F vs. GM, THO, WGO, NKLA, TSLA, PCAR, RIVN, VFS, LCID, and HOG
Should you be buying Ford Motor stock or one of its competitors? The main competitors of Ford Motor include General Motors (GM), Thor Industries (THO), Winnebago Industries (WGO), Nikola (NKLA), Tesla (TSLA), PACCAR (PCAR), Rivian Automotive (RIVN), VinFast Auto (VFS), Lucid Group (LCID), and Harley-Davidson (HOG).
Ford Motor vs. Its Competitors
Ford Motor (NYSE:F) and General Motors (NYSE:GM) are both large-cap auto/tires/trucks companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, media sentiment, valuation, profitability, dividends and institutional ownership.
In the previous week, Ford Motor had 4 more articles in the media than General Motors. MarketBeat recorded 31 mentions for Ford Motor and 27 mentions for General Motors. General Motors' average media sentiment score of 0.73 beat Ford Motor's score of 0.67 indicating that General Motors is being referred to more favorably in the news media.
General Motors has a net margin of 3.08% compared to Ford Motor's net margin of 2.74%. General Motors' return on equity of 14.30% beat Ford Motor's return on equity.
General Motors has higher revenue and earnings than Ford Motor. General Motors is trading at a lower price-to-earnings ratio than Ford Motor, indicating that it is currently the more affordable of the two stocks.
Ford Motor has a beta of 1.5, indicating that its stock price is 50% more volatile than the S&P 500. Comparatively, General Motors has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500.
Ford Motor currently has a consensus target price of $10.03, indicating a potential downside of 7.36%. General Motors has a consensus target price of $53.35, indicating a potential upside of 8.68%. Given General Motors' stronger consensus rating and higher possible upside, analysts plainly believe General Motors is more favorable than Ford Motor.
Ford Motor pays an annual dividend of $0.60 per share and has a dividend yield of 5.5%. General Motors pays an annual dividend of $0.60 per share and has a dividend yield of 1.2%. Ford Motor pays out 48.0% of its earnings in the form of a dividend. General Motors pays out 8.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. General Motors has raised its dividend for 3 consecutive years.
58.7% of Ford Motor shares are held by institutional investors. Comparatively, 92.7% of General Motors shares are held by institutional investors. 0.5% of Ford Motor shares are held by insiders. Comparatively, 0.5% of General Motors shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Summary
General Motors beats Ford Motor on 16 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding F and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Ford Motor Competitors List
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This page (NYSE:F) was last updated on 6/30/2025 by MarketBeat.com Staff