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Affirm (AFRM) Competitors

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$88.12 -2.00 (-2.21%)
As of 11:00 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

AFRM vs. AAPL, AMZN, MQ, PTON, PYPL, SOFI, UPST, WMT, IBN, and BBVA

Should you be buying Affirm stock or one of its competitors? The main competitors of Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), PayPal (PYPL), SoFi Technologies (SOFI), Upstart (UPST), Walmart (WMT), ICICI Bank (IBN), and Banco Bilbao Viscaya Argentaria (BBVA).

Affirm vs. Its Competitors

Affirm (NASDAQ:AFRM) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability and analyst recommendations.

Apple has a net margin of 24.30% compared to Affirm's net margin of 1.62%. Apple's return on equity of 170.91% beat Affirm's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm1.62% 1.80% 0.49%
Apple 24.30%170.91%31.94%

Affirm has a beta of 3.64, suggesting that its share price is 264% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.8% of Affirm shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Apple has higher revenue and earnings than Affirm. Apple is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B8.85$52.19M$0.13677.88
Apple$391.04B9.69$93.74B$6.5938.74

In the previous week, Apple had 259 more articles in the media than Affirm. MarketBeat recorded 260 mentions for Apple and 1 mentions for Affirm. Apple's average media sentiment score of 1.01 beat Affirm's score of 0.40 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Apple
171 Very Positive mention(s)
30 Positive mention(s)
42 Neutral mention(s)
10 Negative mention(s)
4 Very Negative mention(s)
Positive

Affirm currently has a consensus target price of $80.04, suggesting a potential downside of 9.17%. Apple has a consensus target price of $244.03, suggesting a potential downside of 4.41%. Given Apple's higher probable upside, analysts clearly believe Apple is more favorable than Affirm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.67
Apple
1 Sell rating(s)
14 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.56

Summary

Apple beats Affirm on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AFRM vs. The Competition

MetricAffirmINTERNET SOFTWARE IndustryComputer SectorNASDAQ Exchange
Market Cap$28.77B$20.28B$32.57B$10.50B
Dividend YieldN/A3.48%3.15%4.58%
P/E Ratio679.5878.93451.1927.02
Price / Sales8.8585.481,943.79127.73
Price / Cash388.1388.3135.7331.15
Price / Book9.349.227.376.53
Net Income$52.19M$355.94M$810.65M$271.67M
7 Day Performance-2.04%3.99%4.39%3.88%
1 Month Performance10.86%8.43%8.21%8.75%
1 Year Performance97.28%89.72%24,212.81%26.99%

Affirm Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AFRM
Affirm
1.9539 of 5 stars
$88.12
-2.2%
$80.04
-9.2%
+100.6%$28.77B$3.24B679.582,206
AAPL
Apple
4.7343 of 5 stars
$236.57
+1.1%
$240.80
+1.8%
+12.2%$3.50T$408.63B35.78164,000Trending News
Analyst Forecast
AMZN
Amazon.com
4.876 of 5 stars
$231.36
+1.4%
$262.87
+13.6%
+18.8%$2.46T$637.96B35.231,556,000Trending News
MQ
Marqeta
2.1146 of 5 stars
$5.81
-0.4%
$6.11
+5.3%
+11.3%$2.60B$506.99M-44.66960
PTON
Peloton Interactive
3.4934 of 5 stars
$8.19
+8.0%
$9.29
+13.5%
+70.0%$3.34B$2.49B-26.462,145Positive News
Insider Trade
PYPL
PayPal
4.8 of 5 stars
$67.11
+0.3%
$85.00
+26.7%
-11.8%$64.12B$31.80B14.3424,400Trending News
SOFI
SoFi Technologies
2.7173 of 5 stars
$27.67
+4.2%
$19.59
-29.2%
+270.3%$33.04B$2.67B57.495,000
UPST
Upstart
4.4213 of 5 stars
$66.93
+6.1%
$78.54
+17.3%
+63.3%$6.44B$636.53M-836.751,193Options Volume
WMT
Walmart
4.6605 of 5 stars
$103.64
+0.1%
$110.76
+6.9%
+30.0%$825.36B$680.99B38.922,100,000Trending News
Insider Trade
IBN
ICICI Bank
1.2589 of 5 stars
$32.00
-0.2%
N/A+1.4%$114.25B$22.68B19.75182,665Stock Split
BBVA
Banco Bilbao Viscaya Argentaria
3.0589 of 5 stars
$19.19
+0.6%
N/A+73.3%$112.00B$38.40B10.10125,916Positive News

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This page (NASDAQ:AFRM) was last updated on 9/23/2025 by MarketBeat.com Staff
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