Live Earnings Conference Call: Intuit will host a live Q3 2025 earnings call on May 22, 2025 at 4:30PM ET. Follow this link to get details and listen to Intuit's Q3 2025 earnings call when it goes live. Get details. Intuit (INTU) Competitors $664.66 +4.68 (+0.71%) As of 01:41 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock INTU vs. CRM, ADBE, MSTR, CDNS, SNPS, WDAY, ADSK, FICO, ANSS, and TYLShould you be buying Intuit stock or one of its competitors? The main competitors of Intuit include Salesforce (CRM), Adobe (ADBE), Strategy (MSTR), Cadence Design Systems (CDNS), Synopsys (SNPS), Workday (WDAY), Autodesk (ADSK), Fair Isaac (FICO), ANSYS (ANSS), and Tyler Technologies (TYL). These companies are all part of the "application software" industry. Intuit vs. Salesforce Adobe Strategy Cadence Design Systems Synopsys Workday Autodesk Fair Isaac ANSYS Tyler Technologies Salesforce (NYSE:CRM) and Intuit (NASDAQ:INTU) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, institutional ownership, dividends, profitability, media sentiment, community ranking, analyst recommendations, earnings and valuation. Is CRM or INTU a better dividend stock? Salesforce pays an annual dividend of $1.66 per share and has a dividend yield of 0.6%. Intuit pays an annual dividend of $4.16 per share and has a dividend yield of 0.6%. Salesforce pays out 26.1% of its earnings in the form of a dividend. Intuit pays out 38.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years and Intuit has raised its dividend for 13 consecutive years. Intuit is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has more volatility & risk, CRM or INTU? Salesforce has a beta of 1.42, suggesting that its stock price is 42% more volatile than the S&P 500. Comparatively, Intuit has a beta of 1.24, suggesting that its stock price is 24% more volatile than the S&P 500. Which has stronger valuation & earnings, CRM or INTU? Salesforce has higher revenue and earnings than Intuit. Salesforce is trading at a lower price-to-earnings ratio than Intuit, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSalesforce$37.90B7.21$4.14B$6.3644.68Intuit$17.17B10.82$2.96B$10.7262.00 Does the MarketBeat Community believe in CRM or INTU? Salesforce received 2149 more outperform votes than Intuit when rated by MarketBeat users. Likewise, 82.25% of users gave Salesforce an outperform vote while only 68.76% of users gave Intuit an outperform vote. CompanyUnderperformOutperformSalesforceOutperform Votes326782.25% Underperform Votes70517.75%IntuitOutperform Votes111868.76% Underperform Votes50831.24% Does the media refer more to CRM or INTU? In the previous week, Salesforce had 32 more articles in the media than Intuit. MarketBeat recorded 91 mentions for Salesforce and 59 mentions for Intuit. Intuit's average media sentiment score of 1.18 beat Salesforce's score of 1.16 indicating that Intuit is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Salesforce 67 Very Positive mention(s) 9 Positive mention(s) 11 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Intuit 42 Very Positive mention(s) 2 Positive mention(s) 14 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer CRM or INTU? Salesforce currently has a consensus price target of $351.59, suggesting a potential upside of 23.71%. Intuit has a consensus price target of $717.24, suggesting a potential upside of 7.91%. Given Salesforce's stronger consensus rating and higher probable upside, analysts clearly believe Salesforce is more favorable than Intuit.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Salesforce 1 Sell rating(s) 5 Hold rating(s) 32 Buy rating(s) 5 Strong Buy rating(s) 2.95Intuit 1 Sell rating(s) 3 Hold rating(s) 16 Buy rating(s) 1 Strong Buy rating(s) 2.81 Is CRM or INTU more profitable? Intuit has a net margin of 17.59% compared to Salesforce's net margin of 15.96%. Intuit's return on equity of 18.25% beat Salesforce's return on equity.Company Net Margins Return on Equity Return on Assets Salesforce15.96% 12.34% 7.65% Intuit 17.59%18.25%10.42% Do institutionals and insiders have more ownership in CRM or INTU? 80.4% of Salesforce shares are owned by institutional investors. Comparatively, 83.7% of Intuit shares are owned by institutional investors. 3.2% of Salesforce shares are owned by company insiders. Comparatively, 2.7% of Intuit shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. SummarySalesforce beats Intuit on 12 of the 22 factors compared between the two stocks. Get Intuit News Delivered to You Automatically Sign up to receive the latest news and ratings for INTU and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart INTU vs. The Competition Export to ExcelMetricIntuitPrepackaged software IndustryComputer SectorNASDAQ ExchangeMarket Cap$185.95B$26.49B$25.31B$8.43BDividend Yield0.62%1.74%2.89%4.10%P/E Ratio64.58119.6744.6919.71Price / Sales10.8221.942,076.31118.35Price / Cash39.7186.0634.7834.62Price / Book10.119.286.654.50Net Income$2.96B$436.62M$739.99M$248.32M7 Day Performance0.51%-0.42%-0.53%-0.09%1 Month Performance13.90%21.28%13.12%12.89%1 Year Performance-0.84%19.29%52,669.18%7.33% Intuit Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)INTUIntuit4.6403 of 5 stars$664.66+0.7%$717.24+7.9%-1.2%$185.83B$17.17B64.5417,300Trending NewsAnalyst ForecastCRMSalesforce4.6004 of 5 stars$288.78-0.8%$352.62+22.1%-0.5%$277.63B$37.90B47.5073,500Trending NewsUpcoming EarningsAnalyst ForecastADBEAdobe4.7578 of 5 stars$420.25+0.7%$502.88+19.7%-14.1%$179.11B$22.04B33.8929,200Positive NewsAnalyst UpgradeMSTRStrategy4.392 of 5 stars$409.67+2.5%$514.42+25.6%+143.3%$112.01B$459.28M-72.732,150Trending NewsAnalyst ForecastInsider TradeGap UpCDNSCadence Design Systems4.2753 of 5 stars$320.23-0.4%$325.23+1.6%+9.5%$87.44B$4.87B82.9610,200Positive NewsInsider TradeSNPSSynopsys4.6303 of 5 stars$515.00+0.1%$613.43+19.1%-12.3%$79.63B$6.07B35.4719,000News CoveragePositive NewsUpcoming EarningsAnalyst ForecastWDAYWorkday4.5812 of 5 stars$273.35+0.1%$293.62+7.4%+3.7%$72.71B$8.45B45.3317,700Trending NewsAnalyst ForecastAnalyst RevisionADSKAutodesk3.798 of 5 stars$296.57-0.5%$321.32+8.3%+33.0%$63.45B$6.13B58.8412,600Positive NewsAnalyst ForecastFICOFair Isaac4.9682 of 5 stars$2,205.71+0.2%$2,299.31+4.2%+24.3%$53.69B$1.84B101.233,400Trending NewsGap UpANSSANSYS3.2483 of 5 stars$345.58-0.3%$352.50+2.0%+5.0%$30.38B$2.58B52.765,600Positive NewsGap UpTYLTyler Technologies4.4905 of 5 stars$576.47-0.1%$674.67+17.0%+14.3%$24.86B$2.19B95.137,200Analyst DowngradeInsider Trade Related Companies and Tools Related Companies CRM Alternatives ADBE Alternatives MSTR Alternatives CDNS Alternatives SNPS Alternatives WDAY Alternatives ADSK Alternatives FICO Alternatives ANSS Alternatives TYL Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:INTU) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. 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