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HubSpot (HUBS) Competitors

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$560.14 +14.13 (+2.59%)
Closing price 07/3/2025 03:53 PM Eastern
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HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and SHOP

Should you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and Shopify (SHOP). These companies are all part of the "computer and technology" sector.

HubSpot vs. Its Competitors

HubSpot (NYSE:HUBS) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.

Datadog has higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$2.63B11.24$4.63M-$0.45-1,244.77
Datadog$2.68B20.02$183.75M$0.46338.25

Datadog has a net margin of 5.85% compared to HubSpot's net margin of -0.85%. Datadog's return on equity of 6.39% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot-0.85% 0.14% 0.07%
Datadog 5.85%6.39%3.27%

HubSpot has a beta of 1.66, indicating that its stock price is 66% more volatile than the S&P 500. Comparatively, Datadog has a beta of 1.03, indicating that its stock price is 3% more volatile than the S&P 500.

In the previous week, Datadog had 22 more articles in the media than HubSpot. MarketBeat recorded 40 mentions for Datadog and 18 mentions for HubSpot. Datadog's average media sentiment score of 1.05 beat HubSpot's score of 0.88 indicating that Datadog is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
11 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Datadog
23 Very Positive mention(s)
9 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

HubSpot presently has a consensus target price of $766.71, indicating a potential upside of 36.88%. Datadog has a consensus target price of $143.03, indicating a potential downside of 8.07%. Given HubSpot's stronger consensus rating and higher possible upside, equities analysts plainly believe HubSpot is more favorable than Datadog.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
0 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.90
Datadog
0 Sell rating(s)
6 Hold rating(s)
25 Buy rating(s)
0 Strong Buy rating(s)
2.81

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 78.3% of Datadog shares are owned by institutional investors. 4.5% of HubSpot shares are owned by company insiders. Comparatively, 8.7% of Datadog shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Datadog beats HubSpot on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$29.58B$18.25B$27.78B$20.71B
Dividend YieldN/A2.46%3.12%3.71%
P/E Ratio-1,244.7774.3337.1128.09
Price / Sales11.2471.622,042.3638.30
Price / Cash486.7794.0738.5922.53
Price / Book15.158.687.224.58
Net Income$4.63M$337.50M$763.57M$986.06M
7 Day Performance1.78%3.55%2.75%2.79%
1 Month Performance-7.05%2.92%6.38%5.46%
1 Year Performance-4.62%63.80%51,825.68%15.06%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
4.9528 of 5 stars
$560.15
+2.6%
$766.71
+36.9%
-5.4%$29.58B$2.63B-1,244.778,246Insider Trade
DDOG
Datadog
4.3441 of 5 stars
$134.33
+1.7%
$143.03
+6.5%
+18.3%$46.39B$2.68B292.034,800Trending News
Options Volume
Gap Up
MDB
MongoDB
4.594 of 5 stars
$209.99
+0.0%
$282.47
+34.5%
-20.3%$17.16B$2.01B-184.205,558Positive News
TEAM
Atlassian
4.7901 of 5 stars
$203.09
+0.4%
$282.19
+38.9%
+17.1%$53.31B$4.96B-122.348,810Insider Trade
ZS
Zscaler
3.8738 of 5 stars
$313.94
-0.4%
$295.50
-5.9%
+58.6%$48.88B$2.55B-1,207.464,980Positive News
Analyst Forecast
Gap Down
CRM
Salesforce
4.9156 of 5 stars
$272.85
-0.2%
$349.08
+27.9%
+4.1%$260.84B$37.90B42.7076,453Positive News
Insider Trade
DT
Dynatrace
4.6494 of 5 stars
$55.19
+0.5%
$62.26
+12.8%
+26.2%$16.54B$1.70B34.495,200Positive News
NET
Cloudflare
3.7818 of 5 stars
$195.67
+0.8%
$145.92
-25.4%
+126.3%$67.82B$1.67B-850.743,220Positive News
Insider Trade
NOW
ServiceNow
4.4529 of 5 stars
$1,029.17
+0.7%
$1,065.32
+3.5%
+33.1%$213.02B$10.98B139.8326,293Positive News
Analyst Forecast
Options Volume
PCOR
Procore Technologies
2.8402 of 5 stars
$68.54
+1.0%
$80.83
+17.9%
+5.0%$10.22B$1.15B-79.704,203
SHOP
Shopify
4.0198 of 5 stars
$115.35
+1.5%
$115.66
+0.3%
+76.1%$149.65B$9.38B74.4211,600Positive News

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This page (NYSE:HUBS) was last updated on 7/5/2025 by MarketBeat.com Staff
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