Private Advisory Group LLC lessened its stake in shares of Alphabet Inc. (NASDAQ:GOOG - Free Report) by 14.9% in the fourth quarter, according to its most recent Form 13F filing with the SEC. The fund owned 121,990 shares of the information services provider's stock after selling 21,391 shares during the period. Alphabet comprises about 3.0% of Private Advisory Group LLC's holdings, making the stock its 6th biggest position. Private Advisory Group LLC's holdings in Alphabet were worth $38,280,000 as of its most recent filing with the SEC.
Several other hedge funds have also added to or reduced their stakes in the stock. Imprint Wealth LLC bought a new stake in shares of Alphabet in the 3rd quarter worth approximately $31,000. Manning & Napier Advisors LLC bought a new position in Alphabet during the third quarter valued at $32,000. Tripletail Wealth Management LLC purchased a new stake in Alphabet in the third quarter worth $40,000. Retirement Wealth Solutions LLC increased its position in Alphabet by 145.0% in the third quarter. Retirement Wealth Solutions LLC now owns 196 shares of the information services provider's stock worth $48,000 after buying an additional 116 shares during the last quarter. Finally, Bay Harbor Wealth Management LLC raised its stake in shares of Alphabet by 56.8% in the third quarter. Bay Harbor Wealth Management LLC now owns 218 shares of the information services provider's stock valued at $53,000 after buying an additional 79 shares during the period. Institutional investors own 27.26% of the company's stock.
Analyst Ratings Changes
GOOG has been the topic of a number of recent research reports. UBS Group reiterated a "neutral" rating and set a $348.00 price target (up from $345.00) on shares of Alphabet in a research note on Thursday, February 12th. Needham & Company LLC set a $400.00 price objective on Alphabet and gave the company a "buy" rating in a research note on Friday, March 13th. Pivotal Research reiterated a "buy" rating and set a $420.00 target price (up from $400.00) on shares of Alphabet in a research report on Thursday, February 5th. Raymond James Financial upgraded shares of Alphabet from an "outperform" rating to a "strong-buy" rating and lifted their target price for the stock from $315.00 to $400.00 in a research note on Thursday, January 22nd. Finally, Oppenheimer reissued an "outperform" rating and issued a $360.00 price target on shares of Alphabet in a research report on Thursday, February 5th. Nine investment analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of "Buy" and an average price target of $345.71.
View Our Latest Research Report on GOOG
Alphabet Stock Performance
Shares of GOOG opened at $294.46 on Friday. The business's 50-day moving average price is $309.00 and its 200-day moving average price is $296.60. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $350.15. The stock has a market cap of $3.56 trillion, a PE ratio of 27.24, a P/E/G ratio of 1.80 and a beta of 1.13. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11.
Alphabet (NASDAQ:GOOG - Get Free Report) last released its quarterly earnings data on Thursday, February 5th. The information services provider reported $2.82 EPS for the quarter, beating analysts' consensus estimates of $2.59 by $0.23. The company had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. Alphabet's revenue was up 18.0% compared to the same quarter last year. During the same period last year, the business earned $2.15 earnings per share. On average, equities analysts forecast that Alphabet Inc. will post 8.89 EPS for the current fiscal year.
Alphabet Dividend Announcement
The company also recently declared a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, March 9th. Alphabet's dividend payout ratio (DPR) is presently 7.77%.
Key Alphabet News
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: Google rolled out Gemma 4, an open‑source AI model family that strengthens Google’s developer ecosystem and supports future cloud/AI revenue opportunities. Read More.
- Positive Sentiment: Google updated Gemini API pricing with “Flex” and “Priority” tiers to balance speed, cost and reliability — that could broaden usage, enable more price‑sensitive workloads, and boost API adoption/revenue. Read More.
- Positive Sentiment: Technical advances like TurboQuant (memory/compression for large models) can lower infrastructure costs for AI workloads and improve margins over time — a structural benefit to Google’s cloud/AI economics. Read More.
- Neutral Sentiment: Wells Fargo and other analysts remain constructive (Overweight/Buy) but have trimmed price targets — signaling confidence in the long run while dialing back near‑term expectations. Read More.
- Neutral Sentiment: Market/ETF flows continue to amplify Alphabet’s moves (SPY/QQQ dynamics): macro risk‑on/off days can create outsized short‑term volatility for big caps. Read More.
- Neutral Sentiment: Big Tech H‑1B filings have fallen, reflecting broader hiring freezes/reshuffling across the sector — not an Alphabet‑specific revenue issue but a labor/strategy signal. Read More.
- Negative Sentiment: Turkey’s competition authority opened an investigation into Google’s advertising and billing practices — regulatory probes risk fines, remedial costs and local ad‑revenue disruption. Read More.
- Negative Sentiment: Alphabet’s principal accounting officer, Amie Thuener O’Toole, is leaving (joining Broadcom as CFO) — departure of a senior finance leader creates some short‑term transition risk for controls and reporting. Read More.
- Negative Sentiment: Semianalysis warned heavy AI capex could push Google’s free cash flow toward zero next year — investors sensitive to FCF may penalize valuation if spending outpaces monetization. Read More.
- Negative Sentiment: Recent insider selling by senior executives (e.g., John Kent Walker) adds to near‑term negative sentiment, especially amid market sensitivity to insider activity. Read More.
- Negative Sentiment: Broader legal pressure on platforms (recent cases challenging Section 230 protections) raises regulatory and litigation risk for YouTube/Google content/ad products. Read More.
Insider Activity
In other news, CEO Sundar Pichai sold 32,500 shares of the business's stock in a transaction on Wednesday, February 18th. The shares were sold at an average price of $303.92, for a total transaction of $9,877,400.00. Following the completion of the transaction, the chief executive officer directly owned 2,818,524 shares in the company, valued at $856,605,814.08. The trade was a 1.14% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider John Kent Walker sold 47,574 shares of the company's stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $301.45, for a total transaction of $14,341,182.30. Following the completion of the transaction, the insider directly owned 13,227 shares in the company, valued at approximately $3,987,279.15. The trade was a 78.25% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 2,101,844 shares of company stock valued at $115,147,751 in the last quarter. 12.99% of the stock is currently owned by company insiders.
About Alphabet
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Free Report)
Alphabet Inc NASDAQ: GOOG is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company's history.
Alphabet's core business centers on internet search and advertising, with Google Search and the company's ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.
See Also
Want to see what other hedge funds are holding GOOG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Alphabet Inc. (NASDAQ:GOOG - Free Report).

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