Affirm (AFRM) Competitors $67.35 -1.55 (-2.25%) As of 02:52 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AFRM vs. AAPL, AMZN, MQ, PTON, PYPL, SOFI, UPST, SHOP, WMT, and BMOShould you be buying Affirm stock or one of its competitors? The main competitors of Affirm include Apple (AAPL), Amazon.com (AMZN), Marqeta (MQ), Peloton Interactive (PTON), PayPal (PYPL), SoFi Technologies (SOFI), Upstart (UPST), Shopify (SHOP), Walmart (WMT), and Bank Of Montreal (BMO). Affirm vs. Its Competitors Apple Amazon.com Marqeta Peloton Interactive PayPal SoFi Technologies Upstart Shopify Walmart Bank Of Montreal Apple (NASDAQ:AAPL) and Affirm (NASDAQ:AFRM) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, institutional ownership, valuation, profitability, media sentiment, analyst recommendations, earnings and dividends. Do insiders and institutionals have more ownership in AAPL or AFRM? 67.7% of Apple shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 0.1% of Apple shares are owned by insiders. Comparatively, 11.8% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Is AAPL or AFRM more profitable? Apple has a net margin of 24.30% compared to Affirm's net margin of -2.07%. Apple's return on equity of 167.24% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Apple24.30% 167.24% 31.35% Affirm -2.07%-2.22%-0.61% Which has higher earnings & valuation, AAPL or AFRM? Apple has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApple$391.04B8.14$93.74B$6.4233.19Affirm$2.32B9.36-$517.76M-$0.21-320.96 Does the media prefer AAPL or AFRM? In the previous week, Apple had 258 more articles in the media than Affirm. MarketBeat recorded 270 mentions for Apple and 12 mentions for Affirm. Apple's average media sentiment score of 0.89 beat Affirm's score of 0.10 indicating that Apple is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Apple 164 Very Positive mention(s) 22 Positive mention(s) 62 Neutral mention(s) 19 Negative mention(s) 2 Very Negative mention(s) Positive Affirm 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts rate AAPL or AFRM? Apple presently has a consensus price target of $235.11, suggesting a potential upside of 10.33%. Affirm has a consensus price target of $67.32, suggesting a potential downside of 0.12%. Given Apple's higher probable upside, research analysts plainly believe Apple is more favorable than Affirm.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Apple 2 Sell rating(s) 11 Hold rating(s) 16 Buy rating(s) 2 Strong Buy rating(s) 2.58Affirm 0 Sell rating(s) 8 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.74 Which has more volatility and risk, AAPL or AFRM? Apple has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.63, indicating that its stock price is 263% more volatile than the S&P 500. SummaryApple beats Affirm on 11 of the 17 factors compared between the two stocks. Get Affirm News Delivered to You Automatically Sign up to receive the latest news and ratings for AFRM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AFRM vs. The Competition Export to ExcelMetricAffirmINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$21.82B$18.37B$28.81B$9.47BDividend YieldN/A2.81%3.06%4.04%P/E Ratio-322.1376.9133.9019.86Price / Sales9.3675.711,830.9590.33Price / CashN/A86.6834.3128.17Price / Book7.688.847.585.72Net Income-$517.76M$339.44M$779.61M$257.70M7 Day Performance5.23%6.07%3.14%2.29%1 Month Performance8.61%15.52%11.87%13.82%1 Year Performance124.97%61.52%52,962.96%19.83% Affirm Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AFRMAffirm2.5369 of 5 stars$67.40-2.2%$67.32-0.1%+130.0%$21.82B$2.32B-322.132,006Analyst ForecastAAPLApple4.8641 of 5 stars$208.68-1.2%$235.27+12.7%-5.9%$3.12T$400.37B32.50164,000Trending NewsAnalyst UpgradeAMZNAmazon.com4.4238 of 5 stars$225.03+0.0%$249.42+10.8%+23.5%$2.39T$637.96B36.641,556,000Trending NewsAnalyst ForecastMQMarqeta2.0669 of 5 stars$5.87+2.7%$5.36-8.5%+10.8%$2.75B$528.10M58.65960News CoveragePTONPeloton Interactive4.2901 of 5 stars$6.48+1.5%$8.30+28.2%+75.2%$2.53B$2.70B-14.742,918PYPLPayPal4.8109 of 5 stars$73.90+3.6%$83.42+12.9%+25.0%$71.83B$31.80B16.5224,400Analyst ForecastSOFISoFi Technologies1.9719 of 5 stars$21.22+0.1%$16.41-22.7%+192.0%$23.47B$2.80B51.795,000UPSTUpstart3.6331 of 5 stars$74.51-1.5%$71.62-3.9%+182.0%$7.08B$636.53M-99.291,193Gap DownSHOPShopify4.1288 of 5 stars$116.72+4.1%$115.77-0.8%+101.2%$151.35B$9.38B75.2611,600Analyst ForecastWMTWalmart4.897 of 5 stars$95.68+1.4%$106.67+11.5%+34.3%$763.61B$680.99B40.892,100,000Positive NewsBMOBank Of Montreal4.5295 of 5 stars$113.55-0.2%$129.50+14.0%+31.4%$81.75B$58.27B14.7253,597Positive NewsAnalyst Downgrade Related Companies and Tools Related Companies Apple Alternatives Amazon.com Alternatives Marqeta Alternatives Peloton Interactive Alternatives PayPal Alternatives SoFi Technologies Alternatives Upstart Alternatives Shopify Alternatives Walmart Alternatives Bank Of Montreal Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AFRM) was last updated on 7/21/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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