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Ford Motor (F) Competitors

Ford Motor logo
$10.84 +0.04 (+0.37%)
As of 03:58 PM Eastern

F vs. GM, THO, WGO, NKLA, TSLA, PCAR, RIVN, VFS, LCID, and HOG

Should you be buying Ford Motor stock or one of its competitors? The main competitors of Ford Motor include General Motors (GM), Thor Industries (THO), Winnebago Industries (WGO), Nikola (NKLA), Tesla (TSLA), PACCAR (PCAR), Rivian Automotive (RIVN), VinFast Auto (VFS), Lucid Group (LCID), and Harley-Davidson (HOG).

Ford Motor vs. Its Competitors

Ford Motor (NYSE:F) and General Motors (NYSE:GM) are both large-cap auto/tires/trucks companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, media sentiment, valuation, profitability, dividends and institutional ownership.

In the previous week, Ford Motor had 4 more articles in the media than General Motors. MarketBeat recorded 31 mentions for Ford Motor and 27 mentions for General Motors. General Motors' average media sentiment score of 0.73 beat Ford Motor's score of 0.67 indicating that General Motors is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ford Motor
17 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
General Motors
18 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

General Motors has a net margin of 3.08% compared to Ford Motor's net margin of 2.74%. General Motors' return on equity of 14.30% beat Ford Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Ford Motor2.74% 13.49% 2.11%
General Motors 3.08%14.30%3.51%

General Motors has higher revenue and earnings than Ford Motor. General Motors is trading at a lower price-to-earnings ratio than Ford Motor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ford Motor$184.99B0.23$5.88B$1.258.66
General Motors$187.44B0.25$6.01B$6.947.07

Ford Motor has a beta of 1.5, indicating that its stock price is 50% more volatile than the S&P 500. Comparatively, General Motors has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500.

Ford Motor currently has a consensus target price of $10.03, indicating a potential downside of 7.36%. General Motors has a consensus target price of $53.35, indicating a potential upside of 8.68%. Given General Motors' stronger consensus rating and higher possible upside, analysts plainly believe General Motors is more favorable than Ford Motor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ford Motor
3 Sell rating(s)
12 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.94
General Motors
4 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.27

Ford Motor pays an annual dividend of $0.60 per share and has a dividend yield of 5.5%. General Motors pays an annual dividend of $0.60 per share and has a dividend yield of 1.2%. Ford Motor pays out 48.0% of its earnings in the form of a dividend. General Motors pays out 8.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. General Motors has raised its dividend for 3 consecutive years.

58.7% of Ford Motor shares are held by institutional investors. Comparatively, 92.7% of General Motors shares are held by institutional investors. 0.5% of Ford Motor shares are held by insiders. Comparatively, 0.5% of General Motors shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

General Motors beats Ford Motor on 16 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding F and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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F vs. The Competition

MetricFord MotorAUTO IndustryAuto SectorNYSE Exchange
Market Cap$43.07B$48.11B$16.81B$20.31B
Dividend Yield5.56%3.55%2.78%3.79%
P/E Ratio8.6620.2223.1927.50
Price / Sales0.236.5234.4338.39
Price / Cash3.2216.4717.7217.85
Price / Book0.963.352.564.53
Net Income$5.88B$542.77M$764.20M$985.09M
7 Day Performance0.74%-1.66%3.02%1.67%
1 Month Performance4.44%2.47%2.04%4.02%
1 Year Performance-13.64%-41.56%5.87%12.10%

Ford Motor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
F
Ford Motor
4.1403 of 5 stars
$10.84
+0.4%
$10.03
-7.4%
-13.8%$43.11B$184.99B8.67173,000
GM
General Motors
4.0144 of 5 stars
$48.41
+0.4%
$53.35
+10.2%
+7.0%$46.57B$187.44B6.98162,000
THO
Thor Industries
4.3245 of 5 stars
$86.34
+1.2%
$87.63
+1.5%
-3.9%$4.58B$10.04B20.6422,300Buyback Announcement
Analyst Revision
WGO
Winnebago Industries
4.7699 of 5 stars
$31.04
-0.5%
$48.88
+57.5%
-46.0%$867.78M$2.97B-123.885,700Earnings Report
Analyst Upgrade
Analyst Revision
NKLA
Nikola
0.8931 of 5 stars
$0.18
-28.7%
$6.00
+3,178.7%
-97.8%$11.14M$75.53M-0.011,500Gap Down
High Trading Volume
TSLA
Tesla
4.505 of 5 stars
$352.45
+9.4%
$294.58
-16.4%
+63.5%$1.14T$97.69B193.66125,665Trending News
Analyst Forecast
PCAR
PACCAR
4.5273 of 5 stars
$91.46
+0.5%
$104.14
+13.9%
-7.8%$48.01B$33.66B13.8630,100Positive News
Analyst Upgrade
RIVN
Rivian Automotive
1.2439 of 5 stars
$13.79
+1.6%
$14.33
+3.9%
+1.3%$15.60B$4.97B-3.7114,861
VFS
VinFast Auto
1.7799 of 5 stars
$3.38
-0.1%
$5.75
+70.4%
-16.5%$7.89B$1.81B-2.4117,823
LCID
Lucid Group
2.4737 of 5 stars
$2.16
-1.6%
$2.68
+24.2%
-18.8%$6.57B$807.83M-1.786,800
HOG
Harley-Davidson
4.8971 of 5 stars
$23.39
+0.0%
$30.00
+28.3%
-29.7%$2.84B$5.19B8.715,900

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This page (NYSE:F) was last updated on 6/30/2025 by MarketBeat.com Staff
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