares during the period. 87.18% of the stock is owned by institutional investors.

Analyst Ratings Changes

A number of brokerages recently weighed in on NOW. BNP Paribas Exane raised shares of ServiceNow from a "neutral" rating to an "outperform" rating and set a $140.00 target price for the company in a research note on Monday, March 16th. Canaccord Genuity Group set a $200.00 price target on ServiceNow in a research note on Thursday, January 29th. Royal Bank Of Canada cut their price target on ServiceNow from $185.00 to $150.00 and set an "outperform" rating on the stock in a report on Monday, February 9th. Capital One Financial reduced their price objective on ServiceNow from $188.00 to $161.00 and set an "overweight" rating for the company in a research report on Friday, January 16th. Finally, DA Davidson reiterated a "buy" rating and set a $220.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company's stock. According to MarketBeat, the company has a consensus rating of "Moderate Buy" and an average price target of $189.77.

Insider Buying and Selling

In related news, insider Paul Fipps sold 3,696 shares of the stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the completion of the transaction, the insider directly owned 8,061 shares of the company's stock, valued at approximately $820,367.97. This represents a 31.44% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm's stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares of the company's stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 16,237 shares of company stock worth $1,697,162. Corporate insiders own 0.34% of the company's stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a $3 billion unsecured revolving credit facility and money-market/CP programs to boost liquidity and lower refinancing risk, giving management more flexibility to fund operations, M&A or AI investments. ServiceNow Boosts Liquidity With New Credit and CP Programs
• Positive Sentiment: Benchmark initiated coverage with a Buy and $125 price target, calling the recent sell-off a buying opportunity — this can attract value-oriented flows. Benchmark Initiates ServiceNow at Buy with $125 Price Target
• Positive Sentiment: Morgan Stanley reiterated a Buy with a $210 target, highlighting resilient growth and AI monetization potential — a large, bullish institutional voice that may support longer-term confidence. ServiceNow: Resilient Growth, AI Monetization, and Accretive Acquisitions Create Attractive Risk/Reward
• Positive Sentiment: BigPanda became an elite Build Partner and launched a certified app to convert alert streams into context-rich incidents inside ServiceNow — a product tie-up that strengthens Now Platform’s operational AI credentials. BigPanda Partners with ServiceNow to Extend ServiceNow with Advanced Event Intelligence and Incident Automation
• Neutral Sentiment: ServiceNow set its Q1 2026 earnings release for April 22 — a near-term catalyst that will refocus investors on growth, margins, subscription trends and AI monetization. ServiceNow to Announce First Quarter 2026 Financial Results on April 22
• Neutral Sentiment: Shares have seen occasional bargain-hunting bounces near the 52-week low, indicating some short-term buying interest even amid the drawdown. ServiceNow (NOW) Climbs 5.6% on Bargain-Hunting After Near Low
• Neutral Sentiment: Consensus analyst coverage remains generally constructive (average rating around "moderate buy"), suggesting mixed but not uniformly negative institutional views. ServiceNow, Inc. NYSE: NOW Receives Average Rating of "Moderate Buy" from Analysts
• Negative Sentiment: Multiple outlets highlight a ~30%+ YTD decline and the stock’s worst quarter on record, driven by investor worries over slower growth and increased competition from AI-native players — a key pressure point for sentiment. ServiceNow Drops 32% Year to Date: Should You Still Buy the Stock?
• Negative Sentiment: Wells Fargo trimmed its price target to $185 (still Overweight) — the cut signals some near-term caution from sell-side desks even if they remain constructive on the long run. Wall Street Price Prediction: ServiceNow Price Target Set at $185
• Negative Sentiment: Coverage pieces raising questions about AI competition and execution have amplified selling pressure; until Q1 results and guidance clarity, sentiment may remain fragile. ServiceNow’s stock is having its worst quarter on record. What comes next?

ServiceNow Stock Down 0.5%

Shares of NOW stock opened at $104.02 on Thursday. The firm's fifty day moving average price is $111.59 and its two-hundred day moving average price is $148.31. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 1 year low of $98.00 and a 1 year high of $211.48. The firm has a market capitalization of $108.80 billion, a P/E ratio of 62.36, a PEG ratio of 1.75 and a beta of 1.00.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts' consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company's quarterly revenue was up 20.7% on a year-over-year basis. During the same period in the prior year, the business posted $0.73 EPS. On average, equities analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

About ServiceNow

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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