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HubSpot (HUBS) Competitors

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$559.72 +7.56 (+1.37%)
As of 02:14 PM Eastern
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HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and PD

Should you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer and technology" sector.

HubSpot vs. Its Competitors

HubSpot (NYSE:HUBS) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends.

HubSpot has a beta of 1.66, indicating that its share price is 66% more volatile than the S&P 500. Comparatively, Datadog has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500.

Datadog has a net margin of 5.85% compared to HubSpot's net margin of -0.85%. Datadog's return on equity of 6.39% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot-0.85% 0.14% 0.07%
Datadog 5.85%6.39%3.27%

In the previous week, Datadog had 2 more articles in the media than HubSpot. MarketBeat recorded 24 mentions for Datadog and 22 mentions for HubSpot. Datadog's average media sentiment score of 1.37 beat HubSpot's score of 1.05 indicating that Datadog is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
17 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Datadog
19 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Datadog has lower revenue, but higher earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$2.72B10.82$4.63M-$0.45-1,242.36
Datadog$2.68B19.18$183.75M$0.46324.10

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 78.3% of Datadog shares are owned by institutional investors. 4.5% of HubSpot shares are owned by company insiders. Comparatively, 8.7% of Datadog shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

HubSpot currently has a consensus target price of $759.04, indicating a potential upside of 35.77%. Datadog has a consensus target price of $146.79, indicating a potential downside of 1.54%. Given HubSpot's stronger consensus rating and higher possible upside, research analysts clearly believe HubSpot is more favorable than Datadog.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
0 Sell rating(s)
4 Hold rating(s)
25 Buy rating(s)
1 Strong Buy rating(s)
2.90
Datadog
1 Sell rating(s)
5 Hold rating(s)
24 Buy rating(s)
0 Strong Buy rating(s)
2.77

Summary

Datadog beats HubSpot on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HUBS vs. The Competition

MetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$29.48B$18.33B$28.82B$21.05B
Dividend YieldN/A2.77%3.01%3.58%
P/E Ratio-1,242.3676.8934.1627.79
Price / Sales10.8267.771,718.7359.58
Price / Cash486.8094.9738.6523.00
Price / Book15.128.777.794.68
Net Income$4.63M$341.62M$781.95M$994.49M
7 Day Performance3.10%2.46%0.84%1.38%
1 Month Performance2.91%13.21%7.31%5.63%
1 Year Performance12.45%59.61%53,000.94%11.26%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
4.8554 of 5 stars
$559.72
+1.4%
$759.04
+35.6%
+16.8%$29.52B$2.72B-1,244.078,246Positive News
DDOG
Datadog
4.2048 of 5 stars
$145.27
+0.2%
$146.79
+1.0%
+24.9%$50.17B$2.68B315.816,500Positive News
MDB
MongoDB
4.1075 of 5 stars
$222.24
+0.5%
$281.35
+26.6%
-3.8%$18.16B$2.01B-194.955,558Positive News
Insider Trade
Options Volume
TEAM
Atlassian
4.7357 of 5 stars
$194.36
-0.3%
$274.05
+41.0%
+19.2%$51.02B$4.36B-117.0812,157Insider Trade
ZS
Zscaler
4.1482 of 5 stars
$288.43
-0.1%
$296.82
+2.9%
+56.4%$44.91B$2.17B-1,109.357,348Positive News
CRM
Salesforce
4.8998 of 5 stars
$262.31
0.0%
$348.16
+32.7%
+7.1%$250.77B$37.90B41.0576,453Positive News
Insider Trade
DT
Dynatrace
4.6716 of 5 stars
$52.64
-1.2%
$62.26
+18.3%
+26.5%$15.88B$1.70B32.905,200News Coverage
Positive News
Analyst Upgrade
NET
Cloudflare
3.9121 of 5 stars
$197.81
+0.2%
$155.32
-21.5%
+152.0%$68.56B$1.67B-860.064,263Upcoming Earnings
Analyst Downgrade
Insider Trade
NOW
ServiceNow
4.5506 of 5 stars
$960.89
-0.3%
$1,079.58
+12.4%
+36.6%$198.89B$11.47B130.5626,293Trending News
Earnings Report
Analyst Forecast
Analyst Revision
PCOR
Procore Technologies
1.285 of 5 stars
$73.54
-0.8%
$81.39
+10.7%
+9.5%$10.97B$1.15B-85.514,203News Coverage
Upcoming Earnings
Analyst Upgrade
Insider Trade
Analyst Revision
PD
PagerDuty
3.997 of 5 stars
$14.63
+0.0%
$19.50
+33.3%
-27.2%$1.33B$467.50M-36.561,242Positive News

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This page (NYSE:HUBS) was last updated on 7/25/2025 by MarketBeat.com Staff
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