Affirm (AFRM) Competitors $69.14 +1.08 (+1.59%) As of 06/30/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AFRM vs. BMO, ING, ITUB, MFG, BNS, CM, BCS, IBIT, LYG, and NUShould you be buying Affirm stock or one of its competitors? The main competitors of Affirm include Bank Of Montreal (BMO), ING Group (ING), Itau Unibanco (ITUB), Mizuho Financial Group (MFG), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), Barclays (BCS), iShares Bitcoin Trust ETF (IBIT), Lloyds Banking Group (LYG), and NU (NU). These companies are all part of the "banking" industry. Affirm vs. Its Competitors Bank Of Montreal ING Group Itau Unibanco Mizuho Financial Group Bank of Nova Scotia Canadian Imperial Bank of Commerce Barclays iShares Bitcoin Trust ETF Lloyds Banking Group NU Bank Of Montreal (NYSE:BMO) and Affirm (NASDAQ:AFRM) are both large-cap banking companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation. Which has better earnings & valuation, BMO or AFRM? Bank Of Montreal has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Bank Of Montreal, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBank Of Montreal$58.27B1.37$5.38B$7.7114.35Affirm$2.32B9.60-$517.76M-$0.21-329.24 Which has more volatility and risk, BMO or AFRM? Bank Of Montreal has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.58, meaning that its share price is 258% more volatile than the S&P 500. Is BMO or AFRM more profitable? Bank Of Montreal has a net margin of 10.25% compared to Affirm's net margin of -2.07%. Bank Of Montreal's return on equity of 10.15% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Bank Of Montreal10.25% 10.15% 0.55% Affirm -2.07%-2.22%-0.61% Do analysts prefer BMO or AFRM? Bank Of Montreal currently has a consensus price target of $129.50, indicating a potential upside of 17.07%. Affirm has a consensus price target of $65.67, indicating a potential downside of 5.02%. Given Bank Of Montreal's higher possible upside, research analysts clearly believe Bank Of Montreal is more favorable than Affirm.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Bank Of Montreal 0 Sell rating(s) 8 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.11Affirm 0 Sell rating(s) 8 Hold rating(s) 17 Buy rating(s) 1 Strong Buy rating(s) 2.73 Does the media favor BMO or AFRM? In the previous week, Bank Of Montreal had 5 more articles in the media than Affirm. MarketBeat recorded 11 mentions for Bank Of Montreal and 6 mentions for Affirm. Affirm's average media sentiment score of 0.79 beat Bank Of Montreal's score of 0.43 indicating that Affirm is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bank Of Montreal 3 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Affirm 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders believe in BMO or AFRM? 45.8% of Bank Of Montreal shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 1.0% of Bank Of Montreal shares are owned by insiders. Comparatively, 11.8% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. SummaryBank Of Montreal beats Affirm on 9 of the 17 factors compared between the two stocks. Get Affirm News Delivered to You Automatically Sign up to receive the latest news and ratings for AFRM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AFRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AFRM vs. The Competition Export to ExcelMetricAffirmINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$21.96B$18.25B$27.27B$8.90BDividend YieldN/A2.61%2.94%4.13%P/E Ratio-329.2466.1535.8419.67Price / Sales9.6068.792,014.49110.29Price / CashN/A83.9433.8927.49Price / Book7.878.537.055.42Net Income-$517.76M$335.91M$762.33M$248.34M7 Day Performance5.30%1.98%1.82%0.81%1 Month Performance33.32%2.74%6.10%5.01%1 Year Performance131.78%68.84%52,172.47%18.10% Affirm Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AFRMAffirm2.12 of 5 stars$69.14+1.6%$65.67-5.0%+128.9%$21.96B$2.32B-329.242,006Analyst ForecastBMOBank Of Montreal4.6318 of 5 stars$105.22+0.1%$129.50+23.1%+31.9%$75.93B$58.27B13.6453,597INGING Group3.8872 of 5 stars$20.71+1.5%N/A+27.6%$72.43B$22.58B9.8160,000Positive NewsITUBItau Unibanco3.1617 of 5 stars$6.63-0.1%$6.27-5.3%+28.3%$71.32B$62.19B9.3596,219Dividend CutMFGMizuho Financial Group3.8224 of 5 stars$5.43-0.5%N/A+31.4%$68.34B$59.30B11.5452,307Positive NewsBNSBank of Nova Scotia4.3281 of 5 stars$54.19+0.0%$81.00+49.5%+21.0%$67.49B$55.90B15.8988,488CMCanadian Imperial Bank of Commerce4.9637 of 5 stars$69.70+1.2%$109.00+56.4%+49.1%$65.54B$47.09B12.2548,552BCSBarclays4.571 of 5 stars$17.55-0.2%N/A+73.6%$62.43B$34.23B8.9192,900IBITiShares Bitcoin Trust ETFN/A$58.64-0.1%N/A+79.3%$61.81BN/A0.00N/ALYGLloyds Banking Group3.933 of 5 stars$4.10-0.1%N/A+55.7%$61.67B$43.81B11.7061,228Positive NewsNUNU3.2836 of 5 stars$12.34+1.6%$15.13+22.7%+6.6%$59.44B$11.52B28.698,716Analyst Forecast Related Companies and Tools Related Companies Bank Of Montreal Alternatives ING Group Alternatives Itau Unibanco Alternatives Mizuho Financial Group Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives Barclays Alternatives iShares Bitcoin Trust ETF Alternatives Lloyds Banking Group Alternatives NU Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AFRM) was last updated on 7/1/2025 by MarketBeat.com Staff From Our PartnersHow to Collect Up To $5,917/mo From Trump’s Made In USA BoomHow to Collect Up To $5,917/mo From Trump's Made In USA Boom Thanks to President Trump's America-First poli...Investors Alley | SponsoredBuffett’s $325 Billion Cash Problem — Solved by Gold?A bombshell announcement is just weeks away — and it could send shockwaves through the gold market. 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