HubSpot (HUBS) Competitors $457.60 +7.72 (+1.72%) Closing price 10/14/2025 03:58 PM EasternExtended Trading$456.40 -1.20 (-0.26%) As of 05:05 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and PDShould you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer and technology" sector. HubSpot vs. Its Competitors Datadog MongoDB Atlassian Zscaler Salesforce Dynatrace Cloudflare ServiceNow Procore Technologies PagerDuty Datadog (NASDAQ:DDOG) and HubSpot (NYSE:HUBS) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation, media sentiment and analyst recommendations. Which has more risk and volatility, DDOG or HUBS? Datadog has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500. Comparatively, HubSpot has a beta of 1.58, suggesting that its stock price is 58% more volatile than the S&P 500. Do insiders & institutionals believe in DDOG or HUBS? 78.3% of Datadog shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 8.7% of Datadog shares are owned by company insiders. Comparatively, 4.0% of HubSpot shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Which has higher earnings and valuation, DDOG or HUBS? Datadog has higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDatadog$2.68B20.90$183.75M$0.35459.66HubSpot$2.63B9.18$4.63M-$0.23-1,989.58 Does the media prefer DDOG or HUBS? In the previous week, Datadog had 23 more articles in the media than HubSpot. MarketBeat recorded 40 mentions for Datadog and 17 mentions for HubSpot. Datadog's average media sentiment score of 0.78 beat HubSpot's score of 0.43 indicating that Datadog is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Datadog 23 Very Positive mention(s) 2 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive HubSpot 6 Very Positive mention(s) 3 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts recommend DDOG or HUBS? Datadog currently has a consensus target price of $159.54, indicating a potential downside of 0.84%. HubSpot has a consensus target price of $723.11, indicating a potential upside of 58.02%. Given HubSpot's stronger consensus rating and higher probable upside, analysts plainly believe HubSpot is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Datadog 2 Sell rating(s) 4 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.73HubSpot 1 Sell rating(s) 2 Hold rating(s) 27 Buy rating(s) 1 Strong Buy rating(s) 2.90 Is DDOG or HUBS more profitable? Datadog has a net margin of 4.13% compared to HubSpot's net margin of -0.42%. Datadog's return on equity of 5.04% beat HubSpot's return on equity.Company Net Margins Return on Equity Return on Assets Datadog4.13% 5.04% 2.59% HubSpot -0.42%1.74%0.90% SummaryDatadog beats HubSpot on 11 of the 17 factors compared between the two stocks. Get HubSpot News Delivered to You Automatically Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HUBS vs. The Competition Export to ExcelMetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE ExchangeMarket Cap$23.71B$19.74B$32.90B$21.76BDividend YieldN/A3.61%3.21%3.64%P/E Ratio-1,989.5874.32491.1629.93Price / Sales9.18131.761,796.2168.34Price / Cash390.4582.7837.7723.91Price / Book12.389.707.714.68Net Income$4.63M$356.34M$820.59M$1.01B7 Day Performance-0.34%-1.62%-0.28%-0.71%1 Month Performance-9.95%3.16%6.73%1.18%1 Year Performance-16.44%98.90%23,939.53%14.46% HubSpot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HUBSHubSpot4.6286 of 5 stars$457.60+1.7%$723.11+58.0%-18.3%$23.71B$2.63B-1,989.588,246Analyst ForecastDDOGDatadog4.07 of 5 stars$157.36+3.6%$156.69-0.4%+24.6%$54.88B$2.68B449.616,500Trending NewsAnalyst ForecastGap DownMDBMongoDB3.6786 of 5 stars$321.93+0.2%$342.69+6.4%+8.5%$26.19B$2.01B-328.505,558TEAMAtlassian4.5922 of 5 stars$150.19-0.2%$248.74+65.6%-19.4%$39.40B$5.22B-151.7113,813Insider TradeZSZscaler3.422 of 5 stars$305.24-0.1%$307.43+0.7%+53.4%$48.32B$2.67B-1,130.527,923Positive NewsCRMSalesforce4.9884 of 5 stars$245.85+2.3%$332.58+35.3%-17.8%$234.05B$37.90B35.7376,453Trending NewsAnalyst DowngradeInsider TradeDTDynatrace4.968 of 5 stars$49.13-0.9%$62.52+27.3%-11.8%$14.81B$1.70B30.145,200NETCloudflare3.6958 of 5 stars$221.09+2.0%$191.28-13.5%+132.2%$77.05B$1.67B-650.264,263Positive NewsNOWServiceNow4.9658 of 5 stars$913.27+0.1%$1,122.20+22.9%-3.4%$189.96B$12.06B115.0226,293Positive NewsAnalyst ForecastPCORProcore Technologies2.7693 of 5 stars$73.24+0.8%$83.11+13.5%+15.3%$11.00B$1.15B-76.294,203Analyst ForecastPDPagerDuty3.1166 of 5 stars$15.97-0.4%$18.70+17.1%-15.1%$1.49B$467.50M-99.811,242 Related Companies and Tools Related Companies DDOG Competitors MDB Competitors TEAM Competitors ZS Competitors CRM Competitors DT Competitors NET Competitors NOW Competitors PCOR Competitors PD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HUBS) was last updated on 10/15/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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