Digimarc (DMRC) Competitors

PROS (NYSE:PRO) and Digimarc (NASDAQ:DMRC) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, community ranking, valuation, earnings and profitability.

Is PRO or DMRC more profitable?

PROS has a net margin of -6.20% compared to Digimarc's net margin of -104.84%. PROS's return on equity of 0.00% beat Digimarc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PROS	-6.20%	N/A	-3.80%
Digimarc	-104.84%	-41.67%	-34.11%

Do analysts rate PRO or DMRC?

PROS currently has a consensus target price of $31.63, indicating a potential upside of 86.78%. Digimarc has a consensus target price of $29.00, indicating a potential upside of 117.26%. Given Digimarc's higher probable upside, analysts plainly believe Digimarc is more favorable than PROS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PROS	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.88
Digimarc	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has more risk and volatility, PRO or DMRC?

PROS has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500. Comparatively, Digimarc has a beta of 1.53, meaning that its stock price is 53% more volatile than the S&P 500.

Does the media refer more to PRO or DMRC?

In the previous week, PROS had 37 more articles in the media than Digimarc. MarketBeat recorded 43 mentions for PROS and 6 mentions for Digimarc. Digimarc's average media sentiment score of 1.20 beat PROS's score of 0.17 indicating that Digimarc is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PROS	6 Very Positive mention(s)	3 Positive mention(s)	28 Neutral mention(s)	5 Negative mention(s)	1 Very Negative mention(s)	Neutral
Digimarc	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor PRO or DMRC?

PROS received 266 more outperform votes than Digimarc when rated by MarketBeat users. Likewise, 71.99% of users gave PROS an outperform vote while only 66.87% of users gave Digimarc an outperform vote.

Company	Underperform	Outperform
PROS	Outperform Votes 591 71.99%	Underperform Votes 230 28.01%
Digimarc	Outperform Votes 325 66.87%	Underperform Votes 161 33.13%

Do institutionals & insiders have more ownership in PRO or DMRC?

94.3% of PROS shares are held by institutional investors. Comparatively, 66.8% of Digimarc shares are held by institutional investors. 4.0% of PROS shares are held by company insiders. Comparatively, 19.3% of Digimarc shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Which has better valuation & earnings, PRO or DMRC?

PROS has higher revenue and earnings than Digimarc. PROS is trading at a lower price-to-earnings ratio than Digimarc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PROS	$330.37M	2.45	-$20.48M	-$0.44	-38.48
Digimarc	$38.42M	7.49	-$45.96M	-$1.83	-7.29

Summary

PROS beats Digimarc on 12 of the 18 factors compared between the two stocks.