Intuit (INTU) Competitors

Salesforce (NYSE:CRM) and Intuit (NASDAQ:INTU) are both large-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, dividends, community ranking, profitability, analyst recommendations, valuation, risk, institutional ownership and media sentiment.

Does the MarketBeat Community prefer CRM or INTU?

Salesforce received 2147 more outperform votes than Intuit when rated by MarketBeat users. Likewise, 82.10% of users gave Salesforce an outperform vote while only 69.00% of users gave Intuit an outperform vote.

Company	Underperform	Outperform
Salesforce	Outperform Votes 3280 82.10%	Underperform Votes 715 17.90%
Intuit	Outperform Votes 1133 69.00%	Underperform Votes 509 31.00%

Does the media prefer CRM or INTU?

In the previous week, Salesforce had 24 more articles in the media than Intuit. MarketBeat recorded 79 mentions for Salesforce and 55 mentions for Intuit. Intuit's average media sentiment score of 1.09 beat Salesforce's score of 1.03 indicating that Intuit is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Salesforce	55 Very Positive mention(s)	4 Positive mention(s)	14 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Intuit	39 Very Positive mention(s)	5 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders have more ownership in CRM or INTU?

80.4% of Salesforce shares are held by institutional investors. Comparatively, 83.7% of Intuit shares are held by institutional investors. 3.2% of Salesforce shares are held by insiders. Comparatively, 2.7% of Intuit shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Which has more volatility & risk, CRM or INTU?

Salesforce has a beta of 1.38, meaning that its stock price is 38% more volatile than the S&P 500. Comparatively, Intuit has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500.

Is CRM or INTU more profitable?

Intuit has a net margin of 17.59% compared to Salesforce's net margin of 15.96%. Intuit's return on equity of 18.25% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Salesforce	15.96%	12.34%	7.65%
Intuit	17.59%	18.25%	10.42%

Which has higher earnings & valuation, CRM or INTU?

Salesforce has higher revenue and earnings than Intuit. Salesforce is trading at a lower price-to-earnings ratio than Intuit, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salesforce	$38.59B	6.60	$4.14B	$6.39	41.72
Intuit	$18.18B	11.73	$2.96B	$12.32	62.06

Is CRM or INTU a better dividend stock?

Salesforce pays an annual dividend of $1.66 per share and has a dividend yield of 0.6%. Intuit pays an annual dividend of $4.16 per share and has a dividend yield of 0.5%. Salesforce pays out 26.0% of its earnings in the form of a dividend. Intuit pays out 33.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has increased its dividend for 1 consecutive years and Intuit has increased its dividend for 13 consecutive years. Salesforce is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts rate CRM or INTU?

Salesforce currently has a consensus price target of $346.34, indicating a potential upside of 29.92%. Intuit has a consensus price target of $785.33, indicating a potential upside of 2.72%. Given Salesforce's higher probable upside, research analysts plainly believe Salesforce is more favorable than Intuit.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salesforce	2 Sell rating(s)	9 Hold rating(s)	27 Buy rating(s)	4 Strong Buy rating(s)	2.79
Intuit	1 Sell rating(s)	3 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.83

Summary

Salesforce beats Intuit on 12 of the 22 factors compared between the two stocks.