Affirm (AFRM) Competitors $88.44 -3.74 (-4.06%) As of 01:10 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AFRM vs. AAPL, AMZN, MQ, PTON, PYPL, SOFI, UPST, WMT, IBN, and BBVAShould you be buying Affirm stock or one of its competitors? The main competitors of Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), PayPal (PYPL), SoFi Technologies (SOFI), Upstart (UPST), Walmart (WMT), ICICI Bank (IBN), and Banco Bilbao Viscaya Argentaria (BBVA). Affirm vs. Its Competitors Apple Amazon.com Marqeta Peloton Interactive PayPal SoFi Technologies Upstart Walmart ICICI Bank Banco Bilbao Viscaya Argentaria Apple (NASDAQ:AAPL) and Affirm (NASDAQ:AFRM) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment. Does the media refer more to AAPL or AFRM? In the previous week, Apple had 247 more articles in the media than Affirm. MarketBeat recorded 252 mentions for Apple and 5 mentions for Affirm. Apple's average media sentiment score of 1.06 beat Affirm's score of 0.08 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 178 Very Positive mention(s) 25 Positive mention(s) 33 Neutral mention(s) 10 Negative mention(s) 3 Very Negative mention(s) Positive Affirm 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Is AAPL or AFRM more profitable? Apple has a net margin of 24.30% compared to Affirm's net margin of 1.62%. Apple's return on equity of 170.91% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 170.91% 31.94% Affirm 1.62%1.80%0.49% Do analysts rate AAPL or AFRM? Apple presently has a consensus target price of $244.03, indicating a potential downside of 3.95%. Affirm has a consensus target price of $80.04, indicating a potential downside of 9.50%. Given Apple's higher probable upside, research analysts clearly believe Apple is more favorable than Affirm.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 1 Sell rating(s) 14 Hold rating(s) 15 Buy rating(s) 2 Strong Buy rating(s) 2.56Affirm 0 Sell rating(s) 11 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.67 Do institutionals & insiders believe in AAPL or AFRM? 67.7% of Apple shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 0.1% of Apple shares are held by insiders. Comparatively, 11.8% of Affirm shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Which has preferable earnings and valuation, AAPL or AFRM? Apple has higher revenue and earnings than Affirm. Apple is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B9.64$93.74B$6.5938.55Affirm$3.24B8.88$52.19M$0.13680.32 Which has more volatility & risk, AAPL or AFRM? Apple has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.64, meaning that its share price is 264% more volatile than the S&P 500. SummaryApple beats Affirm on 11 of the 17 factors compared between the two stocks. Get Affirm News Delivered to You Automatically Sign up to receive the latest news and ratings for AFRM and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AFRM vs. The Competition Export to ExcelMetricAffirmINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$28.75B$20.63B$32.53B$10.48BDividend YieldN/A3.50%3.14%4.57%P/E Ratio679.1179.31452.2526.80Price / Sales8.88100.132,019.17162.62Price / Cash388.1388.3135.7331.15Price / Book9.379.217.386.48Net Income$52.19M$355.94M$809.78M$271.51M7 Day Performance-1.11%4.00%4.82%3.24%1 Month Performance11.26%8.31%7.83%7.52%1 Year Performance96.84%86.42%24,378.76%29.17% Affirm Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AFRMAffirm2.0407 of 5 stars$88.44-4.1%$80.04-9.5%+105.2%$28.75B$3.24B679.112,206AAPLApple4.7367 of 5 stars$236.57+1.1%$240.80+1.8%+7.6%$3.50T$408.63B35.78164,000Trending NewsAnalyst ForecastOptions VolumeAMZNAmazon.com4.861 of 5 stars$231.36+1.4%$262.87+13.6%+20.8%$2.46T$637.96B35.231,556,000Trending NewsAnalyst ForecastMQMarqeta2.1735 of 5 stars$5.81-0.4%$6.11+5.3%+10.5%$2.60B$506.99M-44.66960PTONPeloton Interactive3.6982 of 5 stars$8.19+8.0%$9.29+13.5%+68.8%$3.34B$2.49B-26.462,145Positive NewsPYPLPayPal4.8062 of 5 stars$67.11+0.3%$85.00+26.7%-11.1%$64.12B$31.80B14.3424,400Positive NewsSOFISoFi Technologies2.7101 of 5 stars$27.67+4.2%$19.59-29.2%+266.6%$33.04B$2.67B57.495,000Insider TradeUPSTUpstart4.4288 of 5 stars$66.93+6.1%$78.54+17.3%+70.8%$6.44B$636.53M-836.751,193News CoverageGap DownWMTWalmart4.716 of 5 stars$103.64+0.1%$110.76+6.9%+29.5%$825.36B$680.99B38.922,100,000Positive NewsIBNICICI Bank1.2422 of 5 stars$32.00-0.2%N/A+1.9%$114.25B$22.68B19.75182,665Stock SplitBBVABanco Bilbao Viscaya Argentaria3.058 of 5 stars$19.19+0.6%N/A+78.0%$112.00B$38.40B10.10125,916 Related Companies and Tools Related Companies Apple Alternatives Amazon.com Alternatives Marqeta Alternatives Peloton Interactive Alternatives PayPal Alternatives SoFi Technologies Alternatives Upstart Alternatives Walmart Alternatives ICICI Bank Alternatives Banco Bilbao Viscaya Argentaria Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AFRM) was last updated on 9/22/2025 by MarketBeat.com Staff From Our PartnersA New Way to Double Your Retirement Income?Bloomberg reports that a new class of investments is “entering a golden era,” with yields fueling a retail boo...Investors Alley | SponsoredPrepare for the “Mar-a-Lago Accord” Money ShockWhy Are Wall Street Insiders Moving Their Money to This ONE Asset? 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