DOCU vs. ADBE, MSFT, ZM, ASAN, HUBS, PD, TWLO, DDOG, EA, and ZS
Should you be buying Docusign stock or one of its competitors? The main competitors of Docusign include Adobe (ADBE), Microsoft (MSFT), Zoom Communications (ZM), Asana (ASAN), HubSpot (HUBS), PagerDuty (PD), Twilio (TWLO), Datadog (DDOG), Electronic Arts (EA), and Zscaler (ZS).
Docusign vs. Its Competitors
Adobe (NASDAQ:ADBE) and Docusign (NASDAQ:DOCU) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, media sentiment, earnings, institutional ownership, profitability, risk, dividends and analyst recommendations.
Adobe has a net margin of 30.01% compared to Docusign's net margin of 9.08%. Adobe's return on equity of 57.54% beat Docusign's return on equity.
Adobe presently has a consensus target price of $433.41, indicating a potential upside of 24.43%. Docusign has a consensus target price of $94.14, indicating a potential upside of 34.61%. Given Docusign's higher possible upside, analysts clearly believe Docusign is more favorable than Adobe.
In the previous week, Adobe had 61 more articles in the media than Docusign. MarketBeat recorded 85 mentions for Adobe and 24 mentions for Docusign. Adobe's average media sentiment score of 1.19 beat Docusign's score of 0.51 indicating that Adobe is being referred to more favorably in the media.
Adobe has a beta of 1.49, suggesting that its share price is 49% more volatile than the S&P 500. Comparatively, Docusign has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500.
Adobe has higher revenue and earnings than Docusign. Adobe is trading at a lower price-to-earnings ratio than Docusign, indicating that it is currently the more affordable of the two stocks.
81.8% of Adobe shares are owned by institutional investors. Comparatively, 77.6% of Docusign shares are owned by institutional investors. 0.2% of Adobe shares are owned by company insiders. Comparatively, 1.7% of Docusign shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Summary
Adobe beats Docusign on 13 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DOCU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:DOCU) was last updated on 10/8/2025 by MarketBeat.com Staff