HubSpot (HUBS) Competitors $472.53 +0.99 (+0.21%) Closing price 03:59 PM EasternExtended Trading$463.08 -9.45 (-2.00%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and PDShould you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer and technology" sector. HubSpot vs. Its Competitors Datadog MongoDB Atlassian Zscaler Salesforce Dynatrace Cloudflare ServiceNow Procore Technologies PagerDuty HubSpot (NYSE:HUBS) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, analyst recommendations, media sentiment and institutional ownership. Which has higher earnings & valuation, HUBS or DDOG? Datadog has higher revenue and earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHubSpot$2.63B9.48$4.63M-$0.23-2,054.49Datadog$2.68B17.23$183.75M$0.35378.86 Do analysts recommend HUBS or DDOG? HubSpot currently has a consensus target price of $722.93, suggesting a potential upside of 52.99%. Datadog has a consensus target price of $153.10, suggesting a potential upside of 15.46%. Given HubSpot's stronger consensus rating and higher possible upside, equities research analysts plainly believe HubSpot is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score HubSpot 0 Sell rating(s) 2 Hold rating(s) 27 Buy rating(s) 1 Strong Buy rating(s) 2.97Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77 Do insiders and institutionals hold more shares of HUBS or DDOG? 90.4% of HubSpot shares are held by institutional investors. Comparatively, 78.3% of Datadog shares are held by institutional investors. 4.0% of HubSpot shares are held by insiders. Comparatively, 8.7% of Datadog shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Is HUBS or DDOG more profitable? Datadog has a net margin of 4.13% compared to HubSpot's net margin of -0.42%. Datadog's return on equity of 5.04% beat HubSpot's return on equity.Company Net Margins Return on Equity Return on Assets HubSpot-0.42% 1.74% 0.90% Datadog 4.13%5.04%2.59% Does the media refer more to HUBS or DDOG? In the previous week, Datadog had 12 more articles in the media than HubSpot. MarketBeat recorded 40 mentions for Datadog and 28 mentions for HubSpot. HubSpot's average media sentiment score of 1.43 beat Datadog's score of 1.10 indicating that HubSpot is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment HubSpot 19 Very Positive mention(s) 0 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Datadog 27 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, HUBS or DDOG? HubSpot has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500. Comparatively, Datadog has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. SummaryDatadog beats HubSpot on 10 of the 17 factors compared between the two stocks. Get HubSpot News Delivered to You Automatically Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HUBS vs. The Competition Export to ExcelMetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE ExchangeMarket Cap$25.46B$19.48B$30.07B$21.39BDividend YieldN/A3.40%3.16%3.49%P/E Ratio-2,054.4978.42416.4429.08Price / Sales9.4863.471,618.4648.98Price / Cash419.3487.5034.3218.29Price / Book12.0617.619.215.30Net Income$4.63M$352.59M$808.33M$998.51M7 Day Performance0.75%-1.17%-0.72%-0.57%1 Month Performance-5.18%3.02%3.63%6.43%1 Year Performance-4.66%64.37%24,020.92%13.75% HubSpot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HUBSHubSpot4.8853 of 5 stars$472.53+0.2%$722.93+53.0%-5.6%$25.46B$2.63B-2,054.498,246Trending NewsAnalyst UpgradeDDOGDatadog4.8493 of 5 stars$128.38-2.2%$153.10+19.3%+15.9%$44.77B$2.68B366.816,500Positive NewsInsider TradeMDBMongoDB3.3184 of 5 stars$218.44-0.3%$283.46+29.8%+9.5%$17.85B$2.01B-191.615,558Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionGap UpTEAMAtlassian4.8399 of 5 stars$168.67-1.2%$256.90+52.3%+4.3%$44.28B$5.22B-170.3712,157ZSZscaler4.3714 of 5 stars$269.66-1.0%$297.12+10.2%+37.3%$41.98B$2.55B-1,037.157,348Trending NewsEarnings ReportAnalyst UpgradeCRMSalesforce4.9379 of 5 stars$247.75-0.2%$342.89+38.4%+0.0%$236.85B$37.90B38.7776,453Trending NewsAnalyst ForecastInsider TradeDTDynatrace4.8759 of 5 stars$48.50-1.8%$62.63+29.1%-0.2%$14.62B$1.70B29.755,200Positive NewsAnalyst DowngradeNETCloudflare3.8532 of 5 stars$195.85-0.2%$191.28-2.3%+153.3%$68.25B$1.67B-576.034,263Positive NewsNOWServiceNow4.7742 of 5 stars$880.27-0.7%$1,115.20+26.7%+6.8%$183.10B$10.98B110.8726,293Trending NewsInsider TradePCORProcore Technologies3.5958 of 5 stars$66.58-1.8%$83.06+24.7%+14.3%$10.00B$1.15B-69.364,203Positive NewsPDPagerDuty3.5782 of 5 stars$16.34-2.3%$19.75+20.9%-18.6%$1.49B$467.50M-40.851,242Trending NewsAnalyst Upgrade Related Companies and Tools Related Companies DDOG Competitors MDB Competitors TEAM Competitors ZS Competitors CRM Competitors DT Competitors NET Competitors NOW Competitors PCOR Competitors PD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HUBS) was last updated on 9/3/2025 by MarketBeat.com Staff From Our PartnersHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredThe Orphaned Well Crisis Hidden Across AmericaAcross the U.S., millions of abandoned oil and gas wells are leaking methane into the air — a costly and dange...The Tomorrow Investor | SponsoredWarren Buffett Issues Cryptic Warning on U.S. DollarImagine a bull market so powerful, every single investor became a millionaire. 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