HubSpot (HUBS) Competitors $559.72 +7.56 (+1.37%) As of 02:14 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HUBS vs. DDOG, MDB, TEAM, ZS, CRM, DT, NET, NOW, PCOR, and PDShould you be buying HubSpot stock or one of its competitors? The main competitors of HubSpot include Datadog (DDOG), MongoDB (MDB), Atlassian (TEAM), Zscaler (ZS), Salesforce (CRM), Dynatrace (DT), Cloudflare (NET), ServiceNow (NOW), Procore Technologies (PCOR), and PagerDuty (PD). These companies are all part of the "computer and technology" sector. HubSpot vs. Its Competitors Datadog MongoDB Atlassian Zscaler Salesforce Dynatrace Cloudflare ServiceNow Procore Technologies PagerDuty HubSpot (NYSE:HUBS) and Datadog (NASDAQ:DDOG) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends. Which has more volatility & risk, HUBS or DDOG? HubSpot has a beta of 1.66, indicating that its share price is 66% more volatile than the S&P 500. Comparatively, Datadog has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500. Is HUBS or DDOG more profitable? Datadog has a net margin of 5.85% compared to HubSpot's net margin of -0.85%. Datadog's return on equity of 6.39% beat HubSpot's return on equity.Company Net Margins Return on Equity Return on Assets HubSpot-0.85% 0.14% 0.07% Datadog 5.85%6.39%3.27% Does the media prefer HUBS or DDOG? In the previous week, Datadog had 2 more articles in the media than HubSpot. MarketBeat recorded 24 mentions for Datadog and 22 mentions for HubSpot. Datadog's average media sentiment score of 1.37 beat HubSpot's score of 1.05 indicating that Datadog is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment HubSpot 17 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Datadog 19 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable earnings and valuation, HUBS or DDOG? Datadog has lower revenue, but higher earnings than HubSpot. HubSpot is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHubSpot$2.72B10.82$4.63M-$0.45-1,242.36Datadog$2.68B19.18$183.75M$0.46324.10 Do insiders and institutionals believe in HUBS or DDOG? 90.4% of HubSpot shares are owned by institutional investors. Comparatively, 78.3% of Datadog shares are owned by institutional investors. 4.5% of HubSpot shares are owned by company insiders. Comparatively, 8.7% of Datadog shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Do analysts rate HUBS or DDOG? HubSpot currently has a consensus target price of $759.04, indicating a potential upside of 35.77%. Datadog has a consensus target price of $146.79, indicating a potential downside of 1.54%. Given HubSpot's stronger consensus rating and higher possible upside, research analysts clearly believe HubSpot is more favorable than Datadog.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score HubSpot 0 Sell rating(s) 4 Hold rating(s) 25 Buy rating(s) 1 Strong Buy rating(s) 2.90Datadog 1 Sell rating(s) 5 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.77 SummaryDatadog beats HubSpot on 10 of the 17 factors compared between the two stocks. Get HubSpot News Delivered to You Automatically Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HUBS vs. The Competition Export to ExcelMetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE ExchangeMarket Cap$29.48B$18.33B$28.82B$21.05BDividend YieldN/A2.77%3.01%3.58%P/E Ratio-1,242.3676.8934.1627.79Price / Sales10.8267.771,718.7359.58Price / Cash486.8094.9738.6523.00Price / Book15.128.777.794.68Net Income$4.63M$341.62M$781.95M$994.49M7 Day Performance3.10%2.46%0.84%1.38%1 Month Performance2.91%13.21%7.31%5.63%1 Year Performance12.45%59.61%53,000.94%11.26% HubSpot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HUBSHubSpot4.8554 of 5 stars$559.72+1.4%$759.04+35.6%+16.8%$29.52B$2.72B-1,244.078,246Positive NewsDDOGDatadog4.2048 of 5 stars$145.27+0.2%$146.79+1.0%+24.9%$50.17B$2.68B315.816,500Positive NewsMDBMongoDB4.1075 of 5 stars$222.24+0.5%$281.35+26.6%-3.8%$18.16B$2.01B-194.955,558Positive NewsInsider TradeOptions VolumeTEAMAtlassian4.7357 of 5 stars$194.36-0.3%$274.05+41.0%+19.2%$51.02B$4.36B-117.0812,157Insider TradeZSZscaler4.1482 of 5 stars$288.43-0.1%$296.82+2.9%+56.4%$44.91B$2.17B-1,109.357,348Positive NewsCRMSalesforce4.8998 of 5 stars$262.310.0%$348.16+32.7%+7.1%$250.77B$37.90B41.0576,453Positive NewsInsider TradeDTDynatrace4.6716 of 5 stars$52.64-1.2%$62.26+18.3%+26.5%$15.88B$1.70B32.905,200News CoveragePositive NewsAnalyst UpgradeNETCloudflare3.9121 of 5 stars$197.81+0.2%$155.32-21.5%+152.0%$68.56B$1.67B-860.064,263Upcoming EarningsAnalyst DowngradeInsider TradeNOWServiceNow4.5506 of 5 stars$960.89-0.3%$1,079.58+12.4%+36.6%$198.89B$11.47B130.5626,293Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionPCORProcore Technologies1.285 of 5 stars$73.54-0.8%$81.39+10.7%+9.5%$10.97B$1.15B-85.514,203News CoverageUpcoming EarningsAnalyst UpgradeInsider TradeAnalyst RevisionPDPagerDuty3.997 of 5 stars$14.63+0.0%$19.50+33.3%-27.2%$1.33B$467.50M-36.561,242Positive News Related Companies and Tools Related Companies DDOG Competitors MDB Competitors TEAM Competitors ZS Competitors CRM Competitors DT Competitors NET Competitors NOW Competitors PCOR Competitors PD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HUBS) was last updated on 7/25/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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